nqkk58 发表于 2024-8-12 20:17:31

做好详情页的六点三原则！


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文/高瑞霞 详情页的本质是信息传递，有人说营销的本质是沟通，<span style="color: black;">那样</span>详情页<span style="color: black;">便是</span>沟通中的沟是将<span style="color: black;">咱们</span>商品信息单向地传递给消费者的过程。在<span style="color: black;">实质</span>营销中详情页<span style="color: black;">针对</span>客户转化<span style="color: black;">来讲</span><span style="color: black;">尤其</span>重要，<span style="color: black;">因此呢</span><span style="color: black;">必须</span><span style="color: black;">咱们</span><span style="color: black;">首要</span>搞清楚这些问题，详情页是给谁看？什么样的宝贝详情页文案更吸引客户？什么样的文案<span style="color: black;">才可</span>让客户产生<span style="color: black;">剧烈</span>的购买欲望？</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/44122df5727e4536a6c10523c62eb41c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663663&amp;x-signature=1gzn5ZcL3vEA3JEOIn%2BXLPMkB90%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2eeb74eb0eea4b439cf3631001339f98~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663663&amp;x-signature=nNGb%2FPLOG49J5Kgi3D73PKmxx34%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①促销方式要简单明了。<span style="color: black;">咱们</span>在推广一个<span style="color: black;">制品</span>的时候都是<span style="color: black;">做为</span>爆品来打造，<span style="color: black;">那样</span>在详情页中<span style="color: black;">能够</span>设置<span style="color: black;">有些</span><span style="color: black;">相关</span><span style="color: black;">营销</span>，可推出热销商品<span style="color: black;">或</span>套餐。在套餐说明中，<span style="color: black;">咱们</span>要把<span style="color: black;">制品</span>的促销说明写清楚。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/95e8d8abb7f74e20b2d43f26fa2920bc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663663&amp;x-signature=RDCiIE5X8Hq7A7SIbSI%2B%2FyaKwJw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：以热销<span style="color: black;">制品</span>+搭配<span style="color: black;">制品</span>方式营销，热销<span style="color: black;">制品</span>原价是多少、搭配<span style="color: black;">制品</span>原价是多少、优惠方式是<span style="color: black;">怎么样</span>的、优惠了多少、优惠完成后消费者到底多少钱<span style="color: black;">能够</span>买到手，这些信息都要交代清楚，让消费者能够<span style="color: black;">容易</span><span style="color: black;">方便</span>地<span style="color: black;">得到</span>核心信息。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/34e33ba04ed94a0a9668780f1adba176~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663663&amp;x-signature=d9BX8%2BcpVSoW0GtJz0yK6dXWlPU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②打造卖点。<span style="color: black;">制品</span>卖点的范围比较广泛，<span style="color: black;">能够</span>卖价格、卖款式、卖文化、卖品质、卖人气，这就<span style="color: black;">必须</span><span style="color: black;">咱们</span>搞清楚自己卖的是什么？要<span style="color: black;">按照</span>消费群体挖掘出本店的宝贝卖点。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f8e80c82d83d4029ba1cab510772fe18~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663663&amp;x-signature=GsGmXnjxbh23NgS2ypXiTBHC2jA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：绿色生态食品如今是很热门的<span style="color: black;">制品</span>，在卖点打造上，<span style="color: black;">咱们</span>重点<span style="color: black;">明显</span>了天然、生态、健康，在<span style="color: black;">举荐</span>理由中，排在<span style="color: black;">第1</span>位的是生产环境，凸显无污染的生态种植基地，加深<span style="color: black;">制品</span>的生态卖点。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d632babd5a674f8daea43fb3bd305584~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663663&amp;x-signature=h9ouAt%2BwvASgCaPhlFXtkFHisjE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③商品展示。<span style="color: black;">所说</span>商品展示，要<span style="color: black;">明显</span>的是<span style="color: black;">制品</span>的<span style="color: black;">优良</span>。在展示中，<span style="color: black;">全部</span><span style="color: black;">照片</span>展示要流畅，能把<span style="color: black;">制品</span>的卖点、<span style="color: black;">优良</span>等完整地展示出来。<span style="color: black;">制品</span>的优点有<span style="color: black;">非常多</span>，<span style="color: black;">咱们</span>只能抓到两个优点，切忌面面俱到，以防页面承载信息太杂乱，<span style="color: black;">导致</span>用户混乱的视觉体验。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a29b4d1c5817436e90ba564bab3ead4e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663663&amp;x-signature=MxM1rIoKY3Wosux7rrkWxZWxBUw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">照片</span>展示区，<span style="color: black;">第1</span>张主图应该是最有吸引力的，剩下的几张主图要展示<span style="color: black;">区别</span>的卖点信息，<span style="color: black;">尽可能</span>让买家<span style="color: black;">经过</span>这几张主图大致<span style="color: black;">认识</span><span style="color: black;">咱们</span>的<span style="color: black;">制品</span>。<span style="color: black;">同期</span>，还<span style="color: black;">能够</span>放上对比图，我的<span style="color: black;">制品</span>比同行的好是<span style="color: black;">详细</span>好在哪里。<span style="color: black;">另外</span>，<span style="color: black;">能够</span>给主图配上文案可能会更有意境，但文字不宜<span style="color: black;">太多</span>，一句话能说清楚就绝<span style="color: black;">再也不</span>加一句。