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fny5jt9 发表于 2024-8-23 18:28:12

课程分享 | 汽车零部件OEM营销培训课程

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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">讲师：赵玉琦</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">深<span style="color: black;">商场</span>模式、互联网营销、产业<span style="color: black;">科研</span>专家</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">多个大学、政府、协会组织顾问</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">多家企业常年战略+营销咨询顾问</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">课程分享</span><span style="color: black;">share</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">OEM生产，<span style="color: black;">亦</span><span style="color: black;">叫作</span>为<span style="color: black;">选定</span>生产，俗<span style="color: black;">叫作</span>代工（生产），基本含义为品牌生产者不直接生产<span style="color: black;">制品</span>，而是利用自己<span style="color: black;">把握</span>的关键的核心技术负责设计和<span style="color: black;">研发</span>新<span style="color: black;">制品</span>，<span style="color: black;">掌控</span><span style="color: black;">营销</span><span style="color: black;">途径</span>.最早流行于欧美等发达国家，它是国际大<span style="color: black;">机构</span>寻找各自比较<span style="color: black;">优良</span>的一种游戏规则，能降低生产成本，<span style="color: black;">加强</span>品牌附加值。而汽车零件OEM <span style="color: black;">便是</span>指汽车零件的贴牌生产。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>制定主机市场的业务发展策略</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span></strong><strong style="color: blue;"><span style="color: black;">竞争对手的情报分析</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对竞争对手的情报分析<span style="color: black;">首要</span>需要识别、确定需要进行分析的竞争对手；其次需要<span style="color: black;">知道</span>竞争对手分析要素（<span style="color: black;">重点</span><span style="color: black;">包含</span>：竞争对手的<span style="color: black;">将来</span><span style="color: black;">目的</span>、竞争对手的线性策略及竞争对手的能力）；最后需要<span style="color: black;">晓得</span>竞争对手情报的表述方式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span></strong><strong style="color: blue;"><span style="color: black;">客户<span style="color: black;">选取</span>（OEM&amp;TIER 1）</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">原始设备制造商<span style="color: black;">详细</span>的加工任务<span style="color: black;">经过</span>合同订购的方式<span style="color: black;">拜托</span>同类<span style="color: black;">制品</span>的其他厂家生产。之后将所订<span style="color: black;">制品</span>低价买断，并直接贴上自己的品牌商标。这种<span style="color: black;">拜托</span>他人生产的合作方式简<span style="color: black;">叫作</span>OEM，承接加工任务的制造商被<span style="color: black;">叫作</span>为OEM厂商，其生产的<span style="color: black;">制品</span>被<span style="color: black;">叫作</span>为OEM<span style="color: black;">制品</span>。可见，<span style="color: black;">选定</span>生产属于加工贸易中的“代工生产”方式，在国际贸易中是以商品为载体的劳务出口</span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、做好车型<span style="color: black;">选取</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、<span style="color: black;">认识</span></span></strong><strong style="color: blue;"><span style="color: black;">主机厂业务<span style="color: black;">研发</span>的16<span style="color: black;">过程</span>。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">认识</span>OEM<span style="color: black;">研发</span>业务流程</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1 </span></strong><strong style="color: blue;"><span style="color: black;">质量管理体系简介</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">质量管理体系（Quality Management System,QMS)<span style="color: black;">指的是</span>在质量方面指挥和<span style="color: black;">掌控</span>组织的管理体系。质量管理体系是组织内部<span style="color: black;">创立</span>的、为实现质量<span style="color: black;">目的</span>所必需的、系统的质量管理模式，是组织的一项战略决策。