百度竞价推广账户关键词出价5大原则
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">竞价推广本身<span style="color: black;">便是</span>一个花钱买流量的过程，关键词出价的多少直接决定了流量的价格，<span style="color: black;">非常多</span>时候账户效果差<span style="color: black;">便是</span>竞价关键词出价太高所<span style="color: black;">引起</span>的，<span style="color: black;">仅有</span><span style="color: black;">恰当</span>的出价<span style="color: black;">才可</span><span style="color: black;">保准</span>账户的效果。<span style="color: black;">那样</span>，竞价推广关键词出价的依据是什么呢？</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">百度竞价推广关键词出价：<span style="color: black;">按照</span>转化效果</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>做竞价推广<span style="color: black;">独一</span>的目的<span style="color: black;">便是</span>转化，转化高的词<span style="color: black;">能够</span>接受更高的点击价格，效果好的关键词<span style="color: black;">能够</span>接受更高的价格。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>：你<span style="color: black;">能够</span>接受的均价范围是3块，有个计划均价10块钱，<span style="color: black;">然则</span>他有转化，转化率还很高，3词点击就能带来一次转化，<span style="color: black;">那样</span>这个词就<span style="color: black;">不消</span>降价。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">百度竞价推广关键词出价：<span style="color: black;">按照</span>项目利润</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高利润的业务多花钱，利润高的关键词多花钱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假设<span style="color: black;">同期</span>推广2个业务，<span style="color: black;">第1</span>个业务成一单100万，第二个业务成一单1000块，<span style="color: black;">那样</span><span style="color: black;">第1</span>个业务出价就<span style="color: black;">能够</span>高<span style="color: black;">有些</span>，<span style="color: black;">由于</span>利润高，利润高就<span style="color: black;">能够</span>出价高一点。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">百度竞价推广关键词出价：<span style="color: black;">按照</span>账户预算</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">账户预算的多少，决定了你能够买<span style="color: black;">那些</span>流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一样</span>的行业，这个账户预算一天500元，另一个账户一天预算5000元，两者的出价策略肯定是不<span style="color: black;">同样</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，在进行关键词出价时，<span style="color: black;">必定</span>要先<span style="color: black;">按照</span>账户预算的多少，计算得出你能够接受的最大均价范围是多少，<span style="color: black;">按照</span>账户的预算<span style="color: black;">恰当</span>进行出价。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">百度竞价推广关键词出价：<span style="color: black;">按照</span>需求强弱</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">先学会区分关键词的需求，<span style="color: black;">而后</span><span style="color: black;">按照</span>关键词需求，<span style="color: black;">掌控</span>好<span style="color: black;">每一个</span><span style="color: black;">周期</span>的流量占比。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">竞价推广第三<span style="color: black;">周期</span>、第二<span style="color: black;">周期</span>、<span style="color: black;">第1</span><span style="color: black;">周期</span>用户需求是不<span style="color: black;">同样</span>的，<span style="color: black;">倘若</span>你给意向很低的<span style="color: black;">第1</span><span style="color: black;">周期</span>的词出更高的价格，肯定会带来<span style="color: black;">非常多</span>的预算浪费。<span style="color: black;">因此</span>，<span style="color: black;">必定</span>要<span style="color: black;">掌控</span>好<span style="color: black;">每一个</span><span style="color: black;">周期</span>的关键词出价及流量占比。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>：<span style="color: black;">针对</span><span style="color: black;">第1</span><span style="color: black;">周期</span>的通用词，<span style="color: black;">通常</span>会预算很低，<span style="color: black;">不消</span>出<span style="color: black;">那样</span>高的价格，<span style="color: black;">由于</span>它的流量很大，转化率较低。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">百度竞价推广关键词出价：<span style="color: black;">按照</span>匹配模式</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">匹配模式<span style="color: black;">这儿</span>要重点<span style="color: black;">重视</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于关键词出价，匹配模式<span style="color: black;">这儿</span>有句话：高价<span style="color: black;">精细</span>，低价智能。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>是小预算账户，跑的是长尾词，用的是智能匹配，智能匹配的范围会非常广，相对<span style="color: black;">来讲</span>关键词出低价<span style="color: black;">就可</span>。<span style="color: black;">况且</span><span style="color: black;">针对</span>小预算账户<span style="color: black;">来讲</span>，先要数量再说质量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>今天关于百度竞价推广账户关键词出价5大原则的<span style="color: black;">所有</span>内容，<span style="color: black;">期盼</span>能<span style="color: black;">帮忙</span>到<span style="color: black;">大众</span>。</p>
这夸赞甜到心里，让我感觉温暖无比。 “板凳”（第三个回帖的人）
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