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esc0rp 发表于 2024-8-14 06:34:23

谷歌宣传指南：宣传类型及投放全教程（2024最新）

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span>——这个<span style="color: black;">全世界</span>最大的在线<span style="color: black;">宣传</span>平台，许多人正在利用谷歌<span style="color: black;">宣传</span>投放来推动业务增长和收入。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如今<span style="color: black;">是由于</span>搜索引擎和在线<span style="color: black;">宣传</span>推动的时代，<span style="color: black;">把握</span>正确的工具和知识<span style="color: black;">针对</span>任何<span style="color: black;">期盼</span><span style="color: black;">经过</span>互联网<span style="color: black;">挣钱</span>的人<span style="color: black;">来讲</span>都很重要。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本篇<span style="color: black;">文案</span>会涵盖从谷歌<span style="color: black;">宣传</span>类型到投放教程的各个方面，将<span style="color: black;">帮忙</span>你不仅理解谷歌<span style="color: black;">宣传</span>的<span style="color: black;">基本</span>知识，<span style="color: black;">况且</span>能够自信地创建和优化你的<span style="color: black;">宣传</span>活动。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">什么是谷歌<span style="color: black;">宣传</span>？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span>（Google Ads），曾经被<span style="color: black;">叫作</span>为谷歌AdWords，这个由谷歌<span style="color: black;">机构</span><span style="color: black;">研发</span>和<span style="color: black;">守护</span>的系统，是当今最大的在线<span style="color: black;">宣传</span><span style="color: black;">营销</span>平台之一。它让企业和营销人员能够在谷歌搜索引擎和其广泛的<span style="color: black;">宣传</span>网络上展示<span style="color: black;">宣传</span>，<span style="color: black;">准许</span><span style="color: black;">宣传</span>商<span style="color: black;">经过</span>设置<span style="color: black;">宣传</span>系列和关键词来连接潜在的客户。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/217b555e7a6748bf96f59d7a40bf8ea6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723739952&amp;x-signature=wP9DABiRRigtxR3NeciGZ5UH0ok%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span>的关键词策略是其核心<span style="color: black;">构成</span>部分。<span style="color: black;">经过</span>对数以千万计的搜索词进行拍卖，<span style="color: black;">宣传</span>商<span style="color: black;">能够</span><span style="color: black;">选取</span>与其业务最<span style="color: black;">关联</span>的关键词，并<span style="color: black;">按照</span>这些关键词的搜索量、竞争程度以及预期的转化率来出价。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在进行谷歌<span style="color: black;">宣传</span>投放时，采用的是PPC（按点击计费）模式，<span style="color: black;">仅有</span>当用户点击了<span style="color: black;">宣传</span>，<span style="color: black;">宣传</span>商才<span style="color: black;">必须</span>支付<span style="color: black;">花费</span>。这种模式使<span style="color: black;">宣传</span>商能够直接针对已表现出对其<span style="color: black;">制品</span>或服务感兴趣的用户进行营销。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>商<span style="color: black;">能够</span><span style="color: black;">经过</span>定位语言、地理位置、设备类型和用户的兴趣或人口统计数据等定位选项，精确触达特定的受众群体，并能够<span style="color: black;">按照</span><span style="color: black;">宣传</span>表现数据来<span style="color: black;">调节</span>这些定位选项，<span style="color: black;">持续</span>优化<span style="color: black;">宣传</span>成效。无论是<span style="color: black;">加强</span>网站<span style="color: black;">拜访</span>量、<span style="color: black;">增多</span><span style="color: black;">tel</span>咨询、促进应用下载还是在线<span style="color: black;">营销</span>，谷歌<span style="color: black;">宣传</span>都能<span style="color: black;">帮忙</span><span style="color: black;">宣传</span>商实现这些<span style="color: black;">目的</span>。它的<span style="color: black;">宣传</span>系统支持<span style="color: black;">宣传</span>商设定<span style="color: black;">详细</span>的<span style="color: black;">宣传</span><span style="color: black;">目的</span>，并<span style="color: black;">按照</span>这些<span style="color: black;">目的</span>优化<span style="color: black;">宣传</span>系列。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">谷歌<span style="color: black;">宣传</span>的<span style="color: black;">优良</span></h1>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">广泛的覆盖范围</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据统计，谷歌<span style="color: black;">每日</span>处理超过5.6亿次搜索<span style="color: black;">查找</span>，<span style="color: black;">供给</span>给<span style="color: black;">宣传</span>商一个覆盖<span style="color: black;">全世界</span>的巨大潜在市场。