详情页设计前的准备-天涯论坛 - Powered by Discuz! Archiver

5ep9lzv 发表于 2024-8-12 19:00:08

详情页设计前的准备

<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/dd2c361836b540f58b06df346a8e8bc8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=rfmsZ54JLiUouKvAk%2BahE92R64s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/eb5415a538894e479e64acbbabf5c6db~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=mni407eqYxZoYQ9SfgjvgIogJWM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设计商品详情页之前要充分进行市场调查，同行业的调查，规避同款。<span style="color: black;">同期</span>,<span style="color: black;">亦</span>要做好消费者调查，分析消费人群，分析消费者的消费能力、消费<span style="color: black;">爱好</span>，以及顾客购买时所<span style="color: black;">留意</span>的问题等。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9e839dbe33854625850195c4d83e1aed~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=D%2FtNQjqhLc0zBIY9JOEUPnbEodk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①<span style="color: black;">怎样</span>进行调查？<span style="color: black;">经过</span>网店数据指数<span style="color: black;">能够</span>清楚地查到消费者的一切<span style="color: black;">爱好</span>以及消费能力、地域等<span style="color: black;">非常多</span>数据，利用这些数据对优化详情页<span style="color: black;">特别有</span><span style="color: black;">帮忙</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e4a4d7913da148f588e172b85e5af47f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=SJMFQdaMzAQov2xcbhmP9HHs%2FYo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②<span style="color: black;">怎样</span><span style="color: black;">认识</span>消费者最<span style="color: black;">留意</span>的问题？<span style="color: black;">能够</span>去宝贝<span style="color: black;">评估</span>里面找，在买家<span style="color: black;">评估</span>里面<span style="color: black;">能够</span>挖出<span style="color: black;">非常多</span>有价值的东西，<span style="color: black;">认识</span>买家的需求，购买后遇到的问题等。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/95502c96a720480bb93ccf83940607a2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=aL5LmIWW1wuZWFAq7oVhyMkUwuU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/821b15546f954a959d52d5084674f392~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=qB5FIq7C2LRHyQZG9iBtq41f%2BQ8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>市场调查结果以及自己的商品进行系统的分析总结。<span style="color: black;">陈列</span>出消费者所<span style="color: black;">留意</span>的问题，同行的优缺点，以及<span style="color: black;">自己</span>商品的定位，挖掘<span style="color: black;">自己</span>与众<span style="color: black;">区别</span>的卖点。<span style="color: black;">按照</span>店铺商品以及市场调查确定本店的消费群体。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8a9073c58131458aa295fbc13f78bee0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=mDRv5jGlu0YXe3IR42JcXNgr%2B%2Fs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6bd393a87b9a4433bb5f51293b52ff70~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=kUbclO2cPRKM5rq5MC3jOljk1vw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>消费者分析以及<span style="color: black;">自己</span>商品的特点提炼卖点，<span style="color: black;">按照</span>商品风格的定位来准备所用的设计素材，确定详情页商品及文案的用色、字体、排版等。最后还要烘托出符合商品特性的氛围。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/05d08de1fad04053a6b1b432fe3a3e95~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=JEPnEkoGiJzLpAbMMbPtk8EDWHc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设计时要确立的六大元素有配色、字体、文案、构图、排版、氛围。<span style="color: black;">平常</span>的商品描述页<span style="color: black;">形成</span>的框架是商品价值+消费信任=下单。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/66f71eb917b245a4b5ac4acc84efbb1c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=53il%2FUGMhbpXMIcrmm4seafFV%2Fg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详情页上半部分诉说商品价值，后半部分培养顾客的消费信任感。<span style="color: black;">针对</span>消费信任感不仅要<span style="color: black;">经过</span><span style="color: black;">各样</span>证书、品牌认证的<span style="color: black;">照片</span>来树立，还要<span style="color: black;">经过</span>合适的版式来表现，这些对赢得顾客的信任感都会起到重要的<span style="color: black;">功效</span>。详情页中的每<span style="color: black;">一起</span>内容都有它的价值，都要经过仔细的推敲和设计。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0a21610bc0274acb9bb3c6b3a1372e52~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=fCzxUqrbvqNWEgBVjB8G%2BS3Qpks%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2c910d6b62df439f99189f4390373f6c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=88u08NYzKDoWnyZik6lyyyX%2BVh8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详情页的描述基本遵循以下<span style="color: black;">功效</span>来设计规划，<span style="color: black;">诱发</span>兴趣、激发潜在需求、贏得消费信任、替客户做决定。