拼多多运营干货之怎么样制作商品详情页？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">大众</span>好，我是虚竹。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着众多运营课程的讲解和业内大佬的普及，主图重要性<span style="color: black;">已然</span>深入到<span style="color: black;">每一个</span>电商人的心中。但不知你们听过一句话<span style="color: black;">无</span>，"主图决<span style="color: black;">选定</span>击率，详情页决定他买不买你"。<span style="color: black;">亦</span><span style="color: black;">便是</span>说，想要<span style="color: black;">提高</span>转化率，详情页优化<span style="color: black;">亦</span>是不可或缺的一环。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好的详情页，<span style="color: black;">能够</span>大幅度<span style="color: black;">提高</span>静默转化，（不询问客服直接下单），既节省了沟通成本，还促<span style="color: black;">成为了</span>订单，详情页的重要性可见一斑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">详情页的后台操作</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在讲详情页优化工作前，先普及详情页的基本操作，（<span style="color: black;">熟练</span>操作的商家<span style="color: black;">能够</span>跳过本段）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击【商品管理】-【商品列表】，<span style="color: black;">能够</span>看到上架的商品，点击编辑可进入商品编辑页面</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b1a79e5240594a66b2d3fff41c4d8433~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651790&x-signature=mEUi8wzd2BvfBxdZZZMNNvWO8F8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下拉找到【商品详情装修】，点击【编辑详情】，会进入到如下页面。<span style="color: black;">倘若</span>你<span style="color: black;">已然</span>提前让美工做好了详情页<span style="color: black;">照片</span>，点击左侧的<span style="color: black;">照片</span><span style="color: black;">能够</span>直接上传。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5274d2928e5a4ee790148d342c281806~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651790&x-signature=IuCZ%2FHGz%2FDLNTzAAhW7ImWnLla0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">详情页的排版<span style="color: black;">需求</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span><span style="color: black;">都数</span>消费者<span style="color: black;">爱好</span>无线端网购，<span style="color: black;">因此</span>详情页的排版尤为重要，<span style="color: black;">必要</span><span style="color: black;">协同</span>消费者的<span style="color: black;">运用</span>习惯做到一屏一卖点。即商品详情页每一页内容恰好能被手机屏幕完整呈现。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">排版<span style="color: black;">需求</span>不止于此，以下几点<span style="color: black;">能够</span>参考。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <strong style="color: blue;">结构</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平常</span>的结构有55、73、262三种。<strong style="color: blue;">55结构</strong>指的是文字和<span style="color: black;">照片</span>55分，文案和<span style="color: black;">照片</span>的组合<span style="color: black;">次序</span><span style="color: black;">能够</span>上下<span style="color: black;">或</span>是<span style="color: black;">上下</span>。从审美<span style="color: black;">方向</span><span style="color: black;">来讲</span>，<span style="color: black;">上下</span><span style="color: black;">次序</span>比较好。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4ef9cde5df1e43b5a84fbc736c646b79~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651790&x-signature=grvTVoZQ%2BE8SkogcIc7sw423fs4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">73结构</strong>即文案占比30%，<span style="color: black;">制品</span><span style="color: black;">照片</span>展示占比70%。这种结构即上面<span style="color: black;">说到</span>的一屏一卖点的最好展示结构。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖点文案会展示在<span style="color: black;">照片</span>正上方，标题醒目吸引买家<span style="color: black;">重视</span>。<span style="color: black;">制品</span>展示则占据<span style="color: black;">照片</span>70%的面积，最好凸显文案卖点。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d7925631c8fe40aab4732acc316a86dd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651790&x-signature=UdD5ift8wRLcB%2FkscRKTYP9Np%2BY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">262结构：</strong>上部分文字20%，中部图形60%，下部文字20%。<span style="color: black;">倘若</span>你的<span style="color: black;">制品</span>不<span style="color: black;">必须</span><span style="color: black;">仔细</span>介绍<span style="color: black;">制品</span>的性能，材质等，简单两句话<span style="color: black;">就可</span>描述<span style="color: black;">制品</span>卖点，完全<span style="color: black;">能够</span><span style="color: black;">运用</span>"<span style="color: black;">宣传</span>语+<span style="color: black;">照片</span>+<span style="color: black;">宣传</span>语"结构。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>"苹果"，"脆甜可口"+<span style="color: black;">照片</span>展示+"不甜不要钱"（<span style="color: black;">宣传</span>语随便写的，不必纠结）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. <strong style="color: blue;">配色</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主色的确定会影响<span style="color: black;">全部</span>页面的格调，<span style="color: black;">意见</span>画面色彩不超过三种色相。配色比例最好是<strong style="color: blue;">70%的主色，25%的辅色，5%的点缀色。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">家居、棉织品等<span style="color: black;">制品</span>，可采用相邻配色的方式，营造出温馨柔和的感觉，激发人的购买欲。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">间隔配色利用颜色的大胆组合，给人<span style="color: black;">剧烈</span>的视觉冲击。非常适合节日促销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">详情页的优化点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <strong style="color: blue;">好评晒图</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>消费者在收货前<span style="color: black;">不可</span>看到实物，<span style="color: black;">因此</span>以往买家<span style="color: black;">评估</span>就<span style="color: black;">显出</span>尤为重要。详情页添加好评晒图是为了<span style="color: black;">提高</span>买家对商品的认可度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于晒图的位置，这个<span style="color: black;">按照</span><span style="color: black;">制品</span>来定。