无论<span style="color: black;">目的</span>受众<span style="color: black;">位置于</span>世界哪个角落，<span style="color: black;">宣传</span>商都有机会<span style="color: black;">经过</span>谷歌<span style="color: black;">宣传</span>触及到<span style="color: black;">她们</span>。例如旅游企业<span style="color: black;">能够</span>将其<span style="color: black;">宣传</span>定位到搜索特定旅游目的地信息的用户，<span style="color: black;">保证</span><span style="color: black;">宣传</span>显示给<span style="color: black;">哪些</span>真正有可能对其服务感兴趣的人。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">高度的<span style="color: black;">目的</span>定位</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与其他<span style="color: black;">宣传</span>平台相比，谷歌<span style="color: black;">宣传</span><span style="color: black;">供给</span>了更精细的<span style="color: black;">目的</span>定位选项：</p>地理位置定位：<span style="color: black;">按照</span>用户的<span style="color: black;">实质</span>位置或<span style="color: black;">她们</span>对位置的兴趣展示<span style="color: black;">宣传</span>。语言定位：向讲特定语言的用户展示<span style="color: black;">宣传</span>。时间定位：<span style="color: black;">按照</span>特定的日期、星期几以及一天中的特<span style="color: black;">按时</span>段来展示<span style="color: black;">宣传</span>。设备定位：基于用户<span style="color: black;">运用</span>的设备类型（如手机、平板电脑或桌面电脑）来定位<span style="color: black;">宣传</span>。关键词定位：<span style="color: black;">运用</span>与<span style="color: black;">制品</span>或服务<span style="color: black;">关联</span>的关键词来触发<span style="color: black;">宣传</span>展示。人口统计数据定位：<span style="color: black;">按照</span>年龄、性别、家庭收入等人口统计特征来定位<span style="color: black;">宣传</span>。兴趣和<span style="color: black;">行径</span>定位：<span style="color: black;">按照</span>用户的兴趣、<span style="color: black;">兴趣</span>以及在线<span style="color: black;">行径</span>来定位<span style="color: black;">宣传</span>。<span style="color: black;">专题</span>定位：将<span style="color: black;">宣传</span>与关于特定<span style="color: black;">专题</span>的网站内容匹配。再营销：针对之前<span style="color: black;">拜访</span>过您网站的用户展示<span style="color: black;">宣传</span>。客户匹配：上传客户数据列表，谷歌将匹配相应用户，并在<span style="color: black;">她们</span><span style="color: black;">运用</span>谷歌搜索、YouTube或Gmail时展示<span style="color: black;">宣传</span>。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>以上定位选项，<span style="color: black;">宣传</span>商不仅<span style="color: black;">能够</span><span style="color: black;">保证</span><span style="color: black;">她们</span>的<span style="color: black;">宣传</span>仅展示给最有可能对其<span style="color: black;">制品</span>或服务感兴趣的用户，还能<span style="color: black;">保证</span>每一分<span style="color: black;">宣传</span>预算都花在正确的受众上，从而<span style="color: black;">提高</span><span style="color: black;">宣传</span>的<span style="color: black;">关联</span>性和吸引力以及<span style="color: black;">宣传</span>投资的<span style="color: black;">报答</span>率。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如，一个电子<span style="color: black;">制品</span>零售商<span style="color: black;">能够</span><span style="color: black;">选取</span>仅向搜索最新智能手机的用户展示其<span style="color: black;">宣传</span>，<span style="color: black;">或</span>将<span style="color: black;">宣传</span>定位到特定城市的居民。这种高度的定位精确性<span style="color: black;">寓意</span>着<span style="color: black;">宣传</span>预算被更有效地利用，<span style="color: black;">由于</span><span style="color: black;">宣传</span>商只需为达到最有可能转化为客户的受众付费。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">意图驱动的营销</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span>还有一个<span style="color: black;">优良</span><span style="color: black;">便是</span>能够<span style="color: black;">捉捕</span>到用户的购买意图。与其他平台<span style="color: black;">区别</span>，用户<span style="color: black;">经过</span>谷歌进行搜索时，<span style="color: black;">一般</span><span style="color: black;">拥有</span><span style="color: black;">知道</span>的意图，无论是寻找商品、服务还是获取<span style="color: black;">处理</span><span style="color: black;">方法</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">宣传</span>内容与用户的搜索意图一致时，用户点击<span style="color: black;">宣传</span>并完成预期行动（如购物或注册）的可能性更高。