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4zhvml8 发表于 2024-8-13 18:28:27

谷歌办法教程篇：外贸网站之Google SEO优化技术指南

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个想做外贸网站的人，都是<span style="color: black;">期盼</span>能够得到Google的认可，<span style="color: black;">期盼</span><span style="color: black;">经过</span><span style="color: black;">有些</span>自然排名和流量来<span style="color: black;">得到</span><span style="color: black;">更加多</span>的询盘和订单，<span style="color: black;">那样</span>Google SEO优化技术<span style="color: black;">便是</span>能够<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>低成本或零成本获客的有效手段。<span style="color: black;">那样</span>一个外贸网站<span style="color: black;">怎样</span>能过Google SEO优化技术来<span style="color: black;">得到</span>效果呢，给<span style="color: black;">大众</span>汇总了关于Google SEO优化指南。仅供<span style="color: black;">大众</span>参考。<span style="color: black;">重点</span>分成四个<span style="color: black;">周期</span>来操作。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/15373872aa7d4899ad31cfa2823cc86a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723726708&amp;x-signature=pg%2FMCSK1AwCqMtNVGdi9TNSz3%2FU%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google SEO</p>
    </div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">第1</span><span style="color: black;">周期</span>：Google SEO准备<span style="color: black;">周期</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">想要</span>做好Google SEO优化，<span style="color: black;">咱们</span><span style="color: black;">必要</span>要做好充分的准备，做好<span style="color: black;">关联</span>策略的分析和策划，<span style="color: black;">详细</span>的工作如下：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、分析<span style="color: black;">制品</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>要<span style="color: black;">经过</span><span style="color: black;">咱们</span>的<span style="color: black;">制品</span>的功能，应用行业<span style="color: black;">行业</span>，<span style="color: black;">乃至</span>企业的经营模式来进行分析，<span style="color: black;">咱们</span>的终端客户群体到底是属于B端客户还是C端客户，<span style="color: black;">那样</span><span style="color: black;">咱们</span>做SEO优化的策略是不<span style="color: black;">同样</span>的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、分析同行竞争对手</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>要找到<span style="color: black;">全世界</span>几个同行的竞争对手，去分析<span style="color: black;">她们</span>的网站，<span style="color: black;">她们</span>的推广方式，<span style="color: black;">乃至</span>是推广的关键词，<span style="color: black;">日前</span>在Google SEO上的表现<span style="color: black;">怎样</span>，还要分析排名靠前的竞争对手的网站结构和内容。<span style="color: black;">由于</span><span style="color: black;">咱们</span>在后期的Google SEO优化操作过程中，都是<span style="color: black;">必须</span>以<span style="color: black;">她们</span>为<span style="color: black;">目的</span>进行超越。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、分析和挖掘关键词</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>要<span style="color: black;">精细</span>的分析出Google SEO优化的关键词， <span style="color: black;">能够</span><span style="color: black;">经过</span>Google上关键词及<span style="color: black;">关联</span>关键词来挖掘，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>阿里国际站，中国制造网，<span style="color: black;">乃至</span>其他<span style="color: black;">有些</span>B2B平台来挖掘关键词，<span style="color: black;">亦</span><span style="color: black;">能够</span>借助第三方工具来挖掘关键词。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、整理关键词并<span style="color: black;">创立</span>词库</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>把挖掘出来的关键词进行适当的整体，并<span style="color: black;">按照</span>类别进行<span style="color: black;">归类</span>，<span style="color: black;">创立</span>关键词库。<span style="color: black;">归类</span><span style="color: black;">创立</span>词库的目的<span style="color: black;">便是</span>为了在后期建设外贸网站的时候，能够在<span style="color: black;">每一个</span>页面里进行关键词的<span style="color: black;">归类</span>和<span style="color: black;">安排</span>，<span style="color: black;">同期</span><span style="color: black;">咱们</span>还要<span style="color: black;">创立</span><span style="color: black;">有些</span>问题库，<span style="color: black;">那样</span>问题库<span style="color: black;">包含</span>了<span style="color: black;">非常多</span>的长尾关键词，<span style="color: black;">那样</span>Google SEO优化的一个很重要的策略<span style="color: black;">便是</span><span style="color: black;">经过</span>长尾关键词来推动<span style="color: black;">重点</span>关键词的排名。