2022乐得快自热火锅&自热面食抖音推广策划案
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新<span style="color: black;">媒介</span>时代，“行业风口”更迭飞速，抖音、快手、B站、微视……各大短视频平台的崛起，<span style="color: black;">亦</span>为内容创业者、品牌企业主<span style="color: black;">供给</span>了广阔的创作与营销土壤。短视频的赛道被无数次打破与重建，营销的玩法<span style="color: black;">亦</span><span style="color: black;">持续</span>的更迭与创新。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在如今的餐饮环境下，生意<span style="color: black;">怎样</span>继续？传统的餐饮店<span style="color: black;">无</span>核心竞争力将难以为继，<span style="color: black;">引起</span>越来越多的餐饮人<span style="color: black;">亦</span>在思考，<span style="color: black;">怎样</span>借助这些短视频平台，带火自己的餐厅？在这过程中，<span style="color: black;">非常多</span>的餐饮人投入了<span style="color: black;">海量</span>的人力物力财力，<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>的餐饮企业和餐饮品牌<span style="color: black;">经过</span>传播度的视频内容，源源<span style="color: black;">持续</span>的线上线下<span style="color: black;">专题</span>互动，实现了名利双收。随着许多的“抖音同款”被用户关注， 越来越多的用户会前往网红餐厅，寻找并且打卡网红美食。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关联</span>数据<span style="color: black;">表示</span>，抖音平台的<span style="color: black;">重点</span>用户群体为20-40岁的<span style="color: black;">青年</span>群体， 90％以上<span style="color: black;">亦</span>都是城市人群，<span style="color: black;">同期</span>，这些人群<span style="color: black;">亦</span>是餐饮行业最具<span style="color: black;">潜能</span>的市场人群。<span style="color: black;">那样</span>，餐饮品牌和餐饮人将<span style="color: black;">怎样</span>更有效地利用当下互联网红利来实现有效播传推广与品牌营销呢？其中实操中有以下<span style="color: black;">有些</span>思路与方向<span style="color: black;">做为</span>参考：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">基本</span>拍摄。人是视觉动物，独特的装修和高颜值的<span style="color: black;">制品</span>会吸引顾客莅临餐厅，促进餐厅的<span style="color: black;">揭发</span>度。<span style="color: black;">保持</span>日更，推出餐厅的精美视频。<span style="color: black;">意见</span>多从食品安全的<span style="color: black;">方向</span>发布<span style="color: black;">有些</span>制作工艺的视频，让店内的食品的制作更透明化，怎么样去选材料、食材的清洗、餐具消毒、整理，这<span style="color: black;">亦</span>能够塑造品牌形象的内容方向。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、制造传播热点，或烹饪创意打造独特卖点。抖音的用户互动性极高，<span style="color: black;">因此呢</span><span style="color: black;">尤其</span>适合营销活动的传播和扩散。一旦成功制造热点，就会<span style="color: black;">导致</span>疯狂的传播与转发。<span style="color: black;">例如</span>网红吃法，创意吃法，<span style="color: black;">能够</span>带来海量线下转化流量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、让消费者主动拍摄美食视频。<span style="color: black;">能够</span>采取拍视频送礼、拍视频打折的形式，鼓励消费者拍<span style="color: black;">有些</span>视频。<span style="color: black;">倘若</span>礼物受欢迎<span style="color: black;">或</span>折扣足够大，相信<span style="color: black;">无</span>人会拒绝，而这些<span style="color: black;">青年</span>消费者非常愿意将自己的视频分享给身边的<span style="color: black;">伴侣</span>，相当于二次传播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、打造餐饮品牌<span style="color: black;">名人</span>，找有趣的店员打造网红和包装品牌人。在抖音上推广。抖音有<span style="color: black;">非常多</span>商家邀请博主尝试，让新店<span style="color: black;">快速</span>走红，但这种开销太大了。最好的办法是商家<span style="color: black;">能够</span>自己打包品牌人员，网红店员<span style="color: black;">能够</span>把它带到店里。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、开展系列小游戏、抽奖活动。发布和本店<span style="color: black;">相关</span>的抖音视频<span style="color: black;">能够</span>抽奖，用高价值的<span style="color: black;">制品</span>来吸引顾客主动发抖音。抖音集赞免单，<span style="color: black;">倘若</span>顾客发的关于本店抖音达到了多少赞，<span style="color: black;">能够</span>给顾客免单。网红探店免单。<span style="color: black;">例如</span>，顾客的抖音粉丝达到了1万以上，来本店吃饭，发布和本店<span style="color: black;">关联</span>的抖音视频可<span style="color: black;">以避免</span>单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、找KOL合作。