微X跟单的操作流程及话术内容（行业性干货，请保藏）
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">微X</span>跟单的操作流程及话术内容</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">准备动作：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>前期排查动作判断客户：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、交房时间。2、装修时间。3、装修进程。4、已订购品类。5、未订购品类。6、自装还是装饰<span style="color: black;">机构</span>。7、未定品类<span style="color: black;">有没有</span>偏向品牌。8，有<span style="color: black;">无</span>参加过建材促销。9，有<span style="color: black;">无</span><span style="color: black;">熟练</span>的装饰<span style="color: black;">机构</span>或工长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">目的：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>客户<span style="color: black;">基本</span>信息，在<span style="color: black;">选取</span><span style="color: black;">区别</span>需求的客户的应对策略和话术。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">示例：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>次：<span style="color: black;">tel</span>后加<span style="color: black;">微X</span>，<span style="color: black;">重点</span>以加客户好友为主。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参考话术：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、张哥您好！我是刚才给您打<span style="color: black;">tel</span>的小王，麻烦您加下我的<span style="color: black;">微X</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、张姐，您好！我是XX卖场团购部的主管XX，<span style="color: black;">期盼</span>在您新家装修选购建材时能够<span style="color: black;">帮忙</span>您。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、张哥您好！我是XX装饰<span style="color: black;">机构</span>设计师XX，我<span style="color: black;">善于</span>XX风格的设计，<span style="color: black;">期盼</span>在您的新家装修时，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>您。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、张哥，您好！我是咱们小区物业经理XX，在您的新家装修时<span style="color: black;">咱们</span><span style="color: black;">思虑</span>到为了让您省心，特意联合XX装饰<span style="color: black;">机构</span>，XX建材品牌。为咱们小区的业主争取一份安心和<span style="color: black;">保证</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、您好！我是XX装饰<span style="color: black;">机构</span>项目经理，<span style="color: black;">拥有</span>15年家庭装修项目经验。<span style="color: black;">期盼</span>您装修时能帮到您。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、王哥您好！我把您加到<span style="color: black;">咱们</span>的业主群里哦，<span style="color: black;">每日</span>都会有<span style="color: black;">有些</span><span style="color: black;">制品</span>选购知识，装修方面的知识在里面发布。还有<span style="color: black;">有些</span>特价的<span style="color: black;">制品</span>。<span style="color: black;">能够</span>抢红包哦。还<span style="color: black;">能够</span>抽奖呢。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">目的：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把客户加为好友后在<span style="color: black;">按照</span>客户装修进程将其导流至<span style="color: black;">区别</span>的<span style="color: black;">微X</span>群内。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二次：与客户沟通交房日期，需求等<span style="color: black;">基本</span>信息</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参考话术：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、张哥，您好！<span style="color: black;">欠好</span>意思昨天把您加入<span style="color: black;">咱们</span>的团购群里了，我听同事说咱家在XX小区的房子<span style="color: black;">已然</span><span style="color: black;">起始</span>装修了，正好<span style="color: black;">咱们</span>这个群里<span style="color: black;">每日</span>都会有<span style="color: black;">非常多</span>商家会发布<span style="color: black;">有些</span>特价<span style="color: black;">制品</span>的信息，<span style="color: black;">因此</span>我就想着把您拉进来。要是您觉得吵的话就把信息屏蔽掉。<span style="color: black;">期盼</span><span style="color: black;">能够</span>帮到您。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、王哥，你好！我是昨天给您打<span style="color: black;">tel</span>XX品牌的小刘。听<span style="color: black;">伴侣</span>说您家快装修了，<span style="color: black;">倘若</span>您想找装饰<span style="color: black;">机构</span>的话我<span style="color: black;">这儿</span>有几个设计师不错的<span style="color: black;">举荐</span>给您。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、王哥，您好！我是XX团购部的经理XX，听说您想找包工头自己装修，我<span style="color: black;">这儿</span>正好认识几个干活很认真的工长，您要是<span style="color: black;">必须</span>的话我<span style="color: black;">能够</span>帮您联系一下，<span style="color: black;">另一</span>，过几天<span style="color: black;">咱们</span>正好有个建材促销，您<span style="color: black;">亦</span>可以先过来<span style="color: black;">认识</span>一下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">目的：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>客户交房日期，判断客户需求，<span style="color: black;">不仅</span>是<span style="color: black;">制品</span>需求，要判断客户此时此刻需求什么。