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、挖掘用户痛点和<span style="color: black;">制品</span>卖点</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">挖掘用户痛点<span style="color: black;">重点</span>目的在于<span style="color: black;">咱们</span>要<span style="color: black;">晓得</span><span style="color: black;">咱们</span>的<span style="color: black;">目的</span>客户<span style="color: black;">日前</span>存在什么样的问题，<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>有<span style="color: black;">那些</span>特点和功能，能够<span style="color: black;">帮忙</span>客户<span style="color: black;">处理</span><span style="color: black;">那些</span>问题，<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>卖点和<span style="color: black;">优良</span>在哪里，<span style="color: black;">那样</span>在后期的Google SEO优化创意和描述的编写中，能够更吸引用户的<span style="color: black;">拜访</span>和点击。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、外贸网站素材和文案准备<span style="color: black;">周期</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>确定好关键词库后，就<span style="color: black;">必须</span><span style="color: black;">按照</span>这些关键词准备相应的内容，<span style="color: black;">包含</span><span style="color: black;">照片</span>，文案和视频等，当<span style="color: black;">咱们</span>在建设外贸网站时，就<span style="color: black;">必须</span>把相应的内容和关键词<span style="color: black;">安排</span>到相应的栏目和页面。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d404218c205247adb069c1615c3e941f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723726708&amp;x-signature=NPCpgijZoD06O8s9S0RH5AcrzdA%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google SEO</p>
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    <h1 style="color: black; text-align: left; margin-bottom: 10px;">第二<span style="color: black;">周期</span>：外贸建站<span style="color: black;">周期</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">晓得</span>，建设一个<span style="color: black;">优秀</span>的外贸网站，是Google SEO优化的<span style="color: black;">基本</span>，<span style="color: black;">亦</span>是SEO优化的载体，<span style="color: black;">经过</span>外贸网站里的内容收录，从而达到排名的目的，<span style="color: black;">能够</span>说<span style="color: black;">无</span>收录就不会有排名。<span style="color: black;">那样</span><span style="color: black;">怎样</span>建设一个符合Google SEO优化规则的外贸网站，<span style="color: black;">亦</span>是非常的至关重要。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、外贸网站建设程序标准</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>经常碰到<span style="color: black;">非常多</span>的外贸网站，虽然网站里的内容都是英文的或其他语种，<span style="color: black;">然则</span>网站的程序和编码是不符合Google SEO优化标准的，<span style="color: black;">非常多</span>的外贸网站都是采用国内的建站系统和结构来做外贸网站，显然是不<span style="color: black;">恰当</span>的。这<span style="color: black;">亦</span>是<span style="color: black;">为何</span><span style="color: black;">非常多</span>的外贸网站做好后Google不收录的<span style="color: black;">原由</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、外贸网站内容结构标准</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>大部分做B端客户的企业<span style="color: black;">来讲</span>，外贸网站的内容结构和排版<span style="color: black;">亦</span>是非常重要的，在Google SEO优化过程中，<span style="color: black;">咱们</span>有一个16字方针：从上到下，从左到右，循序渐进，依次递减，意思是要把重要的内容和关键词放到网站的上部和左边，<span style="color: black;">由于</span>权重是依次递减的。<span style="color: black;">因此</span><span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">为何</span><span style="color: black;">非常多</span><span style="color: black;">制品</span>网站把<span style="color: black;">制品</span>展示这个栏目放到离首页较近的位置。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、关键词与内容<span style="color: black;">关联</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>要优化一个关键词，<span style="color: black;">那样</span>在关键词<span style="color: black;">安排</span>到相应的页面后，页面里呈现内容要与关键词密切<span style="color: black;">关联</span>，<span style="color: black;">况且</span>内容要有质量，能够为客户<span style="color: black;">供给</span>有价值的信息，而不是为了做好Google SEO优化进行文字堆砌。