1fy07h 发表于 2024-8-12 09:49:10

抖店运营：商品主图发布规范全攻略


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>在做抖店运营的过程中，<span style="color: black;">咱们</span>开通抖店之后，在抖店后台发布商品过程中，<span style="color: black;">咱们</span><span style="color: black;">必须</span><span style="color: black;">把握</span>商品主题的<span style="color: black;">有些</span><span style="color: black;">关联</span>发布规则，这篇<span style="color: black;">文案</span><span style="color: black;">仔细</span>讲解商品主题<span style="color: black;">关联</span>的内容。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8de3e15b37f141d483a9d3111d63e30f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=khZMKjOmo7Ynv5nKeFbdv6fDOUg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>商品主图的<span style="color: black;">功效</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">商品主图<span style="color: black;">做为</span>商品名片影响商品的流量，平台鼓励商家建设美观<span style="color: black;">优秀</span>的商品名片。符合规范<span style="color: black;">需求</span>的商品不仅有机会额外<span style="color: black;">得到</span>平台<span style="color: black;">举荐</span>，更有助于<span style="color: black;">提高</span>品牌调性<span style="color: black;">提高</span><span style="color: black;">制品</span>转化。符合<span style="color: black;">需求</span>的主图<span style="color: black;">能够</span>给你带来下面四个好处：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、抖音商城准入：</span></strong><span style="color: black;"><span style="color: black;">提高</span>商品进入抖音商城几率 ；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">提高</span>商品<span style="color: black;">基本</span>分：</span></strong><span style="color: black;"><span style="color: black;">照片</span>规范度参与商品<span style="color: black;">基本</span>分计算；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">提高</span>体验分：</span></strong><span style="color: black;"><span style="color: black;">照片</span>规范度参与体验分计算；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、<span style="color: black;">增多</span>活动提报门槛：</span></strong><span style="color: black;">满足<span style="color: black;">照片</span>规范<span style="color: black;">需求</span>才<span style="color: black;">能够</span>参加平台部分活动。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>商品主图的标准和<span style="color: black;">需求</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>在处理商品主题的时候要<span style="color: black;">把握</span><span style="color: black;">优秀</span>商品主图三要素。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">优秀</span>商品主图三要素</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">明显</span>主体：</span></strong><span style="color: black;">凸显商品主体，以及商品<span style="color: black;">重点</span>卖点信息</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">构图干净：</span></strong><span style="color: black;">不可存在<span style="color: black;">太多</span>不相干元素，<span style="color: black;">包含</span>冗余贴纸，无关修饰等冗余修饰</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">清晰美观：</span></strong><span style="color: black;"><span style="color: black;">照片</span>清晰（像素<span style="color: black;">最少</span>600X600）、不失真，无模糊不清、严重压缩(比例非1:1)等<span style="color: black;">状况</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c84023179ae346e694fa7dbba7ca01a4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=twScgHlc%2BXd2xG5G7B4U5xKKs6c%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、商品主图的<span style="color: black;">详细</span><span style="color: black;">需求</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">第1</span>张主图<span style="color: black;">必要</span>为实物图，不得<span style="color: black;">显现</span>全屏水印以及与平台无关的水印，如美图秀秀，摄影网站等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其他张主图<span style="color: black;">必须</span>展示<span style="color: black;">制品</span>多<span style="color: black;">方向</span>的方位图以及<span style="color: black;">制品</span>细节图，不得<span style="color: black;">显现</span>所有主图展示同一个<span style="color: black;">方向</span>的<span style="color: black;">状况</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">主图数量需大于等于三张（<span style="color: black;">意见</span>填写五张主图），且不可<span style="color: black;">包括</span>完全<span style="color: black;">同样</span>的<span style="color: black;">照片</span>，<span style="color: black;">详细</span>以商品发布页面提示为准。