谷歌SEO链接建设初学者指南：链接建设活动
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">There are various components of a link building campaign — some will be crucial to success, and others will be helpful but not necessarily essential. Much will depend on a combination of your available assets and resources.链接建设活动有多种<span style="color: black;">构成</span>部分 - 有些对成功至关重要，而另<span style="color: black;">有些</span>则会有所<span style="color: black;">帮忙</span>，但不<span style="color: black;">必定</span>必不可少。很大程度上取决于您的可用资产和资源的组合。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">In this chapter, we’ll give you the key elements that you need to consider and some examples of what to include in your planning. It’s important to remember that this may take time and that’s a good thing, the more time you put in now, the more likely you are to hit your goals.在本章中，<span style="color: black;">咱们</span>将向您<span style="color: black;">供给</span>您<span style="color: black;">必须</span><span style="color: black;">思虑</span>的关键要素以及<span style="color: black;">有些</span>要<span style="color: black;">包括</span>在您的计划中的示例。重要的是要记住，这可能<span style="color: black;">必须</span>时间，这是一件好事，<span style="color: black;">此刻</span>投入的时间越多，实现<span style="color: black;">目的</span>的可能性就越大。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">Setting goals设定<span style="color: black;">目的</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Link building is a form of online marketing, and with any form of marketing, you should start with goals. Knowing the goals of your campaign right at the start helps to ensure that you create a strategy that gives you the best possible chance of success. You also need to ensure that the goals of your link building campaign tie in closely with the overall goals of your business. For example, "build 10 links" is not a good goal to hit if building 10 links doesn’t have any impact on the overall success of the business.链接建设是在线营销的一种形式，<span style="color: black;">针对</span>任何形式的营销，您都应该从<span style="color: black;">目的</span><span style="color: black;">起始</span>。从一<span style="color: black;">起始</span>就<span style="color: black;">认识</span><span style="color: black;">宣传</span>系列的<span style="color: black;">目的</span>有助于<span style="color: black;">保证</span>您制定的策略为您<span style="color: black;">供给</span>最大的成功机会。您还<span style="color: black;">必须</span><span style="color: black;">保证</span>您的链接建设活动的<span style="color: black;">目的</span>与您业务的总体<span style="color: black;">目的</span>密切<span style="color: black;">关联</span>。例如，<span style="color: black;">倘若</span><span style="color: black;">创立</span> 10 个链接对业务的整体成功<span style="color: black;">无</span>任何影响，<span style="color: black;">那样</span>“<span style="color: black;">创立</span> 10 个链接”就不是一个好的<span style="color: black;">目的</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Here, we encounter a slight issue. We learned earlier that links are a strong part of the search engine ranking algorithms. So, wouldnt hitting a goal of more links help with rankings? Helping with rankings helps drive more traffic and this helps bring more customers, right? All of this is true, but the problem is that it can sometimes take time for the links youve built to start having an overall positive effect on rankings. It isnt as simple as build links one day and see improvements the next. This is particularly true in competitive industries. 在<span style="color: black;">这儿</span>，<span style="color: black;">咱们</span>遇到了一个小问题。<span style="color: black;">咱们</span>之前<span style="color: black;">认识</span>到链接是搜索引擎排名算法的重要<span style="color: black;">构成</span>部分。<span style="color: black;">那样</span>，实现<span style="color: black;">更加多</span>链接的<span style="color: black;">目的</span>不会有助于排名吗？<span style="color: black;">帮忙</span>排名有助于推动<span style="color: black;">更加多</span>流量，这有助于带来<span style="color: black;">更加多</span>客户，对吗？所有这些都是真实的，但问题是，您<span style="color: black;">创立</span>的链接有时<span style="color: black;">必须</span>时间<span style="color: black;">才可</span><span style="color: black;">起始</span>对排名产生整体积极影响。它不像一天构建链接<span style="color: black;">而后</span>在下一天看到改进<span style="color: black;">那样</span>简单。在竞争激烈的行业中尤其如此。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">This poses a problem for SEOs because it can be hard to show that a link building campaign is successful, even if it hits certain goals. This can be even more of a problem if you have other activity in progress such as:这给 SEO 带来了一个问题，<span style="color: black;">由于</span>即使达到了某些<span style="color: black;">目的</span>，<span style="color: black;">亦</span>很难证明链接建设活动是成功的。