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、外贸网站的内链结构<span style="color: black;">恰当</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">晓得</span>在做Google SEO优化过程中，外贸网站里要有必要的内链结构，<span style="color: black;">包含</span>栏目链接，内容链接，面包屑导航链接，<span style="color: black;">关联</span>内容链接，<span style="color: black;">举荐</span>内容链接，Tag标签链接以及关键词的锚文本链接等。这些链接形<span style="color: black;">成为了</span>网站的整体网络，<span style="color: black;">亦</span>是用户<span style="color: black;">拜访</span>网站的地图导航，<span style="color: black;">更加是</span>Google蜘蛛抓取网站的有效通道。<span style="color: black;">然则</span>值得<span style="color: black;">重视</span>的是<span style="color: black;">咱们</span><span style="color: black;">不可</span>够胡乱的做内链，要把<span style="color: black;">关联</span>的内容进行很自然的链接。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、URL标准规范</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">外贸网站的URL标准<span style="color: black;">亦</span>是衡量外贸网站建设<span style="color: black;">是不是</span>达标，<span style="color: black;">是不是</span>规范的另一个重要标志，外贸网站的首页，栏目页，<span style="color: black;">归类</span>页以及详情页，<span style="color: black;">每一个</span>页面都<span style="color: black;">必须</span>对应一个URL<span style="color: black;">位置</span>，<span style="color: black;">况且</span>是一一对应，<span style="color: black;">不可</span>一对多和多对一，<span style="color: black;">因此</span><span style="color: black;">咱们</span>要<span style="color: black;">保证</span><span style="color: black;">每一个</span>页面的URL的<span style="color: black;">独一</span>性，多个URL指向同一个页面就会<span style="color: black;">引起</span>分权。<span style="color: black;">另一</span>，URL的命名要规范，且<span style="color: black;">不可</span>超过三层，参考：外贸网站建设之URL规范标准。<span style="color: black;">况且</span>URL的命名中要<span style="color: black;">包括</span>页面内容<span style="color: black;">关联</span>的关键词。不仅起到很好的用户内容识的效果，<span style="color: black;">亦</span>能更好做SEO优化排名。<span style="color: black;">那样</span>和URL标准<span style="color: black;">关联</span>的还有301和404的设置。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、外贸网站的TDK设置</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">每一个</span>外贸网站的Google SEO优化<span style="color: black;">来讲</span>，TDK的设置是非常重要的，<span style="color: black;">亦</span>是决定着Google SEO优化成败的关键。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">所说</span>TDK<span style="color: black;">便是</span>指网站的title、description、keywords等标签的设置，<span style="color: black;">经过</span>设置TDK标签，等于告诉了Google<span style="color: black;">咱们</span>当前网页的<span style="color: black;">重点</span>内容是什么，Google会<span style="color: black;">按照</span><span style="color: black;">咱们</span>设定的内容进行收录和抓取。TDK标签的设置讲究的原则<span style="color: black;">便是</span><span style="color: black;">根据</span>搜索的规则来设定，<span style="color: black;">同期</span>不要做关键词堆砌。设置的标题和关键词要<span style="color: black;">重视</span>关键词<span style="color: black;">是不是</span>有流量有价值。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、网站上线前<span style="color: black;">检测</span>与设置</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">除了以上的<span style="color: black;">哪些</span>设置以外，<span style="color: black;">咱们</span>还要做<span style="color: black;">有些</span>其他的工作，<span style="color: black;">例如</span><span style="color: black;">检测</span>网站里<span style="color: black;">是不是</span>存在无需权重传递的链接，<span style="color: black;">能够</span>加上nofollow标签，测试询盘系统和其他在线通讯工具和功能<span style="color: black;">是不是</span>正常，sitemap.xml生成与制作，Robots.txt协议编写，网站运行<span style="color: black;">是不是</span>正常，<span style="color: black;">是不是</span>存在延时。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8、SSL安全证书配置安装</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SSL安全证书是近年来外贸网站制作过程中<span style="color: black;">必须</span>的，Google Chrome浏览器默认了Https协议，<span style="color: black;">无</span>安装ssl证书会<span style="color: black;">表示</span>网站不安全，<span style="color: black;">因此</span><span style="color: black;">大众</span>在外贸网站建设过程中，都会把这一点<span style="color: black;">思虑</span>进去的。<span style="color: black;">那样</span>安装了SSL安全证书的网站<span style="color: black;">针对</span>Google<span style="color: black;">来讲</span><span style="color: black;">亦</span>是非常友好的。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/88a3628db7fc41ebb6fb5d5ca1422dd5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723726708&amp;x-signature=U%2FacJEHyaWZxHPhvtENvV1zqQ5Q%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google SEO</p>