这种<span style="color: black;">精细</span>对接用户需求的<span style="color: black;">宣传</span><span style="color: black;">一般</span>会带来更高的转化率。<span style="color: black;">因此呢</span>，谷歌<span style="color: black;">宣传</span><span style="color: black;">能够</span>为<span style="color: black;">宣传</span>商<span style="color: black;">供给</span>一个平台，让<span style="color: black;">她们</span>的<span style="color: black;">制品</span>或服务在用户需求<span style="color: black;">显现</span>时即刻展示。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而与其他<span style="color: black;">宣传</span>平台相比，如Facebook<span style="color: black;">宣传</span>和TikTok<span style="color: black;">宣传</span>，它们<span style="color: black;">一般</span>是基于用户的兴趣和<span style="color: black;">行径</span>数据来进行定位，例如，用户可能会在Facebook上看到与其兴趣<span style="color: black;">关联</span>的<span style="color: black;">宣传</span>，而在TikTok上看到与其观看习惯相匹配的内容。虽然这些社交<span style="color: black;">媒介</span>平台的<span style="color: black;">宣传</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">增多</span>品牌<span style="color: black;">揭发</span>，但它们<span style="color: black;">常常</span>缺乏谷歌<span style="color: black;">宣传</span>所<span style="color: black;">拥有</span>的意图驱动特性。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">谷歌<span style="color: black;">宣传</span>活动中的常用术语</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在进行谷歌<span style="color: black;">宣传</span>活动时，<span style="color: black;">认识</span>和<span style="color: black;">把握</span>常用的行业术语<span style="color: black;">特别有</span>必要。以下是<span style="color: black;">有些</span>在谷歌<span style="color: black;">宣传</span><span style="color: black;">行业</span>内<span style="color: black;">平常</span>的术语及其解释：</p>点击率 (CTR, Click-Through Rate)：点击率<span style="color: black;">指的是</span><span style="color: black;">宣传</span>被点击的次数与<span style="color: black;">宣传</span>展示次数（即印象）的比率，<span style="color: black;">一般</span><span style="color: black;">暗示</span>为百分比。CTR是衡量<span style="color: black;">宣传</span>吸引力和<span style="color: black;">关联</span>性的关键指标。每次点击<span style="color: black;">花费</span> (CPC, Cost Per Click)：CPC<span style="color: black;">指的是</span><span style="color: black;">宣传</span>商每次<span style="color: black;">宣传</span>被点击时支付的<span style="color: black;">花费</span>。这是一种<span style="color: black;">平常</span>的付费模式，适用于<span style="color: black;">期盼</span>优化<span style="color: black;">宣传</span>成本和<span style="color: black;">掌控</span>预算的<span style="color: black;">宣传</span>商。每千次展示<span style="color: black;">花费</span> (CPM, Cost Per Mille)：CPM<span style="color: black;">指的是</span>每一千次<span style="color: black;">宣传</span>展示所支付的<span style="color: black;">花费</span>。这种计费模式适合<span style="color: black;">哪些</span>更关注<span style="color: black;">宣传</span><span style="color: black;">揭发</span>量而不是点击量的<span style="color: black;">宣传</span>系列。质量得分 (Quality Score)：质量得分是谷歌<span style="color: black;">评定</span><span style="color: black;">宣传</span>及其<span style="color: black;">关联</span>关键词和着陆页面质量的一种指标。它影响<span style="color: black;">宣传</span>的展示位置和<span style="color: black;">实质</span>CPC。转化率：转化率<span style="color: black;">指的是</span>完<span style="color: black;">成为了</span><span style="color: black;">宣传</span>商定义的转化<span style="color: black;">行径</span>（如购买、注册等）的次数与点击次数的比率。<span style="color: black;">宣传</span>排名 (Ad Rank)：<span style="color: black;">宣传</span>排名决定了<span style="color: black;">宣传</span>在搜索结果页面上的位置。它是<span style="color: black;">按照</span><span style="color: black;">宣传</span>商的出价和质量得分计算得出。最大出价 (Max Bid)：最大出价是<span style="color: black;">宣传</span>商愿意为<span style="color: black;">宣传</span>点击支付的最高金额。印象 (Impressions)：印象指的是<span style="color: black;">宣传</span>在用户屏幕上展示的次数。一个印象<span style="color: black;">暗示</span><span style="color: black;">宣传</span><span style="color: black;">已然</span>呈现给用户一次，无论其<span style="color: black;">是不是</span>被点击。<span style="color: black;">宣传</span>组 (Ad Group)：<span style="color: black;">宣传</span>组是<span style="color: black;">包括</span>一组共享相同关键词的<span style="color: black;">宣传</span>的集合，它是组织和管理<span style="color: black;">宣传</span>系列的方式之一。