论坛 › 云南 › 100W挑战系列EP. 007 - 商标侵权申诉

j8typz 发表于 2024-8-12 12:47:27

100W挑战系列EP. 007 - 商标侵权申诉

<span style="color: black;">被移除的那个链接申诉回来之后</span><span style="color: black;"><span style="color: black;">制品</span>标题，五点描述和<span style="color: black;">制品</span><span style="color: black;">照片</span>都改了</span><span style="color: black;"><span style="color: black;">由于</span>之前的<span style="color: black;">制品</span><span style="color: black;">基本</span>比较弱，毕竟被移除的时候才上架二十来天</span><span style="color: black;"><span style="color: black;">因此</span>重新上架之后，影响还是挺大的</span><span style="color: black;"><span style="color: black;">尤其</span>是标题改动对关键词排名的影响，有点大</span><span style="color: black;">之前虽然说出单不多，但<span style="color: black;">最少</span>能有稳定的自然单了</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>排名掉了<span style="color: black;">非常多</span></p>
    </span><span style="color: black;">原来在首页上，<span style="color: black;">此刻</span><span style="color: black;">亦</span>掉不见了</span><span style="color: black;">自然<span style="color: black;">揭发</span>很少</span><span style="color: black;">基本等于re-launch</span><span style="color: black;"><span style="color: black;">况且</span>，比新上架那时候还要糟糕</span><span style="color: black;"><span style="color: black;">由于</span>来了两个一星差评</span><span style="color: black;"><span style="color: black;">亦</span>不<span style="color: black;">晓得</span><span style="color: black;">到底</span>是不是恶搞</span><span style="color: black;">反正，先降价卖</span><span style="color: black;">拉一拉</span><span style="color: black;">看能<span style="color: black;">不可</span>拉上去</span><img src="https://mmbiz.qpic.cn/mmbiz_png/8JpHCSnqSmCb2tk7pBkSSXgbIz9C17qsMM0W98ePf41K3DYnLH1T1h6I2Lk2EY6fKrq2XPxkgBu4hXibguHmV5g/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">关于商标侵权这个事</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">没什么可多说的</p>
    </span><span style="color: black;">简单分享几个点吧</span><span style="color: black;"><span style="color: black;">第1</span>个点，<span style="color: black;">首要</span>弄清楚被下架的<span style="color: black;">详细</span><span style="color: black;">原由</span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/mgyzzK5dSDCSicAubRLmF9UdDO7rpzXszWEV3uwfqaIRiclMMfDUWuUKNJmODic2JRmcJ4m3xibCPWe32T1dR6aVIQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">权利人投诉商标侵权，有三个<span style="color: black;">原由</span>可选</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>详情页<span style="color: black;">运用</span>了别人的商标</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>包装上<span style="color: black;">运用</span>了别人的商标</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">假货</span></p><span style="color: black;">这三种<span style="color: black;">状况</span>，我的理解，严重程度是逐步递加的</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我的<span style="color: black;">状况</span>是第二种</p>
    </span><span style="color: black;"><span style="color: black;">亦</span>正是<span style="color: black;">由于</span>我<span style="color: black;">无</span><span style="color: black;">认识</span>到这一点</span><span style="color: black;">一<span style="color: black;">起始</span>的申诉方向始终是错的（我的申诉方向始终是针对<span style="color: black;">第1</span>种来申诉的）</span><span style="color: black;"><span style="color: black;">因此</span>反复提交了两三次POA都被驳回了，每提交一次都浪费三天时间</span><span style="color: black;"><span style="color: black;">因此</span>，在你提交申诉之前，先弄清楚问题出在哪里</span><span style="color: black;">这个比什么都重要</span><span style="color: black;">第二，关于POA的撰写</span><span style="color: black;">以下是POA的一个基本撰写思路</span><img src="https://mmbiz.qpic.cn/mmbiz_png/mgyzzK5dSDCSicAubRLmF9UdDO7rpzXszm9THf3CicWL7tvCWibfWYib9icDA2Exd0dnBVb8wicOWATskibicuQ0f64hyQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">简而言之<span style="color: black;">便是</span>三个板块：<span style="color: black;">基本</span><span style="color: black;">原由</span>→<span style="color: black;">处理</span>办法→预防<span style="color: black;">办法</span></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">第1</span>个板块就没写好，后边的我估计他都不会看，直接给你驳回</p>