KOL，通俗<span style="color: black;">来讲</span>，<span style="color: black;">便是</span>网红。网红自带流量，寻找到与<span style="color: black;">自己</span>品牌契合度高的网红来做抖音宣传，效果事半功倍。缺点<span style="color: black;">便是</span>比较烧钱。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、反转小视频找抖音<span style="color: black;">能手</span>合作。<span style="color: black;">能够</span>拍<span style="color: black;">有些</span>带剧情的反转视频。背景是自己的店面。<span style="color: black;">例如</span>《XX餐厅的爱情故事》、《XX餐厅情感语录》、《XX餐厅锵锵三人行》等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8、展示烹饪性能（<span style="color: black;">意见</span>直播）。无论形式<span style="color: black;">怎样</span>，<span style="color: black;">食品</span><span style="color: black;">始终</span>是最受欢迎的内容。<span style="color: black;">能够</span>在<span style="color: black;">有些</span>餐厅拍摄<span style="color: black;">食品</span>的制作过程，不仅激发了观看视频的网友的尝鲜欲望，<span style="color: black;">亦</span>让消费者觉得<span style="color: black;">食品</span>非常安全卫生。烹饪视频<span style="color: black;">能够</span>分为两个方向，一个是<span style="color: black;">教育</span>风格优美的美食视频，一个是大师炫技的炫酷视频。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9、上热门，投放DOU+<span style="color: black;">能够</span>精确推送。投放DOU+，利用抖音官方<span style="color: black;">举荐</span>的流量达到最大的宣传效果，不得不提的是，推出DOU+，<span style="color: black;">亦</span>只能祈祷锦上添花。视频到底能<span style="color: black;">不可</span>爆出来，关键在内容，视频质量<span style="color: black;">必定</span>要<span style="color: black;">保准</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，<span style="color: black;">意见</span>账号<span style="color: black;">首要</span>去<span style="color: black;">得到</span>蓝V认证，蓝V认证之后，餐饮<span style="color: black;">能够</span>开通<span style="color: black;">更加多</span>的商家功能。<span style="color: black;">例如</span>添加官网链接、<span style="color: black;">tel</span>组建、POI<span style="color: black;">位置</span>、店铺主页领券、<span style="color: black;">乃至</span>店铺内的热门菜品等等。<span style="color: black;">例如</span>，餐饮抖音号的视频都<span style="color: black;">能够</span>附带店铺<span style="color: black;">位置</span>。商家页面还能编辑商家活动、商家<span style="color: black;">位置</span> 、菜品相册以及相应的优惠信息，为企业<span style="color: black;">供给</span><span style="color: black;">揭发</span>的<span style="color: black;">同期</span>还有利于到店转化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">相关</span>账号策划定位：<span style="color: black;">想要</span>将自己的餐饮品牌在抖音中打<span style="color: black;">导致</span>网红，说到底，还是要将自己的<span style="color: black;">优良</span>充分展现出来。要<span style="color: black;">按照</span>餐厅的消费人群、菜品、服务、价格等<span style="color: black;">各样</span>元素综合来进行视频的创意，<span style="color: black;">表现</span>餐厅在这些维度的<span style="color: black;">优良</span>和卖点。<span style="color: black;">才可</span>真正吸引用户到店。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">相关</span>内容运营：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①创意策划：<span style="color: black;">按照</span>品牌账号的调性分析，<span style="color: black;">咱们</span>要<span style="color: black;">晓得</span>顾客在餐厅消费的习惯和<span style="color: black;">兴趣</span>，再针对餐厅的菜品、服务、环境、亮点进行分析，提炼出餐厅可宣传的点，加入到视频的内容中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②镜头脚本：确定了视频方向，<span style="color: black;">咱们</span>就要<span style="color: black;">起始</span>制作视频的脚本设计，分镜头脚本的策划是视频爆火的关键。<span style="color: black;">怎样</span>将创意、想法融合到脚本内容中才会更吸引眼球，<span style="color: black;">仅有</span>将想法落地，后期拍摄<span style="color: black;">才可</span>按<span style="color: black;">过程</span>，有条不紊的进行。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③拍摄剪辑：专业的拍摄设备是必不可少的，摄像机、提词器、三脚架等专业设备和专业人员拍摄视频。