6hz7vif 发表于 2024-8-19 13:56:06

私域卖日用品，56个营销，一年2亿营销额！有哪些核心运营动作？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天，就采访到了这位老板，他是卖低客单价日用品的，<span style="color: black;">例如</span>说，服装，鞋帽，零食，日用家居，这一类的<span style="color: black;">制品</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是真正的低客单日用消费品，搬到了私域里面，并且，</span><strong style="color: blue;"><span style="color: black;">仅有</span>56个<span style="color: black;">营销</span>人员，干到了2亿<span style="color: black;">营销</span>额，他<span style="color: black;">全部</span>的纯利润在35%<span style="color: black;">上下</span>。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我认为这一期有着巨大的社会价值<span style="color: black;">道理</span>，<span style="color: black;">寓意</span>着，<span style="color: black;">咱们</span>不管什么<span style="color: black;">制品</span>，电商，都<span style="color: black;">能够</span>用私域流量的方式，再来一遍。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我将会重点从日用消费品私域电商的，</span><strong style="color: blue;"><span style="color: black;">流量<span style="color: black;">源自</span>，转化方式，团队构建，私聊转化，标签的精细化运营</span></strong><span style="color: black;">等等各个方面来展开。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/d20be66bfa954d9b8b85a48ad4cab5ea~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723996332&amp;x-signature=Q5mwbUZ6PeLGc5uR1Kx4hJ%2BDBRM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">日用消费品的私域电商，跟传统暴利<span style="color: black;">制品</span>的私域直营，有什么<span style="color: black;">区别</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最大的<span style="color: black;">区别</span>点，就在于我的玩法，更加阳光，<span style="color: black;">无</span>任何灰色<span style="color: black;">成份</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大部分玩私域的，都是从黑五类起家，<span style="color: black;">她们</span>卖的<span style="color: black;">制品</span>，大部分都是高利润<span style="color: black;">制品</span>，要么是减肥丰胸壮阳，要么是超高客单价几千几万的课程。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而我卖的都是，你几乎能在超市里，看见的<span style="color: black;">制品</span>，什么潮牌服饰，小零食，手表，这一类的东西，我把它<span style="color: black;">叫作</span>作是穿搭类。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">况且</span>，<span style="color: black;">咱们</span>的流量<span style="color: black;">源自</span><span style="color: black;">亦</span>不<span style="color: black;">同样</span>，<span style="color: black;">咱们</span>的流量都免费，都是泛粉，从来不做任何投放。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">转化方式<span style="color: black;">亦</span>不<span style="color: black;">同样</span>，<span style="color: black;">咱们</span>是能不私聊的，绝对不私聊，<span style="color: black;">所有</span>靠<span style="color: black;">伴侣</span>圈主动吸引，<span style="color: black;">仅有</span>在做大活动的时候，才会发起私聊。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>的核心<span style="color: black;">优良</span>点，在于，对粉丝的精细化运营，分层<span style="color: black;">归类</span>，和终身价值的挖掘。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>会满足粉丝，方方面面的需求，不是围绕<span style="color: black;">制品</span>在做动作，而是围绕着用户粉丝在动作。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>用一个5000好友<span style="color: black;">微X</span>号，裂变出1万好友的<span style="color: black;">微X</span>号</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">模式其实很简单，<span style="color: black;">便是</span>，<span style="color: black;">一样</span>的流量，在私域里面做多次<span style="color: black;">区别</span>的分发，创造出来四个<span style="color: black;">区别</span>的利润点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不<span style="color: black;">晓得</span><span style="color: black;">大众</span>有<span style="color: black;">无</span>在玩，<span style="color: black;">咱们</span>反正<span style="color: black;">已然</span>玩的很成熟了。打个比方，一个<span style="color: black;">微X</span>号5000人，用<span style="color: black;">一样</span>的5000人的流量，复制出来<span style="color: black;">另一</span>一个号，卖<span style="color: black;">另一</span>的<span style="color: black;">制品</span>，<span style="color: black;">而后</span>，就有新的盈利点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">例如</span>，我用5000人的流量，做服饰，做潮牌，一年能挣100万。