<span style="color: black;">宣传</span>系列 (Campaign)：<span style="color: black;">宣传</span>系列是谷歌<span style="color: black;">宣传</span>中的一个<span style="color: black;">重点</span><span style="color: black;">构成</span>部分，它<span style="color: black;">包括</span>一个或多个<span style="color: black;">宣传</span>组。<span style="color: black;">每一个</span><span style="color: black;">宣传</span>系列<span style="color: black;">一般</span>都会有特定的预算和<span style="color: black;">目的</span>。关键词匹配类型：关键词匹配类型决定了用户的搜索<span style="color: black;">查找</span>与<span style="color: black;">宣传</span>商的关键词之间的匹配程度。<span style="color: black;">包含</span>精确匹配、短语匹配和广泛匹配。<h1 style="color: black; text-align: left; margin-bottom: 10px;">谷歌<span style="color: black;">宣传</span>的运作方式</h1>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">1、关键字<span style="color: black;">科研</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>商<span style="color: black;">首要</span><span style="color: black;">必须</span>进行市场和关键词<span style="color: black;">科研</span>，它们将决定<span style="color: black;">宣传</span>何时<span style="color: black;">显现</span>。谷歌<span style="color: black;">供给</span>的关键词规划工具能够<span style="color: black;">表示</span><span style="color: black;">区别</span>关键词的月平均搜索量、竞争程度和预估的点击成本（CPC）。<span style="color: black;">同期</span>，不仅要关注关键词的搜索量，还应<span style="color: black;">思虑</span>用户搜索这些关键词时的意图，<span style="color: black;">保证</span>它们与所推广的<span style="color: black;">制品</span>或服务高度<span style="color: black;">关联</span>。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">2、<span style="color: black;">宣传</span>创作</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来，<span style="color: black;">宣传</span>商<span style="color: black;">必须</span>创作<span style="color: black;">宣传</span>文案和设计<span style="color: black;">宣传</span>内容。这可能<span style="color: black;">包含</span>制作文本<span style="color: black;">宣传</span>、图像<span style="color: black;">宣传</span>或视频<span style="color: black;">宣传</span>。<span style="color: black;">宣传</span>内容<span style="color: black;">必要</span>吸引人并且<span style="color: black;">关联</span>性强，以便能够<span style="color: black;">加强</span>点击率并给用户留下深刻印象。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">3、<span style="color: black;">宣传</span>竞价</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span>采用实时竞价机制，<span style="color: black;">宣传</span>商设置最高CPC（每次点击付费）出价，即<span style="color: black;">她们</span>愿意为每次点击支付的最高金额。但<span style="color: black;">实质</span>支付的金额<span style="color: black;">一般</span><span style="color: black;">小于</span>此出价，并受到其他竞价<span style="color: black;">宣传</span>商和质量得分的影响。<span style="color: black;">因此呢</span>，<span style="color: black;">宣传</span>商还应当<span style="color: black;">思虑</span>到竞争程度、关键词的质量得分等<span style="color: black;">原因</span>，适当<span style="color: black;">调节</span><span style="color: black;">每一个</span>关键词的出价，以达到最佳的<span style="color: black;">宣传</span>效果。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">4、<span style="color: black;">宣传</span>排名与展示</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌会<span style="color: black;">按照</span><span style="color: black;">宣传</span>商为关键词设定的最高CPC出价金额、<span style="color: black;">宣传</span>质量<span style="color: black;">包含</span><span style="color: black;">宣传</span>文案的质量、<span style="color: black;">宣传</span><span style="color: black;">关联</span>性以及着陆页面的体验等<span style="color: black;">原因</span>来分配<span style="color: black;">宣传</span>排名。当用户输入与<span style="color: black;">宣传</span>商竞价的关键词匹配的<span style="color: black;">查找</span>时，<span style="color: black;">宣传</span>就有机会被展示在搜索结果页面的顶部或其他网站和应用程序上。展示的<span style="color: black;">宣传</span>数量取决于搜索<span style="color: black;">查找</span>的<span style="color: black;">商场</span>价值和用户看到的<span style="color: black;">宣传</span>位数量。用户点击<span style="color: black;">宣传</span>后，<span style="color: black;">她们</span>会被引导到<span style="color: black;">宣传</span>商的网站或特定落地页面。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">5、效果<span style="color: black;">跟踪</span>与优化</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一旦<span style="color: black;">宣传</span><span style="color: black;">起始</span>运行，<span style="color: black;">宣传</span>商<span style="color: black;">必须</span>跟踪<span style="color: black;">宣传</span>的表现。