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">主图中呈现商品个数与<span style="color: black;">营销</span>单位（<span style="color: black;">制品</span>信息）保持一致，主图所示商品颜色、规格等<span style="color: black;">必要</span>与文字介绍一致, 不得<span style="color: black;">显现</span>与所售商品无关的其他商品和物体。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">商家在上传图文信息时，<span style="color: black;">区别</span>品类的商品需<span style="color: black;">根据</span>对应品类尺码关键信息进行信息上传。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">商品主图违规案例<span style="color: black;">诠释</span></span></strong><span style="color: black;">：商品主图画风<span style="color: black;">不良</span>影响商品流量，快<span style="color: black;">瞧瞧</span>到底<span style="color: black;">那些</span>主图画风属于违规，后续商品<span style="color: black;">必定</span>要避免以下画风<span style="color: black;">不良</span>的问题。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1）严重牛皮癣，商家把文字覆盖到主图上面，影响消费者观感。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/64361ddcbee0468f9599ff57bb3368fd~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=Z%2BGYnwW9VbFDmk3aQahvlrfLZdM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2）大字报，属于文字在主图中占比过大。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/dc93952e66cd440697079936bccee088~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=99ttslObqtCkxmJzxroYpwLPV%2BE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3）轻微牛皮癣，主图中多处都被文字覆盖。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/fcc50ff37c2c49ada89fda36753f332b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=uJE4jqMHT41SnsHlWi4vJQKjBrI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4）水印，主图中<span style="color: black;">不可</span>有<span style="color: black;">显著</span>的水印。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c4f4daa15da84d26ac4ff75f99ddbf6a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=irI1QaaFmxZU06CPZKSvglR0aFY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5）主图模糊不清，<span style="color: black;">照片</span>像素低，整体展示较模糊，<span style="color: black;">有害</span>于商品转化，属于违规的商品主图。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5d4ac06a614442f9a7c0382c39a30685~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=OuNla0jwjlblOH8Yh2fByXgvpK4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6）主图压缩严重，不<span style="color: black;">意见</span>商家<span style="color: black;">运用</span>P图等技术手段<span style="color: black;">引起</span><span style="color: black;">照片</span>拉伸变形，<span style="color: black;">重视</span><span style="color: black;">照片</span>的美观度。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/412b7ce2e632425a8a367696b70b2fb9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=1WLaC5o66G9GSHTYGerzMneuGog%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">7）主图轻微压缩，这种<span style="color: black;">状况</span>是有的商家用直播中的<span style="color: black;">照片</span>，直播切图<span style="color: black;">做为</span>主题，<span style="color: black;">此时</span><span style="color: black;">照片</span><span style="color: black;">亦</span><span style="color: black;">显出</span>不美观。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a8cd4686ddb9494fbe676f16827ae1d4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=8tigYnIysQdpO%2FlN5%2F6GM9syJ0w%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">8）<span style="color: black;">照片</span>详情页重要信息缺失，<span style="color: black;">隐匿</span>了<span style="color: black;">照片</span>的商标、LOGO、涂抹了<span style="color: black;">照片</span>主体看不清楚。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f42152a39c354ff599317f40b0418d18~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=s4Bn6YSgxAOtoHzjBQ7qEWLO3TI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">9）<span style="color: black;">照片</span>中不<span style="color: black;">准许</span>有诱导点击的<span style="color: black;">行径</span>，<span style="color: black;">照片</span>中有播放键的截图。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a2ffa049f9da4c7fa27bb03e2a69c13c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=yJWtTLeRLm7l6Q9KVg27pl%2BlBio%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">10）商品主图有边框，在裁剪<span style="color: black;">照片</span>中有黑色边框。