<strong style="color: blue;">数码电子<span style="color: black;">制品</span>，晒图要放在功能介绍之后</strong>，毕竟买家最关注的是<span style="color: black;">制品</span>的性能和<span style="color: black;">运用</span>；<strong style="color: blue;"><span style="color: black;">倘若</span>是服饰类，晒图放在前3张的位置最好。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">带图<span style="color: black;">评估</span>最好能凸显衣服的款式颜色，让新用户看到买家秀<span style="color: black;">亦</span>有下单的欲望，而不是看到买家秀避而远之。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. <strong style="color: blue;">商品教程</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不是所有的<span style="color: black;">制品</span>都<span style="color: black;">必须</span>商品教程。<span style="color: black;">倘若</span>你的商品是生活中不<span style="color: black;">平常</span>的，<span style="color: black;">或</span>是大<span style="color: black;">都数</span>人都不<span style="color: black;">熟练</span><span style="color: black;">关联</span><span style="color: black;">办法</span>的，<span style="color: black;">那样</span>就<span style="color: black;">能够</span>在详情页中加入<span style="color: black;">运用</span>教程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有些商品教程太过繁杂，我<span style="color: black;">意见</span>不要添加。（<span style="color: black;">例如</span><span style="color: black;">自动</span>车、木质创意盒），这类<span style="color: black;">制品</span>在详情页占比过大，其他的内容就<span style="color: black;">必须</span>缩减，<span style="color: black;">尽可能</span>不要顾此失彼。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. <strong style="color: blue;">询单引导</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有些商品教程<span style="color: black;">繁杂</span>，<span style="color: black;">不方便</span>添加。<span style="color: black;">然则</span><span style="color: black;">必定</span>要加入引导信息，让买家去询问客服，索要商品教程。详情页中的询单引导<span style="color: black;">必要</span>添加，记得提前录制好<span style="color: black;">运用</span>视频。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. <strong style="color: blue;">多个sku</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">服饰箱包类同一<span style="color: black;">制品</span>会有多种款式，颜色图案的细微差别仅依靠轮播图远远<span style="color: black;">不足</span>。详情页展示会有意想不到的惊喜。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高清图方便顾客挑选样式和图案，还能降低售后纠纷。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. <strong style="color: blue;">质检报告和承诺书</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拼多多上假货<span style="color: black;">始终</span>为人诟病，毕竟谁<span style="color: black;">亦</span>不想花钱买到假冒伪劣的商品。护肤品、家电等类目<span style="color: black;">制品</span><span style="color: black;">倘若</span>有质检报告的话，无疑给买家吃了定心丸。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其他如官方承诺书等<span style="color: black;">亦</span>可加入详情页，承诺书<span style="color: black;">通常</span>都会承诺赔偿标准，这些赔偿<span style="color: black;">补助</span><span style="color: black;">处理</span>买家的后顾之忧。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ede85d03dc424dd89de6755362d1f280~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651790&x-signature=WwueL%2FpGmrw8%2FDvTGnJVkii4qj8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6</strong>. <strong style="color: blue;">优惠活动</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优惠活动是吸引消费者惯用的手段，效果<span style="color: black;">亦</span>最<span style="color: black;">显著</span>。有句古话说的好嘛，"人为财死，鸟为食亡"。<span style="color: black;">因此</span>店铺的优惠活动<span style="color: black;">必定</span>要写在<span style="color: black;">明显</span>的位置，不仅详情页<span style="color: black;">必须</span>，店铺公告，主图都要打上优惠的标签。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优惠活动的位置<span style="color: black;">明显</span>，字体<span style="color: black;">亦</span>要加粗放大（<span style="color: black;">同期</span>兼顾美观）。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e554f9cee4d74a20bc9201ddf33b4619~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651790&x-signature=OnguJZAX49%2BtqESqb0kpw%2FtTUoI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7.<span style="color: black;">相关</span>营销</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所说</span><span style="color: black;">相关</span>营销，<span style="color: black;">便是</span>在详情页添加其他<span style="color: black;">关联</span><span style="color: black;">制品</span>的信息，引导买家购买店铺的多种<span style="color: black;">制品</span>。<span style="color: black;">这般</span><span style="color: black;">能够</span><span style="color: black;">提高</span>其他<span style="color: black;">制品</span>的转化率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种操作基本会出<span style="color: black;">此刻</span>比较成熟的店铺，<span style="color: black;">然则</span>新手商家<span style="color: black;">倘若</span><span style="color: black;">制品</span>足够多，<span style="color: black;">亦</span>是<span style="color: black;">能够</span>借鉴<span style="color: black;">运用</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8.拼团指南</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有些拼多多买家不<span style="color: black;">认识</span><span style="color: black;">怎样</span>拼团，<span style="color: black;">引起</span>错误的<span style="color: black;">选取</span>了自己开团。开团数量多，难以成团的话，会让买家和订单流失，为避免这种<span style="color: black;">状况</span>，<span style="color: black;">咱们</span>在详情页放入拼团指南促进成团率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拼多多新人不<span style="color: black;">熟练</span>平台操作，<span style="color: black;">必须</span>提醒。这点相比前几点<span style="color: black;">来讲</span>不值一谈，<span style="color: black;">倘若</span>你觉得有必要<span style="color: black;">能够</span>添加。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情页的介绍就这么多，优化详情页除了展示卖点、细节，最重要的是凸显店铺的风格，让买家在一众网店中记住你，<span style="color: black;">选取</span>你。<span style="color: black;">倘若</span>你有店铺运营问题，欢迎点击店铺链接咨询我哦！</p>
说得好啊！我在外链论坛打滚这么多年，所谓阅人无数，就算没有见过猪走路，也总明白猪肉是啥味道的。 外链发布论坛学习网络优化SEO。 你的话语如春风拂面，温暖了我的心房，真的很感谢。
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