拜望疫情下的潮汕睡衣王国，年产10亿件，却依然发愁？
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/735986b4a25a4c99b01248493f53fe78~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724030437&x-signature=AjEk0RprgN7QIUI6ai5Q2lGIuVw%3D" style="width: 50%; margin-bottom: 20px;"></div>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">作者</span><strong style="color: blue;"><span style="color: black;"> |</span></strong><span style="color: black;"> 小志</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">编辑 | 车卯卯</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">风口上的睡衣产业</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">疫情影响之下，<span style="color: black;">全世界</span>消费场景急速改变，宅经济势头上扬，在家时间延长让人们对睡衣需求大幅增长。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2020年年初，与睡衣<span style="color: black;">关联</span>的词条屡次登上热搜<span style="color: black;">专题</span>榜。拼多多2020年2月的数据<span style="color: black;">表示</span>，</span><strong style="color: blue;"><span style="color: black;">睡衣位列“宅家十大热销商品”榜单第五，销量<span style="color: black;">增多</span>了190%</span></strong><span style="color: black;">，国外市场<span style="color: black;">亦</span>对睡衣的需求激增。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">许多的睡衣卖家都在这场睡衣大潮中收获颇丰，而<span style="color: black;">她们</span>中的大<span style="color: black;">都数</span>人，<span style="color: black;">持有</span>一个<span style="color: black;">一起</span>的家乡-</span><strong style="color: blue;"><span style="color: black;">广东潮汕</span></strong><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">潮汕，古<span style="color: black;">叫作</span>潮州，<span style="color: black;">重点</span>指潮州、汕头、揭阳三兄弟。潮汕素以非凡的美食著<span style="color: black;">叫作</span>，《舌尖上的中国》导演陈晓卿把其中的汕头，曾比喻为中国美食的孤岛。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">殊不知，</span><strong style="color: blue;"><span style="color: black;">潮汕还是中国睡衣之乡。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这个王国里，睡衣业（又<span style="color: black;">叫作</span>家居服业）<span style="color: black;">做为</span>当地<span style="color: black;">重点</span>行业之一，盛行程度超乎<span style="color: black;">咱们</span>的想像。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据汕头潮南区工信局数据，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">日前</span>潮南区家居服产量约占全国的80%，女性内衣产量约占全国的40%</span></strong><span style="color: black;">，每年，<span style="color: black;">这儿</span>都有超过10亿件内衣家居服装被生产并销往<span style="color: black;">全世界</span>各地。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7db3ea9c7849416e88e0f97a4bca5363~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724030437&x-signature=IClMbz10cat4Ytw3zfBemXUpjY0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">汕头潮南区一角</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">凭借着<span style="color: black;">这儿</span>从纺纱、织造、印染到服装加工的全产业链，从汕头孵化而出的</span><strong style="color: blue;"><span style="color: black;">内衣家居服名牌数量居全国<span style="color: black;">第1</span>，名牌<span style="color: black;">制品</span>占全国75%以上</span></strong><span style="color: black;">，并有一大批龙头企业。中国传统睡衣业老大-</span><strong style="color: blue;"><span style="color: black;">芬腾</span></strong><span style="color: black;">，以及睡衣大牌-</span><strong style="color: blue;"><span style="color: black;">安之伴、兴雅婷</span></strong><span style="color: black;">，都坐落于此。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3c4af695bea743da810bd483896ca0b9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724030437&x-signature=V32E%2Fb2lweFAmBF7IdG4byGJVuo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2021年12月，<span style="color: black;">咱们</span>走访了这个睡衣王国产业链上的<span style="color: black;">各样</span>角色，<span style="color: black;">经过</span><span style="color: black;">她们</span>的视野，丈量这个疫情下的睡衣王国。