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第三次：加深沟通，增进印象，选发已编辑好的团购优惠信息、或设计师及设计案例等信息发送给准客户。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参考话术：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、张哥你好！昨天给您<span style="color: black;">举荐</span>的那几款瓷砖信息您看了吗？您<span style="color: black;">爱好</span>吗？那个效果图，我认识几个瓷砖品牌的店长，要不这周末您有空过来我带您去<span style="color: black;">瞧瞧</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、张哥您好！刚才给您发的那两个品牌的地板您看了吗？<span style="color: black;">此刻</span>国内这两个品牌算是最好的了。<span style="color: black;">亦</span>不<span style="color: black;">晓得</span>您<span style="color: black;">爱好</span>不<span style="color: black;">爱好</span>，上次听您说咱家装的简欧风格，我又挑了几个，发给您<span style="color: black;">瞧瞧</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、王哥您好！昨天给您发的那几个设计师的设计效果图您看了吗？<span style="color: black;">她们</span>几个都是对中式风格设计<span style="color: black;">尤其</span>在行的，而且据我所知，其中有两个都是做了10年以上的老设计师了，<span style="color: black;">特别有</span>经验。我<span style="color: black;">能够</span>帮您联系联系哦。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、张先生您好！昨天发给您那几个工长您觉得<span style="color: black;">能够</span>吗？<span style="color: black;">她们</span>都是做了8年以上的老工长了，手里有<span style="color: black;">非常多</span>水电工的。<span style="color: black;">况且</span>干活又认真，仔细。我<span style="color: black;">能够</span>带您去<span style="color: black;">她们</span><span style="color: black;">此刻</span>在做的工地去<span style="color: black;">瞧瞧</span>哦，您<span style="color: black;">瞧瞧</span>满意的话我帮您联系联系。还能优惠的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">目的：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以再次挖掘客户需求为目的，判断不准确时，<span style="color: black;">能够</span>先抛出<span style="color: black;">区别</span>兴趣点来激发客户需求。<span style="color: black;">详细</span>语言可<span style="color: black;">按照</span>客户反应再作<span style="color: black;">调节</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第四次：邀请客户进店或组织小型活动邀请客户参与，对<span style="color: black;">制品</span>及服务产生认知</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参考话术：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、张哥！您好！<span style="color: black;">咱们</span>XX号在XX要举办一个设计师装修知识讲座，特意给您发个信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、张哥您好！跟您发个瓷砖选购的知识哦，瓷砖胚体不是越白越好的。橱柜衣柜等板式家具选购前<span style="color: black;">必定</span>要<span style="color: black;">重视</span>板材的环保性和五金件的出身。这两点很关键。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、张哥您好！您收到<span style="color: black;">咱们</span>的邀请函了吗？<span style="color: black;">能够</span>先到<span style="color: black;">咱们</span>22个品牌的专卖店来<span style="color: black;">瞧瞧</span><span style="color: black;">制品</span>哦，您过来之前给我打<span style="color: black;">tel</span>，我好安排工作人员接待您。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、张哥，您好！这周有几款特价<span style="color: black;">制品</span>会在周末到店哦，我看跟咱们家的装修风格听搭配的，您来给我<span style="color: black;">tel</span>哦。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">目的：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>客户<span style="color: black;">区别</span>的需求层级向客户<span style="color: black;">举荐</span><span style="color: black;">区别</span>的活动或服务，<span style="color: black;">或</span>邀请客户进店。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第五次：<span style="color: black;">创立</span>客户关系，邀请客户参加活动现场，或进店</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参考话术：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、张哥，您好！<span style="color: black;">咱们</span>的XX活动将于明早十点准时开启，现场抽奖，爆款<span style="color: black;">制品</span>，iPhone6s，都将在现场抽取哦，您到了的话给我打<span style="color: black;">tel</span>，我来接您。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、张姐：明天全民家居购活动正式<span style="color: black;">起步</span>，请您明天准时到现场。明天不仅有<span style="color: black;">各样</span>抽奖，还有<span style="color: black;">各样</span>爆款<span style="color: black;">制品</span><span style="color: black;">能够</span>选购，我会<span style="color: black;">始终</span>在现场，随时准备为您服务。您到现场后，有任何<span style="color: black;">必须</span>请随时拨打我的<span style="color: black;">tel</span>。再次感谢您的参与XX专卖店 XXX</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、张哥，您好！明天<span style="color: black;">咱们</span>的活动就正式<span style="color: black;">起始</span>了哦</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">目的：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通知</span>客户准时参加活动，并且<span style="color: black;">通知</span>客户到现场后去亲自接待。</p>
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