这<span style="color: black;">包含</span>监控点击率、转化率、总花费等关键指标。谷歌<span style="color: black;">供给</span>了内置的工具，如谷歌<span style="color: black;">宣传</span>的“转化跟踪”和与之集成的“谷歌分析”，来<span style="color: black;">帮忙</span><span style="color: black;">宣传</span>商<span style="color: black;">跟踪</span>用户的<span style="color: black;">行径</span>。<span style="color: black;">按照</span>这些数据，<span style="color: black;">宣传</span>商<span style="color: black;">能够</span>对<span style="color: black;">宣传</span>系列进行<span style="color: black;">调节</span>，如修改出价、优化关键词列表、改进<span style="color: black;">宣传</span>创意和着陆页，以<span style="color: black;">加强</span><span style="color: black;">宣传</span>效果和ROI。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">谷歌<span style="color: black;">宣传</span>的类型有<span style="color: black;">那些</span>？</h1>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">搜索<span style="color: black;">宣传</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索<span style="color: black;">宣传</span>是在谷歌搜索结果中<span style="color: black;">显现</span>的文字<span style="color: black;">宣传</span>，<span style="color: black;">一般</span><span style="color: black;">位置于</span>搜索结果的顶部或底部。这种谷歌<span style="color: black;">宣传</span>类型与用户的搜索<span style="color: black;">查找</span>高度<span style="color: black;">关联</span>，并且是基于关键词触发的。当用户输入<span style="color: black;">查找</span>时，<span style="color: black;">她们</span>展示的搜索意图<span style="color: black;">常常</span>非常<span style="color: black;">知道</span>，可能是寻找特定<span style="color: black;">制品</span>、服务或信息。搜索<span style="color: black;">宣传</span><span style="color: black;">准许</span><span style="color: black;">宣传</span>商针对这些<span style="color: black;">详细</span>的<span style="color: black;">查找</span>投放<span style="color: black;">宣传</span>，<span style="color: black;">保证</span><span style="color: black;">宣传</span>与高意图的<span style="color: black;">查找</span>相匹配。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cf6314e5777f4139b4a5a4f05ae04033~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723739952&amp;x-signature=1aBvOYa7QFsGNPxy4wGBZ1h7z78%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">展示<span style="color: black;">宣传</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与文字主导的搜索<span style="color: black;">宣传</span><span style="color: black;">区别</span>，展示<span style="color: black;">宣传</span>的强项在于其视觉冲击力。这些<span style="color: black;">宣传</span><span style="color: black;">能够</span>是静态<span style="color: black;">照片</span>、动态图像、横幅、方块或是富<span style="color: black;">媒介</span>格式，<span style="color: black;">包括</span>动画或交互元素。它们在谷歌的展示网络中<span style="color: black;">显现</span>，<span style="color: black;">包含</span>数百万个网站、<span style="color: black;">资讯</span>页面、博客和其他在线平台。展示<span style="color: black;">宣传</span>的<span style="color: black;">优良</span>在于其视觉吸引力和广泛的覆盖范围，它们<span style="color: black;">能够</span>用来提高品牌知名度，或针对特定兴趣的受众进行定位。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/034d45ee1ce6489c80f520a0e1bd2ad3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723739952&amp;x-signature=wROygq7gjp%2FfaDyb3wKBj2yEJ5E%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">视频<span style="color: black;">宣传</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频<span style="color: black;">宣传</span><span style="color: black;">重点</span>在YouTube上展示，它们<span style="color: black;">能够</span>是视频前的短片（前贴片<span style="color: black;">宣传</span>），<span style="color: black;">亦</span><span style="color: black;">能够</span>是视频中或视频页面上的<span style="color: black;">宣传</span>。视频<span style="color: black;">宣传</span>的<span style="color: black;">优良</span>在于它们<span style="color: black;">能够</span>传达更丰富和情感化的信息，并且<span style="color: black;">经过</span>YouTube这一<span style="color: black;">全世界</span>最大的视频平台，<span style="color: black;">能够</span>接触到庞大的受众群体。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/dad961e52e554f7791850253c9ae128b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723739952&amp;x-signature=qwDmOgWm6ChaRjmqDiUVp5hAJ8E%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">购物<span style="color: black;">宣传</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>电商业务而言，购物<span style="color: black;">宣传</span>是一种非常有效的<span style="color: black;">宣传</span>类型。