服装类电商详情页设计-天涯论坛 - Powered by Discuz! Archiver

j8typz 发表于 2024-8-12 10:26:03

服装类电商详情页设计

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   <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文/易丹服装类商品详情页是将<span style="color: black;">制品</span>属性、<span style="color: black;">制品</span>功能、外观与细节、设计风格与时尚元素、<span style="color: black;">相关</span><span style="color: black;">举荐</span>、物流与售后等<span style="color: black;">关联</span>信息相结合的一种图文表达，其设计宗旨<span style="color: black;">便是</span><span style="color: black;">经过</span>商品的文字描述和<span style="color: black;">照片</span>展示使消费者产生购买意向和<span style="color: black;">行径</span>。</p>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b0859ed0a4a94c579bdf49c07b641c77~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=4IjayQFjv3Y5RMZuyvOjHZuM6ro%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情页的设计质量在很大程度上决定了商品的转化率，要使其有足够强大的竞争力和创新方式，<span style="color: black;">认识</span>服装品牌与消费者之间的内涵关系，为促成消费<span style="color: black;">行径</span>作引导，避免客户做多样化<span style="color: black;">选取</span>和学习，降低消费者的决策成本。</p>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8607f916a8c94da58bbbfe1546500724~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=ah0jFFanVUdprt6fzP2qxZYrfdI%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/58cba0681e9d49c287d3f74c27c5fa88~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=o3A670I5%2BHLyEwKJYsDuUTW1J7E%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在设计一个商品详情页，<span style="color: black;">必须</span>按以下几个方面来构建详情页<span style="color: black;">规律</span>结构。</p>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/348fdd4591dc41d9aad812af95f32230~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=roUsDrzSbCImmx7oZSRifWiBWNQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①服装商品的展示信息。<span style="color: black;">包含</span>服装信息描述，图文的排版、展示的效果、阅读的舒适性等方面，能够让消费者全方位<span style="color: black;">认识</span>服装商品的尺寸、材质、细节、配饰、风格等基本属性。</p>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3510e1aefa3f4df5973aa6fa2902aba8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=eXb3fGc5cynk4Zh4qz50X8%2FY2SQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②服装商品视觉营销。向消费者展示商品的特征和搭配，<span style="color: black;">包含</span>页面场景、色彩搭配、<span style="color: black;">相关</span><span style="color: black;">举荐</span>，传达服装品牌的整体印象和布局风格。</p>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cd6273f8c2b64ecf82fb5f3c705cabce~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=npyWPnbLuu6hqN735V6GxT0XYDo%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③人机交互设计。消费者在浏览详情页时，对感兴趣的商品<span style="color: black;">能够</span><span style="color: black;">方便</span>地<span style="color: black;">保藏</span>、分享，比价、<span style="color: black;">查询</span><span style="color: black;">类似</span>、加入购物车和直接购买，并能随意地进行场景互动操作。</p>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7ebbc5dfb81e4d98b6fb7597451834b5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=3OHO8ZZZM2jjCNzlKa9XtLKpRbU%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优秀的服装详情页设计是集信息构架、用户体验、交互设计于一体，使消费者在购物的时候形成“<span style="color: black;">制品</span>进入视线 - 信息传递到大脑 - 查看<span style="color: black;">相关</span>商品- 产生购买欲望- 形成购买”的流程。</p>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5c54892152224a73a6f70be9897371da~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=PFL8qOYZrOhoYqoKkKFJYIqksRs%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8758dca40c6c48cd8242b84bf8c7164b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=6JX5DaVHFIrrXR3HjHUmdeCRt6M%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在进入详情页时，<span style="color: black;">第1</span>眼看到的<span style="color: black;">便是</span>详情页的首屏，虽然<span style="color: black;">仅在</span>有限的空间内停留短暂的几秒，但<span style="color: black;">针对</span>消费者<span style="color: black;">是不是</span>继续浏览后续内容是至关重要的。<span style="color: black;">针对</span>服装类商品<span style="color: black;">来讲</span>，不论何种类型的消费群体，在详情页首屏设计上都是基本一致的：</p>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b2679b40d5eb4bbf8b5cd930c5884842~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=4JXRytZhyFYSydvxGnNPc34G8do%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/48f7e196f8414e819be3bb0ffee9a52e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=4Mcf6AJtLeZwtYRJKR27jOb809U%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">首屏聚焦<span style="color: black;">便是</span>让消费者<span style="color: black;">重视</span>到详情页的<span style="color: black;">第1</span>屏信息。</p>