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01 睡衣大牌-疫情<span style="color: black;">时期</span>销量意外增长，年营收足足11亿元</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f7f300a3b0054bdeb275e6de03cd6820~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724030437&x-signature=8rxER3sEct1GaucnEddTlHNlJRg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">黄少<span style="color: black;">第1</span>次感受疫情的助推，还是在去年七八月份的时候。</span><strong style="color: blue;"><span style="color: black;">“当时<span style="color: black;">咱们</span>厂临时接的芬腾的睡衣代加工急单，一天一千件，干了90天”</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">黄少是汕头一家时装工厂的少当家，家里财力<span style="color: black;">浑厚</span>，<span style="color: black;">持有</span>销往多国的<span style="color: black;">营销</span><span style="color: black;">途径</span>。疫情来袭后，黄少家的海外核心时装市场销量陡然下滑，为了维持工厂的员工不流失，<span style="color: black;">她们</span>接下了睡衣大品牌芬腾的代加工单子，这让黄少感受到睡衣业蓬勃的发展势头。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5adfdfb2e4c347668371b50717815d2a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724030437&x-signature=zxRmRuDEItQ3dwxxYQQ8T23ek9k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">黄少的工厂</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">睡衣业是劳动密集型产业，</span></strong><span style="color: black;">一件睡衣的生产，牵涉到布行供货、工厂生产和网店<span style="color: black;">营销</span>等方面。工厂环节<span style="color: black;">必须</span>缝纫、包边、检测、搬运等环节的工人，网店环节则<span style="color: black;">必须</span>客服、运营、美工、模特、摄影师、主播等职业人员。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">整条链路<span style="color: black;">必须</span><span style="color: black;">海量</span>劳动力的支撑</span></strong><span style="color: black;">，而潮汕地区人口密集，尽管随着社会发展，潮汕的人工成本正在逐渐上涨，但仍有劳动力的<span style="color: black;">优良</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b9d1510f0d9a4f43ab2d85e651a6424d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724030437&x-signature=W26r19uKlqpj3UDT1kPjFh%2B11fA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">芬腾8万平方米仓储分拣中心</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我好奇地问黄少：“你们有人，又有技术，那时做代工应该很<span style="color: black;">挣钱</span>吧？”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“其实还好，大<span style="color: black;">机构</span>的员工有限，但对成本把控很严格，<span style="color: black;">她们</span>凭着品牌<span style="color: black;">优良</span>，把价格压得很低。<span style="color: black;">她们</span>还想找<span style="color: black;">咱们</span><span style="color: black;">长时间</span>做代加工，<span style="color: black;">由于</span><span style="color: black;">咱们</span>加工出来的成品质量确实不错。”黄少回答说。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">黄少还指出，<span style="color: black;">此刻</span>睡衣市场上是大鱼吃小鱼的状态，大品牌爽赚，小商家的份额则被逐步吞噬。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">芬腾品牌母<span style="color: black;">机构</span>-洪兴实业 利润表</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/95d79ffc6eb847caa7ee1e55f2e1325f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724030437&x-signature=k%2FsklpcHNk3c90m%2Fmx6kxKhANdA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由【归属于母<span style="color: black;">机构</span>所有者净利润】一栏可见，疫情<span style="color: black;">时期</span><span style="color: black;">机构</span>盈利增长了4千万余，涨幅<span style="color: black;">显著</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/94221ab8517e4f509041df1d1ceeeea3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724030437&x-signature=h5Jypw8TKYkGmXA0Vdm2yEdkdPg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">芬腾的时尚秋冬睡衣 月销1万+</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">潮汕睡衣的崛起，除了<span style="color: black;">源自</span>于地区的人口<span style="color: black;">优良</span>，疫情的助推，</span><strong style="color: blue;"><span style="color: black;">很大一部分还是要归功于潮汕<span style="color: black;">稳妥</span>的纺织服装业根基。