它们在谷歌搜索结果中以图像形式展示<span style="color: black;">制品</span>，并<span style="color: black;">供给</span>价格、描述和商家信息。购物<span style="color: black;">宣传</span>直接链接到在线商店的<span style="color: black;">制品</span>页面，使顾客<span style="color: black;">能够</span><span style="color: black;">容易</span>购买。这种<span style="color: black;">宣传</span>类型直接针对购物意图，为商家带来高质量的流量和潜在的交易。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8b77cd0bd3734fc0946ff74be83974d8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723739952&amp;x-signature=z4%2BhzCPa8ZP69YazM8Ia8oZaAN0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">应用<span style="color: black;">宣传</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">应用<span style="color: black;">宣传</span>是专门为推广移动应用而设计的一种谷歌<span style="color: black;">宣传</span>类型。它们<span style="color: black;">能够</span>在谷歌的搜索网络、展示网络、YouTube以及Google Play商店中展示。与其他<span style="color: black;">宣传</span>类型<span style="color: black;">区别</span>，应用<span style="color: black;">宣传</span><span style="color: black;">一般</span><span style="color: black;">包括</span>直接的下载链接，用户点击后<span style="color: black;">能够</span>立即<span style="color: black;">转</span>到应用商店（如Google Play或Apple App Store）的<span style="color: black;">关联</span>页面，并进行应用的下载和安装。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8d180bfdf0144ccc83a36819c2f4d211~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723739952&amp;x-signature=SrmYH9cIPpN3mEiM50dhQut9ObE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">谷歌<span style="color: black;">宣传</span>投放的流程</h1>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">第1</span>步：<span style="color: black;">宣传</span>账户的设置</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要<span style="color: black;">起始</span>在谷歌<span style="color: black;">宣传</span>上投放<span style="color: black;">宣传</span>，<span style="color: black;">首要</span><span style="color: black;">必须</span>创建一个<span style="color: black;">宣传</span>账户。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">拜访</span>Google Ads官网，并点击“<span style="color: black;">起始</span><span style="color: black;">运用</span>”按钮。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">运用</span>你的Google账户信息登录，<span style="color: black;">倘若</span><span style="color: black;">无</span>Google账户，<span style="color: black;">必须</span>创建一个。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、设置你的<span style="color: black;">宣传</span>账户信息，<span style="color: black;">包含</span>你的业务名<span style="color: black;">叫作</span>和位置。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、输入你的账单信息，这<span style="color: black;">一般</span><span style="color: black;">包含</span>信用卡或银行账户详情。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5d51f9a3b91545fd9281e4711e984fbf~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723739952&amp;x-signature=ehaT6OqDGQ%2FokEQ3JhTkL%2FUBOto%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">第二步：<span style="color: black;">宣传</span>系列的创建</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创建<span style="color: black;">宣传</span>账户后，接下来的<span style="color: black;">过程</span>是创建你的<span style="color: black;">第1</span>个<span style="color: black;">宣传</span>系列。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、在谷歌<span style="color: black;">宣传</span>账户的仪表板中，点击页面中的“+”符号，找到并点击“<span style="color: black;">宣传</span>系列”选项。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、设置<span style="color: black;">宣传</span>系列的<span style="color: black;">目的</span>，<span style="color: black;">例如</span><span style="color: black;">增多</span>网站流量、<span style="color: black;">提高</span><span style="color: black;">营销</span>额或<span style="color: black;">加强</span>品牌知名度。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e5624569d39242fb9c6ddc4f30877a94~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723739952&amp;x-signature=%2FLbKNyZQZLJ53yA2SMGyRROMf60%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">选取</span>一个适合你的<span style="color: black;">目的</span>的<span style="color: black;">宣传</span>系列类型（例如搜索<span style="color: black;">宣传</span>、展示<span style="color: black;">宣传</span>、视频<span style="color: black;">宣传</span>等）。