新手拉升转化率，手把手教你制作优秀的详情页
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>淘宝卖家<span style="color: black;">来讲</span>，详情页的制作不仅是为了向买家展示<span style="color: black;">制品</span>信息及卖点，还是为了吸引买家，刺激买家下单，<span style="color: black;">加强</span>转化率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情页不仅是<span style="color: black;">制品</span>介绍还<span style="color: black;">包含</span>营销文案、功能介绍、材质款式说明、<span style="color: black;">各样</span>细节图、品牌介绍或授权证明，质检报告，发货说明，售后说明、宝贝<span style="color: black;">相关</span><span style="color: black;">举荐</span>和套餐等等一系列<span style="color: black;">关联</span>板块。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是不是看起来很<span style="color: black;">繁杂</span>，<span style="color: black;">那样</span>详情页该怎么制作呢？</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/44ab63bc-81cc-47a2-8daa-ba4f5911c511~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723657270&x-signature=k%2BOx2cQHAWKWDMXGw074QrNsAEE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、<span style="color: black;">重视</span><span style="color: black;">照片</span>排版，讲究<span style="color: black;">规律</span>性</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情页就相当于给买家写的一个故事画册，故事写得画得很引人注目，<span style="color: black;">才可</span>让买家对<span style="color: black;">制品</span>感兴趣。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">故事写得画得很混乱，<span style="color: black;">无</span><span style="color: black;">规律</span>性，买家连看的欲望都<span style="color: black;">无</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情页<span style="color: black;">便是</span>把文字元素、<span style="color: black;">照片</span>元素还有<span style="color: black;">有些</span>碎片化的素材<span style="color: black;">经过</span>一个缜密的设计连贯起来，你能<span style="color: black;">经过</span>什么点，它的外表、它的功能<span style="color: black;">或</span>它的<span style="color: black;">优良</span>，刺激到买家，产生<span style="color: black;">保藏</span>加购、下单等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">这儿</span><span style="color: black;">能够</span>用到一个FABE法则：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">F<span style="color: black;">表率</span>特征，<span style="color: black;">制品</span>的基本特质，<span style="color: black;">例如</span>材料，产地，工艺，功能等；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A<span style="color: black;">表率</span>优点，<span style="color: black;">便是</span>你这个<span style="color: black;">制品</span>的卖点；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B<span style="color: black;">表率</span>利益，<span style="color: black;">便是</span>能带给买家的好处；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E<span style="color: black;">表率</span>证据，<span style="color: black;">便是</span>拿出证据来证明你说的是对的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">综合起来<span style="color: black;">便是</span>说找出你<span style="color: black;">制品</span>的特点，分析出能打动买家的卖点，<span style="color: black;">而后</span>告诉买家能给<span style="color: black;">她们</span>带来什么利益，最后给出证据，证明你前面说的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、分析卖点、提炼卖点、包装卖点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>要非常<span style="color: black;">熟练</span>自己的<span style="color: black;">制品</span>，<strong style="color: blue;">找到最能勾起买家购买需求的特点。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">能够</span>去找同行店铺的详情页<span style="color: black;">瞧瞧</span><span style="color: black;">她们</span>都在展示<span style="color: black;">那些</span>卖点，把自己能用的提炼出来；去<span style="color: black;">瞧瞧</span>同行的<span style="color: black;">制品</span>页面问<span style="color: black;">大众</span>、<span style="color: black;">评估</span>等等都在关注什么点，自己在设计的时候还可以展现出来；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把自己卖点提炼出来，不要太多，精益求精，再进行整合，<span style="color: black;">瞧瞧</span>用什么方式展示出来更吸睛，更有视觉冲击性，更能抓住顾客的眼球。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">要吸睛，<span style="color: black;">照片</span>要做到颜色分明、有层次布局，<span style="color: black;">能够</span>多色、多<span style="color: black;">方向</span>来展示，布局要多样化，<span style="color: black;">亦</span><span style="color: black;">能够</span>单一色调，顺色搭配，最重要的是学会调色，既<span style="color: black;">明显</span><span style="color: black;">制品</span>本身，又很协调。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、<span style="color: black;">重视</span><span style="color: black;">照片</span><span style="color: black;">体积</span>，注意无线端的视觉效果</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有些<span style="color: black;">照片</span>、文字在电脑端上看得舒服，并不<span style="color: black;">表率</span>在手机上<span style="color: black;">亦</span>能看得舒服，无线端是店铺发展的重心，<span style="color: black;">必定</span>要<span style="color: black;">重视</span>测试一下在手淘上观看的效果，多看几个<span style="color: black;">伴侣</span>体验一下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无线端长度最好<span style="color: black;">掌控</span>在8至10屏，<span style="color: black;">尽可能</span>不要超过15屏，容量越大，越<span style="color: black;">有害</span>于加载，搜索越不占优，但<span style="color: black;">亦</span>不是屏数越少越好，太少未能展示完要展示的，对转化率有害无益；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做好的详情页<span style="color: black;">照片</span>从PS里导出时最好<span style="color: black;">选取</span><span style="color: black;">保留</span>为web网页所用的格式，再<span style="color: black;">调节</span>下品质<span style="color: black;">体积</span>，在清晰度相差不大的<span style="color: black;">状况</span>下<span style="color: black;">能够</span>减少<span style="color: black;">非常多</span>容量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有些店铺的<span style="color: black;">照片</span>看起来有点变形，那<span style="color: black;">便是</span><span style="color: black;">照片</span>上传的尺寸不对。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、<span style="color: black;">制品</span>要点通俗易懂、细节<span style="color: black;">陈列</span>清晰</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">买家要看到的是<span style="color: black;">她们</span>所<span style="color: black;">必须</span>的点，简单易懂就好，不要晦涩难懂，装得高大上，只会让买家放弃<span style="color: black;">诠释</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>要避免<span style="color: black;">哪些</span>无<span style="color: black;">道理</span>信息，<strong style="color: blue;">简要地<span style="color: black;">明显</span><span style="color: black;">制品</span>的卖点</strong>，<span style="color: black;">必定</span>要做到清晰明了，给顾客一目了然的感觉，淘宝购买本身<span style="color: black;">便是</span>为了方便，<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">必定</span>要把买家想要的东西做到最大化，简单直接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商品信息<span style="color: black;">重点</span><span style="color: black;">重视</span>两点：<strong style="color: blue;">文字精简清晰、图文重点<span style="color: black;">明显</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">实物展示要<span style="color: black;">重视</span>清拍图展示、正反面展示，细节展示要清晰恰当<span style="color: black;">恰当</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、区域化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做详情页最好分区，一个分区讲一个主题，<span style="color: black;">区别</span>的分区讲<span style="color: black;">区别</span>的主题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>这个分区是营销文案，另一个分区是细节图，一个分区是品牌介绍、授权证明<span style="color: black;">或</span>是质检报告，而不是详情页前面有细节图，隔着营销文案，后面又有细节图，又隔着授权证明，再接着又是细节图。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>还<span style="color: black;">能够</span>在详情页加上视频，更加<span style="color: black;">能够</span>好好利用这个视频做出<span style="color: black;">特殊</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6、详情页要有展示其他宝贝的版块</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span><span style="color: black;">增多</span>其他宝贝的展现机会，搞好<span style="color: black;">相关</span><span style="color: black;">营销</span>、搭配套餐还有可能<span style="color: black;">增多</span>客单价，<span style="color: black;">加强</span>转化率</p>
感谢楼主分享，祝愿外链论坛越办越好！ 百度seo优化论坛 http://www.fok120.com/
页:
[1]