   <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①<span style="color: black;">首要</span>，消费者会对相比其他服装差异性大的信息<span style="color: black;">导致</span>关注。</p>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b5b784df818144e195ad449f88422368~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=PZTWcKYSDeZG1UyeXXyt9QY75M8%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②其次，对该服装的人气、爆款、正品、急速发货等消费者非常<span style="color: black;">留意</span>的信息<span style="color: black;">导致</span>关注。</p>
   <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③最后，<span style="color: black;">按照</span>服装的特性，提炼其来自于品牌、外观、功能等方面的<span style="color: black;">明显</span>亮点，以此抓住消费者的眼球。</p>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/df5e435ca65249498bfb299acd0fddbe~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=31%2B0GcGGEruhmx7hmyWqkPd7UW4%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/18d409f6da594fa5bad56a7c7bf72fc2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=He5kRyh4xJTg91naWi7%2F1Mkx3eY%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">价值塑造<span style="color: black;">便是</span><span style="color: black;">经过</span>详情页的描述，把商品的<span style="color: black;">各样</span>价值呈<span style="color: black;">此刻</span>消费者面前，这个价值<span style="color: black;">包含</span>：<span style="color: black;">制品</span>本身的价值、服务价值、附加价值、形象价值、品牌价值，让消费者觉得购买是值得的。<span style="color: black;">经过</span>这种价值的叠加，来达到<span style="color: black;">提高</span>转化的目的。</p>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a3ab0d0a89de4350b947cc025fd65336~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=Hj77tbwFom9919uMMbBsbNib%2Bfs%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/86f3c3ab6c4740979db0aa430585ee39~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=iUR3ayajBntdeZ1RHwT2TM7zbIk%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">情境带入原则<span style="color: black;">便是</span>在详情页设计中，尽可能<span style="color: black;">经过</span>情境化设计，把消费者带入到契合需求的消费情境中，让<span style="color: black;">她们</span>的需求迫切起来，给予一种心理暗示。<span style="color: black;">同期</span>用图文展示的<span style="color: black;">办法</span>把特定的场景表达出来，<span style="color: black;">导致</span>情感共鸣、促进转化。</p>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e2828e392ee646958387d3e295b2db33~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=0yAhKsxjounrKGWld9gp044SAko%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/59b3152d74f643b3ab71b67a85526e8c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=5AYufY99%2Bi9OtaeZZjyrsj3PnBw%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">强化卖点原则<span style="color: black;">便是</span>服装的图文描述中要有一个核心卖点和若干辅助卖点，在描述辅助卖点过程中，<span style="color: black;">持续</span>重复核心卖点，强化消费者的感官，<span style="color: black;">经过</span>差异化、重复性形式使消费者印象深刻，达到强化核心卖点的效果。</p>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/da968f3f42ea4d539910e977ce8126fd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=Hqge0tkMF37yTXVUPcTBDt0SYLo%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情页首屏设计把握好以上四个原则，并<span style="color: black;">经过</span>高清<span style="color: black;">照片</span>和适当的宣传语形式展示首屏效果，将服装商品的<span style="color: black;">明显</span>卖点<span style="color: black;">经过</span>情境带入，使消费者感受商品的价值，<span style="color: black;">才可</span>引导消费者阅读商品的关键属性及文案并引导购买。 </p>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4dfcccd9519e4ec9b286096280612f02~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=6qa5wWNPy5SwD2iZThrN%2FVAkKzM%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>：<a style="color: black;">电商详情页模板(女装篇)</a></p>
   <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9fb6a22588d741eb890fcc4e692acbac~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723652905&x-signature=SIJqZWsX7YXncrmM5wUfBlycNNc%3D" style="width: 50%; margin-bottom: 20px;"></div>
   <div style="color: black; text-align: left; margin-bottom: 10px;">
         <div style="color: black; text-align: left; margin-bottom: 10px;">（此处已添加圈子卡片，请到今日头条客户端查看）</div>
   </div>
   <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">① 官方头条号：设计智造顶级创意设计师<span style="color: black;">必须</span></p>
   <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">② 本篇为设计智造www.cocoo.top 编辑整理，版权归原作者所有，转载请注明出处！</p>
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情迷布拉格 发表于 2024-8-29 01:15:37

seo常来的论坛，希望我的网站快点收录。

qzmjef 发表于 2024-10-28 13:41:21

百度seo优化论坛 http://www.fok120.com/

1fy07h 发表于 2024-10-31 03:47:34

“NB”（牛×的缩写，表示叹为观止）‌

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服装类电商详情页设计