</span></strong><span style="color: black;">用<span style="color: black;">一样</span>的流量复制出来，做其他的<span style="color: black;">制品</span>，又能赚一百万，做耳饰，又能赚一百万。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1a5889b535a041708ce1018552b142cc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723996332&amp;x-signature=2NL30aQbvpy2C9KTXPFSGXekS84%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用<span style="color: black;">一样</span>的流量，能<span style="color: black;">增多</span>最少三个盈利点。<span style="color: black;">由于</span>，所有的<span style="color: black;">商场</span><span style="color: black;">规律</span>、所有的生意都是围绕人，<span style="color: black;">处理</span>人需求的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人群定位匹配了，<span style="color: black;">优秀</span>供应链加上你的运营，我觉得不难，这是，<span style="color: black;">咱们</span><span style="color: black;">已然</span>打出来的模型。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">给你说的细一点，<span style="color: black;">例如</span>，我这个号有10万人，一共有20个号。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人群里面都是大学生群体，00后、90后这种。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个号，用来做国潮、服饰，<span style="color: black;">此刻</span><span style="color: black;">咱们</span>想做网红零食爆款，<span style="color: black;">或</span>义乌小商品。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个类目<span style="color: black;">咱们</span>叫达达优选，<span style="color: black;">便是</span>吃的，喝的。<span style="color: black;">咱们</span>制定标准化的话术，会在原始号里面做一段时间的预热，先把关注度、热度、<span style="color: black;">专题</span>给炒起来。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">炒起来之后，<span style="color: black;">例如</span>你们都<span style="color: black;">爱好</span>这个零食，这个小吃，我会把这个工厂的幕后老板，私信推给你，有兴趣买东西<span style="color: black;">或</span>合作都行，自己加这个厂长的<span style="color: black;">微X</span>就好。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键是，他今天做活动，加<span style="color: black;">微X</span>的都送东西，反正，成本就<span style="color: black;">掌控</span>在5块钱一个粉，人<span style="color: black;">便是</span>这么，从一个号导入到，<span style="color: black;">另一</span>一个号上去。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个，<span style="color: black;">便是</span>一个互推<span style="color: black;">规律</span>，威力巨大，<span style="color: black;">由于</span>，他本来就信任你，<span style="color: black;">此时</span>又给他推来一个人，信任度又叠加起来，<span style="color: black;">因此</span>，他到了<span style="color: black;">另一</span>一个号上，那个购买比例<span style="color: black;">亦</span>超级高。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>把5000人的<span style="color: black;">微X</span>号克隆到另一个<span style="color: black;">微X</span>号，并实现快速再转化</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个星期内，会循序渐进<span style="color: black;">移植</span>引流的方式，<span style="color: black;">经过</span><span style="color: black;">伴侣</span>圈，还有群发、私信，引到<span style="color: black;">另一</span>一个，<span style="color: black;">咱们</span>早就规划好的IP里面，加老板<span style="color: black;">微X</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">和私域流量的个人矩阵，一个<span style="color: black;">规律</span>，引过来之后，你这边做福利，做爆款，<span style="color: black;">各样</span>各样玩，搞半个月时间的爆炸性活动，先把人给激活。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">激活的意思，<span style="color: black;">便是</span>让这些人来就下单，<span style="color: black;">必定</span>要在<span style="color: black;">这儿</span>，产生<span style="color: black;">第1</span>次下单。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只要在你这，买一次东西，他跟你<span style="color: black;">出现</span>连接了，就会信任你，以后上<span style="color: black;">制品</span>，有<span style="color: black;">揭发</span>率的时候，只要有兴趣就会找你买。<span style="color: black;">由于</span>，<span style="color: black;">已然</span>买过一次了。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8de9c6353b314e95b6a7f1fe8e41e0fe~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723996332&amp;x-signature=jNkue3nY%2F5vQ08oSrSVDEnjBNMI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个，转化<span style="color: black;">规律</span>，<span style="color: black;">便是</span>先用一个低客单价的<span style="color: black;">制品</span>，快速产生<span style="color: black;">第1</span>次购买，<span style="color: black;">创立</span>好感，信任。