16年实战经验干货：史上最全的推广办法大全（附攻略）
<span style="color: black;"><span style="color: black;">倘若</span>你是企业老板，<span style="color: black;">机构</span>每年几百万<span style="color: black;">宣传</span>费<span style="color: black;">为何</span>总被浪费？</span><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>你是市场营销，明明很<span style="color: black;">奋斗</span>，你的业绩<span style="color: black;">为何</span>却总上不来？</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>你是<span style="color: black;">制品</span>运营，口里喊着颠覆行业，app下载量却是个位数？</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>你是普通人，明明<span style="color: black;">特别有</span>才，却总是抱怨命运不公，怀才不遇？</span></span></span>......<span style="color: black;"><strong style="color: blue;"><span style="color: black;">这是<span style="color: black;">由于</span>你们不懂推广！！！！</span></strong></span><span style="color: black;"><span style="color: black;">请看下这篇<span style="color: black;">文案</span>，<span style="color: black;">亦</span>许对你有点启发！</span></span><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">我相信，这是<span style="color: black;">日前</span>互联网上最全推广<span style="color: black;">办法</span>整理的一篇<span style="color: black;">文案</span>，汇聚了我16年互联网从业经验总结和对互联网的理解、观察。</span></strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bT5PGk6oo4mcU8UUw1S2lByjibYdYSezt7s7HzUNu3MMtJgpZicXic1w2zBbX3vMf8qFdkuicvcicWjny3KkfWX2LNA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">付费<span style="color: black;">宣传</span>篇</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>线上<span style="color: black;">宣传</span></strong></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、超级<span style="color: black;">宣传</span>平台</span></strong></span><span style="color: black;"><span style="color: black;"><span style="color: black;">包含</span>百度的成长力引擎（原百度营销中心）、字节的巨量引擎、腾讯<span style="color: black;">宣传</span>平台、阿里汇川<span style="color: black;">宣传</span>平台</span><span style="color: black;">。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>场景：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用户以中小企业为主，量大，流量较<span style="color: black;">优秀</span>，品效合一</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">推广经验分享：（秘诀）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实这是<span style="color: black;">日前</span>四大互联网巨头基于<span style="color: black;">自己</span>大数据的<span style="color: black;">精细</span>投放，老王以前做推广，要单独去开<span style="color: black;">非常多</span>账户，<span style="color: black;">此刻</span>四大巨头把全系<span style="color: black;">制品</span>都整合到一个大账户里面了，<span style="color: black;">例如</span>巨量引擎里面就<span style="color: black;">能够</span>做今日头条的<span style="color: black;">宣传</span>，<span style="color: black;">因此</span>这四大超级<span style="color: black;">宣传</span>平台，大数据<span style="color: black;">精细</span>，覆盖面广，场景丰富，我认为当前中小企业</span><span style="color: black;"><span style="color: black;">倘若</span>要追求短平快效果，四个都<span style="color: black;">必须</span>，尤其是百度、字节、腾讯前面三个超级平台<span style="color: black;">必须</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">至于区别，个人认为百度数据<span style="color: black;">精细</span>，但表现形式和覆盖场景不如字节与腾讯，腾讯与字节的<span style="color: black;">宣传</span>平台<span style="color: black;">更易</span>实现品效合一。<span style="color: black;">况且</span>从传播学来讲，搜索这个环节有时候<span style="color: black;">能够</span>是在腾讯、字节<span style="color: black;">宣传</span>宣传之后的收网动作（吸引-》关注<span style="color: black;">-》</span>搜索），这是<span style="color: black;">触及</span>推广总策略问题。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、sem<span style="color: black;">途径</span></span></strong></span><span style="color: black;"><span style="color: black;">包含</span>百度、搜狗、360、神马为主，其他bing、谷歌<span style="color: black;">亦</span>有投放<span style="color: black;">途径</span>；</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>场景：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户以中小企业为主，量小，流量很<span style="color: black;">优秀</span>，容易短平快出实效</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">推广经验分享：（秘诀）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实这应该是<span style="color: black;">自己</span>最<span style="color: black;">爱好</span>的推广<span style="color: black;">途径</span>，尤其百度，尤其是在10年前，懂点sem是大神，<span style="color: black;">由于</span></span><span style="color: black;">他最大的魅力是性价比高</span><span style="color: black;">。<span style="color: black;">为何</span>会性价比高呢？核心还是相比其他类<span style="color: black;">宣传</span>，搜索广告是用户主动投怀送抱的，其线索<span style="color: black;">精细</span>度高居榜首。老王10年前做sem,规则那是非常宽松，<span style="color: black;">花费</span>低，<span style="color: black;">不消</span>做什么拓词，选词，老板大气，你给我做通投，居然效果比<span style="color: black;">此刻</span>的任何<span style="color: black;">宣传</span>好，老王做海南旅游地产时候，就买过海南、海南天气等<span style="color: black;">没法</span>想象的关键字，做电商的时候买过京东的关键字，那个爽啊（<span style="color: black;">此刻</span>当然做不了）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但sem<span style="color: black;">亦</span>有短板，营销效果受制于搜索指数的高低，就房地产项目来讲，<span style="color: black;">倘若</span>这个<span style="color: black;">研发</span>商品牌不大，自己没投个几百万以上<span style="color: black;">宣传</span>，没做炒作，<span style="color: black;">引起</span>项目的搜索指数低，<span style="color: black;">那样</span>搜索引擎营销的效果就会大打折扣，从某种<span style="color: black;">道理</span><span style="color: black;">来讲</span>，sem拦截的是甲方爸爸自己的客，<span style="color: black;">卑鄙</span>的话，叫推广者站在甲方爸爸门口，浑水摸鱼。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>几大搜索引擎市场份额相差巨大，5年前老王的预算操作是百度80%，360搜索15%，其他累加5%。<span style="color: black;">日前</span><span style="color: black;">大众</span>的预算操作<span style="color: black;">能够</span>是<span style="color: black;">百度90%，搜狗搜索5%，其他累加5%。做sem,老板对员工的考核，核心看roi，细分点的还<span style="color: black;">能够</span>看线索成本。这个是很好衡量的。</span></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、信息流<span style="color: black;">途径</span></span></strong></span><span style="color: black;"><span style="color: black;">包含</span>字节的头条&抖音信息流（巨量引擎）、百度信息流、腾讯优量汇信息流、UC信息流（阿里汇川）、快手信息流（磁力引擎），360信息流、小米信息流、知乎信息流<span style="color: black;">宣传</span>、网易易效、<span style="color: black;">外链</span><span style="color: black;">外链</span>扶翼、360点睛营销平台等。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>场景：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户以中小企业为主，量大，流量较<span style="color: black;">优秀</span>，品效合一</span></p><strong style="color: blue;"><span style="color: black;">推广经验分享</span></strong><span style="color: black;">：（秘诀）</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这应该是<span style="color: black;">日前</span>最流行的推广方式了，搜索虽然流量<span style="color: black;">精细</span>，<span style="color: black;">然则</span>毕竟覆盖面小，表现形式单一。