6hz7vif 发表于 2024-8-12 09:05:44

淘宝电商：一个合格的详情页应该是这般的


    <div style="color: black; text-align: left; margin-bottom: 10px;">
      <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">一个合格的详情页应该是<span style="color: black;">这般</span>的</strong></h1>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关键词：</strong>详情页</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">适用类目：</strong>淘宝全类目</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">适用店铺：</strong>全行业大中小类目</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">淘宝<span style="color: black;">制品</span>上架详情页是一个<span style="color: black;">非常</span>重要的东西，这个是关乎<span style="color: black;">制品</span>转化的重要<span style="color: black;">原因</span>，<span style="color: black;">制品</span>的中后期是<span style="color: black;">制品</span><span style="color: black;">持续</span>优化的一个过程，<span style="color: black;">重点</span>是<span style="color: black;">照片</span>的优化，<span style="color: black;">通常</span>都不会大改，<span style="color: black;">因此</span>详情页是很重要的。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>详情页的<span style="color: black;">功效</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、减少跳失率</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跳失率指的是消费者进入详情页<span style="color: black;">无</span>产生，其他的任何点击之后就离开了，这个就算做跳失率。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">增多</span>停留时长</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情页越吸引消费者消费者的停留时间会越来越长，这<span style="color: black;">能够</span>说明消费者对你的详情页内容是<span style="color: black;">非常</span>感兴趣的，他<span style="color: black;">期盼</span>能够多看你的详情页来斟酌自己<span style="color: black;">是不是</span><span style="color: black;">能够</span><span style="color: black;">安心</span>购买，<span style="color: black;">因此</span>说详情页优秀停留时间就越长。<span style="color: black;">亦</span><span style="color: black;">更易</span>让消费者购买你的<span style="color: black;">制品</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">增多</span>收藏加购</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情页优秀消费者进行<span style="color: black;">保藏</span>加购，<span style="color: black;">亦</span>会<span style="color: black;">增多</span>你的转化机会。<span style="color: black;">保藏</span>加购数据<span style="color: black;">亦</span>是很重要的。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、促进转化</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情页是<span style="color: black;">制品</span>的内功，能够促进转化</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>详情页规范</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、电脑端<span style="color: black;">需求</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.1<span style="color: black;">照片</span>宽度&lt;=750，宽度<span style="color: black;">无</span>限制，<span style="color: black;">然则</span><span style="color: black;">此刻</span><span style="color: black;">大众</span>都是无线端浏览淘宝，<span style="color: black;">思虑</span>到网速<span style="color: black;">需求</span>，1.2<span style="color: black;">照片</span>不要太长，<span style="color: black;">以避免</span>消费者打开速度过慢影响消费体验。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.3<span style="color: black;">照片</span><span style="color: black;">体积</span>&lt;=3M，支持格式有jpg,jpeg,png</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.4文字字数不大于25000字</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.5<span style="color: black;">必须</span><span style="color: black;">运用</span>的<span style="color: black;">照片</span>在编辑页面“上传<span style="color: black;">照片</span>”，<span style="color: black;">或</span><span style="color: black;">选取</span><span style="color: black;">已然</span>在<span style="color: black;">照片</span>空间上传之后的<span style="color: black;">照片</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、手机端<span style="color: black;">需求</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.1<span style="color: black;">照片</span>宽度不<span style="color: black;">少于</span>480，<span style="color: black;">然则</span><span style="color: black;">亦</span><span style="color: black;">意见</span><span style="color: black;">大众</span>都上传750，和电脑端同步，整版页面高度不得2.2高于2500</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.3<span style="color: black;">照片</span>不大于10M</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.4文字字数不大于5000字</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.5如有音频仅支持Mp3格式，<span style="color: black;">况且</span>不大于200k</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>详情页设计</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、消费者<span style="color: black;">爱好</span>什么样的详情</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">模特好看的</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>图精细的</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">营销文案抓住痛点的</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">排版美观大方</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">信息完善</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、最简单的设计<span style="color: black;">办法</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>看同行优秀详情页<span style="color: black;">亦</span><span style="color: black;">能够</span>分析竞品店铺的详情页设计。