<span style="color: black;">倘若</span>您正在进行其他活动，例如：</span></p><span style="color: black;">Technical SEO changes and improvements 技术 SEO 更改和改进</span><span style="color: black;">New content being added to the website 新内容被添加到网站</span><span style="color: black;">Brand campaigns such as display advertising or TV ads 品牌活动，例如展示<span style="color: black;">宣传</span>或电视<span style="color: black;">宣传</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">For this reason, it’s very important to not only set realistic goals, but to make sure that the goals you set are more intelligent than "build X links." The goals need to tie into real organizational goals and ultimately have a positive impact on the bottom line of your business. For example, you may want to increase organic search traffic in order to drive more sales. At the same time, you need to educate those around you that SEO and link building doesnt succeed overnight and that results are not instantaneous. Like any good marketing, the focus should be on long-term gains, not overnight quick-wins.<span style="color: black;">因此呢</span>，不仅要设定切合<span style="color: black;">实质</span>的<span style="color: black;">目的</span>，还要<span style="color: black;">保证</span>您设定的<span style="color: black;">目的</span>比“构建 X 链接”更智能，这一点非常重要。这些<span style="color: black;">目的</span><span style="color: black;">必须</span>与真正的组织<span style="color: black;">目的</span>联系起来，并<span style="color: black;">最后</span>对您的业务底线产生积极影响。例如，您可能<span style="color: black;">期盼</span><span style="color: black;">增多</span>自然搜索流量以推动<span style="color: black;">更加多</span><span style="color: black;">营销</span>。<span style="color: black;">同期</span>，您<span style="color: black;">必须</span>教育<span style="color: black;">周边</span>的人，SEO 和链接构建不会在<span style="color: black;">一晚上</span>之间取得成功，结果<span style="color: black;">亦</span>不是即时的。像任何好的营销<span style="color: black;">同样</span>，重点应该放在<span style="color: black;">长时间</span>收益上，而不是<span style="color: black;">一晚上</span>之间的速赢。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">While it’s hard to show that building X number of links had Y impact on revenue, knowing that increasing revenue is the goal can shape and guide your link building approach.虽然很难证明<span style="color: black;">创立</span> X 个链接对收入有 Y 影响，但<span style="color: black;">晓得</span><span style="color: black;">增多</span>收入是<span style="color: black;">目的</span><span style="color: black;">能够</span>塑造和<span style="color: black;">指点</span>你的链接<span style="color: black;">创立</span><span style="color: black;">办法</span>。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">How long will it take for link building to improve a sites ranking? <span style="color: black;">创立</span>链接以<span style="color: black;">加强</span>网站排名<span style="color: black;">必须</span>多<span style="color: black;">长期</span>？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">As mentioned above, it can take time for link building to have a positive effect on the rankings of your website. The length of time can vary greatly and depend on a number of factors: 如上所述，链接构建对您网站的排名产生积极影响可能<span style="color: black;">必须</span>时间。时间长度可能会有很大差异，取决于许多<span style="color: black;">原因</span>：</span></p><span style="color: black;">The competitiveness of your industry as a whole <span style="color: black;">全部</span>行业的竞争力</span><span style="color: black;">How competitive your target keywords are 您的<span style="color: black;">目的</span>关键字的竞争力<span style="color: black;">怎样</span></span><span style="color: black;">The activity of your competitors, e.g. if they’re actively building links, too 您竞争对手的活动，例如<span style="color: black;">她们</span><span style="color: black;">是不是</span><span style="color: black;">亦</span>在积极<span style="color: black;">创立</span>链接</span><span style="color: black;">The types of links youre building 您正在构建的链接类型</span><span style="color: black;">The history and strength of your domain 您域名的历史和实力</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">All of these factors can mean that it can take from several days to several months before an increase in ranking is achieved. This should be factored into your goals and expectations and all parties should be made aware that instant improvement is unlikely. 所有这些<span style="color: black;">原因</span>都<span style="color: black;">寓意</span>着可能<span style="color: black;">必须</span>几天到几个月的时间<span style="color: black;">才可</span>实现排名的<span style="color: black;">加强</span>。