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">历史上，潮汕纺织业就有着深厚的民间<span style="color: black;">基本</span>。明清时期，凭借潮汕平原雨热充足的热带亚热带气候，潮汕人便已<span style="color: black;">起始</span>种植桑麻等经济作物，出产夏布、黄麻布等手工纺织品。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">上世纪初，侨胞将<span style="color: black;">第1</span>代缝纫机带回潮汕，<span style="color: black;">设备</span>织布兴起，民族资本纺织工业萌芽，潮汕<span style="color: black;">起始</span>了现代纺织服装的历程，在战乱与动荡中曲折发展。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">上世纪80年代初，国家改革开放政策和汕头经济特区的设立，吸引了海外侨胞回乡投资纺织服装行业，<span style="color: black;">初期</span>企业<span style="color: black;">持有</span>了一批<span style="color: black;">拥有</span>专业知识的产业工人，本地纺织服装业<span style="color: black;">得到</span>发展。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7d823fb4ad984d219bb0a98f2fd8d40b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724030437&x-signature=Ep2iw17gNOAXUMnnk1WOW62Snf0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">潮汕的前现代建筑景点</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">90年代，<span style="color: black;">因为</span>劳动力、原材料、能源的价格<span style="color: black;">优良</span>，西方国家的生产订单<span style="color: black;">海量</span>转移过来，纺织服装企业以集群发展为<span style="color: black;">重点</span>特征，大大<span style="color: black;">增多</span>并集聚。发展到近年，各类配套企业<span style="color: black;">起始</span>跨集群发展，服务<span style="color: black;">公司</span>更加细化和专业。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">无</span><span style="color: black;">这般</span>的天然集群<span style="color: black;">优良</span>，大品牌就<span style="color: black;">没法</span><span style="color: black;">即时</span>找到专业的代工厂完成订单。</span><strong style="color: blue;"><span style="color: black;">起步早、产能大、产业链完整，深厚的纺织服装业根基，毫无疑问是潮汕睡衣的肌肉所在。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">截止</span>2020年底，光以家居服内衣为其中支柱的</span><strong style="color: blue;"><span style="color: black;">汕头潮南</span></strong><span style="color: black;">，就<span style="color: black;">持有</span>纺织服装企业</span><strong style="color: blue;"><span style="color: black;">3261家，从业人员9.19万人，生产总值650亿元</span></strong><span style="color: black;">；而揭阳普宁，<span style="color: black;">做为</span>中国纺织产业基地，<span style="color: black;">持有</span>从事内衣家居服生产加工的企业约1500家，从业人员超15万人。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如此庞大的产业链，除了头部代工厂，还有各路中小玩家混迹其中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02小睡衣店-乘风电商年盈利100万，入场直播九死<span style="color: black;">一辈子</span></span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9cfd8a47c99a4b6395cf27943e0ad134~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724030437&x-signature=e0jGLb7kB%2F5VRHnsSpR%2FchpaL94%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">林店长30多岁，出生于潮汕一个流水之畔，钟灵毓秀的古村落，并于浓厚的<span style="color: black;">做生意</span>氛围中成长起来，毕业后就加入父母，<span style="color: black;">一块</span>经营睡衣批发。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">他回忆儿时道：“那几年，父母在镇上开了一间睡衣档口，<span style="color: black;">地区</span>虽小，但每到夜晚，<span style="color: black;">一块</span>做生意的厂家叔叔和经销商伯伯们都会聚在<span style="color: black;">这儿</span>和爸爸喝茶聊天，探讨生意，热情非凡。”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从小到大，<span style="color: black;">针对</span>潮汕文化的论道他听过<span style="color: black;">非常多</span>，其中脑海里最深刻的“东方犹太人”形象和“胶己人，爱拼才会赢”的团结拼搏精神，他在这段记忆中找到了切实的起点。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d8f929f624954966986c466a13e2260b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724030437&x-signature=K1qO6OgSi9zchuYlNS4b4nX0B4w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">潮汕古村落</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“睡衣实体店过去很繁荣，但<span style="color: black;">此刻</span><span style="color: black;">已然</span><span style="color: black;">慢跑</span>不下去了，做电商<span style="color: black;">才可</span>找到出路”，林店长说。