Google全站链接是什么?怎么样为网站获取Google全站链接?
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RZwW1ALFbfo2af~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723730922&x-signature=8zelpaBnDhl8YMl59a8L3gu%2BpPE%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有时,当你在Google中搜索某个<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>时,你可能会<span style="color: black;">重视</span>到某个搜索结果占据的空间比其他结果多,<span style="color: black;">由于</span>该搜索结果<span style="color: black;">包括</span>指向网站其他重要页面的站点链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google中的这些全站链接可<span style="color: black;">帮忙</span>你的品牌脱颖而出并<span style="color: black;">得到</span><span style="color: black;">更加多</span>的<span style="color: black;">揭发</span>率。本文将分享<span style="color: black;">怎样</span>为网站获取Google全站链接。</p>什么是Google全站链接?<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google全站链接是出<span style="color: black;">此刻</span>搜索引擎排名结果(SERP)中<span style="color: black;">第1</span>个网站下方的其他子页面,这些<span style="color: black;">一般</span><span style="color: black;">指的是</span>向该网站较受欢迎页面的内部链接。当你搜索特定的品牌关键词时,<span style="color: black;">一般</span>会<span style="color: black;">表示</span>Google全站链接,<span style="color: black;">由于</span>它们<span style="color: black;">能够</span><span style="color: black;">帮忙</span>用户更为<span style="color: black;">容易</span>地浏览网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>网站所<span style="color: black;">持有</span>的Google全站链接的确切数量可能会有所<span style="color: black;">区别</span>。在Google中,一个品牌名<span style="color: black;">叫作</span>关键词<span style="color: black;">能够</span>在网站名<span style="color: black;">叫作</span>下方<span style="color: black;">表示</span>2个、4个、6个全站链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是一个Google全站链接的示例:</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RjglfVuPqTUVn~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723730922&x-signature=DeR4%2BDM%2FeTqBT0B8KRWXAZZ9YUc%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google全站链接<span style="color: black;">是由于</span>Google算法<span style="color: black;">选取</span>的,以<span style="color: black;">供给</span>更佳的用户体验,<span style="color: black;">由于</span>用户无需进行多次点击<span style="color: black;">就可</span>直接转到网站首页。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是新<span style="color: black;">创立</span>的网站的或<span style="color: black;">拜访</span>量很少,则Google可能不会为该关键词<span style="color: black;">表示</span>任何全站链接。</p><span style="color: black;">为何</span>Google全站链接很重要?<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、Google全站链接可<span style="color: black;">加强</span>点击率(CTR)<span style="color: black;">科研</span><span style="color: black;">显示</span>,Google排名前3位的网页<span style="color: black;">得到</span>的点击次数最多。带有全站链接的网页所占用的空间与三个普通的网页相同。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span><span style="color: black;">能够</span>大大<span style="color: black;">加强</span>网站的总体点击率。简而言之,<span style="color: black;">更加多</span>的<span style="color: black;">拜访</span>者将从关键词<span style="color: black;">拜访</span>你的网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、Google全站链接可<span style="color: black;">帮忙</span><span style="color: black;">创立</span>信任和信誉</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google全站链接占用了<span style="color: black;">海量</span>的屏幕空间。这告诉用户Google认为排名<span style="color: black;">第1</span>的搜索结果比页面上的其他结果更为重要。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、Google全站链接<span style="color: black;">能够</span><span style="color: black;">加强</span><span style="color: black;">制品</span>知名度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google全站链接<span style="color: black;">明显</span><span style="color: black;">表示</span>了网站上较为重要的页面,Google算法认为这些页面与用户搜索意图更为<span style="color: black;">关联</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、Google全站链接<span style="color: black;">准许</span>用户<span style="color: black;">发掘</span>首页<span style="color: black;">针对</span><span style="color: black;">包括</span><span style="color: black;">海量</span>内容的网站,Google全站链接<span style="color: black;">运用</span>户<span style="color: black;">更易</span><span style="color: black;">发掘</span>你网站上的首页。