tw4ld6 发表于 2024-8-13 04:17:59

日均搜索60亿+次的百度，怎么样做好关键词优化！


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/4e160c2ff2ef4676981cff29469a86ac~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723695551&amp;x-signature=HCo%2FjfOgDECv%2BUb176vpi%2BsQ974%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">遇事不决，问百度。</span><span style="color: black;">针对</span>大<span style="color: black;">都数</span>人<span style="color: black;">来讲</span>，<span style="color: black;">大众</span>还是习惯<span style="color: black;">运用</span>百度搜索的，据数据<span style="color: black;">表示</span>，百度<span style="color: black;">日均搜索高达60亿+次</span>，它不仅是<span style="color: black;">咱们</span>的知识宝库，<span style="color: black;">亦</span>是<span style="color: black;">商场</span>营销的重要战场。<span style="color: black;">那样</span>，<span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>在百度上做好关键词优化呢？</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/tos-cn-i-twdt4qpehh/24bd59cfc024407fb524cdc43119863c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723695551&amp;x-signature=T65DREF%2FawloU57%2FUBp0gzv8gS4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>百度搜索<span style="color: black;">规律</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度搜索的<span style="color: black;">规律</span>并非<span style="color: black;">奥妙</span>莫测，<span style="color: black;">重点</span>基于<span style="color: black;">用户需求和搜索算法</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-twdt4qpehh/3691f3690f7943968d59cfde8da12d36~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723695551&amp;x-signature=AnQ0tEyebMR7Bp5Qmk2x5G%2FYKp4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简单<span style="color: black;">来讲</span>，<span style="color: black;">你的内容要满足用户需求</span>，百度会<span style="color: black;">按照</span>用户输入的关键词，在海量信息中寻找最<span style="color: black;">关联</span>、最有价值的内容呈现给用户。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>，<span style="color: black;">你的内容还要符合百度搜索算法抓取<span style="color: black;">需求</span></span>。百度会<span style="color: black;">按照</span>关键词的<span style="color: black;">关联</span>性、权威性和时效性，来决定搜索结果的排序。<span style="color: black;">想要</span>让你的内容出<span style="color: black;">此刻</span>搜索结果的前列，就得摸透这个<span style="color: black;">规律</span>！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，<span style="color: black;">想要</span>在百度上<span style="color: black;">提高</span>搜索排名，<span style="color: black;">首要</span>要搞清楚用户需求和平台搜索算法。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想<span style="color: black;">经过</span>内容在百度上做关键词优化的可<span style="color: black;">认识</span>---<a style="color: black;">企业号代运营服务</a></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>关键词优化要关注用户需求</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词优化不是闭门造车，而是要<span style="color: black;">深入<span style="color: black;">认识</span>用户需求</span>。你要<span style="color: black;">晓得</span>，用户在搜索时，都是带着问题来的。你想想，<span style="color: black;">倘若</span>一个关键词<span style="color: black;">无</span>人搜索，<span style="color: black;">或</span>搜索的人很少，<span style="color: black;">那样</span>即使你优化得再好，<span style="color: black;">亦</span><span style="color: black;">无</span>什么<span style="color: black;">道理</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>，<span style="color: black;">选取</span>正确的关键词是关键。你<span style="color: black;">必须</span><span style="color: black;">经过</span>市场调研、用户调查、过往内容反馈等方式，<span style="color: black;">认识</span>用户的需求和搜索习惯，<span style="color: black;">而后</span>针对性地<span style="color: black;">选取</span>关键词。<span style="color: black;">这般</span>，你的内容<span style="color: black;">才可</span>更好地满足用户的需求，<span style="color: black;">提高</span>用户体验。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举个例子，<span style="color: black;">例如</span>，用户搜索“减肥<span style="color: black;">办法</span>”、“瘦身技巧”等，你的内容就应该围绕这个关键词展开，<span style="color: black;">处理</span>用户的<span style="color: black;">详细</span>问题。关键词布局可参考下图。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-twdt4qpehh/1432c4974160487788f547942f4de2f5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723695551&amp;x-signature=l33P5epJqxMbpIojaKX%2B%2FYbs4ko%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span><span style="color: black;">重视</span>运用长尾关键词</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相比短的单个关键词，长尾关键词低投入，低<span style="color: black;">危害</span>，转化率更高。