如果说sem是用户主动投怀送抱，<span style="color: black;">那样</span>信息流<span style="color: black;">便是</span>你主动撒娇，看客户娶不娶你了，信息流最大的魅力是用户看不出是<span style="color: black;">宣传</span>，<span style="color: black;">宣传</span>与内容高度融合了，第二<span style="color: black;">便是</span>信息流<span style="color: black;">能够</span>视频、图文多种表现形式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">信息流很烧钱，远比搜索消费高，<span style="color: black;">倘若</span>你刚操作信息流，<span style="color: black;">意见</span>从搜索关键词定向做起。衡量信息流核心看谁的ctr高，<span style="color: black;">倘若</span>你的ctr高于行业10个点，那你很牛了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">信息流<span style="color: black;">宣传</span>投放对团队的<span style="color: black;">需求</span>，远高于sem,很好理解，sem是用户主动投放送抱的，信息流你在用户面前凑过去当舔狗。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>信息流<span style="color: black;">宣传</span><span style="color: black;">通常</span><span style="color: black;">需求</span>懂行业的<span style="color: black;">宣传</span>学，营销学人员，文案水平、设计水平、地页<span style="color: black;">制品</span>设计水平、活动策划水平都<span style="color: black;">需求</span>比较高，<span style="color: black;">机构</span>要配备专业的团队<span style="color: black;">才可</span>出实效。</p>
<span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、联盟<span style="color: black;">途径</span></span></strong></span><span style="color: black;"><span style="color: black;">包含</span>百度联盟（百青藤、百度系）、 穿山甲联盟（字节系）、腾讯优量汇（原来的广点通）、搜狗网盟等。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>场景：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户以中小企业为主，量大，流量较差，品效合一，大企业品牌主不要投</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">推广经验分享</strong><span style="color: black;">：（秘诀）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说白了，<span style="color: black;">为何</span>有这种<span style="color: black;">宣传</span>，一是<span style="color: black;">由于</span>除开四大巨头平台，还有海量的个人站长平台，小平台<span style="color: black;">没法</span>流量变现。二是四大巨头平台毕竟<span style="color: black;">没法</span>覆盖所有流量。<span style="color: black;">因此</span>就有这个<span style="color: black;">宣传</span>主与流量的撮合平台。这种<span style="color: black;">宣传</span>的<span style="color: black;">优良</span>是很便宜，二是覆盖率广，但效果一比较<span style="color: black;">通常</span>。<span style="color: black;">况且</span><span style="color: black;">倘若</span>要照顾品牌形象的你就别投。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我印象比较深的<span style="color: black;">便是</span>，湖南以前有个bbg做电商搞了个yh平台，最<span style="color: black;">爱好</span>烧这种<span style="color: black;">宣传</span>，当时投了<span style="color: black;">她们</span>投了百度网盟，那个治疗男性病与步步高的<span style="color: black;">宣传</span>在一个位置轮播，企业形象真的是严重受损。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、软文<span style="color: black;">途径</span>：</span></strong></span><span style="color: black;"><span style="color: black;">包含</span>线上：软文街 超级软文网等买软文，<span style="color: black;">另一</span><span style="color: black;">便是</span>联系<span style="color: black;">媒介</span>发通稿</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>场景：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户以中小企业为主，品牌背书，流量较<span style="color: black;">优秀</span>，品牌形象塑造</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">推广经验分享</strong><span style="color: black;">：（秘诀）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说白了，软文营销真的是软刀子，有时候一篇nb的软文，<span style="color: black;">能够</span>让企业<span style="color: black;">快速</span>出圈，老王以前所在以前的一个维平网，一篇《浙江有淘宝，湖南有维平<span style="color: black;">》</span>登在晨报，反响<span style="color: black;">剧烈</span>，瞬速全湖南都<span style="color: black;">晓得</span>这个平台了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是纸媒时代，网媒为王的时代，软文最大的<span style="color: black;">优良</span>是被搜索引擎收录，很<span style="color: black;">长期</span>存在互联网，能形成品牌词百度霸屏。<span style="color: black;">因此</span>企业主<span style="color: black;">倘若</span>是要招商引资，<span style="color: black;">危害</span>投资融资，<span style="color: black;">必定</span>要<span style="color: black;">保证</span>自己的品牌词在百度首页有<span style="color: black;">海量</span>的大<span style="color: black;">媒介</span>的正面<span style="color: black;">报告</span>，这个非常有助于企业招募人才，企业融资，企业招商。<span style="color: black;">日前</span>软文<span style="color: black;">花费</span>不贵，几百块就能买上10个权威<span style="color: black;">媒介</span>.<span style="color: black;">不外</span><span style="color: black;">必定</span>要<span style="color: black;">重视</span><span style="color: black;">选取</span>能收录，seo效果好的平台。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、品牌<span style="color: black;">途径</span>：</span></strong></span><span style="color: black;"><span style="color: black;">包含</span>百度品专、百度华表、百度橱窗等、腾讯网、<span style="color: black;">外链</span>、网易、凤凰T类展示<span style="color: black;">宣传</span>等；视频平台贴片<span style="color: black;">宣传</span>、暂停、压条<span style="color: black;">宣传</span>等；</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">运用</span>场景：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户以大中企业为主，流量<span style="color: black;">优秀</span>、品牌形象塑造</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">推广经验分享</strong><span style="color: black;">：（秘诀）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这类<span style="color: black;">宣传</span>核心是塑造品牌影响，<span style="color: black;">通常</span>大型企业都会买百度的品牌专区，一方面是品牌形象展示，二方面<span style="color: black;">亦</span>是品牌<span style="color: black;">守护</span>。<span style="color: black;">例如</span>搜索京东，<span style="color: black;">第1</span>屏<span style="color: black;">便是</span>京东的品牌专区。其他类品牌<span style="color: black;">途径</span>，爱奇艺，腾讯视频等贴片，压条比较常用。以前流行的门户网站通栏<span style="color: black;">此刻</span>慢慢消失了，以前垂直类门户就靠这个这个而活，尤其汽车，房产类垂直门户。</p>