这应该被<span style="color: black;">思虑</span>到您的<span style="color: black;">目的</span>和期望中，并且所有各方都应该<span style="color: black;">认识</span>到不太可能立即改进。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Before you get started, its worth making note of where you currently rank for your most important keywords, as well as how those ranks change once your link building work really gets underway. Depending on how many keywords youre tracking and across what time frame, using a tool like Moz Pro for rank tracking is likely to make things much easier and allows you to easily report to others within the business.在<span style="color: black;">起始</span>之前，有必要记下您<span style="color: black;">日前</span>最重要关键字的排名，以及一旦您的链接构建工作真正<span style="color: black;">起始</span>，这些排名的变化<span style="color: black;">状况</span>。<span style="color: black;">按照</span>您跟踪的关键字数量和时间范围，<span style="color: black;">运用</span>Moz Pro 之类的工具进行排名跟踪可能会使事情变得<span style="color: black;">更易</span>，并<span style="color: black;">准许</span>您<span style="color: black;">容易</span>地向企业内的其他人报告。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A realistic expectation to set is that you’ll see an increase in traffic if you are constantly working on improving your website, business, and online activity. You should try to not think of link building as a one-off activity, because you may be disappointed by the results. Instead, link building should be a constant stream of activity coupled with other initiatives such as content creation, great customer service, and social media. Combined, all of this activity can lead to an increase in traffic and an increase in revenue for your business. It’s the combination and a consistent drive towards the goal that can make this more likely to happen quickly.一个现实的期望是，<span style="color: black;">倘若</span>您<span style="color: black;">持续</span><span style="color: black;">奋斗</span>改进您的网站、业务和在线活动，您将看到流量<span style="color: black;">增多</span>。您应该<span style="color: black;">尽可能</span>不要将链接构建视为一次性活动，<span style="color: black;">由于</span>您可能会对结果感到失望。相反，链接建设应该是一个<span style="color: black;">连续</span>的活动流，与其他<span style="color: black;">措施</span>相结合，如内容创建、<span style="color: black;">优秀</span>的客户服务和社交<span style="color: black;">媒介</span>。综合起来，所有这些活动都<span style="color: black;">能够</span><span style="color: black;">增多</span>流量并<span style="color: black;">增多</span>您的业务收入。正是这种组合和对<span style="color: black;">目的</span>的一致驱动<span style="color: black;">才可</span>使这更有可能迅速<span style="color: black;">出现</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Not to mention that this mindset means you’re building toward that link building nirvana of making your website naturally link-worthy and getting links that you didn’t ask for.更<span style="color: black;">不消</span>说这种<span style="color: black;">心理</span><span style="color: black;">寓意</span>着您正在朝着使您的网站自然<span style="color: black;">拥有</span>链接价值并<span style="color: black;">得到</span>您<span style="color: black;">无</span><span style="color: black;">需求</span>的链接的链接构建涅槃重生。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f75cf863c22646b8a3d3275566b3db0c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723735902&x-signature=UB2jz71sd4NAYaLxRgXJxIh0%2B7s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">Finding your assets寻找您的资产</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">At the heart of any link building campaign is the asset that youre going to use in order to attract and earn links. This can also be known as the "hook" that will make people care about what you have to offer, and will entice them into linking to you. Assets will vary from business to business and you need to identify which assets your business has that will be of interest to others and can be used in link building. 任何链接建设活动的核心都是您将用来吸引和<span style="color: black;">得到</span>链接的资产。这<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">叫作</span>为“钩子”，它会使人们关心您<span style="color: black;">供给</span>的内容，并吸引<span style="color: black;">她们</span>与您<span style="color: black;">创立</span>联系。资产因企业而异，您需要确定您的企业<span style="color: black;">持有</span><span style="color: black;">那些</span>资产会<span style="color: black;">导致</span>其他人的兴趣，并可用于链接构建。