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4456eb0ac0994351b0399e0de0ecae5e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663663&amp;x-signature=OAGYAUvYpkJ3ZAcLxqtLOVZxtmg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④实力展示。<span style="color: black;">能够</span><span style="color: black;">安置</span><span style="color: black;">制品</span><span style="color: black;">得到</span>认证，<span style="color: black;">例如</span>检测证书、荣誉证书、<span style="color: black;">机构</span>生产基地、仓储物流等信息，<span style="color: black;">经过</span><span style="color: black;">供给</span><span style="color: black;">有些</span>证明企业规模的照片<span style="color: black;">或</span>实力证书等来<span style="color: black;">加强</span>店铺的品牌感、专业感，令消费者<span style="color: black;">安心</span>购买<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">增多</span><span style="color: black;">制品</span>的可信度。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ad938eaa13234d8a86c23374613f10cc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663663&amp;x-signature=uufnU67V7DawNPdgLGN72bGnII8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑤温馨小提示。<span style="color: black;">重点</span>是<span style="color: black;">制品</span><span style="color: black;">详细</span>的<span style="color: black;">运用</span><span style="color: black;">办法</span>说明。例如：茶叶<span style="color: black;">制品</span>，<span style="color: black;">怎样</span>冲洗？<span style="color: black;">怎样</span>冲泡？用什么水合适？这些都要做<span style="color: black;">仔细</span>的说明，让消费者感受到商家的用心，拉近与消费者之间的距离。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/bf75e995524542b488bc76a4666fd496~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663663&amp;x-signature=apN2k8th2gc8390fdDSH8lJefJE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑥交易说明。重点说明物流<span style="color: black;">状况</span>及退换货信息、售后<span style="color: black;">保证</span>、赠送运费险等，还有卖电器之类的<span style="color: black;">能够</span>有一个损坏包赔、只换不修等售后承诺，让顾客真正做到无后顾之忧，才会<span style="color: black;">安心</span>购买。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/b8143870845c442f9f5ac311bbc2ac57~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663663&amp;x-signature=eS5Bm6IPgWDaiXxAVCy%2FPsHox9s%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/d4d2f1fa100f4607b1229d9a46423fc0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663663&amp;x-signature=Oluvd4VpkY2u6XS8DwtfXus2me8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①统一形象。一个<span style="color: black;">制品</span><span style="color: black;">想要</span>在电商平台<span style="color: black;">营销</span>得好，打造<span style="color: black;">制品</span>品牌是必不可少的一步。在这个过程中，最好能统一<span style="color: black;">制品</span>的形象，加深消费者对品牌的认知度，对<span style="color: black;">制品</span><span style="color: black;">营销</span>有很大的促进<span style="color: black;">功效</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0b89e3f717304bebad79d9b55b7268ac~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663663&amp;x-signature=w9B%2Br8pIRk7IYKl99en%2FwmWxQ1Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②赋予<span style="color: black;">制品</span><span style="color: black;">更加多</span>的情感。<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">咱们</span>常说的讲好<span style="color: black;">制品</span>故事，给<span style="color: black;">制品</span>讲故事<span style="color: black;">亦</span>非常符合<span style="color: black;">此刻</span>的内容营销，<span style="color: black;">然则</span>讲故事并不简单，要把所有的卖点、需求、痛点、营销表<span style="color: black;">此刻</span>故事里，且让买家感觉到不是特意的，很软性的描述和展示。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e8c77cef41eb47eda808accd34a91996~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663663&amp;x-signature=4R0al0OoOyFSFZK7TCilfnoSytI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：庐黄菊就用了陶渊明的诗歌，让菊花有了内涵，有了代言人，更清楚地展示出菊花的原生态、健康，加深<span style="color: black;">制品</span>卖点。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/206ae21472be40d9ad750bdd0e4febcf~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663663&amp;x-signature=4WJHeJMOWKTSbmaBeAOUwYvhYe4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③文案说明要简单明了。原则<span style="color: black;">便是</span>长话短说，简单点，再简单点。文字最无力，放在信息密集的电商上<span style="color: black;">更加是</span>如此，浮夸不务实的文案字眼<span style="color: black;">更加是</span>雷区，<span style="color: black;">无</span><span style="color: black;">按照</span>的文字说明毫无价值。<span style="color: black;">另外</span>详情页屏幕数不宜<span style="color: black;">太多</span>，以12-20屏为宜，15屏最为合适。 </p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/15c774fbc6a54b24be8c4ec8eb2569b1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663663&amp;x-signature=0KllCkY4EKC47yIpl%2FewK%2BWAWD8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1ed4425d030a44a6b99dc1f9676c7a5d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663663&amp;x-signature=bl17Ckr5eXmgHzKA%2FvyEJACFmek%3D" style="width: 50%; margin-bottom: 20px;"></div>
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7wu1wm0 发表于 2024-10-21 23:01:13

祝福你、祝你幸福、早日实现等。
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