分析！制品详情页设计思路
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好的<span style="color: black;">制品</span>详情页能给用户一个<span style="color: black;">知道</span>的利益点，即卖点。通俗地说，<span style="color: black;">便是</span><span style="color: black;">为何</span>用户要买你的，而不是别人的同类<span style="color: black;">制品</span>，<span style="color: black;">因此</span><span style="color: black;">制品</span>页要专注在<span style="color: black;">制品</span>的卖点上，<span style="color: black;">同期</span><span style="color: black;">必要</span>在最短的时间抓住用户的心。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9506cf6a3af940e28f462c8050824efd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651641&x-signature=d4xBXe28PypGtFeJan8wm8EyRlQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在快节奏的生活中，用户<span style="color: black;">无</span>耐心去看大篇幅的<span style="color: black;">照片</span>和文字，<span style="color: black;">因此呢</span>好的页面的文案话语，是短小精悍、言简意赅，让用户<span style="color: black;">火速</span>就能<span style="color: black;">认识</span>到他所想<span style="color: black;">认识</span>的<span style="color: black;">制品</span><span style="color: black;">状况</span>。一款<span style="color: black;">制品</span>详情页设计思路如下：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fbe08aaade994cd19f36930d1498a0d6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651641&x-signature=AId0MFVgL1%2BVJOxHepc2JGqshqI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">四大板块</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详情页是打动用户<span style="color: black;">促进</span>购买的关键页，将页面板块设计为商品板块、<span style="color: black;">评估</span>板块、图文详情板块和<span style="color: black;">举荐</span>板块。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c725fd00340d435888ca001c46a0c6d0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651641&x-signature=UU3PewrCYNPNsIzxvkLmUS9y85E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①商品板块，<span style="color: black;">包括</span>商品属性如商品图、购买说明规格<span style="color: black;">选取</span>、价格优惠等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②<span style="color: black;">评估</span>板块，传达给用户<span style="color: black;">更加多</span>的关于商品的信息，如已用过商品的用户<span style="color: black;">评估</span>、<span style="color: black;">怎样</span><span style="color: black;">运用</span>、售后服务等等感性介绍，从而解答用户心理的疑问和顾虑。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b63827a2ddad4713af02e1d18811c3b7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651641&x-signature=29d5jXPkZdL0gkC8k90nfkp3pOQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③图文详情板块，长度适宜,将用户需求的关键点和商品的卖点分出重要级之后，让图文详情板块的前半部分页面信息<span style="color: black;">明显</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④<span style="color: black;">举荐</span>板块，<span style="color: black;">举荐</span>用户<span style="color: black;">关联</span>同类<span style="color: black;">制品</span><span style="color: black;">或</span>与此页<span style="color: black;">制品</span>相搭配的其他<span style="color: black;">制品</span>，给用户<span style="color: black;">更加多</span><span style="color: black;">选取</span>机会。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3b1df5c95ac2481c85b4966049ba4856~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651641&x-signature=5lVQUZNfrZ1BwaKL0Bva5GfmqL4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">五大<span style="color: black;">基本</span>功能模块</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设计客服、<span style="color: black;">保藏</span>、分享、店铺和立即办理。注重人机互动，让这些工具<span style="color: black;">方便</span>地出<span style="color: black;">此刻</span>用户视野中，让其随时随地能基于场景进行高频的互动操作，<span style="color: black;">得到</span>用户更有效转化。从用户与商品的互动操作主题场景来分析，可对互动场景的价值性进行优先<span style="color: black;">次序</span>的<span style="color: black;">摆列</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b647924b34c244a7883614ffd4139826~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651641&x-signature=BMKXosYgf6f6EbzJjOo3mLPRKt4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①立即购买，用户将<span style="color: black;">能够</span>直接进入购买确认页面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②<span style="color: black;">保藏</span>，用户可将<span style="color: black;">制品</span><span style="color: black;">保藏</span>在个人中心里，在<span style="color: black;">将来</span>的某个场景下，将有可能进行购买。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5706fa47df04419f9999f77525c30be0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651641&x-signature=UcZwNAPQq7txOPkTOFETqX3w4Nk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③客服，用户在<span style="color: black;">选取</span>和购买过程中，任何疑问均<span style="color: black;">能够</span><span style="color: black;">经过</span>人工介入解答。