5 分钟学会：用 7 个正确的思路，打造 1 张优秀的详情页｜珍藏
<div style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>新手美工以为做描述页，<span style="color: black;">便是</span>简单的摆放几张<span style="color: black;">制品</span>图，<span style="color: black;">而后</span>加<span style="color: black;">有些</span>参数表最后放个5星好评~~。其实做详情页说简单<span style="color: black;">亦</span>简单，说难<span style="color: black;">亦</span>难，难就难在能否卖出去。<span style="color: black;">帮忙</span>商家<span style="color: black;">提高</span>销量，打造一张优秀的详情页，大概用60%时间去调查构思，确定方向。<span style="color: black;">而后</span>40%的时间去设计。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">之前听过一个讲师说过一句话有道无术，术尚可求，有术无道，止于术。出处是哪里我<span style="color: black;">亦</span>不清楚，有兴趣的<span style="color: black;">朋友</span><span style="color: black;">能够</span>考证下。从的工作<span style="color: black;">方向</span>来看大概的意思是有<span style="color: black;">办法</span>理论<span style="color: black;">然则</span><span style="color: black;">无</span>技术，技术尚且是<span style="color: black;">能够</span>学到和培养，<span style="color: black;">倘若</span><span style="color: black;">仅有</span>技术但缺少理论方向的支持，则只能停留于技术层次，个人发展很容易到瓶颈，<span style="color: black;">没法</span>进一步发展，只能止步不前。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网上有些人把美工分为<strong style="color: blue;">技术型美工</strong>和<strong style="color: blue;">运营型美工</strong>，我觉得这个<span style="color: black;">亦</span>是美工自我发展的一个过程。下面<span style="color: black;">经过</span>7个<span style="color: black;">过程</span><span style="color: black;">帮忙</span><span style="color: black;">大众</span>更好的理解设计详情前的思路。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>设计思路</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、宝贝详情页的<span style="color: black;">功效</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/6164000366f4fde669dc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723650586&x-signature=cYb6mQuAmpf94S%2FfwhCOXyiQj2c%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、设计详情页遵循的前提</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/61650002739427ad6599~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723650586&x-signature=N4erdUN4Pxi8X3fwZhUsSosvD9Y%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、设计前的市场调查</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/6163000426bbc4aca15d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723650586&x-signature=Bz46c%2BeGf3iqlL8B54Fgk98kWvE%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">① <span style="color: black;">怎样</span>进行调查？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>淘宝指数(shu.taobao.com)<span style="color: black;">能够</span>清楚地查到消费者的一切<span style="color: black;">爱好</span>以及消费能力、地域等等<span style="color: black;">非常多</span>数据，学会利用这些数据对优化详情页<span style="color: black;">特别有</span><span style="color: black;">帮忙</span>!<span style="color: black;">另一</span>还<span style="color: black;">能够</span><span style="color: black;">经过</span>生E经等付费软件<span style="color: black;">亦</span>有<span style="color: black;">有些</span>分析功能。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">② <span style="color: black;">怎样</span><span style="color: black;">认识</span>消费者最<span style="color: black;">留意</span>的问题？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>去宝贝<span style="color: black;">评估</span>里面找，在买家<span style="color: black;">评估</span>里面<span style="color: black;">能够</span>挖出<span style="color: black;">非常多</span>有价值的东西，<span style="color: black;">认识</span>买家的需求，购买后遇到的问题等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、调查结果及<span style="color: black;">制品</span>分析</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/61640003686f7751533c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723650586&x-signature=V89k3eNRggAC0FLd%2BYozlGbYSBs%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、找准宝贝的消费群体</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/61600004eb39987445cb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723650586&x-signature=bDzQNZ8lCHaVAB4xJ1XqrE490LI%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6、深度挖掘宝贝的卖点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/61620004a1bedea57eef~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723650586&x-signature=FV5rkAd7OL0EfR%2B8Y%2FtKDdD1c4g%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7、<span