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/a6f525482a3e45639b4e137bdb77965e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=s1uuLltEysqWfqRqpFH%2FjEgTTY0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>客户<span style="color: black;">不可</span>真实体验商品，商品详情页则要从多方面打消买家的购买顾虑。从客户的<span style="color: black;">方向</span>出发，关注最重要的几个方面，并<span style="color: black;">持续</span>强化，告诉顾客本店是做这方面商品的专家，是值得信赖的。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4a366a3088a4437db2da06f9ad95cf4d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=Ow4Ya3PsdnquNPb7Nkn4CYy1R90%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">规划详情页要遵循以下原则，文案要运用情感营销<span style="color: black;">诱发</span>共鸣、卖点的提炼要简短易记并要反复强调和暗示。有需求才有<span style="color: black;">制品</span>，店家卖的不是商品，而是是顾客买到商品之后<span style="color: black;">能够</span>得到什么价值满足什么需求。详情页面规划要让顾客理性地进来，最后是感性地下单。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/73f8474c904c48b7b6c7bbb05666aaa8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=UFoYUNMv6peOj%2FNMaOxjld%2FMQ04%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ffb51eefcdab4b95b67d7ae732a92ab1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=0vxGt7TatHQsYdnaDUx2XajDOPo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①<span style="color: black;">相关</span>营销做得过长<span style="color: black;">太多</span>。这会<span style="color: black;">引起</span>买家直接跳过<span style="color: black;">相关</span>商品去看详情页信息<span style="color: black;">或</span>买家直接关闭页面，<span style="color: black;">因此</span><span style="color: black;">相关</span>不要太多，不要随意，做成<span style="color: black;">拥有</span>视觉审美效果的海报形式是最为理想的。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9bc29aa6d35b4037bcfd72e5f2a2c870~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=TPwRJTwAaFqi1cWHujvEbtNY8Ck%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②<span style="color: black;">照片</span><span style="color: black;">保留</span>得太大。这会<span style="color: black;">引起</span>买家在购物中体验感下降，<span style="color: black;">倘若</span>一个<span style="color: black;">照片</span>高达1MB，一个详情页20个<span style="color: black;">照片</span>那<span style="color: black;">便是</span>20MB，普通用户的宽带假设限速400KBs，这就<span style="color: black;">必须</span>好几分钟才<span style="color: black;">能够</span>看到完整的详情，<span style="color: black;">这般</span>跳失率会很高。<span style="color: black;">意见</span>商家<span style="color: black;">尽可能</span>缩小详情页单张<span style="color: black;">照片</span>的高度和<span style="color: black;">体积</span>，<span style="color: black;">提高</span>浏览速度。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6e69590db76345f5a1ed816accb11b70~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=fe9wOga5TqmuUBkMapXCvPID8YY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③底部的<span style="color: black;">相关</span>商品非常重要，假设一个买家<span style="color: black;">无</span>看上这个宝贝，则<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">相关</span>商品来分流。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/da2fbc658b09436b992eb321a18c7cec~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=c5Q%2Bb5eSDg%2BpxPGtGhisc26ZrTQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④不要<span style="color: black;">茫然</span>借鉴别人店铺的设计风格，要确定自己的风格。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑤参数文案有错别字。上传之前<span style="color: black;">必定</span>要认真<span style="color: black;">检测</span>详情页中的内容。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1f83e404bc1249bdaede77087b72eacc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=6b4YJCJO%2BbZUSlyh94OYIMSQJvc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/84adfedf67824a85b583e26ebdaa6f26~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723662585&x-signature=59fGXtlx7Jq1lKl0WugcLQTSyuU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;">
<div style="color: black; text-align: left; margin-bottom: 10px;">（此处已添加圈子卡片，请到今日头条客户端查看）</div>
</div>

nqkk58 发表于 2024-9-30 23:55:00

感谢你的精彩评论，为我的思绪打开了新的窗口。

j8typz 发表于 2024-10-19 08:37:02

认真阅读了楼主的帖子，非常有益。

7wu1wm0 发表于 2024-11-9 01:38:12

你的话语如春风拂面，温暖了我的心房，真的很感谢。

页: [1]

天涯论坛's Archiver

​详情页设计前的准备

详情页设计前的准备