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b88dae3796c34ee0b54444dba53894e0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=N4azdtFLq%2B%2BWcE1xAA3j7t4N%2F38%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">11）主图密集，这种<span style="color: black;">照片</span>不要发布，<span style="color: black;">由于</span><span style="color: black;">照片</span>是点状、球状、圆状、洞状等等，<span style="color: black;">无</span>规律，密集<span style="color: black;">摆列</span>的<span style="color: black;">照片</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/785833dcd86e4d5994a881bc74891f8e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=nFSX2jOQIRmkpa7wfKsG14cfJfs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">12）引人不适的<span style="color: black;">照片</span>，人体脏污、身体<span style="color: black;">疾患</span>、<span style="color: black;">触及</span>污垢物体等等。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/66c37aa2e4164657b9e6c8db7a704854~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=JheJ%2BaUoWNx9pFU%2FxgfBwJ3YYnA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">13）淫秽色情<span style="color: black;">照片</span>，存在性感姿势、引诱动作、<span style="color: black;">关联</span>暗示的<span style="color: black;">照片</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2553041a02754c2e9bc0ac6fa4c196fb~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=p4JF6ttSOIOEJir%2Ban2vInhS2BM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">14）<span style="color: black;">触及</span>未成年人<span style="color: black;">欠妥</span><span style="color: black;">行径</span>，<span style="color: black;">照片</span>中<span style="color: black;">露出</span>后背等等。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/24be5613a7cc46e9bbdbbae9575cba1e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=PvcrL8pxf%2FPgFGfWXU58K8Y45NQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">15）<span style="color: black;">照片</span>拼接地质且比例不均，有边框的拼接图、无边框拼接但拼接<span style="color: black;">照片</span>数据&gt;3的<span style="color: black;">照片</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/bee8f6392b504082b1069a8f11017bbf~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=d78tdfD%2FcFiSEoU17AYhhhVr4OU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">照片</span>设计遵循首图设计模板</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">主图（首图）设计模板将主图区域等分36个方形网格，<span style="color: black;">根据</span>元素类型划分为两个区域：【商品主体<span style="color: black;">安置</span>区】和【元素<span style="color: black;">安置</span>区】。<span style="color: black;">按照</span>位置<span style="color: black;">区别</span>共<span style="color: black;">包括</span>四类区域设计规范，商家可<span style="color: black;">按照</span>商品形状<span style="color: black;">自动</span><span style="color: black;">选取</span>一类设计，<span style="color: black;">详细</span>模板&amp;案例如下：商品主体<span style="color: black;">安置</span>区：此区域仅可展示商品主体，不可添加任何元素，如文字、水印、图标等；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">元素<span style="color: black;">安置</span>区：分为LOGO区域和卖点/图标/赠品(以下简<span style="color: black;">叫作</span>”卖点区域“)，LOGO区域仅可展示LOGO，卖点区域可展示赠品、卖点、图标，商家可在规范<span style="color: black;">需求</span>区域内<span style="color: black;">自动</span>设计。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/32fa8ccec90d4787b54612e1d04167f1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=xXIzNyKV9f7SYzln3e%2BBzUQcfaE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">白底图或场景图：</span></strong><span style="color: black;">主图若不展示卖点信息，<span style="color: black;">能够</span><span style="color: black;">运用</span>干净的白底图或场景图</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5b176fcd61d74e1dbac8dacd3d5a7a42~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=bF28lNheMIfJKq%2BbDyFN9kVzgwE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>商品主图优化的思路</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">商品主图做好了<span style="color: black;">能够</span>直接吸引流量，<span style="color: black;">然则</span>主图<span style="color: black;">亦</span>要吸引用户<span style="color: black;">重视</span>和吸引用户点击。主图做好了<span style="color: black;">能够</span>直接引流，吸引用户点击。