<span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、导航<span style="color: black;">途径</span>：</span></strong></span><span style="color: black;"><span style="color: black;">包含</span>hao123（属于百度联盟），360导航（要投在360点睛营销平台）、搜狗导航、2345导航、UC导航。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">运用</span>场景：</strong></span><span style="color: black;">用户以大中企业为主，流量<span style="color: black;">优秀</span>、导流量目的为主</span><span style="color: black;"><strong style="color: blue;">推广经验分享</strong><span style="color: black;">：（秘诀）</span></span><span style="color: black;">这类<span style="color: black;">宣传</span>核心是为了导流，但<span style="color: black;">日前</span><span style="color: black;">已然</span>不是主流的推广方式了，谁<span style="color: black;">亦</span>想不通李兴平的hao123<span style="color: black;">便是</span>个小学生级别的静态页面卖给百度赚了5000万，足以说明当年网址导航的火热。<span style="color: black;">做为</span>web1.0时代核心入口，<span style="color: black;">日前</span>还是有一部分人群<span style="color: black;">运用</span>，核心是浏览器强制设置桌面<span style="color: black;">引起</span>的，<span style="color: black;">例如</span>360。<span style="color: black;">能够</span>买位置在首页位置，<span style="color: black;">亦</span>可<span style="color: black;">以避免</span>费提交在三四类目有展现，</span><span style="color: black;"><span style="color: black;">通常</span>电商类别的平台在网址导航导流更有效。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>社会化<span style="color: black;">宣传</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">伴侣</span>圈：</span></strong></span><span style="color: black;"><span style="color: black;">包含</span>KOL转发、<span style="color: black;">伴侣</span>帮转<span style="color: black;">伴侣</span>圈、<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>等</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">运用</span>场景：</strong></span><span style="color: black;">强社交属性，强口碑传播的<span style="color: black;">制品</span>，如手表，口红，面膜等</span><span style="color: black;"><strong style="color: blue;">推广经验分享</strong><span style="color: black;">：（秘诀）</span></span><span style="color: black;">张小龙其实给<span style="color: black;">伴侣</span>圈的定位，<span style="color: black;">便是</span>打造人设的一个<span style="color: black;">制品</span>，<span style="color: black;">伴侣</span>圈<span style="color: black;">亦</span>叫秀场，<span style="color: black;">因此</span><span style="color: black;">哪些</span>很强的社交属性，外形又逼格高容易<span style="color: black;">导致</span>点赞的<span style="color: black;">制品</span>，如手表，旅游<span style="color: black;">制品</span>，口红，面膜是很是适合<span style="color: black;">伴侣</span>圈来营销的，而什么治疗疤痕，一看<span style="color: black;">照片</span>就有不适的<span style="color: black;">制品</span>，则不是适合做<span style="color: black;">伴侣</span>圈营销，<span style="color: black;">另一</span><span style="color: black;">有些</span>专业度高，自己<span style="color: black;">没法</span>判断价值的<span style="color: black;">制品</span>如房子<span style="color: black;">亦</span>确实适合<span style="color: black;">伴侣</span>圈传播。</span><span style="color: black;">其实请kol帮你转发<span style="color: black;">伴侣</span>圈，哪怕草根转发<span style="color: black;">伴侣</span>圈，都是转化率、<span style="color: black;">报答</span>率最高的一种形式。老王透露一个绝绝子的招术，老王以前在操盘一个公寓项目的时候，曾<span style="color: black;">创立</span>了50个500人<span style="color: black;">伴侣</span>圈转发任务群，要群里的人做任务，1.8元转发下公寓项目到<span style="color: black;">伴侣</span>圈，当天2000个人做了转发任务，成本还不到5000元。当天就卖了10套公寓，<span style="color: black;">得到</span>了1000多个购房线索。</span><span style="color: black;">至于<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>，老王认为中小企业主不要投，<span style="color: black;">由于</span>你不起量，<span style="color: black;">基本</span><span style="color: black;">无</span>效果，<span style="color: black;">倘若</span>你们老板给5000元让你投个<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>，你还不如请2000个草根给你转<span style="color: black;">伴侣</span>圈好的多。<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>投放，<span style="color: black;">最少</span>要10万级别起量，才有大效果。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、公众号大号</span></strong></span><span style="color: black;"><span style="color: black;">包含</span>公众号头条次条直发、<span style="color: black;">或</span>公众号<span style="color: black;">宣传</span>位投<span style="color: black;">宣传</span>等</span><strong style="color: blue;"><span style="color: black;">运用</span>场景：</strong><span style="color: black;">强粉丝属性，<span style="color: black;">按照</span>公众号粉丝属性对应投放</span><span style="color: black;"><strong style="color: blue;">推广经验分享</strong><span style="color: black;">：（秘诀）</span></span><span style="color: black;">跟上面软文投放是为了网络公关，百度霸屏目的<span style="color: black;">区别</span>，在公众号投放软文是看中头部公众号的kol效应，公众号的粉丝比任何自<span style="color: black;">媒介</span>都贵，<span style="color: black;">因此</span>切勿乱投放，<span style="color: black;">必定</span>分析公众号的归类和粉丝属性。还有要去新榜<span style="color: black;">瞧瞧</span>这个号子的权重，要影响力要效果，就投头部号，效果反而会好些。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、种草：</span></strong></span><span style="color: black;"><span style="color: black;">包含</span>小红书、知乎、抖音、视频号、蘑菇街等</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">运用</span>场景：</strong></span><span style="color: black;">强分享属性，强攻略属性的<span style="color: black;">制品</span>，<span style="color: black;">例如</span>旅游，<span style="color: black;">例如</span>美食，<span style="color: black;">例如</span>穿搭</span><strong style="color: blue;">推广经验分享</strong><span style="color: black;">：（秘诀）</span><span style="color: black;">其实种草的祖宗应该<span style="color: black;">便是</span>淘宝<span style="color: black;">自己</span>的晒单分享，<span style="color: black;">而后</span><span style="color: black;">便是</span>蘑菇街<span style="color: black;">漂亮</span>说这些电商社交分享网站，后来小红书，抖音，视频号这些<span style="color: black;">作为</span>了主战场，<span style="color: black;">日前</span>种草的核心战场还是小红书，告诉你个<span style="color: black;">奥密</span>，网红长沙能够<span style="color: black;">快速</span>走红，<span style="color: black;">便是</span><span style="color: black;">由于</span>各类红人，达人，<span style="color: black;">青年</span>人的种草，茶颜，文和友，一盏灯真的都是这么红的。<span style="color: black;">倘若</span>你是个做美食的，做旅游产业的<span style="color: black;">必定</span>要<span style="color: black;">晓得</span><span style="color: black;">怎样</span>利用互联网来种草。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">博客</span>：</span></strong></span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">包含</span><span style="color: black;">博客</span>大号、<span style="color: black;">博客</span>热搜、粉丝通等</p>
</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">运用</span>场景：</strong></span><span style="color: black;">强<span style="color: black;">媒介</span>属性，<span style="color: black;">揭发</span>量大，互动营销和事件营销的主战场</span><span style="color: black;"><strong style="color: blue;">推广经验分享</strong><span style="color: black;">：（秘诀）</span></span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">博客</span>是任何网络热点事件的<span style="color: black;">第1</span>现场，<span style="color: black;">最少</span>上了热搜，<span style="color: black;">通常</span>能<span style="color: black;">连续</span>发酵。<span style="color: black;">倘若</span>你想某个事件能得到最大程度的<span style="color: black;">揭发</span>，和制造舆论，请kol转发是最佳的。<span style="color: black;">博客</span>营销推广属于强互动营销，在策划推广层面，要注重<span style="color: black;">专题</span>裂变性，<span style="color: black;">博客</span>的热搜是<span style="color: black;">能够</span>买的，<span style="color: black;">通常</span>第四条是商单。<span style="color: black;">倘若</span>有好的<span style="color: black;">专题</span>策划，买热搜推广效果很不错。</p>