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>，再<span style="color: black;">经过</span><span style="color: black;">伴侣</span>圈<span style="color: black;">持续</span>地跟他说，我上新款了，你快来买，<span style="color: black;">全部</span>闭环，<span style="color: black;">便是</span>这么打造出来的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>，<span style="color: black;">咱们</span>的复购率很高，达到90%以上。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">目录（15000字完整版<span style="color: black;">商场</span>模式<span style="color: black;">文案</span>，在主页四信我“你好”两个字，分享给你）</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">01.</span>日用消费品的私域电商，跟传统暴利<span style="color: black;">制品</span>的私域直营有什么<span style="color: black;">区别</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">02.</span><span style="color: black;">怎样</span>用一个5000好友<span style="color: black;">微X</span>号，裂变出1万好友的<span style="color: black;">微X</span>号</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">03.</span><span style="color: black;">怎样</span>把5000人的<span style="color: black;">微X</span>号，克隆到另一个<span style="color: black;">微X</span>号，并实现快速再转化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">04.</span><span style="color: black;">怎样</span>一步步拉高<span style="color: black;">微X</span>粉丝的客单价</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">05.</span>不会搞流量的人，怎么搞定60多个<span style="color: black;">微X</span>号的粉丝</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">06.</span><span style="color: black;">怎样</span>用1个月，从粉丝里收到1000万，并让<span style="color: black;">她们</span>死心塌地跟着你干活</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">07.</span>克隆4次后，<span style="color: black;">每一个</span><span style="color: black;">微X</span>号的产值有多少</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">08.</span>同行来<span style="color: black;">机构</span>盗号，是什么<span style="color: black;">状况</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">09.</span>花400万买了40个<span style="color: black;">微X</span>号，用多<span style="color: black;">长期</span>回本</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">10.</span>粉丝标签怎么打</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">11.</span>核心转化秘诀，<span style="color: black;">每日</span>发30-40条<span style="color: black;">伴侣</span>圈，<span style="color: black;">怎样</span>把分组可见功能用到极致</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">12.</span>一个<span style="color: black;">微X</span>加4000人后就不进新人，<span style="color: black;">为何</span>又让新顾客<span style="color: black;">经过</span>分享名片添加</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">13.</span>复购率达到90%，是<span style="color: black;">怎么样</span>做到的</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">14.</span>纯粹靠<span style="color: black;">伴侣</span>圈，还能支撑得了一个<span style="color: black;">商场</span>模式吗</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">15.</span>粉丝看<span style="color: black;">伴侣</span>圈想买<span style="color: black;">制品</span>，付款流程是什么样的</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">16.</span>靠发<span style="color: black;">伴侣</span>圈，<span style="color: black;">一月</span>卖货1000万的秘诀是什么</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6e77a168e31549d6acd67d895f46164f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723996332&amp;x-signature=lra2vVc5Fg0HBAPe3JT4LHeaK7I%3D" style="width: 50%; margin-bottom: 20px;"></div>




nuanhome 发表于 2024-8-31 01:01:39

外贸论坛是我们的，责任是我们的，荣誉是我们的，成就是我们的，辉煌是我们的。

wrjc1hod 发表于 2024-9-26 14:50:59

这夸赞甜到心里，让我感觉温暖无比。

7wu1wm0 发表于 2024-10-1 00:26:39

你的见解真是独到，让我受益匪浅。

7wu1wm0 发表于 2024-10-15 11:58:06

你的话语真是温暖如春，让我心生感激。
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