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3c39da1e3dba4b7b9bc33b4170d101dc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723739952&amp;x-signature=h468tDHaIVQplA1W2Nj60pccNG0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、配置你的<span style="color: black;">宣传</span>预算，设定<span style="color: black;">每日</span>的平均花费。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、<span style="color: black;">选取</span>你的<span style="color: black;">目的</span>受众，你想要触达的用户的地理位置、语言、年龄、性别和兴趣等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、<span style="color: black;">选取</span><span style="color: black;">宣传</span>关键字并设置关键词的匹配类型，如广泛匹配，以<span style="color: black;">掌控</span><span style="color: black;">那些</span>搜索<span style="color: black;">查找</span><span style="color: black;">能够</span>触发你的<span style="color: black;">宣传</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/98dba0634e014f858ea7e5ec1437bd80~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723739952&amp;x-signature=VCH0x8TCa7QJ%2Bzn0HeXpXEQB79Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、设置<span style="color: black;">宣传</span>投放时间，你<span style="color: black;">能够</span><span style="color: black;">选取</span><span style="color: black;">始终</span>运行或指定特定日期和时间段。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">怎样</span>避免谷歌<span style="color: black;">宣传</span>账户被封禁？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>许多<span style="color: black;">宣传</span>代理<span style="color: black;">公司</span>或大型企业，<span style="color: black;">常常</span><span style="color: black;">必须</span>管理多个谷歌<span style="color: black;">宣传</span>账户，然而<span style="color: black;">宣传</span>商们可能会面临<span style="color: black;">许多</span>挑战，<span style="color: black;">例如</span>为了保持<span style="color: black;">宣传</span>账户之间的隔离，<span style="color: black;">每一个</span>账户都<span style="color: black;">必须</span>独特的登录凭证，<span style="color: black;">况且</span>浏览器指纹技术会识别和<span style="color: black;">跟踪</span>用户<span style="color: black;">行径</span>，<span style="color: black;">倘若</span>检测到不寻常的登录模式，可能会<span style="color: black;">引起</span>谷歌<span style="color: black;">宣传</span>账户被封。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些问题可能会<span style="color: black;">引起</span>账户管理变得繁琐<span style="color: black;">繁杂</span>，甚至影响<span style="color: black;">宣传</span>活动的执行和效果。在这种<span style="color: black;">状况</span>下，AdsPower指纹浏览器<span style="color: black;">供给</span>了<span style="color: black;">有些</span><span style="color: black;">处理</span><span style="color: black;">方法</span>。AdsPower是一款专门为多账户管理设计的工具。<span style="color: black;">经过</span>AdsPower独特的浏览器指纹模拟技术，它<span style="color: black;">能够</span>有效避免谷歌<span style="color: black;">宣传</span>账户被封的<span style="color: black;">危害</span>。</p><strong style="color: blue;">独特的浏览器环境：</strong>AdsPower<span style="color: black;">准许</span>用户为<span style="color: black;">每一个</span>谷歌<span style="color: black;">宣传</span>账户创建一个独特的浏览器环境，<span style="color: black;">每一个</span>环境都有<span style="color: black;">独一</span>的指纹（<span style="color: black;">包含</span>浏览器标识、操作系统、Canvas指纹等），从而避免了账户之间的相互干扰。<strong style="color: blue;">效率<span style="color: black;">提高</span>：</strong>用户<span style="color: black;">能够</span>在同一个界面中管理所有账户，无需切换浏览器或登录窗口，<span style="color: black;">加强</span>了操作的效率。<strong style="color: blue;">跨账户监控：</strong>无论是<span style="color: black;">宣传</span>代理还是企业用户，AdsPower都能够实现跨账户<span style="color: black;">宣传</span>投放的监控，这让用户能够实时跟踪多个<span style="color: black;">宣传</span>活动的<span style="color: black;">发展</span>。