什么是伴侣圈宣传和公众号宣传？
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<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/04c044fe7833495b9d34e52882d178bf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723820926&x-signature=jDNuJcswKEiETbKqWf08kbpa1sU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">微X</span>是<span style="color: black;">咱们</span><span style="color: black;">每日</span>必用的工具：浏览<span style="color: black;">资讯</span>、深度阅读、<span style="color: black;">伴侣</span>社交、网络支付无处不在。2017年底，<span style="color: black;">微X</span><span style="color: black;">已然</span>覆盖了95%的中国智能手机用户，其用户触达率比电视还要高。相较于传统<span style="color: black;">媒介</span>，<span style="color: black;">微X</span><span style="color: black;">宣传</span>的<span style="color: black;">优良</span>在于：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近10亿用户，<span style="color: black;">能够</span>在<span style="color: black;">短期</span>内实现快速传播，覆盖海量<span style="color: black;">微X</span>用户群体。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">大数据分析，<span style="color: black;">精细</span>定向，可实现有效覆盖与<span style="color: black;">精细</span>触达，将<span style="color: black;">宣传</span>推送给重点客户群体。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>，<span style="color: black;">微X</span>平台势必<span style="color: black;">作为</span><span style="color: black;">机构</span>与品牌进行<span style="color: black;">宣传</span>投放的<span style="color: black;">重点</span>战场。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">微X</span><span style="color: black;">宣传</span><span style="color: black;">重点</span>分为<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>和公众号<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">什么是<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">便是</span><span style="color: black;">咱们</span>平时在<span style="color: black;">伴侣</span>圈浏览<span style="color: black;">伴侣</span>动态时看到的<span style="color: black;">宣传</span>，<span style="color: black;">重视</span>，这不<span style="color: black;">指的是</span><span style="color: black;">咱们</span><span style="color: black;">伴侣</span>圈好友还有发布的商品服务等推广信息，而是<span style="color: black;">微X</span><span style="color: black;">经过</span>强大的大数据分析能力，将<span style="color: black;">宣传</span><span style="color: black;">精细</span>的投放到符合<span style="color: black;">宣传</span>定向<span style="color: black;">要求</span>的用户的<span style="color: black;">伴侣</span>圈，<span style="color: black;">宣传</span>以近似<span style="color: black;">伴侣</span>的原创内容向用户展示，<span style="color: black;">同期</span>，还<span style="color: black;">能够</span>依托好友点赞、评论等方式进行互动传播的一种<span style="color: black;">宣传</span>形式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如下图所示：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/24794e56a20b4892b73e4cf37617683d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723820926&x-signature=W1Yriaa6prIRbmsoCRx54eT8wwg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然<span style="color: black;">咱们</span><span style="color: black;">每日</span>都能刷到<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>，但许多人并不真正<span style="color: black;">认识</span><span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>的设计思路和推广机制。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总的<span style="color: black;">来讲</span>，<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>有5种<span style="color: black;">宣传</span>形态：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a 图文<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b 视频<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">c <span style="color: black;">基本</span>式卡片<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">d <span style="color: black;">选取</span>式卡片<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">e @<span style="color: black;">宣传</span>主互动<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图文<span style="color: black;">宣传</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a26bcc9359f146ddae0768fb5ebd83aa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723820926&x-signature=dw5vEiI904WyXDF%2BKOba3OGYLMw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频<span style="color: black;">宣传</span>与图文<span style="color: black;">宣传</span>基本相同，<span style="color: black;">重点</span>的差别<span style="color: black;">便是</span>外层<span style="color: black;">照片</span>被替换<span style="color: black;">成为了</span>内容更为丰富的视频素材<span style="color: black;">罢了</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/879ba91916314272ae47aaade4ee8758~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723820926&x-signature=tplIb5NT0bmcQQI8AoKTgnWMecM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">基本</span>式卡片<span style="color: black;">宣传</span>（内测）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卡片<span style="color: black;">宣传</span><span style="color: black;">包含</span>图文和视频两种形态，其文案在<span style="color: black;">照片</span>的下面，与<span style="color: black;">伴侣</span>圈原创内容在形式上有<span style="color: black;">必定</span>的区别。