</span><strong style="color: blue;"><span style="color: black;">4、短视频：</span></strong><span style="color: black;"><span style="color: black;">包含</span>直播带货、<span style="color: black;">宣传</span>直投、剧情<span style="color: black;">移植</span>等</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">运用</span>场景：</strong>强kol,强互动，和网红气质相符合的<span style="color: black;">制品</span></span><strong style="color: blue;">推广经验分享</strong><span style="color: black;">：（秘诀）</span><span style="color: black;">短视频带货应该是在这个<span style="color: black;">文案</span>里面分享<span style="color: black;">日前</span>最火，最流行的方式，但按效果<span style="color: black;">来讲</span>，核心还是看重选品与网红的气质吻合度，<span style="color: black;">而后</span><span style="color: black;">便是</span>本身网红的带货能力。但<span style="color: black;">日前</span>依然有<span style="color: black;">非常多</span>直播带货的网红赚的是坑位费。从实效来讲，未必<span style="color: black;">必定</span>会出最好的效果，<span style="color: black;">例如</span>湖南的mj请薇娅带货，直播了3次，都只卖了800万，薇娅直播一姐位置差点不保。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、社群：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">包含</span>群团购，群活动等</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">运用</span>场景：</strong></span><span style="color: black;">一</span><span style="color: black;"><span style="color: black;">定<span style="color: black;">繁杂</span>性和延伸性的</span><span style="color: black;"><span style="color: black;">制品</span></span>（<span style="color: black;">STAR法则来衡量</span>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">推广经验分享</strong><span style="color: black;">：（秘诀）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">公域流量越来越贵，私域流量的社群是企业推广和营销的重中之重，但企业适不适合做社群推广，<span style="color: black;">第1</span>个看<span style="color: black;">制品</span>，第二看运营人的能力。<span style="color: black;">例如</span>房产<span style="color: black;">营销</span><span style="color: black;">时期</span>，<span style="color: black;">研发</span>商就很不适宜建客户群，<span style="color: black;">由于</span>一旦有人说楼盘<span style="color: black;">欠好</span>，<span style="color: black;">或</span>2个置业顾问说法不一，已买房的都可能退房。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span><span style="color: black;">媒介</span><span style="color: black;">宣传</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、电视<span style="color: black;">宣传</span>：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">包含</span>硬<span style="color: black;">宣传</span>，赞助，访谈，<span style="color: black;">资讯</span><span style="color: black;">移植</span>，公益<span style="color: black;">移植</span>等</span></p><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>场景：</span></strong><span style="color: black;">大型企业<span style="color: black;">必须</span>，<span style="color: black;">重点</span>为了背书<span style="color: black;">或</span>强<span style="color: black;">揭发</span>，覆盖面广，抢市占率</span><strong style="color: blue;">推广经验分享</strong><span style="color: black;">：（秘诀）</span><span style="color: black;">大型品牌主<span style="color: black;">选取</span>，效果或天上，或地下，投央视核心为了背书，投湖南卫视<span style="color: black;">这般</span>的看重流量，电视<span style="color: black;">宣传</span>高频率的重复为效果最佳<span style="color: black;">第1</span>原则，一次的15秒<span style="color: black;">宣传</span>投放毫无价值，<span style="color: black;">必须</span>记忆忘记曲线规律来投放。至于创意，在中国，那是第二位的，难道你忘记脑白金怎么火的吗？</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中小企业最<span style="color: black;">低价</span>的电视<span style="color: black;">宣传</span>，还是公益<span style="color: black;">移植</span>和<span style="color: black;">资讯</span><span style="color: black;">移植</span>，成本最低。</p>
</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、电台<span style="color: black;">宣传</span>：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>硬<span style="color: black;">宣传</span>，赞助，访谈，<span style="color: black;">资讯</span><span style="color: black;">移植</span>，公益<span style="color: black;">移植</span>等</span></strong></span></p><span style="color: black;"><span style="color: black;">运用</span>场景：<span style="color: black;"><span style="color: black;">汽车、房产、医药、金融这几个行业做</span><span style="color: black;">电台<span style="color: black;">宣传</span></span><span style="color: black;">的比较多</span></span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、报纸<span style="color: black;">宣传</span>：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>的报纸没落了，<span style="color: black;">通常</span>升级为融<span style="color: black;">媒介</span>，虽然影响力降低了，但在影响力方面依然不可小看。<span style="color: black;">倘若</span>要做品牌背书类的诉求，依然<span style="color: black;">能够</span>找报纸。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、杂志<span style="color: black;">宣传</span>：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">同报纸，<span style="color: black;">通常</span><span style="color: black;">亦</span>升级为融<span style="color: black;">媒介</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、</span>户外<span style="color: black;">宣传</span></strong></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、框架<span style="color: black;">宣传</span>：</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>分众传媒、巴士在线等</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">运用</span>场景：</strong><span style="color: black;">大企业做品牌<span style="color: black;">必须</span>，到达率高，强制性强，覆盖主流人群</span></span><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span><span style="color: black;">对<span style="color: black;">提高</span>品牌知名度效果不错，趋势是分众传媒等一般联合线上<span style="color: black;">媒介</span>平台<span style="color: black;">一块</span>互动传播，效果会更佳点。但<span style="color: black;">重视</span><span style="color: black;">宣传</span>创意设计，<span style="color: black;">倘若</span>强制重复性<span style="color: black;">宣传</span>容易<span style="color: black;">导致</span>反感，<span style="color: black;">例如</span>某招聘<span style="color: black;">宣传</span>。</span><span style="color: black;"><strong style="color: blue;">2、<span style="color: black;">轻轨</span><span style="color: black;">宣传</span></strong></span><span style="color: black;">：</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>列车车厢<span style="color: black;">宣传</span>、站点冠名直达、<span style="color: black;">轻轨</span>电视<span style="color: black;">宣传</span>等</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">运用</span>场景：</strong><span style="color: black;">大企业做品牌选备，到达率高，强制性强，本地性强，生活化强</span></span><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">轻轨</span>里的流量大都是当地生活的人群，当地行<span style="color: black;">因此</span><span style="color: black;">有些</span>本地生活化的<span style="color: black;">制品</span>投放更适合，<span style="color: black;">例如</span>房地产商楼盘开售，本地旅游景点开园，本地大型餐饮<span style="color: black;">公司</span>开张。