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、Google全站链接搜索可让用户浏览更深的页面<span style="color: black;">针对</span>某些网站,Google全站链接可能会附带一个专门针对特定网站的搜索框。这个搜寻框可让用户直接从Google搜寻特定网站。</p><span style="color: black;">怎样</span>获取Google全站链接<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">实质</span>上,<span style="color: black;">无</span><span style="color: black;">办法</span>能够<span style="color: black;">保准</span><span style="color: black;">必定</span>可能为你的网站获取Google全站链接。与其他SEO功能<span style="color: black;">区别</span>,你<span style="color: black;">没法</span>在Google Search Console中启用WordPress网站的站点链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google全站链接是自动化的,并且完全基于Google的算法进行<span style="color: black;">表示</span>。<span style="color: black;">然则</span>,你<span style="color: black;">能够</span>进行SEO优化,以<span style="color: black;">加强</span>网站获取Google全站链接的机会。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下是8种你<span style="color: black;">能够</span>采取的<span style="color: black;">办法</span>。</p>1、你的网站名<span style="color: black;">叫作</span><span style="color: black;">必须</span>独特<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一般</span><span style="color: black;">仅有</span><span style="color: black;">包括</span>特定品牌名的关键词<span style="color: black;">才可</span>够<span style="color: black;">表示</span>Google全站链接,并且仅针对在该关键词搜索结果中排名<span style="color: black;">第1</span>的网站添加。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你的品牌名<span style="color: black;">叫作</span>比较普通,例如“Global HR Expert Consulting”,<span style="color: black;">那样</span>你可能很难排在首位。即使你排名<span style="color: black;">第1</span>,Google仍然很难判断用户是在搜索你的<span style="color: black;">机构</span>名或是关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>这<span style="color: black;">便是</span>品牌名比较普通的网站<span style="color: black;">无</span>全站链接的<span style="color: black;">原由</span>:</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RjglfW7GHY3VQ7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723730922&x-signature=gmZ7w34NzjIx7kX11sGojWjxp10%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除非你的品牌是苹果之类家喻户晓的品牌,<span style="color: black;">这般</span>Google就会<span style="color: black;">晓得</span>用户感兴趣的是苹果<span style="color: black;">机构</span>,而不是<span style="color: black;">果蔬</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>大<span style="color: black;">都数</span><span style="color: black;">机构</span>都不是苹果<span style="color: black;">这般</span>的<span style="color: black;">全世界</span>品牌,<span style="color: black;">因此呢</span>尽可能为你的<span style="color: black;">机构</span><span style="color: black;">选取</span>一个更独特的名<span style="color: black;">叫作</span>,例如WPBeginner、OptinMonster等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你<span style="color: black;">已然</span><span style="color: black;">持有</span>一个知名品牌,<span style="color: black;">那样</span>不<span style="color: black;">意见</span>你仅仅为了<span style="color: black;">得到</span>站点链接而更改品牌名,<span style="color: black;">由于</span>过程非常<span style="color: black;">繁杂</span>,并且有<span style="color: black;">危害</span>。</p>2、你的排名<span style="color: black;">处在</span>首位<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如上所述,<span style="color: black;">仅有</span>排在首位的网站<span style="color: black;">才可</span><span style="color: black;">得到</span>Google全站链接,<span style="color: black;">因此呢</span>你的品牌关键词<span style="color: black;">必须</span>排在首位。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>一家新<span style="color: black;">机构</span><span style="color: black;">来讲</span>,这可能会花费<span style="color: black;">有些</span>时间,<span style="color: black;">然则</span><span style="color: black;">倘若</span>进行适当的优化,你的排名就<span style="color: black;">能够</span>到达首位。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了<span style="color: black;">加强</span>你网站的排名,你<span style="color: black;">必须</span>进行SEO优化,以及进行关键词<span style="color: black;">科研</span>并撰写针对SEO优化的高质量博客<span style="color: black;">文案</span>,<span style="color: black;">另外</span>,你的网站还<span style="color: black;">必须</span><span style="color: black;">得到</span>外链。</p>3、<span style="color: black;">运用</span>适当的结构化数据优化SEO<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索引擎会<span style="color: black;">运用</span><span style="color: black;">设备</span>程序爬起你的网站并编制索引。