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2016年初，睡衣市场里的实体店经济整体下滑，陷入困局。林店长的雇工反映：“近年实体店出货量少了<span style="color: black;">非常多</span>，客户变得很挑剔，一有不满就退货，看到网上价格便宜，就直接在网上买，越来越少人会来逛市场。”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">依托父母经营十几年<span style="color: black;">累积</span>下来的经销<span style="color: black;">途径</span>，林家的收入固然还算可观，但在电商的四面楚歌之下，林店长渐渐看不见实体经济的<span style="color: black;">将来</span>，他<span style="color: black;">认识</span>到<span style="color: black;">仅有</span>做电商<span style="color: black;">才可</span><span style="color: black;">存活</span>下去。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">危险</span>感<span style="color: black;">促进</span>他果断转战电商平台，柳暗花明，</span><strong style="color: blue;"><span style="color: black;">2016年末林店长在结清整年款项后，惊觉在电商平台赚了100多万</span></strong><span style="color: black;">，确认做了一个正确<span style="color: black;">选取</span>的他，关上电脑，踏实地结束了一年的忙碌。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谈着谈着，林店长给我发了他今年五月份注册的“xx猪”商标，做经销这么久，他<span style="color: black;">亦</span><span style="color: black;">期盼</span>有自己的品牌，<span style="color: black;">不可</span><span style="color: black;">一生</span>为他人做嫁衣。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为了商标上的小猪头logo，他找了一个出价五千的设计师，来回<span style="color: black;">调节</span>了三个星期，注册成功后，他满意地为自家的衣服挂上了这个专属牌子。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经<span style="color: black;">太多</span>年稳定发展，家居服行业<span style="color: black;">已然</span><span style="color: black;">逐步</span>成熟，传统小型加工企业将面临淘汰或转型，品牌化竞争<span style="color: black;">作为</span>当前的主流趋势之一。家居服<span style="color: black;">行业</span>的电商品牌众多，行业集中度不高，行业整体的竞争激烈。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“说回疫情吧，疫情出来那年，上半年卖爆了好几个链接，下半年又卖爆了好几个链接，开年时账上有80万，年尾和厂家把账结清后，剩下200多万，算下来，疫情那年赚了150多万，像芬腾<span style="color: black;">哪些</span>大牌肯定赚<span style="color: black;">更加多</span>。”林店长说到。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a65b659733274fb6b7a448336c3a964c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724030437&x-signature=M06JsKAKz1Xw0kqIQSHjo%2FReSEU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">林店长的电商货仓</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">疫情推了睡衣业一把，但谁<span style="color: black;">亦</span>没料到，<span style="color: black;">这般</span>的好形势<span style="color: black;">针对</span>睡衣市场里的小商家们<span style="color: black;">来讲</span><span style="color: black;">无</span><span style="color: black;">连续</span>多久。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">林店长告诉我，今年行情不像去年<span style="color: black;">那样</span>好，上半年他只赚了30万，下半年更少，尤其是双十一结束之后那几天，<span style="color: black;">大众</span>的消费热情一下子就降了<span style="color: black;">非常多</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">直播电商的新风口他<span style="color: black;">亦</span><span style="color: black;">认识</span>过，专业门槛很高，将外行人拒之门外。<span style="color: black;">此刻</span>的人买睡衣，都是直接在网上买，直播只是走马观花看一下，想要<span style="color: black;">更加多</span>的流量，就<span style="color: black;">必要</span>得有好内容吸引顾客。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但在潮汕，想要把睡衣直播做出彩，还有一大段路要走。更让人担忧的是，在这条路上，林店长还未看见任何潮汕商家成功。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“<span style="color: black;">此刻</span>电商直播看起来很火，<span style="color: black;">好似</span>人人大赚。但<span style="color: black;">实质</span>上九死<span style="color: black;">一辈子</span>，打个比方，<span style="color: black;">倘若</span>有10家做睡衣直播，<span style="color: black;">通常</span><span style="color: black;">仅有</span>1家会成功，剩下有5家不赚不亏，半死不活，其余4家则会把钱亏光离场。”