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">它将资源与过程结合，以过程管理<span style="color: black;">办法</span>进行的系统管理，<span style="color: black;">按照</span>企业特点<span style="color: black;">选择</span>若干体系要素加以组合，<span style="color: black;">通常</span><span style="color: black;">包含</span>与管理活动、资源<span style="color: black;">供给</span>、<span style="color: black;">制品</span>实现以及<span style="color: black;">测绘</span>、分析与改进活动<span style="color: black;">关联</span>的过程<span style="color: black;">构成</span>，<span style="color: black;">能够</span>理解为涵盖了从确定顾客<span style="color: black;">需要</span>、设计研制、生产、检验、<span style="color: black;">营销</span>、交付之前全过程的策划、实施、监控、纠正与改进活动的<span style="color: black;">需求</span>，<span style="color: black;">通常</span>以文件化的方式，<span style="color: black;">作为</span>组织内部质量管理工作的<span style="color: black;">需求</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2 </span></strong><strong style="color: blue;"><span style="color: black;">PDCA简介</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">P (plan) 计划，<span style="color: black;">包含</span>方针和<span style="color: black;">目的</span>的确定，以及活动规划的制定。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">D (Do) 执行，<span style="color: black;">按照</span>已知的信息，设计<span style="color: black;">详细</span>的<span style="color: black;">办法</span>、<span style="color: black;">方法</span>和计划布局；再<span style="color: black;">按照</span>设计和布局，进行<span style="color: black;">详细</span>运作，实现计划中的内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">C (check) <span style="color: black;">检测</span>，总结执行计划的结果，分清<span style="color: black;">那些</span>对了，<span style="color: black;">那些</span>错了，<span style="color: black;">知道</span>效果，找出问题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A（action）处理。对总结<span style="color: black;">检测</span>的结果进行处理，对成功的经验加以肯定，并予以标准化；<span style="color: black;">针对</span>失败的教训<span style="color: black;">亦</span>要总结，<span style="color: black;">导致</span><span style="color: black;">注重</span>。<span style="color: black;">针对</span><span style="color: black;">无</span><span style="color: black;">处理</span>的问题，应提交给下一个PDCA循环中去<span style="color: black;">处理</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_png/tbJPp7z6HVicfCswRdMxibXMib3eNv2XzKtt4fkfEbnvUqu7dftlxZhLOfTPkLAgH8CTtOP4oDMBe59DasMAf7puw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3 </span></strong><strong style="color: blue;"><span style="color: black;">PDS简介</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PDS 是Plant Design System 的缩写，它是一个全面的智能的计算机辅助设计和工程设计（CAD/CAE）应用软件，<span style="color: black;">运用</span>PDS<span style="color: black;">制品</span><span style="color: black;">能够</span>得到最佳的设计结果，它将更有效地降低<span style="color: black;">全部</span>项目的造价，缩减<span style="color: black;">花费</span>，<span style="color: black;">加强</span>产值，最小化<span style="color: black;">危害</span>并<span style="color: black;">保存</span>有价值的数据。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PDS的应用<span style="color: black;">优良</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PDS<span style="color: black;">帮忙</span>用户在以下几方面节省<span style="color: black;">更加多</span>的资源：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、 自动化工程提<span style="color: black;">有效</span>率</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、 三维建模过程<span style="color: black;">帮忙</span>设计人员更好地设计</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、 支持动态浏览，在工厂未施工之前操作<span style="color: black;">守护</span>人员可进行交互式地观看</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、 碰撞<span style="color: black;">检测</span>减少现场返工</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、 精确的材料报告减少<span style="color: black;">花费</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、 以设计规范为驱动的设计及<span style="color: black;">检测</span><span style="color: black;">加强</span>设计的精确度</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4 </span></strong><strong style="color: blue;"><span style="color: black;">APQP简介</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_png/tbJPp7z6HVicfCswRdMxibXMib3eNv2XzKtQ7YS2mHUvTibPSxCxueF3eqa2eJbjUoib4bqkia14Oe1GtN1KZP4MpxQg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5 </span></strong><strong style="color: blue;"><span style="color: black;">PPAP简介</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PPAP</span><span style="color: black;">（</span><span style="color: black;">Production part approval process</span><span style="color: black;">）</span><span style="color: black;">生产件<span style="color: black;">准许</span>程序规定了<span style="color: black;">包含</span>生产件和散装材料在内的生产件<span style="color: black;">准许</span>的<span style="color: black;">通常</span><span style="color: black;">需求</span>。