这些程序会寻找结构化数据,以更好地<span style="color: black;">认识</span>网站和特定页面的含义。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">结构化数据<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你<span style="color: black;">加强</span><span style="color: black;">得到</span>Google全站链接、精选摘要<span style="color: black;">乃至</span>出<span style="color: black;">此刻</span>答案框中的机会。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span><span style="color: black;">运用</span>WordPress SEO插件(例如Yoast SEO、All in One SEO)或类似的插件(可让你添加元数据和其他Schema元素)进行设置。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Schema标记或结构化数据并<span style="color: black;">不可</span><span style="color: black;">保准</span>Google会为你添加站点链接,但这能<span style="color: black;">加强</span>获取站点链接的机会。</p>4、网站的结构和导航要清晰<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>网站所有者,你<span style="color: black;">必须</span><span style="color: black;">保证</span>Google和其他搜索引擎<span style="color: black;">能够</span><span style="color: black;">容易</span>地在你的网站上导航。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span><span style="color: black;">经过</span>为网站首页添加结构层次分明的下拉菜单来实现这一点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span>在网站上添加导航,以<span style="color: black;">运用</span>户和搜索引擎<span style="color: black;">能够</span><span style="color: black;">容易</span>查看网站结构。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你还<span style="color: black;">必须</span><span style="color: black;">保证</span>你<span style="color: black;">已然</span>创建了重要的网站页面,例如“About”、“Pricing”、“Contact”等页面,并已与网站的各个区域进行链接。</p>5、创建站点地图并将网站添加到Google Search Console<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google和其他搜索引擎依靠XML站点地图来正确找出网站中的所有页面并为其<span style="color: black;">创立</span>索引。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你需要创建一个XML网站地图,<span style="color: black;">而后</span>将其提交给Google Search Console。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这将使Google<span style="color: black;">能够</span>更<span style="color: black;">容易</span>地<span style="color: black;">发掘</span>你网站上的所有页面,还<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你<span style="color: black;">增多</span><span style="color: black;">得到</span>Google全站链接的机会。</p>6、进行内部链接<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内部链接是网页SEO的重要部分之一。你<span style="color: black;">必须</span><span style="color: black;">保证</span>经常链接到网站上的高权重内部网页。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>Google使用外链<span style="color: black;">做为</span>排名的<span style="color: black;">原因</span>之一,<span style="color: black;">因此呢</span>内部链接<span style="color: black;">能够</span><span style="color: black;">帮忙</span>Google查看<span style="color: black;">那些</span>网页在你的网站上比较重要。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span>从本文中看到<span style="color: black;">咱们</span><span style="color: black;">怎样</span>链接到<span style="color: black;">咱们</span>的<span style="color: black;">各样</span>内部网站内容。</p>7、优化页面标题并使其与关键词<span style="color: black;">关联</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面标题是很重要的SEO元素。你<span style="color: black;">必须</span><span style="color: black;">保证</span>页面标题与你要为其排名的关键词<span style="color: black;">关联</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google<span style="color: black;">运用</span>页面标题来生成全站链接,因此你<span style="color: black;">必须</span><span style="color: black;">保证</span>页面标题<span style="color: black;">关联</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如下所示,此网站的页面标题质量较高:</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RjglfWSCE4BdOm~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723730922&x-signature=cKsqEmy%2FudI6B6AhMJpiL3w%2FdFY%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span>在相应页面的WordPress SEO插件设置内定义帖子或页面标题。