6hz7vif 发表于 2024-8-15 20:24:28

小红书开启最严软广整治，一共三轮


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小红书在双十一之前又又又上热搜了</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">为何</span>用“又又又”来形容呢，是<span style="color: black;">由于</span>在去年双十一之前，<span style="color: black;">诱发</span>了一场博主与流量之间的矛盾，而今年，则是“滤镜景点照骗”“种草笔记代发”等<span style="color: black;">专题</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/385c8055b6fd44e8a74e09a831139138~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723818222&amp;x-signature=0HXMvPdtZQmWrqHy8IX7woC2LfE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/736e7882b8b749ba9ce89b8340ec6491~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723818222&amp;x-signature=UsS4rsLvqviqRxwbeZMNrUeLl3o%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">和我大声说一遍：中国人不骗中国人！</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“滤镜景点照骗”“种草笔记代发”等<span style="color: black;">专题</span>再次把小红书推上了风口浪尖。对此，小红书<span style="color: black;">第1</span>时间发布官方通告进行了回复。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/58a51a85b90347e381d937eeaf349728~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723818222&amp;x-signature=Zl2ARauzVzleqyvsDU420genRTU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">回复通告提出，小红书的初心是普通人给普通人分享真实、多<span style="color: black;">方向</span>的内容，而<span style="color: black;">不该</span>该<span style="color: black;">由于</span>个人<span style="color: black;">原由</span>，对他人产生误导<span style="color: black;">功效</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">随后，小红书<span style="color: black;">亦</span>颁布了软广的整治<span style="color: black;">方法</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">整治<span style="color: black;">方法</span>分为三期，为期三个月：</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">第1</span>期：10.25-11.25</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">第二期：11.25-12.25</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">第三期：12.25-01.25</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">从时间长度和频次<span style="color: black;">咱们</span>不难看出，小红书<span style="color: black;">针对</span>软广的治理<span style="color: black;">并不</span>是<span style="color: black;">由于</span>双十一<span style="color: black;">忽然</span>爆发，而是要把打击软广<span style="color: black;">做为</span>一个<span style="color: black;">长时间</span>的整治<span style="color: black;">目的</span>。</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小红书审核方式为：人工+<span style="color: black;">设备</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小红书的审核机制<span style="color: black;">通常</span>是先机审，再人审。<span style="color: black;">针对</span>存量笔记，<span style="color: black;">亦</span>会进行复审（<span style="color: black;">重点</span>以用户举报为线索）。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小红书软广整治处罚<span style="color: black;">办法</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">限流</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">限制自然流量<span style="color: black;">举荐</span>，简<span style="color: black;">叫作</span>是限流。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实<span style="color: black;">亦</span><span style="color: black;">便是</span>该用户的内容不被平台推荐，但并不影响粉丝浏览和主页<span style="color: black;">表示</span>的内容。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这儿</span>要<span style="color: black;">重视</span>，限流<span style="color: black;">不仅</span>是限制单篇笔记流量，<span style="color: black;">全部</span>账号都会被限流</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">禁收录</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>搜索将<span style="color: black;">没法</span>搜到博主以及<span style="color: black;">关联</span>的笔记。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">禁收录之后，基本上博主跟社区的联系就所剩无几了，搜索博主的名字来关注<span style="color: black;">亦</span><span style="color: black;">作为</span>了一种奢侈。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">禁投稿</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">没法</span><span style="color: black;">发帖</span>，更加<span style="color: black;">没法</span>参与社区<span style="color: black;">发帖</span>的<span style="color: black;">关联</span>活动。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">官方的所有活动活体都无法参与，显然是较前两种更为严厉的<span style="color: black;">处罚</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>避免被处罚</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">遵守小红书的规定</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">遵守小红书的规定，<span style="color: black;">无</span>违规就不会有处罚。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">MCN<span style="color: black;">公司</span><span style="color: black;">必须</span>避免海签博主</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不要走海签博主的路线，哪怕旗下<span style="color: black;">公司</span>有任何一个不听劝的博主，不整改的博主，MCN<span style="color: black;">亦</span>要进黑名单。黑名单3次，小红书就会解除与这个<span style="color: black;">公司</span>的合作。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实，软广整治<span style="color: black;">亦</span>不是一件坏事，认真遵守平台制度，创造更好的<span style="color: black;">优秀</span>内容，<span style="color: black;">保持</span>小红书平台的初心。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小红书是一个普通人<span style="color: black;">帮忙</span>普通人的社区，人们在<span style="color: black;">这儿</span>分享自己的<span style="color: black;">平常</span>生活和经验，给别人带来<span style="color: black;">愉快</span>和满足，才是最重要的。</span></span></p>




听听海 发表于 2024-9-9 04:37:48

“沙发”（SF，第一个回帖的人）‌

1fy07h 发表于 2024-10-10 20:58:05

同意、说得对、没错、我也是这么想的等。
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