2017年度优秀H5：精品从来不是一蹴而就，好的创意内容永远不外时
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Meeting your ideas</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Welcome</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近两年，形式多样的<span style="color: black;">微X</span>H5<span style="color: black;">始终</span>备受<span style="color: black;">公众</span><span style="color: black;">喜爱</span>。虽然<span style="color: black;">有些</span>质量较低的案例看得<span style="color: black;">咱们</span>审美疲劳，但<span style="color: black;">亦</span>有不少品牌在迎合观众口味的<span style="color: black;">同期</span>，更加注重互动、视觉和体验方面的创新。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/509f00000bac99207c97~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724081504&x-signature=5hTtZpEyqbMJ7CHuRiNYpAILMSs%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（排名不分先后）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">有道翻译</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《深夜，男同事问我睡着了吗？》</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">该H5制作是从一个经常<span style="color: black;">出现</span>在社交环境下的故事入手，满足所有猎奇心理强的用户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">加上比较有吸引力的标题，<span style="color: black;">因此</span><span style="color: black;">快速</span>迎来了群众的关注。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">故事中，戏精少女以为男同事在深夜联系自己是要告白，在对方还未开口前拉上自己的姐妹花团队探讨。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/509d00039356f0ab3946~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724081504&x-signature=YxNpQwsgGATZ1xsTNuiNQc0wfzg%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">故事过程中还<span style="color: black;">持续</span>为自己加戏，<span style="color: black;">诱发</span>众人的八卦好奇心，爆笑连连。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/509b000550e7fc9a8094~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724081504&x-signature=i68EVy8JXAO30hgNBlJKXTvv1zw%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">制作亮点：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、故事八卦<span style="color: black;">拥有</span>吸引力</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、故事反转情节很清晰</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、品牌从<span style="color: black;">制品</span>功能点<span style="color: black;">移植</span>情节，故事发展很自然</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、制作成本低</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">抖音</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《世界名画抖抖抖抖抖起来了》</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在网络上对<span style="color: black;">各样</span>名画恶搞<span style="color: black;">亦</span>并不陌生，但品牌方带头的可就少见了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">抖音今年让这些躺在世界各地博物馆的名画<span style="color: black;">名人</span>踩着非常魔性的节奏抖了起来，炫酷的<span style="color: black;">基本</span>停不下来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/509f00000bae3cfa8132~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724081504&x-signature=yWnm5SgdbgiVpS4aXPOIuSCOBsE%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">颠覆了名画在人们心目中的形象，增添了<span style="color: black;">极重</span>地趣味性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/509c000554f5ed6c6ec9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724081504&x-signature=GZuvPVX6Kd53bn1jv6ukz6s%2FLrQ%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">制作亮点：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">区别于以往的宣传内容，创新的玩法转移到<span style="color: black;">持有</span>超高名气的静止物上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">天猫无忧购</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《首个手机话剧团开张了</strong><strong style="color: blue;">》</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3月1日，天猫发不了一支风格鬼畜的H5<span style="color: black;">宣传</span>《首个手机话剧团开张了》。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所说</span>的话剧团其实并不是真实存在的，而是人的身<span style="color: black;">身体</span>部<span style="color: black;">心情</span>的衍生物。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网购过程中难免互有<span style="color: black;">心情</span>，用什么来<span style="color: black;">暗示</span>虚无缥缈的<span style="color: black;">心情</span>呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/509f00000bad2b674452~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724081504&x-signature=vQxlg4RM%2BoDIxhjSk48qSg2Ro3Q%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创意代理商W<span style="color: black;">选取</span>了眼睛、大脑、心脏三个器官，<span style="color: black;">经过</span>话剧<span style="color: black;">扮演</span>的方式来为<span style="color: black;">心情</span>代言，讲述了<span style="color: black;">哪些</span>年关于网购的<span style="color: black;">哪些</span>事儿。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/509b000550e89fb26521~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724081504&x-signature=VHr6Qurp4JT6mVgaZHFBwh42Iag%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">制作亮点：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">形式上，延续了16年热门H5的表现形式，用视频类内嵌的方式<span style="color: black;">协同</span>舞台剧的呈现，<span style="color: black;">供给</span>了三个可交互的话剧节目。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">人民日报</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《快看呐！这是我的军装照》</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">建军节前，人民日报为庆祝建军90周年出品了一款换脸军装照H5，用户上传自己的照片，就<span style="color: black;">能够</span>生成帅气的军装照。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/509e00030f20ad4c9d1d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724081504&x-signature=Du604LuDzLMU%2F%2Fto0A5BrZ4YBrM%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">仅仅两天时间，这个形式简单的H5页面总浏览量超过两亿，就连<span style="color: black;">博主</span>的粑粑麻麻都玩得非常起劲儿呢。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">制作亮点：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、节日热点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、大流量<span style="color: black;">途径</span>推广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、强大的技术支持</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">腾讯公益</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《小<span style="color: black;">伴侣</span>“画廊”》</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8月29日，<span style="color: black;">博主</span>的<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈被一幅幅小<span style="color: black;">伴侣</span>画作刷屏。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这由腾讯公益平台发起的募捐活动，画作由WABC（无<span style="color: black;">阻碍</span>艺途公益<span style="color: black;">公司</span>）中<span style="color: black;">身患</span>自闭症、智力<span style="color: black;">阻碍</span>、脑瘫等病状的特殊人群创作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">微X</span>用户<span style="color: black;">能够</span>用一元钱的价格购买画作，<span style="color: black;">而后</span><span style="color: black;">保留</span><span style="color: black;">作为</span>壁纸<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据统计，这支H5<span style="color: black;">宣传</span>刷屏程度堪比之前的人民日报军装照。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/509f00000bafc1bc5538~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724081504&x-signature=d0ZNj8MFQEPLNzc422lXsrebQtM%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">制作亮点：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">腾讯公益这次活动以自闭症<span style="color: black;">病人</span>的绘画作品<span style="color: black;">做为</span>卖点，利用了情感营销的方式，<span style="color: black;">针对</span>传播来讲当然是<span style="color: black;">非常</span>有利的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/509e00030f237e364435~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724081504&x-signature=DSTuAJWPBJWPG43GKnLrmq6DJ%2B8%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">如有其他优秀案例没提及</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">欢迎<span style="color: black;">大众</span>在底部留言探讨哟</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/509e00030f221f4a7d65~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724081504&x-signature=ds1Q%2B%2Bn21%2Bj4iB01GyYz4ivCcs4%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">THE END</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">更加多</span>视频赏析艾迪普<span style="color: black;">公司</span>。</p>
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