    </div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">第三<span style="color: black;">周期</span>：Google收录<span style="color: black;">周期</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当外贸网站上线后，<span style="color: black;">咱们</span>基本上<span style="color: black;">已然</span>完<span style="color: black;">成为了</span>Google SEO优化的前期所有的准备工作，<span style="color: black;">亦</span>有了SEO优化排名的载体，<span style="color: black;">那样</span><span style="color: black;">咱们</span>接下来要做的<span style="color: black;">便是</span>外贸网站建设完成上线后，<span style="color: black;">咱们</span><span style="color: black;">必须</span>让Google<span style="color: black;">发掘</span><span style="color: black;">咱们</span>的网站，并且能很好的收录<span style="color: black;">咱们</span>的网站。<span style="color: black;">仅有</span>网站被收录了才可能会参与排名，理论上<span style="color: black;">来讲</span>，收录的网站页面越多，参与排名的关键词的数量<span style="color: black;">亦</span>会越多。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、Google提交</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>制作好网站sitemap.xml地图，在Google search console站长工具里，<span style="color: black;">咱们</span>要先验证一下网站的管理权限，<span style="color: black;">能够</span><span style="color: black;">经过</span>域名解析验证，文件验证<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>html标签验证，验证完后， <span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">供给</span>sitemap.xml。提交完成后，<span style="color: black;">必须</span>一个等待的过程，<span style="color: black;">通常</span>几天时间Google就会处理这个事情。网站<span style="color: black;">亦</span>会<span style="color: black;">起始</span>慢慢收录。当然<span style="color: black;">倘若</span>网站的<span style="color: black;">基本</span><span style="color: black;">欠好</span>，即使操作了这<span style="color: black;">一起</span>，<span style="color: black;">亦</span>不<span style="color: black;">必定</span>会收录的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、快速引蜘蛛并收录</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>操作完上一步后，大部分都是等待Google派爬虫来抓取，<span style="color: black;">然则</span><span style="color: black;">咱们</span>还是<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">办法</span>，来快速的引来蜘蛛来抓取<span style="color: black;">咱们</span>的网站，<span style="color: black;">能够</span>让<span style="color: black;">咱们</span>的外贸网站在Google上当天收录。（<span style="color: black;">咱们</span><span style="color: black;">海量</span>的实操经验，证明非常有效）。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、查看网站收录</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>做了前面的工作后，<span style="color: black;">倘若</span>网站<span style="color: black;">基本</span><span style="color: black;">无</span>问题的话，基本上网站<span style="color: black;">火速</span>就能在Google上收录了，<span style="color: black;">咱们</span>打开Google网站，输入：site:domain.com，就<span style="color: black;">能够</span><span style="color: black;">查找</span>的到<span style="color: black;">咱们</span>的网站有多少页面被Google收录了。<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">查找</span>一下，被收录的页面<span style="color: black;">其中</span>有<span style="color: black;">无</span>关键词在Google上参与了排名。<span style="color: black;">倘若</span>有排名的话那<span style="color: black;">便是</span>非常好了，无论排名的位置在哪都<span style="color: black;">无</span>关系， 说明当前页面的质量还是不错的，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>后期的SEO操作来<span style="color: black;">逐步</span><span style="color: black;">提高</span>关键词的排名位置 。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、<span style="color: black;">连续</span>更新高质量内容</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>完<span style="color: black;">成为了</span>非常重要的一步后，<span style="color: black;">咱们</span>就<span style="color: black;">必须</span>做常态化操作，有了一个良好开端，<span style="color: black;">咱们</span>就<span style="color: black;">必须</span>沉下心持之以恒的做好高质量内容输出。