Facebook Ads和Google Ads有何区别？转化环节不同样
<img src="https://p3-sign.toutiaoimg.com/pgc-image/Rz3IjSx2i7O7YX~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723728207&x-signature=f2SRg9mkwEurAAZyCCwJ7gaUh8U%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">企业的生命线是销量，想要<span style="color: black;">得到</span>销量，你<span style="color: black;">必须</span>源源<span style="color: black;">持续</span>的线索，而这靠<span style="color: black;">便是</span>营销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">时<span style="color: black;">迄今</span>日<span style="color: black;">咱们</span><span style="color: black;">晓得</span>，经营成功的B2C业务，<span style="color: black;">必须</span>在Facebook或Google上做<span style="color: black;">宣传</span>。<span style="color: black;">然则</span>，你不<span style="color: black;">晓得</span>哪个<span style="color: black;">重点</span>平台更适合你的业务。这篇<span style="color: black;">文案</span>将<span style="color: black;">帮忙</span>你<span style="color: black;">认识</span>Google <span style="color: black;">宣传</span>和Facebook<span style="color: black;">宣传</span>之间的区别，并<span style="color: black;">帮忙</span>你确定哪种平台适合你的业务。</p>Facebook<span style="color: black;">宣传</span>和Google<span style="color: black;">宣传</span>之间的<span style="color: black;">重点</span>区别<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">宣传</span>方面，Facebook和Google之间很大的区别在于用户意向。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">回想一下，你是<span style="color: black;">怎样</span>在线搜索<span style="color: black;">制品</span>或服务的？当你马上<span style="color: black;">必须</span>一双新鞋<span style="color: black;">或</span>想找一家Facebook<span style="color: black;">宣传</span>代理时，你会在谷歌上进行搜索。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span><span style="color: black;">倘若</span>你想找一家理发店时，你可能永远不会在Facebook上搜索“我<span style="color: black;">周边</span>的理发店”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你的客户在<span style="color: black;">每一个</span>平台上的意向都有很大<span style="color: black;">区别</span>。人们去Facebook“冲浪”并与<span style="color: black;">她们</span>的<span style="color: black;">伴侣</span>保持联系，<span style="color: black;">因此呢</span>，Facebook适合用于<span style="color: black;">加强</span>品牌知名度并吸引潜在客户。<span style="color: black;">因此呢</span>，你<span style="color: black;">能够</span><span style="color: black;">运用</span>Facebook来寻找合适的人<span style="color: black;">做为</span>你的营销对象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google和Facebook之间的<span style="color: black;">基本</span>区别在于：Google<span style="color: black;">帮忙</span>用户在<span style="color: black;">必须</span>时找到你，而Facebook<span style="color: black;">帮忙</span>你找到理想的客户。</p>你该<span style="color: black;">运用</span>Google<span style="color: black;">宣传</span>还是Facebook<span style="color: black;">宣传</span>？<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是一家仅在较小区域<span style="color: black;">供给</span>服务的本地小型企业，<span style="color: black;">那样</span>Google<span style="color: black;">宣传</span>则非常适合你。你<span style="color: black;">能够</span>在以下场景<span style="color: black;">运用</span>Google Ads：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">• <span style="color: black;">持有</span>搜索导向的<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">• 服务于小区域</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">• <span style="color: black;">持有</span>实体店</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">• <span style="color: black;">供给</span>专业性服务</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">• 想要触达意向度较高的买家</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">• 你网站上的内容<span style="color: black;">能够</span>支持用户的搜索意向（内容<span style="color: black;">必须</span>做SEO优化）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">• 想要在YouTube上投放<span style="color: black;">宣传</span>（<span style="color: black;">由于</span>YouTube是“Google系”的，而Instagram是“Facebook系”的）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Google<span style="color: black;">宣传</span>更适合……</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>列举一个将自己的业务很好地与Google<span style="color: black;">宣传</span>结合的示例。