专业的编导和后期进行视频的制作，后期<span style="color: black;">协同</span>专业的剪辑，完善字幕、 配音、卡点、加背景等细节，<span style="color: black;">加强</span>视频的可看度和吸引力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④账号运营：优化账号的权重；将高质量的视频内容制作成系列视频，吸引用户关注、点赞、评论、转发。<span style="color: black;">经过</span>这些互动数据<span style="color: black;">增多</span>账号的权重。实现线上线下良性联动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其它<span style="color: black;">办法</span>说明：<span style="color: black;">意见</span><span style="color: black;">同期</span>打造抖音号、视频号、今日头条（微头条）、小红书等<span style="color: black;">关联</span>新<span style="color: black;">媒介</span>账号，一套视频，稍作改变可多平台<span style="color: black;">运用</span>推广，<span style="color: black;">增多</span><span style="color: black;">揭发</span>率。店内员工均可参与餐厅小视频推广，实现账号的内容多样性。人人都是自<span style="color: black;">媒介</span>，人人都带流量，<span style="color: black;">持续</span><span style="color: black;">增多</span>粉丝的粘度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（以上<span style="color: black;">文案</span>来源：大可先生部落，作者：我心狂野CQ)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span><span style="color: black;">相关</span>抖音推广、抖音营销的策划，请查看<span style="color: black;">这次</span><span style="color: black;">方法</span><span style="color: black;">仔细</span>。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">关注我，每日查看学习：严选大牌营销策划<span style="color: black;">方法</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>好，我是星球君。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天为<span style="color: black;">大众</span>带来的<span style="color: black;">方法</span>是：2022乐得快自热火锅&自热面食抖音推广策划案-45P。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">方法</span>内容<span style="color: black;">详细</span>如下：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/195c53e0e76c428f8295937b5a474057~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724169643&x-signature=CFpxPgBpOMiz54rn5qHziv1C5jo%3D" style="width: 50%; margin-bottom: 20px;"></div>
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<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c82c577f7f554fa29bac7c6976d0e4c6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724169643&x-signature=RtD1W9FN5a2WXgBN2hCUs9JWc%2Fk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/85ca8b21f26b419a8181df77f9fc7e1c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724169643&x-signature=kyrj2BROYEa3lgIbsw50j1iksF8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f9d26b85f2a0416e96261559213c811c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724169643&x-signature=RGThVutsfFwV1zGNUqmfotLbkfY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cc03324a8b8c40bb91f3ebc25c4921e9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724169643&x-signature=T7l9YduW6uZ%2FYK6hQN412AWjD5s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/67228ec52b4f47ddad69a53d27067c81~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724169643&x-signature=ekLs17YNucpK7D8FRuG8Lq4GviE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f7f58927493549568bc4c8062230cb83~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724169643&x-signature=N1LBkaBzk201a5qx8XnCbZNRXsY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上仅为<span style="color: black;">方法</span>的部分呈现</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">方法</span>首发于公众号：<span style="color: black;">方法</span>知识星球</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">获取<span style="color: black;">更加多</span><span style="color: black;">方法</span>，可前往<span style="color: black;">方法</span>库官网：fanganku.cn</p>
“沙发”（SF，第一个回帖的人） 感谢楼主分享，祝愿外链论坛越办越好！ 我赞同你的看法，你的智慧让人佩服，谢谢分享。
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