</p><strong style="color: blue;"><span style="color: black;">3、公交<span style="color: black;">宣传</span>：</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>车身<span style="color: black;">宣传</span>、公交站站牌<span style="color: black;">宣传</span>、<strong style="color: blue;"><span style="color: black;">站点冠名直达</span></strong>、公交电视<span style="color: black;">宣传</span>、手握牌等</span></strong></span><strong style="color: blue;"><span style="color: black;">运用</span>场景：</strong><span style="color: black;">大企业做品牌选备，医美、房地产、快消品、生活类行业的最爱</span><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>要<span style="color: black;">按照</span><span style="color: black;">区别</span>线路投放，<span style="color: black;">按照</span>站点直达<span style="color: black;">宣传</span>主为最佳<span style="color: black;">选取</span>。</p><strong style="color: blue;"><span style="color: black;">4.其他：高铁站、火车站、飞机场、电影院、高速路牌、广场液晶屏等</span></strong><span style="color: black;">大型品牌主选备，<span style="color: black;">拥有</span>很强的<span style="color: black;">揭发</span>度，品牌效果佳，机场还能覆盖中高端人群。</span><strong style="color: blue;"><span style="color: black;">5、</span>APP<span style="color: black;">宣传</span></strong><strong style="color: blue;"><span style="color: black;">1、应用市场：</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>APPSTORE、360、百度、小米、华为、应用宝、VIVO、OPPO。</span></strong></span><strong style="color: blue;"><span style="color: black;">运用</span>场景：app</strong><span style="color: black;"><span style="color: black;">制品</span>推广必选</span><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>面的玩法，老王觉得<span style="color: black;">首要</span>是<span style="color: black;">基本</span>上线，老王团队<span style="color: black;">研发</span>的app，能上线的应用都不要放过。<span style="color: black;">而后</span>利用<span style="color: black;">有些</span>资源，刷量来做ASO优化，做<span style="color: black;">有些</span>好评，刷量是<span style="color: black;">必要</span>的，最起码下载低，有损企业形象。有足够预算，做点付费推广，<span style="color: black;">平常</span>方式有应用商店<span style="color: black;">信息</span>推送，栏目焦点图展示，排行榜顶置展示等。</span></p><strong style="color: blue;"><span style="color: black;">2、联盟<span style="color: black;">宣传</span>：</span></strong><span style="color: black;">注明：覆盖面广，但不<span style="color: black;">精细</span>，效果<span style="color: black;">通常</span></span><strong style="color: blue;"><span style="color: black;">3、预装：</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>手机厂商，分销厂商，芯片厂商预装等</span></strong></span><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span><span style="color: black;">老王觉得高频，启用次数高的工具类app适合做预装，如浏览器app，但<span style="color: black;">倘若</span>是低频，启用次数低的app不<span style="color: black;">意见</span>做预装，性价比低。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如房产类app就很不适合。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5vpafJjWwpnwn9oCTic5GNYPiaJTqlOrOAbFwBhwqUBgpQJAZy3cnYCkfiaaMCmOrUjN2nAGE4ltUyEWOOIzzT94w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">自<span style="color: black;">媒介</span>篇</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>官方<span style="color: black;">途径</span></strong></p><strong style="color: blue;"><span style="color: black;">1、站内：</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span><span style="color: black;">自己</span>网站，app，小程序，公众号的各类<span style="color: black;">宣传</span>位，短信通道，站内信等</span></strong></span><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">老王觉得自己的平台在推广的时候，<span style="color: black;">必定</span>要<span style="color: black;">第1</span>个想到，最大化程度<span style="color: black;">运用</span>。</p><strong style="color: blue;"><span style="color: black;">2、SEO：</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>官网排名（百度、360等以及<span style="color: black;">此刻</span>的头条），百科，<span style="color: black;">晓得</span>，贴吧等</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>场景：</span></strong><span style="color: black;">中小企业省钱<span style="color: black;">必须</span>，冷<span style="color: black;">起步</span></span><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span><span style="color: black;">老王认为seo是一切企业必做的了，<span style="color: black;">由于</span>老板<span style="color: black;">爱好</span>啊，以上所有付费推广，都是付费才有流量，停止更新内容，<span style="color: black;">或</span>账户停止烧钱，就没流量了，而seo词条一旦上去，只要保持更新，且不违规，就有很稳定，很<span style="color: black;">精细</span>的流量。</span><span style="color: black;">seo是一切网络营销的灵魂</span><span style="color: black;">，<span style="color: black;">各样</span>网络推广无不充斥seo思维。虽然石榴算法，蓝天算法...,规则<span style="color: black;">始终</span>在改,，但seo几十年长盛不衰。老王记忆最深刻的是，10年前，当初为了把淘宝女装这个词做上去。天天在论坛、博客发外链，买和置换各类友情链接做锚文本外链。结果死党在几十个政府网站埋了几十个暗链，1个月就上去了，我没上去，气的吐血。</span><span style="color: black;">至于趋势，今年上半年头条<span style="color: black;">亦</span>收录网站，以后的搜索引擎优化不止百度，<span style="color: black;">亦</span><span style="color: black;">包含</span><span style="color: black;">微X</span>搜索，头条搜索<span style="color: black;">这般</span>的新贵。</span><strong style="color: blue;"><span style="color: black;">3、企业<span style="color: black;">微X</span>号</span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>加好友互动，私信，<span style="color: black;">伴侣</span>圈，群，员工<span style="color: black;">相关</span>企业小程序，客户管理等</span></strong></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>场景：</span></strong><span style="color: black;">个人<span style="color: black;">微X</span>是基于生活的<span style="color: black;">微X</span>营销，企业<span style="color: black;">微X</span>是基于工作的<span style="color: black;">微X</span>营销，尤其适合客单价低，复购率强的企业。</span><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span><span style="color: black;">企业<span style="color: black;">微X</span>营销，是<span style="color: black;">日前</span>和<span style="color: black;">将来</span>5年最火的营销方式，如今的营销<span style="color: black;">已然</span>全面进入scrm时代，利用企业<span style="color: black;">微X</span><span style="color: black;">能够</span>很好的做好企业推广，降低客户成本，<span style="color: black;">通常</span>客单价低、复购率高的<span style="color: black;">制品</span>更适合用企业<span style="color: black;">微X</span>营销。</span><strong style="color: blue;"><span style="color: black;">4、公众号</span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">包含</span>服务号、订阅号、企业号</p>