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据<span style="color: black;">认识</span>，要建设一支给力的抖音睡衣直播团队，<span style="color: black;">必须</span>以下人员：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、对直播事务了如指掌的抖音运营x1，团队核心，工资2万起步</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、有水平的主播x2，两人轮流担任主讲与模特，工资6k起步</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、剪辑摄影师x1</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、<span style="color: black;">协同</span>所有人的外勤x1</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">懂抖音运营的人才，在潮汕地区非常稀缺，可遇不可求。一方面，是潮汕文化水平相对落后，高素质人才少，跨<span style="color: black;">不外</span>做内容的专业门槛；一方面，懂抖音运营的人才，<span style="color: black;">一般</span>倾向于独立组队<span style="color: black;">挣钱</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8c63ba033d1246da8026b62c1d9bf269~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724030437&x-signature=mF9Lz0Z3LcPnIXLJ1Mw7XMMS72I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">潮汕睡衣直播</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“我听说一个主播说，她上家的抖音运营员，一上来就烧钱买流量，降价促销，把衣服两元一套卖出去，最后销量和关注量都挺好看，让老板很开心，<span style="color: black;">实质</span>上却是赔本赚吆喝。我不可能雇<span style="color: black;">这般</span>的人”在林店长眼里，忠诚永远比<span style="color: black;">挣钱</span>重要。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">他宁愿用一个能力不强的自家人，<span style="color: black;">亦</span>不愿把钱交给外人。无独有偶，芬腾品牌母<span style="color: black;">机构</span>-洪兴实业，<span style="color: black;">亦</span>是家族成员控股超9成。<span style="color: black;">区别</span>于外企的经理人文化，潮汕流行的还是传统的家族式管理。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我问林店长：“你<span style="color: black;">能够</span>试着<span style="color: black;">评估</span>一下潮汕睡衣吗？”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“做潮汕睡衣的这批人，整体还是很草根，<span style="color: black;">必须</span>高素质的专业人才支撑才会越走越好”</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不久后，林店长花钱购买了灯光设备，搭建了直播间，并招聘了两位颜值在线的主播，<span style="color: black;">每日</span>按时营业。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">纵然<span style="color: black;">晓得</span>很难，该赶的趋势，还是得赶。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">03 软件<span style="color: black;">机构</span>-月营业额逾百万</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f53dd097e14b491eaafc15656820beaf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724030437&x-signature=Y2X3OzWqHC5Bh7trDBQUzv0tEa4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“<span style="color: black;">咱们</span>的软件<span style="color: black;">一月</span>销量在30-40套<span style="color: black;">上下</span>，单价2千-15万不等，月营业额<span style="color: black;">一般</span>一百万上下”某软件<span style="color: black;">机构</span>雇工小李说。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，影响睡衣行情的<span style="color: black;">平常</span><span style="color: black;">原因</span><span style="color: black;">包含</span></span><strong style="color: blue;"><span style="color: black;">原料价格、人工成本、供应链管理能力及品牌溢价等<span style="color: black;">原因</span></span></strong><span style="color: black;">。虽然原料价格占<span style="color: black;">重点</span><span style="color: black;">原因</span>，</span><strong style="color: blue;"><span style="color: black;">但供应链管理是商家最<span style="color: black;">必须</span>花心思的<span style="color: black;">地区</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小李所在的软件<span style="color: black;">机构</span>，正是为<span style="color: black;">提高</span>商家的供应链管理能力而生。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小李说：“<span style="color: black;">通常</span>客户我分两类。</span><strong style="color: blue;"><span style="color: black;">经销商和生产商</span></strong><span style="color: black;">，经销商<span style="color: black;">一般</span>只要八九千的软件，<span style="color: black;">由于</span><span style="color: black;">她们</span><span style="color: black;">必须</span>用到的功能不多；生产商生意体量大，<span style="color: black;">必须</span>做生产规划，<span style="color: black;">同期</span>又<span style="color: black;">非常多</span>人用，<span style="color: black;">因此</span>软件功能更加<span style="color: black;">繁杂</span>强大，售价<span style="color: black;">能够</span>到十几万。”