PPAP的目的是用来确定供应商<span style="color: black;">是不是</span><span style="color: black;">已然</span>正确理解了顾客工程设计记录和规范的所有<span style="color: black;">需求</span>，以及其生产过程<span style="color: black;">是不是</span><span style="color: black;">拥有</span>潜在能力，在<span style="color: black;">实质</span>生产过程中按规定的生产节拍满足顾客<span style="color: black;">需求</span>的<span style="color: black;">制品</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、</span></span><span style="color: black;">业务实务操作<span style="color: black;">指点</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1 做好</span><span style="color: black;">RFQ<span style="color: black;">需要</span>及应对</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2 做好</span><span style="color: black;">项目<span style="color: black;">起步</span>管理</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;3</span><span style="color: black;">做好</span><span style="color: black;"><span style="color: black;">制品</span>设计<span style="color: black;">周期</span>管理</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4 做好</span><span style="color: black;">内<span style="color: black;">外边</span>产销协调</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>培养高素质的商务经理</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">一个优秀的业务员，需要具备以下七个方面的基本素养：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（</span><span style="color: black;">1</span><span style="color: black;">）</span><span style="color: black;">要有良好的思想道德素质</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（</span><span style="color: black;">2</span><span style="color: black;">）</span><span style="color: black;">要有扎实的市场营销知识</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（</span><span style="color: black;">3</span><span style="color: black;">）</span><span style="color: black;">要有吃苦耐劳的精神</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（</span><span style="color: black;">4</span><span style="color: black;">）</span><span style="color: black;">要有良好的口才</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（</span><span style="color: black;">5</span><span style="color: black;">）</span><span style="color: black;">有良好的心理承受能力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（</span><span style="color: black;">6</span><span style="color: black;">）</span><span style="color: black;">有坚定的自<span style="color: black;">自信心</span>，永远不言败。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（</span><span style="color: black;">7</span><span style="color: black;">）</span><span style="color: black;">要有创新精神</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作好一名合格的业务人员<span style="color: black;">必定</span>要打开自己的思路，利用自己独特的<span style="color: black;">办法</span>去开辟一片市场。业务人员除了要<span style="color: black;">拥有</span>以上的素质外，还应做到以下几点：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（</span><span style="color: black;">1</span><span style="color: black;">）</span><span style="color: black;">做好</span><span style="color: black;">大客户关系管理</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（</span><span style="color: black;">2</span><span style="color: black;">）</span><span style="color: black;">做好</span><span style="color: black;">区域管理</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（</span><span style="color: black;">3</span><span style="color: black;">）</span><span style="color: black;"><span style="color: black;">重视</span></span><span style="color: black;">顾问式<span style="color: black;">营销</span>技术的养成</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">顾问式<span style="color: black;">营销</span>是当前较为有效的<span style="color: black;">营销</span>模式，与专注于<span style="color: black;">提高</span><span style="color: black;">营销</span>技巧的众多培训课程<span style="color: black;">区别</span>，它从营销理念的<span style="color: black;">基本</span>变革出发，使<span style="color: black;">营销</span>方式从说服购买型向咨询服务型转化，<span style="color: black;">营销</span>的效果<span style="color: black;">亦</span>从达成单笔交易，转化为促成一系列的交易。</span></p>
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星☆雨 发表于 2024-8-25 04:00:47

你的话语如春风拂面，温暖了我的心房，真的很感谢。

m5k1umn 发表于 2024-10-14 04:28:07

“板凳”（第三个回帖的人）‌

nykek5i 发表于 2024-10-30 11:02:30

我赞同你的看法，你的智慧让人佩服，谢谢分享。

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