</p>8、<span style="color: black;">加强</span>品牌知名度<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如前所述,<span style="color: black;">通常</span><span style="color: black;">仅有</span>权重高的网站<span style="color: black;">才可</span><span style="color: black;">表示</span>Google全站链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你不<span style="color: black;">必须</span><span style="color: black;">持有</span>像苹果之类的品牌<span style="color: black;">那样</span>高的知名度,<span style="color: black;">然则</span>你<span style="color: black;">必须</span><span style="color: black;">持有</span>足够的知名度,让Google<span style="color: black;">重视</span>到你的网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站的权重和在网络上知名度的是Google排名算法的重要参考<span style="color: black;">原因</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span>采取以下几种<span style="color: black;">办法</span>来<span style="color: black;">加强</span>品牌知名度:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在社交<span style="color: black;">媒介</span>上为品牌创建资料,并<span style="color: black;">保证</span>链接到你的网站;</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在Facebook、Yelp、Google和其他<span style="color: black;">地区</span><span style="color: black;">得到</span><span style="color: black;">相关</span>你品牌的正面<span style="color: black;">评估</span>;</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在行业知名网站上<span style="color: black;">发布</span>客座博客;</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">参加社区讨论和/或进行访谈;</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">发布</span><span style="color: black;">资讯</span>稿并联系<span style="color: black;">资讯</span><span style="color: black;">媒介</span><span style="color: black;">报告</span>你的品牌。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌知名度有助于<span style="color: black;">增多</span>品牌关键词的搜索次数,这是Google用来确定<span style="color: black;">是不是</span>应为该特定关键词添加全站链接的指标。</p><span style="color: black;">怎样</span>添加Google全站链接搜索框<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与Google全站链接相同,网站<span style="color: black;">是不是</span>带有全站链接的搜索框<span style="color: black;">亦</span><span style="color: black;">是由于</span>Google所决定的。Google站点链接搜索框<span style="color: black;">一般</span>专用于<span style="color: black;">拥有</span><span style="color: black;">海量</span>内容的网站,例如Wikipedia、YouTube等。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RjglfVuPqTUVn~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723730922&x-signature=DeR4%2BDM%2FeTqBT0B8KRWXAZZ9YUc%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">然而,你<span style="color: black;">能够</span>在网站上添加<span style="color: black;">有些</span>代码段,以让Google为你<span style="color: black;">同期</span><span style="color: black;">供给</span>Google全站链接和搜索框。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相关</span>Google全站链接的<span style="color: black;">平常</span>问题解答<span style="color: black;">怎样</span>从Google删除全站链接?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以往,Google<span style="color: black;">准许</span>网站管理员从Google搜索<span style="color: black;">掌控</span>台删除全站链接。<span style="color: black;">然则</span>,为了简化起见,删除了该选项。从Google全站链接中删除特定页面的<span style="color: black;">办法</span><span style="color: black;">仅有</span><span style="color: black;">经过</span>删除页面或将其设置为noindex。一旦添加了Google全站链接,就<span style="color: black;">没法</span>禁用它,除非你对<span style="color: black;">全部</span>网站取消索引(不<span style="color: black;">意见</span><span style="color: black;">这般</span>做)。</p><span style="color: black;">怎样</span>更改Google中的全站链接?<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">没法</span>在Google中更改全站链接。Google算法会自动<span style="color: black;">选取</span>你网站上的<span style="color: black;">关联</span>页面,并将其添加到全站链接中。你<span style="color: black;">能够</span>自定义页面标题,但<span style="color: black;">表示</span>的文字完全取决于Google。<span style="color: black;">因为</span>它是自动进行的,<span style="color: black;">因此呢</span><span style="color: black;">没法</span>编辑Google全站链接上的文本。</p><span style="color: black;">是不是</span><span style="color: black;">能够</span>付费<span style="color: black;">得到</span>Google全站链接?<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新手可能会将Google全站链接与Google Adwords全站链接相混淆。在为<span style="color: black;">宣传</span>付款时,Google<span style="color: black;">准许</span>你<span style="color: black;">运用</span>全站链接来添加其他子链接<span style="color: black;">做为</span><span style="color: black;">宣传</span>的一部分。这不会影响你的自然搜索结果中的Google全站链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(<span style="color: black;">源自</span>:Google引流哥)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点,不<span style="color: black;">表率</span>雨果网立场!本文经原作者独家授权转载,转载需经雨果网授权同意。</strong></p>
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