</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8f14a7622a26458d8e63f03e5106d731~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724030437&x-signature=5mIf5cUJ2GZjT1D9GUv0%2FoJUif0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小李骑电瓶车去往拜访客户的路上</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为当地人所熟知的管理软件，有</span><strong style="color: blue;"><span style="color: black;">金蝶、<span style="color: black;">行业</span>、932、爱讯</span></strong><span style="color: black;">等，这些软件<span style="color: black;">位置于</span>全国排名前列，各有所长，用料损耗，自动化生产、订单管理等等皆能实现。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/da8310107cd541ca8a6246956822a098~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724030437&x-signature=LOdx3KMqttcXEgLFedcaU5PZJ4Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">知名软件<span style="color: black;">机构</span>-金蝶 logo</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小李接着娓娓道来，其实这些<span style="color: black;">伴同</span>着睡衣商家们经营的管理软件由来已久，早在10年前，它们就已出<span style="color: black;">此刻</span>潮汕睡衣批发市场里，其专业、实用、方便的优点，<span style="color: black;">帮忙</span>商家们<span style="color: black;">有效</span><span style="color: black;">处理</span>了许多管理上的问题，带动了一代潮汕服装业的发展。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然，这些软件面向的，除了强势的睡衣与内衣产业，还有潮汕实力不容小觑的</span><strong style="color: blue;"><span style="color: black;">布料产业、玩具产业、文具产业</span></strong><span style="color: black;">等等。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而今这些管理软件<span style="color: black;">已然</span>壮大，<span style="color: black;">持续</span>创新着<span style="color: black;">制品</span>服务。2020年，管理软件巨头<span style="color: black;">机构</span>金蝶全年实现收入33.56亿元，这正是<span style="color: black;">创立</span>在<span style="color: black;">数年</span>对中小企业市场的关注之上。<span style="color: black;">日前</span>，金蝶正全面加速云转型，过去几年在<span style="color: black;">开发</span>上的投入占总营收的15%，2019年达到了18%。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/44cd37fff3244251a4bce47cc0ad650d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724030437&x-signature=SaBsy3vhojK%2B25jw3g19lsybnZo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小李<span style="color: black;">机构</span>的内部照</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我最后问道：那你觉得你们软件行业的前景<span style="color: black;">怎样</span>？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小李憨憨一笑：“如今<span style="color: black;">这儿</span>的产业规模越来越大，要处理的数据越来越多，不依靠科技软件的话要怎么整合？兄弟，<span style="color: black;">咱们</span>软件行业是刚需，以后只会越来越好。”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">04结语</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1f7ea4d37ffc4086b8618115d48e61e2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724030437&x-signature=Wgs1Z0Nz7WE1JMw8%2Fd15CxVz8Pc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">做为</span>根基产业的睡衣，已为广东潮汕打上时代的烙印。在这涌动的睡衣大潮里，上有大牌的风云叱咤，中有商家的<span style="color: black;">新鲜</span>精彩，下有雇工的烟火故事。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">虽然面临着人才缺失的困境和原料涨价的影响，但对一个被疫情助推的产业群<span style="color: black;">来讲</span>，能有<span style="color: black;">更加多</span>的订单，仍然是生意<span style="color: black;">连续</span>下去的<span style="color: black;">自信心</span><span style="color: black;">保证</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">将来</span>，且看潮汕睡衣能否在历史浮沉中，探索出一条属于自己的繁荣发展之路。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">-END-</span></span></p>
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