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无论是管理多个谷歌邮箱账户、社交<span style="color: black;">媒介</span>账户如Facebook、Instagram、Amazon还是其他平台账户，AdsPower都能为用户<span style="color: black;">供给</span>一站式的多账户管理<span style="color: black;">处理</span><span style="color: black;">方法</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d879b3220f46473ebc867cb719b76551~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723739952&amp;x-signature=lGNkAx2jy0jojXTyql8aBbtVvVQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击免费体验AdsPower<a style="color: black;">「链接」</a></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">总结</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相信<span style="color: black;">此刻</span>你<span style="color: black;">已然</span><span style="color: black;">认识</span>了谷歌<span style="color: black;">宣传</span>的<span style="color: black;">基本</span>知识和基本的投放<span style="color: black;">过程</span>，<span style="color: black;">然则</span>要注意在进行谷歌<span style="color: black;">宣传</span>投放的<span style="color: black;">同期</span>还要关注账户的安全，想<span style="color: black;">经过</span>谷歌<span style="color: black;">宣传</span><span style="color: black;">挣钱</span>可不是一蹴而就的，它<span style="color: black;">必须</span>你<span style="color: black;">持续</span>优化、<span style="color: black;">调节</span>，像打磨一件艺术品<span style="color: black;">同样</span>。<span style="color: black;">期盼</span>本文<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你顺利开启你的谷歌<span style="color: black;">宣传</span>投放之旅！</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">平常</span>问题解答</h1>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">我的谷歌<span style="color: black;">宣传</span><span style="color: black;">为何</span><span style="color: black;">无</span><span style="color: black;">表示</span>？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>不<span style="color: black;">表示</span>可能有多种<span style="color: black;">原由</span>，<span style="color: black;">包含</span>但不限于预算不足、低质量得分、关键词出价太低、<span style="color: black;">宣传</span>审核未<span style="color: black;">经过</span>或<span style="color: black;">宣传</span>设置错误。<span style="color: black;">检测</span><span style="color: black;">宣传</span>系列状态、预算设置、关键词列表和质量得分，<span style="color: black;">保证</span><span style="color: black;">宣传</span>已被<span style="color: black;">准许</span>且所有设置都是正确的。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">谷歌<span style="color: black;">宣传</span>账户被暂停了，该怎么办？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你的谷歌<span style="color: black;">宣传</span>账户被暂停，<span style="color: black;">首要</span>要查看谷歌<span style="color: black;">供给</span>的<span style="color: black;">原由</span>，<span style="color: black;">而后</span><span style="color: black;">按照</span>谷歌的政策修改<span style="color: black;">宣传</span>内容或做出相应<span style="color: black;">调节</span>。在问题<span style="color: black;">处理</span>后，你<span style="color: black;">能够</span>申请复审。如有疑问，联系谷歌客服获取帮助是个好<span style="color: black;">选取</span>。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">我应该<span style="color: black;">运用</span>哪种谷歌<span style="color: black;">宣传</span>类型？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>的谷歌<span style="color: black;">宣传</span>类型应该基于你的营销<span style="color: black;">目的</span>。<span style="color: black;">倘若</span>你想<span style="color: black;">加强</span>网站流量，搜索<span style="color: black;">宣传</span>可能是最佳<span style="color: black;">选取</span>。<span style="color: black;">倘若</span>你的<span style="color: black;">目的</span>是品牌知名度，<span style="color: black;">那样</span>展示<span style="color: black;">宣传</span>或视频<span style="color: black;">宣传</span>可能更适合。<span style="color: black;">认识</span>每种类型的<span style="color: black;">优良</span>和最佳用途，<span style="color: black;">按照</span><span style="color: black;">目的</span>做出<span style="color: black;">选取</span>。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">怎么样</span><span style="color: black;">才可</span><span style="color: black;">加强</span>我的<span style="color: black;">宣传</span>点击率（CTR）？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">加强</span>CTR<span style="color: black;">能够</span><span style="color: black;">经过</span>优化<span style="color: black;">宣传</span>文案，使其更具吸引力和<span style="color: black;">关联</span>性来实现。<span style="color: black;">运用</span>强有力的行动号召（CTA）语句，<span style="color: black;">保证</span>关键词与<span style="color: black;">宣传</span>内容紧密对应，<span style="color: black;">同期</span><span style="color: black;">定时</span>测试<span style="color: black;">区别</span>的<span style="color: black;">宣传</span>变体以找出效果最佳的选项。</p>

7wu1wm0 发表于 2024-9-26 09:24:23

感谢您的精彩评论，为我带来了新的思考角度。

4zhvml8 发表于 2024-9-28 09:23:11

楼主的文章非常有意义，提升了我的知识水平。

查看完整版本: 谷歌宣传指南：宣传类型及投放全教程（2024最新）