在做内容的时候<span style="color: black;">咱们</span>还是<span style="color: black;">必须</span>遵守Google SEO优化原则，<span style="color: black;">另一</span><span style="color: black;">必须</span><span style="color: black;">保持</span>发布，SEO优化是一项<span style="color: black;">长时间</span>的工作，<span style="color: black;">想要</span><span style="color: black;">咱们</span>的外贸网站能够在Google上<span style="color: black;">得到</span>更好的排名和流量。这项工作<span style="color: black;">必要</span>要<span style="color: black;">保持</span>去做。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、分析蜘蛛日志</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当<span style="color: black;">咱们</span><span style="color: black;">连续</span>性的更新内容，<span style="color: black;">咱们</span>还要经常去关注一下新发布的内容在Google上的收录<span style="color: black;">状况</span>，<span style="color: black;">倘若</span><span style="color: black;">无</span>被收录，<span style="color: black;">咱们</span>就要去分析一下蜘蛛日志，<span style="color: black;">而后</span>做相应的<span style="color: black;">调节</span>。直至内容被收录。日积月累<span style="color: black;">咱们</span>的外贸网站就会在Google上收录的越来越多。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、做好关键词锚文本</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在更新内容的过程中，<span style="color: black;">咱们</span>还<span style="color: black;">不可</span>忘记，<span style="color: black;">咱们</span><span style="color: black;">必须</span>做<span style="color: black;">有些</span>关键词的锚文本链接，做关键词锚文本链接的时候，<span style="color: black;">咱们</span><span style="color: black;">必要</span>要很清楚，<span style="color: black;">每一个</span>关键词<span style="color: black;">安排</span>在<span style="color: black;">那些</span>页面，<span style="color: black;">全部</span>网站关键词架构<span style="color: black;">咱们</span>要很<span style="color: black;">熟练</span>， 关键词锚文本链接原则是，做核心关键词和二级关键词的锚文本链接，不<span style="color: black;">必须</span>链同级别的关键词。<span style="color: black;">咱们</span>想<span style="color: black;">提高</span><span style="color: black;">那些</span>关键词的排名，就做<span style="color: black;">那些</span>词的锚文本链接。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、做好SEO外链</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所说</span>外链<span style="color: black;">便是</span><span style="color: black;">经过</span>其他网站链接到<span style="color: black;">咱们</span>的网站，在互联网上<span style="color: black;">来讲</span>，外链相当于一种信任投票，外链越多，<span style="color: black;">能够</span>有助于<span style="color: black;">提高</span>关键词的排名和引蜘蛛。<span style="color: black;">然则</span>要<span style="color: black;">重视</span>外链的质量和内容的<span style="color: black;">关联</span>性。宁缺毋滥，近年来外链<span style="color: black;">针对</span>外贸网站SEO<span style="color: black;">来讲</span>权重<span style="color: black;">亦</span>在降低。<span style="color: black;">能够</span><span style="color: black;">选取</span><span style="color: black;">有些</span>高质量的平台适当做<span style="color: black;">有些</span>就好了。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/90ec605dfc7d49fb84de79f610bdc9b8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723726708&amp;x-signature=zlZV1T6KPFxpSkWb%2BGUr52Htjos%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google SEO</p>
    </div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">第四<span style="color: black;">周期</span>：做排名<span style="color: black;">提高</span>和流量转化</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google SEO优化的终极<span style="color: black;">目的</span>还是为了做流量转化，当然网站，排名，流量和转化这些环节<span style="color: black;">亦</span>是存在必然联系的。<span style="color: black;">经过</span><span style="color: black;">提高</span>关键词的排名位置<span style="color: black;">能够</span>让外贸网站<span style="color: black;">得到</span><span style="color: black;">更加多</span>的自然流量，<span style="color: black;">那样</span>流量多了就会产生询盘和转化。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">持续</span><span style="color: black;">提高</span>关键词排名</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>前面几个<span style="color: black;">周期</span>的<span style="color: black;">奋斗</span>，基本上外贸网站的SEO优化工作<span style="color: black;">已然</span>步入正轨，工作重点除了<span style="color: black;">平常</span>的内容更新，<span style="color: black;">咱们</span><span style="color: black;">必须</span>做<span style="color: black;">有些</span>网站关键词的集权，<span style="color: black;">经过</span>集权来<span style="color: black;">提高</span>核心流量关键词的排名。