style="color: black;">拥有</span>创意的设计元素</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/61640003691dbec4add4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723650586&x-signature=liKpBOoZfzriciVmk75iHdz1VIo%3D" style="width: 50%; margin-bottom: 20px;"></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>框架<span style="color: black;">形成</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、<span style="color: black;">都数</span>详情页的制作流程</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/61620004a24616fdb686~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723650586&x-signature=ZTSEZM6zdwqaTy12IpCWbWu7m7w%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、详情页遵循的原则</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/61660002660620e1c996~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723650586&x-signature=nU5HxHSU3tFdoDOUNryUK9BkxWs%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、宝贝详情页的<span style="color: black;">形成</span>框架</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/61600004ec1d79dddca9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723650586&x-signature=oz7qA8sg%2F5MjtyASgJz00%2ByOwM4%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、<span style="color: black;">制品</span>价值+消费信任=下单</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情页上半部分诉说<span style="color: black;">制品</span>价值，后半部分培养顾客的消费信任感。<span style="color: black;">针对</span>消费信任感<span style="color: black;">不但</span><span style="color: black;">经过</span><span style="color: black;">各样</span>证书，品牌认证的<span style="color: black;">照片</span>来树立。<span style="color: black;">运用</span>正确的颜色，字体，还有排版结构，这些对赢得顾客消费信任感<span style="color: black;">亦</span>会起到重要的<span style="color: black;">功效</span>。详情页每<span style="color: black;">一起</span><span style="color: black;">构成</span>都有它的价值，都要经过仔细的推敲和设计。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>总结</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、谨记站在客户的<span style="color: black;">方向</span>思考问题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谨记有需求才有<span style="color: black;">制品</span>，<span style="color: black;">咱们</span>卖的不是宝贝，卖的是宝贝产生的价值！满足的需求！让理性的顾客进来，最后是感性下单。<span style="color: black;">因为</span>客户<span style="color: black;">不可</span>真实体验<span style="color: black;">制品</span>，<span style="color: black;">咱们</span>宝贝详情页是要打消买家顾虑，从客户的<span style="color: black;">方向</span>出发，关注最重要的几个方面，并<span style="color: black;">持续</span>强化，告诉顾客我是做这个的专家、我很值得信赖、买家买了都说好、正好店铺有活动、<span style="color: black;">此刻</span>下单价格最优、明日即刻涨价等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、紧跟市场，<span style="color: black;">持续</span>完善</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情页完成之后<span style="color: black;">必须</span><span style="color: black;">协同</span>分析询单率，停留时间，转化率，<span style="color: black;">拜访</span>深度等数据进行<span style="color: black;">持续</span>的优化，以上的宝贝详情页认知只是给<span style="color: black;">大众</span><span style="color: black;">供给</span>一个参考，<span style="color: black;">区别</span>行业要<span style="color: black;">区别</span>对待，最好的<span style="color: black;">办法</span><span style="color: black;">便是</span>收集同行业销量前几名的描述页，分析<span style="color: black;">她们</span>的布局文案<span style="color: black;">形成</span>，先模仿后创作。做设计的<span style="color: black;">不该</span>该只停留于技术层面，<span style="color: black;">亦</span>应该有自己的思路和想法，有和运营争论的资本，让自己有更大的<span style="color: black;">提高</span>空间。详情页优化的好坏还与<span style="color: black;">全部</span>运营设计团队的文化素养和学识有密不可分的关系。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/6160000501101db216ec~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723650586&x-signature=aPGURe%2F0HTu8i5CDE4VVzb2ey%2Fs%3D" style="width: 50%; margin-bottom: 20px;"></p>
</div>
感谢你的精彩评论，带给我新的思考角度。 你的话深深触动了我，仿佛说出了我心里的声音。 外贸网站建设方法 http://www.fok120.com/
页:
[1]