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一家中型城市的橱柜安装人员<span style="color: black;">期盼</span><span style="color: black;">经过</span>在线<span style="color: black;">宣传</span>来<span style="color: black;">增多</span>业务量。<span style="color: black;">她们</span>只<span style="color: black;">供给</span>城际服务，有一个简单的网站，但在社交<span style="color: black;">媒介</span>上并不活跃。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们</span><span style="color: black;">选取</span>在Google而不是Facebook上做<span style="color: black;">宣传</span>，<span style="color: black;">由于</span><span style="color: black;">她们</span>的<span style="color: black;">制品</span>和服务都是以搜索为导向的。<span style="color: black;">她们</span>可能会在<span style="color: black;">针对</span><span style="color: black;">她们</span>的业务而言转化较高的关键词，诸如“橱柜安装工+ {城市}”或“厨房装修服务”之类的关键词上竞价。显然，<span style="color: black;">她们</span>想<span style="color: black;">经过</span><span style="color: black;">宣传</span>让有<span style="color: black;">剧烈</span>购买意向的买家找到<span style="color: black;">她们</span>的服务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">借助Google Ads，商家<span style="color: black;">能够</span><span style="color: black;">选定</span>投放<span style="color: black;">宣传</span>。<span style="color: black;">倘若</span>商家<span style="color: black;">晓得</span><span style="color: black;">她们</span><span style="color: black;">一般</span>与双职工的已婚家庭打交道，<span style="color: black;">那样</span>商家在投放<span style="color: black;">宣传</span>时，则<span style="color: black;">能够</span><span style="color: black;">选取</span>只向<span style="color: black;">她们</span>展示<span style="color: black;">宣传</span>。商家还<span style="color: black;">能够</span><span style="color: black;">运用</span>Google的“Click-to-call（点击呼叫）”<span style="color: black;">宣传</span>，简单的说，客户<span style="color: black;">能够</span><span style="color: black;">经过</span>点击<span style="color: black;">宣传</span>中的一个图标或链接，来促成一次网络语音通话，利用Skype<span style="color: black;">或</span>Google Talk，与<span style="color: black;">宣传</span>主直接对话。前提是商家要<span style="color: black;">认识</span>他的大<span style="color: black;">都数</span><span style="color: black;">目的</span>客户<span style="color: black;">是不是</span>方便接听<span style="color: black;">tel</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">然而，<span style="color: black;">针对</span><span style="color: black;">有些</span><span style="color: black;">不可</span>够处理这些<span style="color: black;">tel</span><span style="color: black;">或</span>接听来电有困难的商家（<span style="color: black;">例如</span>许多当地的商家<span style="color: black;">乃至</span>不会讲英语），难道还会为点击呼叫投入额外的人力吗？<span style="color: black;">况且</span>有的商家<span style="color: black;">或</span>小商贩<span style="color: black;">乃至</span>都<span style="color: black;">无</span>自己的网站。某些行业的营业时间和传统的大<span style="color: black;">都数</span>人的通勤时间错开，<span style="color: black;">那样</span><span style="color: black;">针对</span><span style="color: black;">这般</span>的商家而言，“点击呼叫”<span style="color: black;">宣传</span>可能就不是一个好的<span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商家还<span style="color: black;">能够</span><span style="color: black;">保证</span>其网站内容可在购买过程中为买家<span style="color: black;">供给</span><span style="color: black;">帮忙</span>。例如，<span style="color: black;">她们</span><span style="color: black;">能够</span>将自己的安装成品照片展示在网站上来<span style="color: black;">做为</span>社交证明。网站上还<span style="color: black;">能够</span>有一篇名为“单户住宅的厨房装修趋势”的博客<span style="color: black;">文案</span>，在博客中对比多种风格橱柜的颜色、花色，以及橱柜与<span style="color: black;">区别</span>颜色的墙壁或壁纸的搭配效果，让客户在挑选的过程中加深对商家的信赖，<span style="color: black;">最后</span>购买<span style="color: black;">她们</span>的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可能Google Ads的CPC（每次点击<span style="color: black;">花费</span>）相对较高，<span style="color: black;">然则</span>ROI（投资<span style="color: black;">报答</span>率）<span style="color: black;">亦</span>可能比Facebook Ads更好。