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/eebd71fcb1df4cae95dd12d00c22c1c8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=bN3EA3dDpNFs2osBtSIiWasQTOE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、 <span style="color: black;">明显</span>卖点，让引流更<span style="color: black;">容易</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">习惯了快节奏短视频的抖音用户，在消费决策上更偏向卖点清晰、简单直接的商品介绍模式。<span style="color: black;">意见</span><span style="color: black;">大众</span>的商品主图，<span style="color: black;">选取</span>能让观众一眼就提取到卖点信息的设计形式，提高信息识别度和商品转化率。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5538afb036cd409fbd83f41ee615962f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=1bPHq9jyos96fZKdUwI4pkOUZEs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>从可画中挑选了一组简约风格的主图模板，<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">按照</span>模板中的构图布局、文字<span style="color: black;">体积</span>和内容层次，<span style="color: black;">选取</span>合适的商品主图。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、 差异化效果，让商品脱颖而出</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在抖音APP中想要让<span style="color: black;">咱们</span>的商品在众多信息中脱颖而出，差异化的视觉效果是商品主图必不可少的设计形式。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">想要营造差异化效果，<span style="color: black;">咱们</span>的商品主图<span style="color: black;">能够</span><span style="color: black;">这般</span>设计：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">① 白底图展示：</span></strong><span style="color: black;"><span style="color: black;">经过</span>白色背景搭配扣除背景后的商品图组合而成的白底主图。白色背景<span style="color: black;">能够</span>让白底图中的商品样式和细节得到更充分的展示，<span style="color: black;">同期</span>简单的背景设计<span style="color: black;">亦</span><span style="color: black;">能够</span>更好的兼容<span style="color: black;">各样</span>促销活动需求。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">② 品牌标识：</span></strong><span style="color: black;">有品牌影响力的<span style="color: black;">制品</span>，在商品主图的设计<span style="color: black;">周期</span><span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">明显</span>展示品牌标识（logo、代言人、品牌色）的形式，<span style="color: black;">提高</span>观众对<span style="color: black;">制品</span>的认知和辨识度。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">③ 引导卖点：</span></strong><span style="color: black;"><span style="color: black;">咱们</span>的商品主图要学会引导用户主动<span style="color: black;">认识</span><span style="color: black;">咱们</span>的卖点，<span style="color: black;">经过</span>视觉铺垫给消费者一个非买不可的心理暗示。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6a743ee0b8294847a7ca7acdf229762a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=VxeorbUTcSbT03oqgH5hCvK7rJo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、场景化呈现，让<span style="color: black;">制品</span>更接地气</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">和依靠电商详情页呈现<span style="color: black;">运用</span>场景的传统电商平台<span style="color: black;">区别</span>，抖音<span style="color: black;">做为</span>一个快节奏的短视频社交平台，它<span style="color: black;">必须</span>更加快捷、直接的展示商品亮点，<span style="color: black;">才可</span>从用户碎片化的娱乐时间中觅得商机。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/321724741d8549428bc7a9415c074b81~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652048&amp;x-signature=%2FE7ol5Z6yhfT7EZx7UjT4uKeizc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">大众</span><span style="color: black;">能够</span>参考下这组场景化的主图图标，<span style="color: black;">经过</span>主图<span style="color: black;">摆列</span>的形式，将<span style="color: black;">制品</span>和<span style="color: black;">详细</span>的<span style="color: black;">运用</span>场景相结合，<span style="color: black;">能够</span>让消费者无需下拉到详情页就能直接下单，有助于<span style="color: black;">加强</span>商品转化率。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">还有什么不清楚的，<span style="color: black;">能够</span><span style="color: black;">此刻</span>加十一私聊咨询，有问必回！</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span>做抖音小店3年多时间，基本上你遇到的问题<span style="color: black;">咱们</span>都<span style="color: black;">已然</span>找到了最优解决<span style="color: black;">办法</span>，能够帮你少走弯路快速起店。</span></strong></p>




流星的美 发表于 2024-8-23 16:33:33

回顾历史，我们感慨万千；放眼未来，我们信心百倍。

听听海 发表于 2024-8-30 23:19:24

楼主的文章非常有意义，提升了我的知识水平。

4zhvml8 发表于 2024-10-4 18:47:49

你的见解独到，让我受益匪浅，非常感谢。

b1gc8v 发表于 2024-10-13 19:30:22

谷歌网站排名优化 http://www.fok120.com/
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