wloe2gf 发表于 2024-8-12 13:45:44

把握这些思路,容易做好详情页的设计


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">许多新手设计师认为,制作一个详情页<span style="color: black;">便是</span>简单地放几个<span style="color: black;">制品</span>图,<span style="color: black;">而后</span>添加<span style="color: black;">有些</span>参数表就<span style="color: black;">能够</span>了,<span style="color: black;">实质</span>上,详情页设计既简单又困难,困难在于能否<span style="color: black;">帮忙</span>企业<span style="color: black;">加强</span><span style="color: black;">营销</span>额,创建优秀的详情页。调查想法和确定方向大约<span style="color: black;">必须</span>60%的时间,<span style="color: black;">而后</span>40%的时间用于设计。<span style="color: black;">因此</span>设计思路<span style="color: black;">针对</span>详情页<span style="color: black;">来讲</span><span style="color: black;">非常</span>重要,<span style="color: black;">那样</span>,详情页有<span style="color: black;">那些</span>设计思路呢?<span style="color: black;">怎样</span>进行设计呢?下面就为<span style="color: black;">大众</span>进行<span style="color: black;">仔细</span>的介绍。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4536490363fa4ae1bd05c240f2c92cb9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723656145&amp;x-signature=2kgkv9Yy7JBhUvWz4iO6Rx8yfyo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、设计的先决<span style="color: black;">要求</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详情页应与主<span style="color: black;">照片</span>和标题一致,<span style="color: black;">倘若</span>标题或<span style="color: black;">重点</span><span style="color: black;">照片</span>是用韩国女装的,但详情页是欧洲和美国风格的,<span style="color: black;">那样</span>客户就会觉得不和谐,有不少人会<span style="color: black;">选取</span>立即关闭页面。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、设计前的市场调研</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在设计之前<span style="color: black;">大众</span><span style="color: black;">必须</span><span style="color: black;">重视</span>的是要做好市场调查和行业调查工作,<span style="color: black;">同期</span>,还要做好消费者调查,这个方面是非常重要的。<span style="color: black;">那样</span>到底要<span style="color: black;">怎样</span>调查呢?<span style="color: black;">咱们</span><span style="color: black;">能够</span>直接<span style="color: black;">经过</span>淘宝指数来进行调查,在上面<span style="color: black;">能够</span>清楚地找到消费者的所有偏好、消费能力、地区和许多其他数据。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0b0f498f99d344aaab0ac8070c25992c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723656145&amp;x-signature=RTCmUGT%2BIufFa1MYwjlUZ0SzTek%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、调查结果和<span style="color: black;">制品</span>分析</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">之后<span style="color: black;">必须</span>做的<span style="color: black;">便是</span>要<span style="color: black;">根据</span>市场调查结果来针对自己的<span style="color: black;">制品</span>进行分析,<span style="color: black;">晓得</span>消费者对<span style="color: black;">制品</span>最关心的点是什么,以及<span style="color: black;">认识</span>同行竞争者的优缺点,并定位自己的<span style="color: black;">制品</span>,其中有个很重要的<span style="color: black;">便是</span>要找到自己的独特卖点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、<span style="color: black;">起始</span>准备设计元素</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在准备素材的时候最为<span style="color: black;">重点</span>的<span style="color: black;">便是</span>要<span style="color: black;">根据</span>消费者的分析以及<span style="color: black;">咱们</span>对自己本身<span style="color: black;">制品</span>的独特卖点,之后才<span style="color: black;">能够</span>进行设计素材的准备工作。要<span style="color: black;">认识</span>详情页,确定详情页的颜色、字体、排版等。最后,还应该<span style="color: black;">按照</span><span style="color: black;">制品</span>的特点来烘托气氛,<span style="color: black;">例如</span>羽绒服,冬季背景可以采用冰山效应。其中有<span style="color: black;">有些</span>有待确定的要素,<span style="color: black;">例如</span>说配色、字体、文案、排版等等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详情页设计的时候有两个部分是<span style="color: black;">必须</span><span style="color: black;">大众</span><span style="color: black;">重视</span>的,分别是<span style="color: black;">制品</span>价值和消费信任,这两者相加才<span style="color: black;">能够</span>成交订单。<span style="color: black;">制品</span>价值最为<span style="color: black;">重点</span>的<span style="color: black;">便是</span><span style="color: black;">表现</span>在页面的前半部分上,而在页面的后半部分则是要表现出信任感。除了<span style="color: black;">思虑</span>证书和品牌认证图之外,还要<span style="color: black;">重视</span>颜色、字体的<span style="color: black;">选取</span>。</span></p>




qzmjef 发表于 2024-10-17 06:41:00

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nqkk58 发表于 2024-10-25 10:56:05

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