「B2B&B2C」2020年灯具外贸市场制品总结分析和2021年预测
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我从2006年<span style="color: black;">起始</span>做外贸，从做外贸<span style="color: black;">起始</span>就做LED<span style="color: black;">制品</span>，<span style="color: black;">经过</span><span style="color: black;">机构</span>官网SAAS平台接过大B客户，<span style="color: black;">亦</span>接过定制类客户，接过阿里巴巴平台的小B类客户，到2014年<span style="color: black;">起始</span>接亚马逊平台的C端客户，<span style="color: black;">因此</span>今天跟<span style="color: black;">大众</span>分享一下灯具外贸市场，对2020年总结复盘，在<span style="color: black;">将来</span><span style="color: black;">必定</span>能避免<span style="color: black;">非常多</span>的坑，<span style="color: black;">经过</span>预测2021年的灯具的外贸趋势，<span style="color: black;">能够</span>做更好的预算和计划。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2020年突如其来的疫情，不得不在家办公，让<span style="color: black;">爱好</span>舒适的欧美人士<span style="color: black;">显现</span>购买家居用品（<span style="color: black;">包含</span><span style="color: black;">各样</span>场景<span style="color: black;">各样</span>功能的灯具）的<span style="color: black;">剧烈</span>需求，一个舒适的家离不开舒适的几款灯具，购买指数增长了300%，利润率<span style="color: black;">亦</span>是百分之几百。俗话说乱世出英雄，在<span style="color: black;">忽然</span>的商机面前，<span style="color: black;">必定</span>会<span style="color: black;">显现</span>准备好了的佼佼者。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>给<span style="color: black;">大众</span>科普一下 灯具的种类。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/db1332dfd2b14b4d98b775f5799101f9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724054654&x-signature=YTAE4psz9V6J2VMrXxtnsLFEqAk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在我接触到的国外客户中，大部分都<span style="color: black;">爱好</span>暖色系的，在<span style="color: black;">咱们</span>眼中<span style="color: black;">便是</span>偏黄，色温值在3300K以下，正白在3300K-7000K，冷白在7000K-10000K，</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">暖色系给人温暖，稳重的感觉，正白系给人爽快，中性的感觉，冷白给人清冷，色温图如下：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/98644c0a32154e589447065fbec111c3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724054654&x-signature=ncOER7s2os%2F1zy%2F23%2FwdZLA2Vfc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">全世界</span>市场需求:</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从整体看，出口前十的国家和地区占据了近六成市场，在前十中，又有近一半的LED照明<span style="color: black;">制品</span>出口至美国，可见经过这几年的发展，美国<span style="color: black;">已然</span><span style="color: black;">作为</span>我国LED照明<span style="color: black;">制品</span>的重要海外市场，堪比<span style="color: black;">全部</span>欧洲随着中美贸易政策的放宽，越来越多的国内企业加快扩展美国市场业务的步伐，我国LED照明<span style="color: black;">制品</span>的美国之路必将越走越宽。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/40c964e146de451a8f8438fe6b76a754~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724054654&x-signature=vkKVzfaBnpcYGNL7E6nu1O8M3ew%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">为何</span>LED这么<span style="color: black;">火热</span>?这个LED灯的优点密不可分:</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">LED灯的优点:</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">·优点一:</span><span style="color: black;"><span style="color: black;">灯体很小巧</span></span><span style="color: black;">。LED是将很小巧，很精细的晶片封装在透明的环氧树脂里面，<span style="color: black;">因此</span>它非常小粒，非常轻巧。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">·优点二:</span><span style="color: black;"><span style="color: black;">能耗非常低</span></span><span style="color: black;">。消耗的电能比相同光效的白炽灯减少90%以上，比节能灯减少70%以上。<span style="color: black;">因此</span>，<span style="color: black;">仅有</span>LED才<span style="color: black;">叫作</span>得上真正的节能光源!</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">·优点三:</span><span style="color: black;"><span style="color: black;">坚固而耐用</span></span><span style="color: black;">。LED的晶片被完全的封装在环氧树脂里面。小巧的环氧树脂颗粒极难摔破，<span style="color: black;">全部</span>灯体<span style="color: black;">亦</span><span style="color: black;">无</span>松动的部分;里面的晶片极难摔断，<span style="color: black;">亦</span>少有热效应而可能挥发，熔断。这些特点使得LED很难损坏。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">·优点四:</span><span style="color: black;"><span style="color: black;"><span style="color: black;">运用</span>寿命长。</span></span><span style="color: black;">在恰当的电流和电压下，LED的<span style="color: black;">运用</span>寿命<span style="color: black;">达到</span>10万小时，即理论上<span style="color: black;">制品</span>生命达到10年以上，是灯具<span style="color: black;">行业</span><span style="color: black;">独一</span>的长寿明星。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">·优点五:</span><span style="color: black;"><span style="color: black;">安全低电压</span></span><span style="color: black;">。LED<span style="color: black;">运用</span>低压的直流电源，供电电压在6~24V之间，因<span style="color: black;">制品</span><span style="color: black;">区别</span>而有所差异。