</span></strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>场景：</span></strong></span></strong></span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">各大</span></span></span><span style="color: black;">企业<span style="color: black;">必须</span>，</span><span style="color: black;">服务号做<span style="color: black;">制品</span>，订阅号做传播</span><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span><span style="color: black;">从<span style="color: black;">日前</span>的<span style="color: black;">状况</span>来看，中国99%的企业都注册开通了公众号，但运营<span style="color: black;">状况</span>好的不足2成，<span style="color: black;">咱们</span><span style="color: black;">能够</span>从阅读量看出，90%的企业公众号文章阅读量均<span style="color: black;">小于</span>1000，但大多配置了1一个以上的专职员工。<span style="color: black;">意见</span>公众号连同今日头条等全<span style="color: black;">媒介</span>做，<span style="color: black;">加强</span>企业的人均效能。以后老王会<span style="color: black;">持续</span>分享公众号的运营干货。</span><strong style="color: blue;"><span style="color: black;">5、视频号</span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>场景：</span></strong></span></strong></span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">能</span></strong></span></strong><span style="color: black;">转发至聊天</span><span style="color: black;">场景</span><span style="color: black;">与<span style="color: black;">伴侣</span>圈，其实<span style="color: black;">便是</span>视频<span style="color: black;">伴侣</span>圈营销</span></span><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span><span style="color: black;">视频号<span style="color: black;">亦</span>是<span style="color: black;">日前</span>做私域推广，做品牌推广最火的推广形式，老王的理解，他<span style="color: black;">便是</span>视频版本的<span style="color: black;">伴侣</span>圈营销<span style="color: black;">罢了</span>，是张小龙为了对付抖音，抢用户对<span style="color: black;">制品</span>的<span style="color: black;">运用</span>时间的一款<span style="color: black;">制品</span>，核心场景是<strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">能</span></strong></span></strong><span style="color: black;">转发至聊天</span><span style="color: black;">场景</span><span style="color: black;">与<span style="color: black;">伴侣</span>圈，视频号的规则是基于社交，播放量<span style="color: black;">体积</span>核心取决于点赞。老王从来不敢在视频号给美女点赞，<span style="color: black;">由于</span>我点赞了，lp必然能从<span style="color: black;">伴侣</span>在<span style="color: black;">瞧瞧</span>到。以后老王会<span style="color: black;">持续</span>分享视频号的运营干货。</span></span><strong style="color: blue;"><span style="color: black;">6、抖音号</span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>企业蓝v,购物车，活动橱窗，官网链接，直播，dou+ 等</span></strong></span></strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>场景：</span></strong></span></strong></span></strong><span style="color: black;">企业推广选备，用于可视化内容营销</span><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">抖音号<span style="color: black;">日前</span>很火，<span style="color: black;">然则</span><span style="color: black;">非常多</span>企业的官方抖音运营的很<span style="color: black;">欠好</span>，抖音的形式有<span style="color: black;">非常多</span>，如图文类（适合<span style="color: black;">媒介</span>类）、口播类、剧情类等多种形式。<span style="color: black;">剧烈</span><span style="color: black;">意见</span>企业不要轻易做剧情类，劳神费力不说，即使混了几十万粉，到最后，剧情类抖音反而是最<span style="color: black;">欠好</span>转化的。企业做抖音，<span style="color: black;">倘若</span><span style="color: black;">无</span>完成的抖音运营团队（策划，摄影，运营，演员）。前期<span style="color: black;">意见</span>就做图文剪辑类和口播类的为主，剧情类的偶尔做几个。</p>
</span><strong style="color: blue;"><span style="color: black;">7、<span style="color: black;">博客</span>号</span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>场景：</span></strong></span></strong></span></strong></span></strong><span style="color: black;">企业推广选备，用于品牌互动营销</span><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span><span style="color: black;"><span style="color: black;">老王认为</span>不是所有企业都适合做<span style="color: black;">博客</span>营销，<span style="color: black;">倘若</span>你的企业不是电商类企业、同城消费类企业（如茶颜，文和友等），公益类组织与高校等，就要<span style="color: black;">谨慎</span><span style="color: black;">思虑</span><span style="color: black;">是不是</span><span style="color: black;">必须</span>耗时耗力去做<span style="color: black;">博客</span>了，<span style="color: black;">博客</span>曾经很火，但<span style="color: black;">此刻</span><span style="color: black;">此刻</span>核心还是明星与粉丝互动的核心主阵营，粉丝群体以高中生，大学生，和刚步入社会的<span style="color: black;">青年</span>人为主。</span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8、快手号</span></strong></span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>第三方<span style="color: black;">途径</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、图文自<span style="color: black;">媒介</span>：</span></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>今日头条、百度百家号、企鹅号、大鱼号、一点号、搜狐号、网易号等</span></strong></span></strong></span></strong></p><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>场景：</span></strong></span></strong></strong></span></strong><span style="color: black;">企业推广<span style="color: black;">必须</span>，低成本内容营销，冷<span style="color: black;">起步</span>必用</span><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span><span style="color: black;">跟seo<span style="color: black;">同样</span>，自<span style="color: black;">媒介</span><span style="color: black;">亦</span>是老板最<span style="color: black;">爱好</span>的推广方式，<span style="color: black;">由于</span>一个10万+能帮企业省多少<span style="color: black;">宣传</span>费呢？自<span style="color: black;">媒介</span><span style="color: black;">途径</span>能<span style="color: black;">帮忙</span>企业<span style="color: black;">创立</span>良好的形象，保持在市场上<span style="color: black;">恰当</span>的声音，节省<span style="color: black;">海量</span>的品牌投入<span style="color: black;">花费</span>；<span style="color: black;">日前</span>从流量效果最好的是今日头条与百家号，<span style="color: black;">另一</span>企业号，网易号，<span style="color: black;">外链论坛：www.fok120.com</span>号的权重比较高，很适合做搜索引擎seo霸屏营销。</span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">2、视频自<span style="color: black;">媒介</span></strong></span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>西瓜视频、好看视频、b站等</span></strong></span></strong></span></strong></p><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>场景：</span></strong></span></strong></strong></span></strong><span style="color: black;">企业推广选备，低成本视频营销，冷<span style="color: black;">起步</span>必用</span><strong style="color: blue;"><span style="color: black;">3、</span>社群<span style="color: black;">途径</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">1、社交：</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span><span style="color: black;">微X</span>群，QQ群，豆瓣小组、贴吧、博客</span></strong></span></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创立</span>官方的群矩阵，<span style="color: black;">创立</span>豆瓣小组、官方贴吧等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">2、垂直：</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>携程旅游、宝宝树、家长帮等垂直社区<span style="color: black;">创立</span>官方合作</span></strong></span></strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">、</strong></strong></span></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">综合</strong></strong></span></strong></span></strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">合作推广篇</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">1、协会联盟：</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>发起协会、加入协会（会长单位、理事单位..）