什么是CPQ软件？7个平常问题及答案
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">什么是CPQ软件？它将<span style="color: black;">怎样</span><span style="color: black;">加强</span><span style="color: black;">咱们</span>的<span style="color: black;">营销</span>额？它能处理极其<span style="color: black;">繁杂</span>的定制<span style="color: black;">制品</span>吗？<span style="color: black;">咱们</span>经常听到<span style="color: black;">一样</span>的问题，<span style="color: black;">因此呢</span><span style="color: black;">咱们</span>汇总了答案。<span style="color: black;">倘若</span>您想更<span style="color: black;">仔细</span>地讨论其中任何一个问题，请与<span style="color: black;">咱们</span>联系。<span style="color: black;">咱们</span>很乐意<span style="color: black;">遵循</span>您的意见。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">什么是CPQ软件？</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">让<span style="color: black;">咱们</span>从头<span style="color: black;">起始</span>："什么是CPQ？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">"CPQ是一种软件，它<span style="color: black;">能够</span>引导客户<span style="color: black;">选取</span>最佳<span style="color: black;">制品</span>（配置），计算<span style="color: black;">选取</span><span style="color: black;">制品</span>的成本（价格），并生成报价（报价）"。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">让<span style="color: black;">咱们</span>打开这个概念，再深入挖掘一下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">您的客户带着问题来找你。你试图用一种或多种<span style="color: black;">制品</span>来<span style="color: black;">处理</span><span style="color: black;">她们</span>的问题。<span style="color: black;">然则</span>，<span style="color: black;">倘若</span>您的<span style="color: black;">营销</span><span style="color: black;">表率</span>不<span style="color: black;">熟练</span>您的<span style="color: black;">制品</span>范围，<span style="color: black;">或</span>您的<span style="color: black;">制品</span>目录过于庞杂，一个人<span style="color: black;">基本</span><span style="color: black;">没法</span>将其<span style="color: black;">所有</span>消化，<span style="color: black;">那样</span>您<span style="color: black;">怎样</span><span style="color: black;">保证</span>客户<span style="color: black;">得到</span>的是最适合其需求的<span style="color: black;">制品</span>或<span style="color: black;">制品</span>组合呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">CPQ的"配置"部分旨在以多种方式应对这一挑战，<span style="color: black;">详细</span>取决于您的软件。例如，未蓝云CPQ会向<span style="color: black;">营销</span><span style="color: black;">表率</span>询问<span style="color: black;">相关</span><span style="color: black;">每一个</span>客户的一系列问题，并<span style="color: black;">按照</span>回答挑选出理想的SKU。<span style="color: black;">经过</span>未蓝云CPQ，<span style="color: black;">营销</span><span style="color: black;">表率</span>或<span style="color: black;">最后</span>用户<span style="color: black;">能够</span><span style="color: black;">运用</span>身临其境的可视化界面配置可定制的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从CPQ中获益的不仅是客户，还有你自己！当软件对升级、追加<span style="color: black;">营销</span>和附加<span style="color: black;">制品</span>提出智能化<span style="color: black;">意见</span>时，订单价值和利润就会<span style="color: black;">增多</span>。当用户<span style="color: black;">运用</span><span style="color: black;">区别</span>的配置时，价格会<span style="color: black;">按照</span>智能价格规则实时变化。一旦配置好<span style="color: black;">制品</span>，未蓝云CPQ就会自动生成个性化的PDF报价单。</p>
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<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">CPQ软件将<span style="color: black;">怎样</span>改善<span style="color: black;">营销</span>？</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">未蓝云CPQ内置的智能算法可最大限度地<span style="color: black;">加强</span>每笔交易的盈利能力和客户满意度。次优配置和人为错误被完全消除，这<span style="color: black;">寓意</span>着更少的延误、退货和扣款，以及更忠诚的客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">您<span style="color: black;">营销</span>流程将得到简化和自动化，缩短<span style="color: black;">营销</span>周期，使您的<span style="color: black;">营销</span>人员有<span style="color: black;">更加多</span>的时间用于引进新业务和加强盈利关系。<span style="color: black;">营销</span><span style="color: black;">表率</span><span style="color: black;">能够</span>随时<span style="color: black;">把握</span><span style="color: black;">制品</span>的全面知识，<span style="color: black;">作为</span>客户值得信赖的顾问。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">CPQ对工程效率有何影响？</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销</span><span style="color: black;">表率</span><span style="color: black;">能够</span>配置最<span style="color: black;">繁杂</span>的<span style="color: black;">制品</span>，而无需调用工程<span style="color: black;">分部</span>的专业知识，从技术<span style="color: black;">方向</span>来看，每种配置都是可行的。客户、<span style="color: black;">营销</span>和工程<span style="color: black;">分部</span>之间<span style="color: black;">再也不</span><span style="color: black;">必须</span>纸上草图，<span style="color: black;">再也不</span><span style="color: black;">必须</span>来回<span style="color: black;">奔走</span>，各方都<span style="color: black;">能够</span>用直观理解的语言进行沟通。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">未蓝云CPQ为订单<span style="color: black;">制品</span><span style="color: black;">供给</span>CAD和设计自动化，将工程效率<span style="color: black;">提高</span>到另一个高度。