<span style="color: black;">由于</span>这些长尾关键词<span style="color: black;">表率</span>了用户的<span style="color: black;">详细</span>需求，<span style="color: black;">倘若</span>你的内容能够满足这些需求，就能<span style="color: black;">容易</span>实现转化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">长尾关键词<span style="color: black;">一般</span>较长、较<span style="color: black;">详细</span>，能够更准确地反映用户的意图。<span style="color: black;">例如</span>，对关键词“华为手机60”进行拓展，<span style="color: black;">“华为手机60pro多少钱”、“华为手机60pro参数配置<span style="color: black;">仔细</span>”、“华为手机60和60pro区别”等</span><span style="color: black;">便是</span>它的长尾关键词，它比“华为手机60”更加<span style="color: black;">详细</span>，能够引导用户找到更具针对性的信息。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-twdt4qpehh/a87104ca82b8405889ba4931f7c1a293~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723695551&amp;x-signature=C9YB0zm0LJ%2FQrRjaerYPKKP4rBY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-twdt4qpehh/7c3a8782497a469bb7970ca36e25a6d1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723695551&amp;x-signature=KVnH7XJslW8ZQanJT2ZckPIvn1Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>，在构建关键词体系时，<span style="color: black;">咱们</span>要充分<span style="color: black;">思虑</span>长尾关键词的<span style="color: black;">功效</span>，<span style="color: black;">恰当</span>运用它们来<span style="color: black;">加强</span>内容的<span style="color: black;">揭发</span>率。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">4、</span>搭建“关键词+内容”矩阵</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搭建“关键词+内容”矩阵其实是SEO优化<span style="color: black;">平常</span>的一种策略，这可不是简单的堆砌关键词，而是要在<span style="color: black;">保准</span>内容质量的前提下，巧妙地融入关键词。<span style="color: black;">详细</span>操作可参考：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.关键词融入标题</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题是吸引读者<span style="color: black;">重视</span>力的关键。<span style="color: black;">因此呢</span>，将关键词放在标题的开头部分，<span style="color: black;">能够</span><span style="color: black;">保证</span>搜索引擎快速抓取主题。例如，<span style="color: black;">倘若</span>关键词是“华为手机60”，<span style="color: black;">那样</span>一个好的标题可能是“华为手机60多少钱”。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. 关键词融入正文</span>正文是<span style="color: black;">文案</span>的<span style="color: black;">重点</span>内容，<span style="color: black;">亦</span>是百度搜索分析关键词密度和<span style="color: black;">关联</span>性的<span style="color: black;">重点</span>区域。在正文中，应该自然地融入关键词，保持内容的流畅性和可读性。<span style="color: black;">同期</span>，要<span style="color: black;">重视</span>在<span style="color: black;">文案</span>的<span style="color: black;">区别</span>部分（如段落开头、中间或结尾）<span style="color: black;">恰当</span>地<span style="color: black;">运用</span>关键词。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.关键词融入摘要</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">摘要部分应简洁明了地概括全文的主旨，<span style="color: black;">同期</span><span style="color: black;">明显</span>关键词。例如，“本文将介绍<span style="color: black;">怎样</span>通过健康<span style="color: black;">膳食</span>改善生活质量，<span style="color: black;">包含</span>食品<span style="color: black;">选取</span>、营养搭配和烹饪<span style="color: black;">办法</span>等方面的<span style="color: black;">意见</span>。”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总之，<span style="color: black;">想要</span>在日均搜索60亿次的百度上做好关键词优化，<span style="color: black;">咱们</span><span style="color: black;">必须</span>深入<span style="color: black;">认识</span>百度的搜索<span style="color: black;">规律</span>，准确把握用户需求，巧妙打造“关键词+内容“矩阵，<span style="color: black;">同期</span><span style="color: black;">重视</span>长尾关键词的价值。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，我想给<span style="color: black;">大众</span>一个<span style="color: black;">意见</span>：不要为了优化而优化。记住，用户体验永远是<span style="color: black;">第1</span>位的。<span style="color: black;">倘若</span>你的关键词策略让用户感到不满或<span style="color: black;">困惑</span>，<span style="color: black;">那样</span>即使你的内容排名再高，<span style="color: black;">亦</span>是无济于事的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好啦，今天的分享就到<span style="color: black;">这儿</span>啦！<span style="color: black;">倘若</span>你觉得这篇<span style="color: black;">文案</span>对你有<span style="color: black;">帮忙</span>，不妨点个赞、转发一下哦！下次见啦~</p>





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