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/977ac4e6ec1e437e957f9024d59b150f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723820926&x-signature=6peRfOTkPnKnVMyrdDKh1udZY8I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>式卡片<span style="color: black;">宣传</span>（内测）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">基本</span>式卡片<span style="color: black;">宣传</span>上<span style="color: black;">增多</span>了两个<span style="color: black;">选取</span>按钮，更加利于被投放用户与<span style="color: black;">宣传</span>主的互动，<span style="color: black;">认识</span>被投放用户的意愿，<span style="color: black;">能够</span><span style="color: black;">得到</span>更佳的<span style="color: black;">宣传</span>体验。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8950ce7bd97d47869626e1effc8a98af~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723820926&x-signature=F0EaMe2cXjphhK02ltqyCqGiIjw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">@<span style="color: black;">宣传</span>主互动<span style="color: black;">宣传</span>（内测）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">适用所有<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>形态，由三个部分<span style="color: black;">形成</span>，<span style="color: black;">包括</span>功能入口、用户@<span style="color: black;">宣传</span>主评论、<span style="color: black;">宣传</span>主回复。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fade44d9e3a94a518f75e62b19ba9447~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723820926&x-signature=FSVOXQMKQgVEx16LQsOKZkFtemk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">什么是公众号<span style="color: black;">宣传</span>？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">微X</span>公众号<span style="color: black;">宣传</span>不是自<span style="color: black;">媒介</span>主撰写的软文<span style="color: black;">宣传</span>，它是基于<span style="color: black;">微X</span>公众平台生态，以类似公众号<span style="color: black;">文案</span>内容的形式在<span style="color: black;">包含</span><span style="color: black;">文案</span>底部、<span style="color: black;">文案</span>中部、互选<span style="color: black;">宣传</span>和视频贴片等四个<span style="color: black;">宣传</span>资源位进行展示的内容<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">形式如下图所示：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1de53f912c2f43e9bcbfc10caa1e4e6a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723820926&x-signature=8aAzEWsh%2BtCqAqgENup3N%2FH3enk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/49159e27d3be4f8c842bfea05e0b28ab~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723820926&x-signature=Q2DqSENDnn94Znpv72OVE07KG5E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a88b449c9c854e9c883679844298544f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723820926&x-signature=EODYRSvhsAAZbZfeoE9wRZVjLVc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相较于传统的地推，电视，<span style="color: black;">轻轨</span>，报纸，公交车、等<span style="color: black;">花费</span>较高，<span style="color: black;">微X</span><span style="color: black;">宣传</span>是比较好的<span style="color: black;">选取</span>。<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>和公众号<span style="color: black;">宣传</span>有<span style="color: black;">有些</span><span style="color: black;">精细</span>属性，<span style="color: black;">能够</span><span style="color: black;">根据</span>地区、年龄、兴趣等进行设定，对用户<span style="color: black;">精细</span>投放。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>来说，<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>转化率越来越低，<span style="color: black;">伴侣</span>圈相比之前越来越沉默，许多人设置<span style="color: black;">伴侣</span>圈三天可见，<span style="color: black;">伴侣</span>圈打开率越来越低，用户少了，<span style="color: black;">宣传</span>效果自然就会降低；<span style="color: black;">同期</span>，<span style="color: black;">伴侣</span>圈只是<span style="color: black;">做为</span><span style="color: black;">照片</span>及动态的形式展现，位置有限，展示信息有限，很容易被人忽略，再加上<span style="color: black;">伴侣</span>圈微商的<span style="color: black;">宣传</span>的充斥，更少有人会专门点击<span style="color: black;">宣传</span>去看。能骑到的<span style="color: black;">功效</span><span style="color: black;">便是</span><span style="color: black;">认识</span>了推广的<span style="color: black;">制品</span>企业或品牌的名<span style="color: black;">叫作</span>罢了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">公众号<span style="color: black;">宣传</span><span style="color: black;">亦</span>面临着<span style="color: black;">一样</span>的<span style="color: black;">懊恼</span>，打开率低。在用户阅读<span style="color: black;">文案</span>时，遇到<span style="color: black;">宣传</span>很容易影响用户体验，自然很少有人会打开去看。<span style="color: black;">无</span>人看，<span style="color: black;">宣传</span>就达不到预期的效果。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/43473a1de7c944d0a8210fbf905604ee~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723820926&x-signature=4CFPgbC2IKiepVcMCrNNcGJJcB0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1726c5616bae4d1e87c5c123cae0a1f3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723820926&x-signature=0DusipUNmtfYHMlLOd9FRlMRk3o%3D" style="width: 50%; margin-bottom: 20px;"></div>
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说得好啊！我在外链论坛打滚这么多年，所谓阅人无数，就算没有见过猪走路，也总明白猪肉是啥味道的。 哈哈、笑死我了、太搞笑了吧等。 你的见解独到，让我受益匪浅，非常感谢。 感谢你的精彩评论，为我的思绪打开了新的窗口。
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