    </span><span style="color: black;"><span style="color: black;">因此</span>说<span style="color: black;">基本</span><span style="color: black;">原由</span>这块，<span style="color: black;">必定</span>要写好，解释清楚，个人觉得越<span style="color: black;">仔细</span>越好</span><span style="color: black;">其实我觉得POA之<span style="color: black;">因此</span>写<span style="color: black;">欠好</span>，是<span style="color: black;">由于</span><span style="color: black;">咱们</span><span style="color: black;">无</span>站在审查员的<span style="color: black;">方向</span>去<span style="color: black;">思虑</span>问题</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而是以自己的固有思维去写</p>
    </span><span style="color: black;">结果<span style="color: black;">便是</span>，写出来的东西，你自己觉得<span style="color: black;">已然</span>解释的很清楚了，但<span style="color: black;">实质</span>上在审查员的<span style="color: black;">方向</span>看并<span style="color: black;">无</span></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">审查员审查POA，每种侵权<span style="color: black;">她们</span>应该都有固定的审查思路</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们</span>会在你的POA中寻找某些点</p>
    </span><span style="color: black;"><span style="color: black;">例如</span>Trademark on product的申诉，审核员<span style="color: black;">首要</span>会认为你的货源有问题，而不是说你的包装设计有问题，<span style="color: black;">由于</span>他不<span style="color: black;">晓得</span>你是private label</span><span style="color: black;"><span style="color: black;">因此</span>你<span style="color: black;">必须</span>在POA中解释，你的货是怎么来的，你的供应商资质<span style="color: black;">是不是</span>有问题</span><span style="color: black;">说不清这个问题，其他<span style="color: black;">地区</span>你写的再好<span style="color: black;">亦</span>没用</span><span style="color: black;"><span style="color: black;">因此</span>，理解审查员的思路是很重要的</span><span style="color: black;"><span style="color: black;">哪些</span>代申诉的服务商，<span style="color: black;">她们</span>之<span style="color: black;">因此</span>比较<span style="color: black;">有效</span>，成功率比较高</span><span style="color: black;"><span style="color: black;">亦</span>是<span style="color: black;">由于</span><span style="color: black;">她们</span><span style="color: black;">认识</span>每一种侵权方式的申诉思路</span><span style="color: black;">最后，提醒一下</span><span style="color: black;">1. 写POA不要套用模板，<span style="color: black;">必定</span>是case by case的。纯套用模板，基本上不可能过的。</span><span style="color: black;">不要觉得POA很简单，从网上找来模板一套用，ASIN一换就提交了</span><span style="color: black;"><span style="color: black;">倘若</span>审核员<span style="color: black;">那样</span>好糊弄，就<span style="color: black;">无</span>“代申诉”这个行业了</span><span style="color: black;"><span style="color: black;">况且</span>代申诉收费<span style="color: black;">通常</span>还不低，动辄就要上千块</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 英文<span style="color: black;">欠好</span>的不<span style="color: black;">意见</span>自己写</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我的英文自认为<span style="color: black;">已然</span>不错了</p>
    </span><span style="color: black;"><span style="color: black;">然则</span>POA写起来还是非常头疼</span><span style="color: black;">文法用词这都是最基本的</span><span style="color: black;">最头疼的是你<span style="color: black;">必须</span><span style="color: black;">持续</span>的去揣测审核员的想法</span><span style="color: black;">去琢磨他想要看到什么</span><span style="color: black;">而不是你想要告诉他什么</span><span style="color: black;">我常用的一个申诉网站https://www.thompsonandholt.com/</span><span style="color: black;">ASIN申诉的价格是350欧</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有时候花钱买个省心，<span style="color: black;">亦</span>不错</p>
    </span><span style="color: black;"><span style="color: black;">倘若</span>你是为了<span style="color: black;">加强</span>自己，<span style="color: black;">累积</span>经验，那你就自己搞</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. POA不要用激进性的语言，<span style="color: black;">亦</span>不要用讨好式的语言，<span style="color: black;">同期</span><span style="color: black;">尽可能</span>避免<span style="color: black;">白话</span>化的语言。<span style="color: black;">尽可能</span>官方，正式。</p>