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Examples of assets may be:资产的例子可能是：</span></p><span style="color: black;">Content</span><span style="color: black;">Data</span><span style="color: black;">Products</span><span style="color: black;">Services</span><span style="color: black;">People</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">It’s possible that you may have one or more of these already. For example, you may have someone on your team who is a great spokesperson for the business and doesn’t mind sharing their opinions with the press. Connecting this person with relevant journalists can be a great way of building links and relationships. Another example may be that your company commissions industry research once a year and publishes a report on the results. If this has never been leveraged for link building, you may have an opportunity to do so without having to commission research from scratch. 您可能<span style="color: black;">已然</span><span style="color: black;">持有</span>其中一个或多个。例如，您的团队中可能有人是出色的业务代言人，并且不介意与<span style="color: black;">媒介</span>分享<span style="color: black;">她们</span>的意见。将此人与<span style="color: black;">关联</span>记者联系起来是<span style="color: black;">创立</span>联系和关系的好<span style="color: black;">办法</span>。另一个例子可能是您的<span style="color: black;">机构</span>每年<span style="color: black;">拜托</span>一次行业<span style="color: black;">科研</span>并发布结果报告。<span style="color: black;">倘若</span>这从未被用于链接构建，您可能有机会<span style="color: black;">这般</span>做而无需从头<span style="color: black;">起始</span>进行<span style="color: black;">科研</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">If you don’t have anything already, then you don’t need to worry. You have a blank canvas and can start to think about what you need in order to give yourself an angle for link building. <span style="color: black;">倘若</span>您还<span style="color: black;">无</span>任何东西，<span style="color: black;">那样</span>您无需担心。你有一个空白的画布，<span style="color: black;">能够</span><span style="color: black;">起始</span><span style="color: black;">思虑</span>你<span style="color: black;">必须</span>什么，以便给自己一个<span style="color: black;">创立</span>链接的<span style="color: black;">方向</span>。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">AOIFE OCONNOR, AIRA</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">"We always look to create an asset that is user-friendly to both consumers and journalists. Creating an asset that is simple, has symmetry, and reduces visual clutter can help journalists and readers to quickly and easily understand our campaign and engage with it.“<span style="color: black;">咱们</span><span style="color: black;">始终</span><span style="color: black;">期盼</span>创造一种对消费者和记者都用户友好的资产。创造一种简单、对<span style="color: black;">叫作</span>并减少视觉混乱的资产<span style="color: black;">能够</span><span style="color: black;">帮忙</span>记者和读者快速<span style="color: black;">容易</span>地<span style="color: black;">认识</span><span style="color: black;">咱们</span>的活动并参与其中。</p>While the asset is being created, its important to get organized and have our press releases, media lists, and pitch emails ready so when that content is live on your clients site, you can go full-steam ahead. It’s important that these are personalized and well researched; in other words, you are confident youre going to the right people with the right story for them."在创建资产时，重要的是要组织起来并准备好<span style="color: black;">咱们</span>的<span style="color: black;">资讯</span>稿、<span style="color: black;">媒介</span>列表和宣传电子邮件，<span style="color: black;">这般</span>当这些内容在您客户的网站上发布时，您就<span style="color: black;">能够</span>全力以赴。重要的是这些是个性化的并且经过充分<span style="color: black;">科研</span>；换句话说，你有<span style="color: black;">自信心</span>你会找到合适的人，为<span style="color: black;">她们</span>讲述合适的故事。”
<h1 style="color: black; text-align: left; margin-bottom: 10px;">What types of links you need您<span style="color: black;">必须</span>什么类型的链接</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">When defining the strategy for your link building campaign, you’ll need to think about the types of links you need to get. There are various types to consider:在为您的链接建设活动定义策略时，您<span style="color: black;">必须</span><span style="color: black;">思虑</span><span style="color: black;">必须</span><span style="color: black;">得到</span>的链接类型。有多种类型<span style="color: black;">必须</span><span style="color: black;">思虑</span>：</span></p><span style="color: black;">Links to your homepage 链接到您的主页</span><span style="color: black;">Links to "deep" pages (such as product or category pages) 链接到“深层”页面（例如<span style="color: black;">制品</span>或类别页面）</span><span style="color: black;">Links containing your brand/company name<span style="color: black;">包括</span>您的品牌/<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>的链接</span><span style="color: black;">Links containing the keywords youre targeting<span style="color: black;">包括</span>您定位的关键字的链接</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Additionally, there are combinations of the above, such as a branded link to a deep page. Identifying what types of links you need will start with a detailed link analysis of your current website as well as a look at how you rank for certain keywords in comparison to your competitors.