既然<span style="color: black;">这般</span>，<span style="color: black;">咱们</span>什么时候应该<span style="color: black;">运用</span>Facebook<span style="color: black;">宣传</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">运用</span>Facebook / Instagram<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">• 有丰富的图频资源<span style="color: black;">能够</span>分享</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">• 经营小商品的在线店铺</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">• <span style="color: black;">宣传</span>预算较低</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">• 想要扩充你的客户邮件组</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">• <span style="color: black;">必须</span>树立品牌知名度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">• 想触达较为<span style="color: black;">精细</span>的<span style="color: black;">目的</span>受众</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Facebook<span style="color: black;">宣传</span>更适合……</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来<span style="color: black;">亦</span>分享一个<span style="color: black;">运用</span>Facebook<span style="color: black;">宣传</span>的企业示例。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一家<span style="color: black;">位置于</span>大都市的天然护肤品<span style="color: black;">机构</span><span style="color: black;">期盼</span>扩大其销量和客户群。<span style="color: black;">她们</span>既有在线店铺<span style="color: black;">亦</span>有实体店，在Instagram上有1w+粉丝。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">该<span style="color: black;">机构</span>之<span style="color: black;">因此</span><span style="color: black;">选取</span>在Facebook上投放<span style="color: black;">宣传</span>，是<span style="color: black;">由于</span><span style="color: black;">她们</span><span style="color: black;">能够</span>以当前受众为模板在Facebook和Instagram上找到<span style="color: black;">类似</span>受众，并向<span style="color: black;">她们</span>介绍自己的品牌。该<span style="color: black;">机构</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">借助<span style="color: black;">制品</span><span style="color: black;">优良</span>制作了<span style="color: black;">拥有</span>视觉张力和吸引力的<span style="color: black;">宣传</span>，这些<span style="color: black;">宣传</span>很容易<span style="color: black;">导致</span>客户的共鸣，在用户的Facebook主页或Instagram主页<span style="color: black;">显现</span>时，<span style="color: black;">亦</span><span style="color: black;">能够</span>很好地化入其他的帖子，不<span style="color: black;">显出</span>突兀，<span style="color: black;">况且</span>养眼。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">该护肤品牌还<span style="color: black;">选取</span>了Facebook Lead Ads（线索<span style="color: black;">宣传</span>）来获取潜在客户信息。其实线索<span style="color: black;">宣传</span>类似表单<span style="color: black;">宣传</span>，你<span style="color: black;">能够</span>在Facebook平台内创建信息收集表。当用户点击线索<span style="color: black;">宣传</span>后，系统会提示<span style="color: black;">她们</span>填写一个简短的表单，向你<span style="color: black;">供给</span><span style="color: black;">她们</span>的联系信息（例如电子邮箱、<span style="color: black;">tel</span>号码、生日、职业等）。<span style="color: black;">因此呢</span><span style="color: black;">她们</span><span style="color: black;">期盼</span><span style="color: black;">运用</span>这种策略来<span style="color: black;">捕捉</span>客户邮箱，以便<span style="color: black;">她们</span>将来可<span style="color: black;">以避免</span>费地进行后续的营销。</p>小结<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看到<span style="color: black;">这儿</span>，相信<span style="color: black;">大众</span>对Facebook<span style="color: black;">宣传</span>和Google<span style="color: black;">宣传</span>会有更好的<span style="color: black;">认识</span>和区分，在<span style="color: black;">选取</span><span style="color: black;">宣传</span>平台的时候<span style="color: black;">亦</span>能更有侧重。简单<span style="color: black;">来讲</span>，Google<span style="color: black;">宣传</span>是让意向度高的客户找到你，而Facebook<span style="color: black;">宣传</span>是让你找到潜在客户做转化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">源自</span>：shopify五星工具人）</p>以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者独家授权供稿，转载需经雨果网授权同意。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上雨果网搜索“跨境资料库”,领取欧美/东南亚各国市场商机、各大平台热销品报告、跨境电商营销白皮书！</strong></p>
这篇文章真的让我受益匪浅，外链发布感谢分享！ 系统提示我验证码错误1500次 ＼~゛， 顶楼主，说得太好了！ “BS”（鄙视的缩写）
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