一旦用户确定了配置，未蓝云CPQ就会自动生成所需的所有效果图或技术图纸。这种自动化减轻了工程设计<span style="color: black;">包袱</span>，使工程师有<span style="color: black;">更加多</span>时间用于创新和<span style="color: black;">开发</span>。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">CPQ能否处理极其<span style="color: black;">繁杂</span>和可定制的<span style="color: black;">制品</span>吗？</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">未蓝云CPQ规则引擎为最<span style="color: black;">繁杂</span>的可配置<span style="color: black;">制品</span>构建了<span style="color: black;">拥有</span><span style="color: black;">繁杂</span>语言特点的算法。用户<span style="color: black;">能够</span><span style="color: black;">经过</span>拖动图块并将它们拼接在<span style="color: black;">一块</span>形成<span style="color: black;">规律</span>语句来构建规则。下拉菜单、颜色<span style="color: black;">选取</span>器和按钮让这项工作<span style="color: black;">更易</span>上手。任何人都能做到这一点。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">CPQ能否应对<span style="color: black;">繁杂</span>的定价策略？</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">您<span style="color: black;">能够</span>在标准价格表（或多个价格表）上叠加任意数量的定价规则和工具，以便<span style="color: black;">按照</span>您的定价策略对其进行<span style="color: black;">调节</span>。以下是三个例子：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">整批定价：即按数量范围而不是按单位报价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">选项定价覆盖：当<span style="color: black;">制品</span><span style="color: black;">做为</span>特定<span style="color: black;">绑缚</span><span style="color: black;">营销</span>的一部分时，<span style="color: black;">制品</span>价格会<span style="color: black;">出现</span>变化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">合约定价：<span style="color: black;">制品</span>或类别价格因客户而异。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">未蓝云CPQ<span style="color: black;">能够</span>消除定价错误，但<span style="color: black;">倘若</span>过于信任一套算法听起来很吓人，您<span style="color: black;">能够</span>将这些工具与手动覆盖和自定义审批循环结合起来，以保持对<span style="color: black;">状况</span>的监控。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">什么是可视化<span style="color: black;">制品</span>配置？它适合我的业务吗？</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可视化<span style="color: black;">制品</span>配置可让用户<span style="color: black;">经过</span>直观的可视化界面配置<span style="color: black;">制品</span>。<span style="color: black;">按照</span><span style="color: black;">区别</span>企业的需求，该界面的<span style="color: black;">繁杂</span>程度可能会有所<span style="color: black;">区别</span>。它<span style="color: black;">能够</span>是一个简单明了的2D配置器，<span style="color: black;">或</span>是带有AR（<span style="color: black;">加强</span>现实）和VR（虚拟现实）功能的3D配置器。客户<span style="color: black;">能够</span>虚拟地"玩转"您的<span style="color: black;">制品</span>——<span style="color: black;">调节</span>部分<span style="color: black;">体积</span>、添加或删除部件、升级功能、更改颜色和尺寸。在<span style="color: black;">她们</span><span style="color: black;">实验</span>的过程中，价格<span style="color: black;">亦</span>会实时变化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/q_70/images01/20240520/3735bb3b94894869bbd83233101853e4.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">未蓝云CPQ可视化配置器能让客户<span style="color: black;">得到</span>完全身临其境的购物体验，并加深对所购<span style="color: black;">制品</span>的<span style="color: black;">认识</span>。平均交易额会随之<span style="color: black;">增多</span>，退货率<span style="color: black;">亦</span>会随之降低。购买者对<span style="color: black;">她们</span>的配置<span style="color: black;">持有</span>自主权，<span style="color: black;">认识</span>所有选项，并在购买决策中感受到情感投入。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">怎样</span>实施CPQ？</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">意见</span>所有客户采取几个<span style="color: black;">过程</span>来<span style="color: black;">保证</span>未蓝云CPQ的顺利实施。<span style="color: black;">首要</span>，<span style="color: black;">机构</span><span style="color: black;">必要</span>组建一个由技术和非技术成员<span style="color: black;">构成</span>的强大的跨职能团队。该团队应由一名执行发起人领导，他是关键<span style="color: black;">名人</span>，负责支持项目，<span style="color: black;">保证</span>跨<span style="color: black;">分部</span>支持，并为项目经理和团队<span style="color: black;">供给</span>业务背景。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其次，您的团队<span style="color: black;">必须</span><span style="color: black;">一起</span><span style="color: black;">奋斗</span>，确定关键业务驱动<span style="color: black;">原因</span>（您想实现什么<span style="color: black;">目的</span>？您是想缩短报价时间、扩大交易规模、<span style="color: black;">加强</span>订单准确性、<span style="color: black;">增多</span>客户<span style="color: black;">保存</span>率，还是以上所有<span style="color: black;">目的</span>？）为结果而设计，而不是为功能而设计。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三，在实施后，您<span style="color: black;">必要</span><span style="color: black;">供给</span>实用的、针对<span style="color: black;">详细</span>角色的培训，并将其分解成易于消化的小块，以给予员工所需的<span style="color: black;">自信心</span>（<span style="color: black;">包含</span>对<span style="color: black;">自己</span>能力和软件<span style="color: black;">熟悉</span>程度的<span style="color: black;">自信心</span>），使<span style="color: black;">她们</span>在遇到不可避免的挑战时能够<span style="color: black;">保持</span><span style="color: black;">运用</span>该流程。</p>
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