<span style="color: black;">另外</span>，还有<span style="color: black;">以上</span>组合，例如指向深层页面的品牌链接。确定您<span style="color: black;">必须</span>什么类型的链接将从对您当前网站的<span style="color: black;">仔细</span>链接分析<span style="color: black;">起始</span>，以及与竞争对手相比，您对某些关键字的排名<span style="color: black;">怎样</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">To perform this type of analysis, you can use a link research tool such as Link Explorer to find out what links your site already has, as well as compare yourself to competitors to understand what types of links you might need. For example, heres a link profile comparison for three different pages trying to rank for the keyword "SEO" and all their various link metrics:要执行此类分析，您<span style="color: black;">能够</span><span style="color: black;">运用</span>链接<span style="color: black;">科研</span>工具（例如Link Explorer）来找出您的网站已有<span style="color: black;">那些</span>链接，并将自己与竞争对手进行比较以<span style="color: black;">认识</span>您可能<span style="color: black;">必须</span><span style="color: black;">那些</span>类型的链接。例如，以下是三个<span style="color: black;">区别</span>页面的链接配置文件比较，尝试对关键字“SEO”及其所有<span style="color: black;">各样</span>链接指标进行排名：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/89368a7d47084223ba3bac0e2bc0f195~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723735902&x-signature=%2Fxlzb6aNCO2jsbzbdoD63FcQYuQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Its also often helpful to see exactly where a sites links are coming from, and the anchor text they’re using to link. For example, a link from The New York Times may be more valuable than a link from your cousin Jos Tumblr blog. Likewise, links with specific anchor text may help you (or your competitors) rank for more targeted terms.准确查看站点链接的<span style="color: black;">源自</span>以及它们用于链接的锚文本<span style="color: black;">一般</span><span style="color: black;">亦</span><span style="color: black;">特别有</span><span style="color: black;">帮忙</span>。例如，来自《纽约时报》的链接可能比来自您堂兄 Jo 的 Tumblr 博客的链接更有价值。<span style="color: black;">一样</span>，带有特定锚文本的链接<span style="color: black;">能够</span><span style="color: black;">帮忙</span>您（或您的竞争对手）对更有针对性的术语进行排名。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2c898f724cb84c7cb178bff6925231a2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723735902&x-signature=Au5z3IHSyZabrChYuRqq8IiDTmU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">The analysis will show you opportunities for improvement. For example, you may see that youre not ranking for one of your main keywords. After doing some link analysis, you find that you have no links pointing to your website that contain this keyword, or, you find that the most relevant deep page has no links at all pointing at it. If you identify something like this, you have a tangible problem that you can work to resolve. In this case, it may mean that your strategy includes trying to build links to the deep page that currently doesnt have any links and doesnt rank for your target keywords.分析将向您展示改进的机会。例如，您可能会<span style="color: black;">发掘</span>您<span style="color: black;">无</span>对<span style="color: black;">重点</span>关键字之一进行排名。在进行了<span style="color: black;">有些</span>链接分析后，您<span style="color: black;">发掘</span><span style="color: black;">无</span><span style="color: black;">包括</span>该关键字的指向您网站的链接，或者，您<span style="color: black;">发掘</span>最<span style="color: black;">关联</span>的深层页面<span style="color: black;">基本</span><span style="color: black;">无</span>指向它的链接。<span style="color: black;">倘若</span>你<span style="color: black;">发掘</span>了<span style="color: black;">这般</span>的问题，你就有了一个<span style="color: black;">能够</span><span style="color: black;">奋斗</span><span style="color: black;">处理</span>的切实问题。在这种<span style="color: black;">状况</span>下，这可能<span style="color: black;">寓意</span>着您的策略<span style="color: black;">包含</span>尝试<span style="color: black;">创立</span>指向当前<span style="color: black;">无</span>任何链接且未针对<span style="color: black;">目的</span>关键字排名的深层页面的链接。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">翻译<span style="color: black;">源自</span>：</p>https://moz.com/beginners-guide-to-link-building/campaign
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