</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a2afd96cdc0e4a7ea4f67ef7118c5a6f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723651480&amp;x-signature=64JgOk%2FH2vK%2FeM6DEPqHW8LxxyU%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、详情页版块细分</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.1细节图</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span><span style="color: black;">必定</span>要有合适的细节展示图，针对<span style="color: black;">区别</span>的<span style="color: black;">制品</span>对其做工，工艺镶边等细节图进行放大，<span style="color: black;">明显</span><span style="color: black;">制品</span>的小心机设计。</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/957aee6eac864c3385964d0cc788b441~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723651480&amp;x-signature=oS0PGgzQgEdyklBxd8%2BRbLOGxd8%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.2尺码图</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尤其</span>是衣服，<span style="color: black;">必定</span>要有完整的尺码图，最好是展示一张模特图，<span style="color: black;">显示</span>模特身材信息<span style="color: black;">供给</span>给消费者参考。 （<span style="color: black;">文案</span>后有惊喜哦）</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7b9c52ae21f343699721cccb3d95f6a7~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723651480&amp;x-signature=Ucjd%2BI51eoTFmOb3EPGvke1HKGA%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.3营销图</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">便是</span>卖点图，店铺<span style="color: black;">能够</span>豪礼相送的<span style="color: black;">有些</span>赠品图，<span style="color: black;">或</span>参加了什么活动能搭配优惠，<span style="color: black;">或</span>限时特价甩卖等信息都<span style="color: black;">能够</span>作营销图展示，这是<span style="color: black;">非常</span>重要的板块，基本<span style="color: black;">每一个</span><span style="color: black;">制品</span>的详情页都<span style="color: black;">不可</span>缺少营销文案。</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b3022c803df94ecb90af15a84cc76653~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723651480&amp;x-signature=mA%2BvmZ4B30kHDwSiYbk02qBagVg%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.4展示图 </p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点</span>是模特的展示图，俗话说得好，<span style="color: black;">此刻</span>是衣靠人装不是人靠衣装，在线上平台购物，<span style="color: black;">重点</span>还是为了满足消费者的<span style="color: black;">各样</span>潜在需求，拿衣服举例，<span style="color: black;">倘若</span>是同一件衣服，一个在好看的模特身上展示过一个在一个相对平庸的模特身上展示过，<span style="color: black;">那样</span>你绝对会<span style="color: black;">选取</span>模特好看的那家，<span style="color: black;">由于</span>你<span style="color: black;">期盼</span>穿起来能够像模特<span style="color: black;">同样</span>美，<span style="color: black;">因此</span>在这种<span style="color: black;">地区</span>放<span style="color: black;">有些</span>明星同款效果会更好，追求美的心，人人都有。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.5温馨提示图</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就像平时你去逛汉堡店，所有的<span style="color: black;">制品</span>是<span style="color: black;">照片</span>仅供参考是<span style="color: black;">由于</span>有<span style="color: black;">必定</span>的误差，提前给消费者打预防针，而在淘宝上<span style="color: black;">各样</span><span style="color: black;">制品</span>都有卖，难免会有<span style="color: black;">有些</span><span style="color: black;">制品</span>存在些许瑕疵，<span style="color: black;">例如</span>瓷器，<span style="color: black;">例如</span>衣服色差。<span style="color: black;">因此</span>在<span style="color: black;">这儿</span>放一张温馨提示图<span style="color: black;">表现</span>的是一种服务态度。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span>结论</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中小卖家的详情页，<span style="color: black;">首要</span>要<span style="color: black;">保准</span>不要直接去盗用别人的图，一旦被举报商品可能会被下架，<span style="color: black;">因此</span>说<span style="color: black;">运用</span>厂家图的<span style="color: black;">必须</span>征得厂家的同意，并且<span style="color: black;">这里</span><span style="color: black;">基本</span>上对厂家修改素材进行同质化处理。<span style="color: black;">尽可能</span>让自己的<span style="color: black;">照片</span>和别人不<span style="color: black;">同样</span>，一个好的详情页需要卖家多花点心思去<span style="color: black;">科研</span>消费者心理，分析优秀同行特点，这是一个<span style="color: black;">长时间</span>的过程。随着消费者<span style="color: black;">爱好</span>的变动。<span style="color: black;">咱们</span>的详情页<span style="color: black;">亦</span>要迎合。<span style="color: black;">因此</span>在店铺发展中后期，对详情页有一个<span style="color: black;">持续</span>完善的过程。</p>
    </div>




b1gc8v 发表于 2024-10-13 12:11:03

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wrjc1hod 发表于 2024-11-13 04:09:12

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