<span style="color: black;">另一</span>，<span style="color: black;">咱们</span>还要做<span style="color: black;">更加多</span>的关键词的排名。让网站里的参与排名的关键词数量越多越好。排名的位置越靠前越好。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、分析网站的点展比</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当关键词实现了<span style="color: black;">必定</span>的排名以后，从原理上<span style="color: black;">来讲</span>，就会<span style="color: black;">得到</span><span style="color: black;">有些</span>排名展现和流量，用户<span style="color: black;">经过</span>关键词的排名进入<span style="color: black;">咱们</span>的网站，<span style="color: black;">那样</span>在<span style="color: black;">实质</span>的<span style="color: black;">状况</span><span style="color: black;">其中</span>，可能会<span style="color: black;">显现</span>关键词排名的位置和数量理论上应该会有多少流量，但<span style="color: black;">实质</span>网站的流量差距<span style="color: black;">很强</span>，这说说明外贸网站的点展比小。意思<span style="color: black;">便是</span><span style="color: black;">咱们</span>的关键词的排名和展现，<span style="color: black;">然则</span>并<span style="color: black;">无</span><span style="color: black;">得到</span>相应的点击流量。那<span style="color: black;">咱们</span>就<span style="color: black;">必须</span>分析<span style="color: black;">原由</span>，点展比低的<span style="color: black;">原由</span><span style="color: black;">便是</span><span style="color: black;">宣传</span>创意不吸引人，<span style="color: black;">咱们</span>就<span style="color: black;">必须</span>做些<span style="color: black;">调节</span>和优化。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、分析网站的跳出率</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">跳出率是反映网站质量的一个非常重要的指标，无论是做什么样的推广形式，用户<span style="color: black;">拜访</span>网站后，<span style="color: black;">无</span>停留或<span style="color: black;">拜访</span>其他页面，直接退出，就说明网站的跳出率高，跳出率高的网站转化率就会低，那说明外贸网站的设计和内容<span style="color: black;">不足</span>吸引人，<span style="color: black;">咱们</span>就<span style="color: black;">必须</span>优化和<span style="color: black;">调节</span>网站的内容，优化内容的聚合和内链结构。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、做好流量页面效果转化</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在一个外贸网站<span style="color: black;">其中</span>，<span style="color: black;">每一个</span>页面的流量肯定会不<span style="color: black;">同样</span>的，<span style="color: black;">咱们</span><span style="color: black;">能够</span>分析<span style="color: black;">有些</span>高流量的落地页面，<span style="color: black;">而后</span>在这个页面里做好营销转化，从而促进用户的询盘。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、<span style="color: black;">持续</span>发掘和<span style="color: black;">弥补</span>新的关键词</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在做Google SEO优化过程中，<span style="color: black;">咱们</span>要时刻关注互联网上的<span style="color: black;">有些</span><span style="color: black;">关联</span>动态和同行的信息，<span style="color: black;">即时</span>的<span style="color: black;">发掘</span>和增补新的流量关键词，并<span style="color: black;">安排</span>到网站<span style="color: black;">其中</span>，做好相应的内容上传和优化。从而做到查缺补漏。让外贸网站的关键词越来越多，覆盖面越来越广，流量越来越大。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">总结</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在操作Google SEO优化过程中，<span style="color: black;">必须</span>花费<span style="color: black;">咱们</span><span style="color: black;">更加多</span>的时间和精力，<span style="color: black;">保持</span>做好<span style="color: black;">基本</span>工作，持之以恒的做好SEO优化，<span style="color: black;">因此</span><span style="color: black;">咱们</span>总结Google SEO优化的核心关键词<span style="color: black;">便是</span>创意策略+<span style="color: black;">优秀</span>网站+<span style="color: black;">保持</span>=成功。<span style="color: black;">那样</span><span style="color: black;">大众</span>在做Google SEO优化过程中，<span style="color: black;">倘若</span>有更好的<span style="color: black;">办法</span>和心得，<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">一块</span>讨论分享。</span></span></p>

dhfgh 发表于 2024-9-9 17:08:24

外贸B2B平台有哪些？

qzmjef 发表于 2024-11-7 04:57:26

我完全同意你的观点，说得太对了。

查看完整版本: 谷歌办法教程篇：外贸网站之Google SEO优化技术指南