、协会活动冠名、协会<span style="color: black;">指点</span>单位等</span></strong></span></strong></span></strong></p><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>场景：</span></strong></span></strong></strong></span></strong><span style="color: black;">快速<span style="color: black;">提高</span>行业影响力和整合资源必用</span><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span><span style="color: black;">老王从业的十几年，经历的好几个<span style="color: black;">机构</span>都跟协会绑定了关系，在北京做农业，北京农委绑的很紧，<span style="color: black;">因此</span><span style="color: black;">非常多</span>行业峰会，行业的系统软件<span style="color: black;">开发</span>都是优先给资源，加入协会,做房产行业，住建委绑定关系，房交会等活动都给你办，这<span style="color: black;">针对</span><span style="color: black;">提高</span><span style="color: black;">机构</span>影响力，整合行业资源都很受用。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">2、校园联盟：</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>学生会、团委、各类协会</span></strong></strong></span></strong></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>场景：</span></strong></strong></span></strong></span></strong></strong></span></strong></strong></span></strong><span style="color: black;">学生人工成本低、地推推广必用</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">3、同业联盟</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">4、异业联盟</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">5、<span style="color: black;">媒介</span>联盟</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">6、社群联盟</strong></span></strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">赞助篇</strong></span></p><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">1、节目赞助</strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>综艺等节冠名等</span></strong></strong></strong></strong></span></strong></strong></span></strong><span style="color: black;">最鲜明的例子是vivo手机冠名<span style="color: black;">愉快</span>大本营<span style="color: black;">得到</span>了巨大的品牌成功。</span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">2、活动赞助</strong></span></strong><span style="color: black;">加多宝赞助中国好声音活动等案例</span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">3、热门赛事赞助</strong></span></strong><span style="color: black;">例如这次京东奥运，阿里巴巴、可口可乐、三星都是顶级赞助商。</span><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span><span style="color: black;">热门赛事赞助，品牌调性相符是非常重要的，京东奥运<strong style="color: blue;">拼多多</strong><span style="color: black;">亦</span>是赞助商，但奥运<span style="color: black;">时期</span><span style="color: black;">“拼着买、才便宜”的口号反复播放，与奥运的调性不符，<span style="color: black;">导致</span><span style="color: black;">极重</span>的争议。</span></span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">4、演唱会赞助</strong></span></strong><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">口碑篇</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">1、明星代言：</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">土豪专用，<span style="color: black;">重点</span>是明星自带超级ip, 以及明星的庞大粉丝群。老王真的很欣慰，这两年明星的定义<span style="color: black;">再也不</span>是娘炮当道了，而是像袁爷爷、钟南山、苏炳添等<span style="color: black;">这般</span>的科学界、体育界、医学界人士<span style="color: black;">亦</span>是明星的重要<span style="color: black;">构成</span>部分了。这次<span style="color: black;">苏炳添一回国，<span style="color: black;">马上</span>就签约近10个代言。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">明星代言核心品牌调性与明星的品牌形象<span style="color: black;">是不是</span>符合。<span style="color: black;">选取</span>明星代言<span style="color: black;">必定</span>要<span style="color: black;">谨慎</span>，一旦明星人设崩塌，必然<span style="color: black;">损害</span>品牌，反过来一旦品牌<span style="color: black;">显现</span>问题，明星人设<span style="color: black;">亦</span>要崩塌。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">2、意见领袖：</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>网络红人、作家、律师、学者等</span></strong></strong></strong></strong></strong></strong></span></strong></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些网红直播<span style="color: black;">为何</span>效果好，转化率高，核心还是对粉丝的意见影响力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、媒体记者：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>虽然传统<span style="color: black;">媒介</span>影响力降低，<span style="color: black;">然则</span>传统<span style="color: black;">媒介</span>相比自<span style="color: black;">媒介</span>作者，<span style="color: black;">大都是</span><span style="color: black;">资讯</span>科班出身，优秀的记者总是能从独特的<span style="color: black;">方向</span>，来撰写故事，更有深度，<span style="color: black;">拥有</span>很强的公信力和口碑传播效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4、粉丝群体：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>说粉丝群体是口碑推广主力军，<span style="color: black;">例如</span>华为和小米就各有一批粉丝群体，两个品牌的粉丝，经常互掐，让品牌保持持久的热度。<span style="color: black;">因此</span>某些时候，不恰当的手段，水军（5毛党）<span style="color: black;">亦</span>能给推广起到<span style="color: black;">极重</span><span style="color: black;">功效</span>。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">工具篇</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">4、粉丝群</strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、投票软件：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>投票小助手（小程序）、凡科互动等</span></strong></strong></strong></strong></strong></strong></strong></strong></span></strong></strong></span></p><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span><span style="color: black;">投票小助手是小程序端的投票软件，最大<span style="color: black;">特殊</span>是<span style="color: black;">能够</span>上传小视频进行投票活动，<span style="color: black;">能够</span>策划企业最赞员工评比等推广活动，<span style="color: black;">通常</span>一次投票活动，<span style="color: black;">最少</span>能达到1000万级别的曝光量，老王主导策划的最受湖湘人<span style="color: black;">喜欢</span>的网红楼盘大评比，记得几个楼盘为了拼票得<span style="color: black;">第1</span>，把工地的农民工都叫过来开会，说<span style="color: black;">每日</span><span style="color: black;">必要</span>完成投多少票。投票活动，是最有效的推广模式。