6257rv7 发表于 2024-8-15 22:36:02

公众号软文怎么样写？都有哪些写作技巧？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着<span style="color: black;">微X</span>在<span style="color: black;">咱们</span>生活中的<span style="color: black;">运用</span>越来越多，<span style="color: black;">微X</span>公众号的<span style="color: black;">揭发</span>度<span style="color: black;">亦</span>在<span style="color: black;">连续</span><span style="color: black;">提升</span>，<span style="color: black;">微X</span>公众号的软文<span style="color: black;">亦</span>越来越重要。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但许多经营用户者却不<span style="color: black;">晓得</span><span style="color: black;">怎么样</span>写公众号软文，其实写软文<span style="color: black;">亦</span>是有<span style="color: black;">办法</span>和技巧可循的，本文将与<span style="color: black;">大众</span>分享<span style="color: black;">怎样</span>利用<span style="color: black;">办法</span>和技巧，在<span style="color: black;">微X</span>公众号写出一篇软文，实现<span style="color: black;">精细</span>引流。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9b4eae1233ee44d69cfff4435e51221f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723819313&amp;x-signature=lE1VyK5WQBm77Azu2Xq9ixtGRNc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>3个标题写作技巧</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">运用</span>关键词来吸引用户的<span style="color: black;">重视</span>力</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">引流<span style="color: black;">文案</span>的标题会针对<span style="color: black;">目的</span>群体所面临的问题，<span style="color: black;">按照</span>用户标签在标题中<span style="color: black;">创立</span>一个与用户身份<span style="color: black;">关联</span>的方向，以吸引<span style="color: black;">目的</span>用户的<span style="color: black;">重视</span>力。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还<span style="color: black;">能够</span><span style="color: black;">经过</span>激发<span style="color: black;">目的</span>用户的好奇心和兴趣，激发用户欲望，<span style="color: black;">导致</span>焦虑，制造悬念来吸引用户的<span style="color: black;">重视</span>力。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>用“文案”、“<span style="color: black;">精细</span>引流”、“社群裂变”等词语来刺激用户的焦虑和好奇，以直接指向人心，吸引用户打开<span style="color: black;">文案</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、用用户画像标签化</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">结合<span style="color: black;">微X</span>公众号中用户的头像，<span style="color: black;">运用</span>与年龄和收入<span style="color: black;">关联</span>的标签，整合与<span style="color: black;">目的</span>用户<span style="color: black;">关联</span>的信息，唤醒潜在用户点击<span style="color: black;">文案</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、制造悬念来吸引点击</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说一半留一半，给用户充足的想象力，让用户点击<span style="color: black;">文案</span>找到自己想要的答案。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>正文写作的基本结构</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">投放的软文，正文<span style="color: black;">能够</span>采取循序渐进、SCQA结构的方式：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">S=Situation（情景），由<span style="color: black;">熟练</span>的情景和事实引入；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C=Complication（冲突），在这一场景中有<span style="color: black;">有些</span>矛盾和冲突，急需<span style="color: black;">处理</span>；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q=Question（疑问），面对<span style="color: black;">以上</span>矛盾和冲突，应该<span style="color: black;">怎样</span><span style="color: black;">处理</span>？抛出问题；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A=Answer（回答），给出一个好的<span style="color: black;">方法</span>，<span style="color: black;">能够</span><span style="color: black;">处理</span>以上矛盾和冲突。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、由用户<span style="color: black;">熟练</span>的情景引入</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以装修行业为例：买名单，提心吊胆，稍有<span style="color: black;">不小心</span>，就被拘留、罚款、坐牢？打<span style="color: black;">tel</span>，客户反感，打100个来不了1个，<span style="color: black;">乃至</span>连祖宗都被客户骂完？调动了用户的<span style="color: black;">心情</span>，<span style="color: black;">导致</span>用户的共鸣。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、用户面临的矛盾和冲突</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>同行、<span style="color: black;">伴侣</span>之间的比较，指出大<span style="color: black;">都数</span>经营者用户与同行的差距越来越大：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个装修<span style="color: black;">机构</span>，只靠<span style="color: black;">微X</span>群和<span style="color: black;">伴侣</span>圈，一场活动现场就收几百多万？一个建材店，原来买名单打<span style="color: black;">tel</span>邀约客户却门可罗雀，学习后，9天就吸引近200个顾客到场，成交130几人，收入100多万，成交率达到72%？。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把<span style="color: black;">各样</span>矛盾和冲突呈现出来。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、引出问题，<span style="color: black;">诱发</span>用户思考</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>大<span style="color: black;">都数</span>经营者遇到的困难，提出：有人<span style="color: black;">挣钱</span>越来越<span style="color: black;">容易</span>，而有人<span style="color: black;">挣钱</span>却越来越难？是你能力差？还是<span style="color: black;">办法</span>太少？要在互联网时代<span style="color: black;">挣钱</span>，就要<span style="color: black;">把握</span>互联网时代<span style="color: black;">挣钱</span>的策略、<span style="color: black;">办法</span>、工具、流程，是不是？以加深用户对问题的思考。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、给出<span style="color: black;">处理</span><span style="color: black;">方法</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>用户的疑问和焦虑，给出答案：之<span style="color: black;">因此</span>迷茫和无所适从，是<span style="color: black;">由于</span><span style="color: black;">无</span>好的<span style="color: black;">办法</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>介绍这些技术<span style="color: black;">办法</span>，能<span style="color: black;">处理</span>什么问题？能取得什么效果？引入<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>，给用户进一步的行动<span style="color: black;">指点</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，给予福利，<span style="color: black;">经过</span>有限的时间和有限的让步，创造紧迫感，促进用户的行动。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>评论区引导</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、筛选关于<span style="color: black;">制品</span>的正面信息，以反映<span style="color: black;">制品</span>的质量；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、引用<span style="color: black;">文案</span>中<span style="color: black;">说到</span>的问题点和焦虑点，进一步<span style="color: black;">导致</span>用户的<span style="color: black;">心情</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>写<span style="color: black;">微X</span>公众号软文的<span style="color: black;">有些</span><span style="color: black;">办法</span>和技巧，<span style="color: black;">期盼</span>能给你带来启发！</p>




wrjc1hod 发表于 2024-10-4 22:42:41

楼主继续加油啊！外链论坛加油！

b1gc8v 发表于 2024-10-24 18:31:54

谢谢、感谢、感恩、辛苦了、有你真好等。

m5k1umn 发表于 2024-11-2 12:54:38

我完全同意你的观点，说得太对了。
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