    </span><span style="color: black;">4. <span style="color: black;">爱惜</span>每一次提交POA的机会，<span style="color: black;">由于</span>同一个CASE你<span style="color: black;">能够</span>申诉的次数是有限的。<span style="color: black;">况且</span>POA的审核是<span style="color: black;">必须</span>时间的。隔天回复<span style="color: black;">已然</span>算快的了，四五天<span style="color: black;">乃至</span>更长的时间回复你，你<span style="color: black;">亦</span>没什么办法。<span style="color: black;">倘若</span>不回复，不要反复催，<span style="color: black;">由于</span>审核是<span style="color: black;">根据</span><span style="color: black;">次序</span>来的，你的每一次催促都把自己重新推向了队末，<span style="color: black;">因此</span>，提交POA以后，耐心等就行了，亚马逊会回复你的。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/mgyzzK5dSDAiaw5K3GHhHtSzOzncl87AhJjvkPNqxOlsEmX79z3ZejDTV6X6HwcNQpLrTnAJeGewg9xQZIcib5Sw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">以上是我自己收集来的关于POA的几点<span style="color: black;">意见</span>，供参考</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8JpHCSnqSmCb2tk7pBkSSXgbIz9C17qsMM0W98ePf41K3DYnLH1T1h6I2Lk2EY6fKrq2XPxkgBu4hXibguHmV5g/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">再<span style="color: black;">便是</span>ASIN被移除以后<span style="color: black;">怎样</span>编辑的问题</span><span style="color: black;"><span style="color: black;">由于</span><span style="color: black;">首要</span>，<span style="color: black;">通常</span><span style="color: black;">来讲</span>，ASIN被标记移除之后，后台是<span style="color: black;">无</span>编辑权限的，<span style="color: black;">没法</span>进入编辑页面</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，你只能用模板来刷新</p>
    </span><span style="color: black;"><span style="color: black;">倘若</span>是<span style="color: black;">尤其</span>顽固的，刷新<span style="color: black;">不外</span>来的</span><span style="color: black;"><span style="color: black;">能够</span>用库存加载工具/inventory loader把listing彻底删除（x掉）</span><span style="color: black;">删掉之前记得把SKU<span style="color: black;">保留</span>下来，<span style="color: black;">否则</span>就找不回来了</span><span style="color: black;">等待48小时<span style="color: black;">或</span>更长再重新用SKU上传</span><span style="color: black;">重新上传的时候，<span style="color: black;">能够</span>先<span style="color: black;">尽可能</span>简洁，<span style="color: black;">保准</span>listing中<span style="color: black;">无</span>任何的可能的侵权的点，等listing恢复之后，再重新编辑</span><span style="color: black;">还有一点</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">编辑完之后，<span style="color: black;">到底</span>有<span style="color: black;">无</span>编辑成功，你自己是<span style="color: black;">没法</span>看到的</p>
    </span><span style="color: black;"><span style="color: black;">能够</span>开case请客服帮你确认<span style="color: black;">是不是</span><span style="color: black;">已然</span>更新成功</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8JpHCSnqSmCb2tk7pBkSSXgbIz9C17qsMM0W98ePf41K3DYnLH1T1h6I2Lk2EY6fKrq2XPxkgBu4hXibguHmV5g/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">另一</span>一个小tip</span><span style="color: black;">你<span style="color: black;">能够</span>直接<span style="color: black;">经过</span><span style="color: black;">tel</span>联系中文的<strong style="color: blue;">账户<span style="color: black;">情况</span>管理团队</strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>是：在账户<span style="color: black;">情况</span>/Account Health界面下的右上角，有一个联系我/Call me now的黄色按键</p>
    </span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/mgyzzK5dSDAiaw5K3GHhHtSzOzncl87AhdmhSvv5LicVKDZp8dicviahZzzqa0wEiadORz13ILzckyFGU72Ke68u91Q/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在工作时段拨打，<span style="color: black;">能够</span>直接<span style="color: black;">tel</span>联系到账户<span style="color: black;">情况</span>管理团队</p>
    </span><span style="color: black;">你的账户状态</span><span style="color: black;">ASIN被移除的问题</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以及POA<span style="color: black;">怎样</span>撰写的问题</p>
    </span><span style="color: black;">都<span style="color: black;">能够</span>咨询<span style="color: black;">她们</span></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">比开case效率高多了</p>
    </span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/mgyzzK5dSDAuMibAAibX2xjJpQWm6MydjSrh3S8AEVftH44licw9cOg08e9QL5wibPvsx6xR01ltp16cqjzM5AM7SQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>

nqkk58 发表于 2024-10-1 01:11:09

说得好啊！我在外链论坛打滚这么多年，所谓阅人无数，就算没有见过猪走路，也总明白猪肉是啥味道的。

m5k1umn 发表于 2024-10-18 10:23:22

感谢您的精彩评论，为我带来了新的思考角度。

qzmjef 发表于 2024-10-30 13:42:44

感谢楼主的分享！我学到了很多。

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