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④店铺，用户<span style="color: black;">能够</span>直接进入店铺<span style="color: black;">认识</span>和<span style="color: black;">选取</span><span style="color: black;">更加多</span>的<span style="color: black;">制品</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3f1aa891fd3a486cbeafdac2be0d9c00~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651641&x-signature=1BKQ0q1j8A%2BO6AVHdLPOCcVFSJc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑤分享，<span style="color: black;">做为</span>对<span style="color: black;">制品</span>有了最直接认知的这一类用户，其主动分享的价值性要远远高于<span style="color: black;">经过</span>市场营销手段去刻意实现的分享过程。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/406a686fd03149a3b32de8a4994eed6e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651641&x-signature=N2xQlgn61Upt29ni1gXC8uzTkwc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">板块设计风格<span style="color: black;">需求</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全部</span>版面做到主题鲜明、简洁、<span style="color: black;">知道</span>，以优美画面向用户介绍<span style="color: black;">制品</span>卖点，进而吸引有需求用户的眼球。页面风格简洁明快，力求达到表格简单，色彩搭配协调，文字处理人性化，有亲切感等。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e7543681e7eb4ca2be83dda96991ea0d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651641&x-signature=igDzrseYgKgyuSbYQx2GdcxEi20%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①头图，页面<span style="color: black;">最后</span>目的是<span style="color: black;">营销</span><span style="color: black;">制品</span>，<span style="color: black;">倘若</span>过分强调画面的美感，<span style="color: black;">增多</span><span style="color: black;">照片</span>视觉的占比，强调网站设计的艺术性，反而不会收到好的效果。页面应鲜明且不喧宾夺主，让浏览的者能产生深刻的印象。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e0c8ddf953334c68975722335fdefb6d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651641&x-signature=yALFVcw%2F7b3BMU%2FUpbF0QSy3im0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②标题，清晰<span style="color: black;">恰当</span>表述<span style="color: black;">制品</span>的内容，<span style="color: black;">明显</span><span style="color: black;">制品</span>的核心价值。标题语意通顺，无乱码杂质。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③销量，销量<span style="color: black;">必定</span>程度上标明了<span style="color: black;">制品</span>的受欢迎度，销量可<span style="color: black;">选取</span>月销量、季度销量或年度销量，<span style="color: black;">经过</span>销量让用户<span style="color: black;">晓得</span><span style="color: black;">制品</span>的爆款程度。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/00ab61354e44451d8e8b6f5283d52db7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651641&x-signature=I7VsN%2FkcL%2FYhCzC780b2PQ8vDO8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④促销，以价格优惠、<span style="color: black;">绑缚</span>优惠进一步推动用户购买欲望，满足“节省”或“买到则赚到”心理，<span style="color: black;">供给</span>活动促销、券码优惠等信息。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a0cc62f9e4fd4775a5ccb15c8f367843~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651641&x-signature=A7SJqPlQYoiAK3CSpHBbq%2BIe9XI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑤<span style="color: black;">评估</span>，提炼好评关键字置顶展示，将客观好评内容排序到<span style="color: black;">评估</span>前面或积极互动内容有意展示，<span style="color: black;">经过</span>用户<span style="color: black;">评估</span>内容介绍<span style="color: black;">制品</span>更有说服力，更能<span style="color: black;">表现</span><span style="color: black;">制品</span>满足用户真实需求。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0d43bd1353a64ac281c33e4f4ded51ac~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651641&x-signature=lYRiGwJ8SqiS%2Bod7UoTFet09JOA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑥图文，<span style="color: black;">照片</span>和相配的文案话语。<span style="color: black;">照片</span>给人的印象深刻，相比文字<span style="color: black;">拥有</span>更强的感性认知。但<span style="color: black;">倘若</span>只关注<span style="color: black;">照片</span>，<span style="color: black;">忽略</span>与<span style="color: black;">照片</span>相配的文案，则<span style="color: black;">不可</span>达到预期目的。<span style="color: black;">由于</span><span style="color: black;">制品</span>的属性、卖点，以及迎合用户的情感诉求都<span style="color: black;">必须</span>文案来进行说明与阐述。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/90b1276283334a3e84bf8f90359024c5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651641&x-signature=fC4ZkSwH7PVwKAJlfFPFjmn7oJA%3D" style="width: 50%; margin-bottom: 20px;"></div>
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