总之它应用比高压电源更安全的直流电源，<span style="color: black;">尤其</span>适用于家庭和公共场所。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1f7b4354772e43299b9a4e4ef164f8a4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724054654&x-signature=86PNMVmP9QYYpLfHC%2FVIbuDR9%2F8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">每一个</span>国家的市场需求:</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.美国灯具市场</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">美国市场对中国企业而言是最大的海外市场，堪比<span style="color: black;">全部</span>欧洲。美国进口LED<span style="color: black;">制品</span>的国家中，中国出口的占比非常高，美国市场占据了我国照明<span style="color: black;">制品</span>出口的主导地位。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.德国灯具市场:</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">德国国土面积约为35.7万平方<span style="color: black;">千米</span>，<span style="color: black;">少于</span>我国云南省面积;人口约8100万,</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">基本相当于我国四川省人口，为欧盟<span style="color: black;">第1</span>人口大国。人口密度<span style="color: black;">很强</span>,人均自.</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然资源较为贫乏，60%的<span style="color: black;">重点</span>能源依赖进口，为<span style="color: black;">全世界</span>第7大电力消费国。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.印度灯具市场</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">印度国土面积为298万平方<span style="color: black;">千米</span>，<span style="color: black;">做为</span>南亚次大陆最大国家,人口仅次于中</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">国,为世界第二<span style="color: black;">成人</span>口大国，<span style="color: black;">全世界</span>第8大经济体。印度自然资源相对匮乏,</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以农业为主，近年服务业发展较快。印度民众平均生活水平较低，</span><span style="color: black;"><span style="color: black;">照明市</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">场还<span style="color: black;">处在</span>低端徘徊<span style="color: black;">周期</span>。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">虽然印度相对<span style="color: black;">拥有</span><span style="color: black;">很强</span>规模的照明<span style="color: black;">制品</span>生产能力，但<span style="color: black;">海量</span>存在的是照明产</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">品来料组装企业，这是<span style="color: black;">由于</span>其不具备完整产业链配套能力。</span><span style="color: black;"><span style="color: black;"><span style="color: black;">海量</span>的照明产</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">业原材料、元器件和半成品仍要依赖进口，中国是其最<span style="color: black;">重点</span>的<span style="color: black;">源自</span>。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4.巴西灯具市场:</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">巴西国土面积达854万平方<span style="color: black;">千米</span>，占南美洲总面积的46%，居南美</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">洲<span style="color: black;">第1</span>，仅次于俄罗斯、加拿大、中国和美国，为世界第五大国。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">巴西经济是一个自由市场经济与出口导向型的经济,发展速度较快，</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其国内生产总值超过1万亿美元，是世界第7大经济体，美洲第2大</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经济体。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据中国(巴西)投资<span style="color: black;">研发</span>贸易中心调查报告<span style="color: black;">表示</span>，<span style="color: black;">日前</span>巴西从国外</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">进口的<span style="color: black;">制品</span>中照明及建筑五金、建筑工具类<span style="color: black;">制品</span>比例居首位,其中</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">巴西企业<span style="color: black;">暗示</span><span style="color: black;">针对</span>来自中国的<span style="color: black;">制品</span>反应积极。巴西市场上<span style="color: black;">仅有</span>为数</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不多的GE等国际照明品牌，且大<span style="color: black;">大都是</span>小型新锐品牌，这对中国LED</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">企业是很好的机遇。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据此前巴西电力协会分析,<span style="color: black;">将来</span>五年里LED是巴西首要采购光源。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>巴西LED灯95%均来自中国，总量还在<span style="color: black;">持续</span>增长中。据巴西媒</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">体<span style="color: black;">亦</span>在<span style="color: black;">报告</span>中指出，LED照明在巴西市场有着巨大的市场空间。巴</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">西的企业热衷于以LED照明来节约能源，预计其商用市场空间巨大。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>各位卖家<span style="color: black;">能够</span>着重关注:美国、德国、巴西、印度这几个站点的灯具</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">类<span style="color: black;">状况</span></span></span><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">时间有限，明天继续与<span style="color: black;">大众</span>探讨，总结，分析<span style="color: black;">全世界</span>灯具市场与趋势。</span></span></p>
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