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、问卷软件：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>问卷星等</span></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></span></p><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span><span style="color: black;">问卷调查<span style="color: black;">亦</span>是<span style="color: black;">特别有</span>效的推广方式，老王参与的一个住宅楼盘的营销推广，就玩了点<span style="color: black;">招数</span>，<span style="color: black;">经过</span>在线调研软件，结合社区居委会，故意做了个居民居住品质需求调研表做在线调研，<span style="color: black;">而后</span>问问<span style="color: black;">大众</span>你<span style="color: black;">期盼</span>的户型是多少了，能够承受的价格是多少了，为了给你家里邮寄一个小礼物，你<span style="color: black;">必要</span>写家庭<span style="color: black;">位置</span>和<span style="color: black;">tel</span>，这种方式轻<span style="color: black;">容易</span>松获取几千个<span style="color: black;">精细</span><span style="color: black;">tel</span>，同事<span style="color: black;">得到</span>的还有真实的需求和数据分析。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、游戏软件：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>凡科互动、微盟等</span></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></span></p><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span><span style="color: black;"><span style="color: black;">微X</span>游戏推广，这类应该是<span style="color: black;">初期</span><span style="color: black;">咱们</span>做网推用的最多的一种方式了，<span style="color: black;">大众</span><span style="color: black;">必定</span>玩过助力了，砍一刀了，大转盘了。随着<span style="color: black;">微X</span>对分享诱导规则的限制，<span style="color: black;">此刻</span>没<span style="color: black;">那样</span>火了，但在<span style="color: black;">伴侣</span>圈<span style="color: black;">经过</span>游戏方式产生裂变传播，依然是<span style="color: black;">能够</span>用的方式。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4、h5软件：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>易企秀、兔展等</span></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></span></p><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span><span style="color: black;">这个应该是所有企业都用过的方式，<span style="color: black;">例如</span>什么邀请函了，<span style="color: black;">必定</span>会用这个。<span style="color: black;">不外</span>除开做邀请函，还<span style="color: black;">能够</span>做精美的h5海报，<span style="color: black;">针对</span>品牌推广很好的效果。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4、自研软件：</strong></span></p><strong style="color: blue;"><span style="color: black;">推广经验分享<span style="color: black;">：</span></span></strong><span style="color: black;">（秘诀）</span><span style="color: black;">这个应该是<span style="color: black;">非常多</span>有技术团队，尤其是前端技术牛的<span style="color: black;">机构</span>经常要做的，自己<span style="color: black;">研发</span>h5页面，<span style="color: black;">例如</span>袁爷爷离开的时候，为袁爷爷点亮蜡烛，统计了下，总共有近1亿人参与了互动。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">事件营销篇</strong></span></p><span style="color: black;">用事件营销<span style="color: black;"><span style="color: black;">文案</span>结篇</span>，是<span style="color: black;">由于</span>这是最骨灰级的推广方式。一个成功的事件营销<span style="color: black;">必须</span>企业<span style="color: black;">经过</span>策划、组织和利用<span style="color: black;">拥有</span><span style="color: black;">资讯</span>价值、社会影响以及名人效应的<span style="color: black;">名人</span>或事件，吸引<span style="color: black;">媒介</span>、社会团体和消费者的兴趣与关注，能用最小的成本，最多速度<span style="color: black;">加强</span>企业和<span style="color: black;">制品</span>知名度。</span><span style="color: black;"> 讲究轻、快、爆</span><span style="color: black;">。<span style="color: black;">重视</span>有以下几个思路来策划：</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、热点思路</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">经验分享：</strong>（秘诀）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">借助热点来策划事件营销是最<span style="color: black;">平常</span>的，<span style="color: black;">由于</span>关注度高，找热点看<span style="color: black;">博客</span>热搜榜，百度热榜等。<span style="color: black;">例如</span>这次奥运首金杨倩，有房地产企业要送他一套房，<span style="color: black;">便是</span>典型的蹭热点，<span style="color: black;">得到</span>了全国<span style="color: black;">海量</span><span style="color: black;">媒介</span>的跟踪<span style="color: black;">报告</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">老王曾在520的时候，参与策划了一个大户型项目，“要大房不要小三<span style="color: black;">”</span>的事件营销，借助男人表白<span style="color: black;">女性</span>忠心，联想到大户型比小户型好的推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、争议思路</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">经验分享：</strong>（秘诀）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">争议越大，事件营销能越成功。每次华为和小米发布新品，双方粉丝撕逼，总是能制造最大热点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、唱反调</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">经验分享：</strong>（秘诀）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">故意<span style="color: black;">唱反调，实则捧，</span>让“王老吉从中国的货架上消失!封杀它!<span style="color: black;">”</span>发酵于天涯论坛。王老吉的营销，取得了极佳的传播效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4、感情牌</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">经验分享：</strong>（秘诀）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">打感情牌，从<span style="color: black;">制品</span>事件营销的创始人是海尔的老大，张瑞敏砸冰箱，可谓是教科书版的案例。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">老王<span style="color: black;">曾在冯小刚的老炮儿火的时候，参与策划了“约吧，地产老炮儿<span style="color: black;">”</span>的事件营销，<span style="color: black;">亦</span><span style="color: black;">便是</span>一个普通的地产人年会，却<span style="color: black;">导致</span>老地产人的强大共鸣，起到了很好的事件营销效果。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">5、美女牌</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">经验分享：</strong><span style="color: black;">（秘诀）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">老王曾经负责一个公寓的推广时候，策划了全国首个女神公寓，‘’房子只卖给<span style="color: black;">女性</span>，不卖给男人”的事件营销策划，取得了很好的传播效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">老王<span style="color: black;">亦</span>在一个房交会上，参与策划了“茶叶蛋西施”的事件营销，策划背景<span style="color: black;">源自</span>于台湾说大陆人吃不起茶叶蛋，于是<span style="color: black;">咱们</span>招募了一群美女，长沙全城派发茶叶蛋，中国人<span style="color: black;">不仅</span>吃的起茶叶蛋，还买的起好房，引得众主流<span style="color: black;">媒介</span><span style="color: black;">报告</span>，本地<span style="color: black;">博客</span>上了热搜。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">老王：</span></strong><span style="color: black;"><strong style="color: blue;">《老王策互联》</strong>&<strong style="color: blue;">《老王策房》</strong>自<span style="color: black;">媒介</span>创办人，专注互联网+<span style="color: black;">行业</span>16年，互联网与房地产<span style="color: black;">行业</span>的实战派，当过码农敲过代码，做过设计拿过画笔，玩过推广吹过nb，画过<span style="color: black;">制品</span>喊过颠覆，骑着小黄看遍300个楼盘...,前全国首个vr看房网站安得屋房产网高级<span style="color: black;">制品</span>经理（2006年），湖南首个电商网站维平网网络营销总监（2009年）...，步入中年，依然在奋斗的路上,个人<span style="color: black;">微X</span>号：wangwen_000088,或加21767345，欢迎交流。</span></p>
回顾历史，我们感慨万千；放眼未来，我们信心百倍。 对于这个问题，我有不同的看法... 你的见解独到，让我受益匪浅，期待更多交流。 这篇文章真的让我受益匪浅，外链发布感谢分享！
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