分享几个汽配行业的外贸独立站案例
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">汽车本质是属于消耗品的，这种消耗<span style="color: black;">包括</span>两方面：金钱和配件。金钱<span style="color: black;">例如</span>：购置税、保险费、上牌费等等，而配件的消耗<span style="color: black;">包含</span>：像最常用的消耗品基本上有：玻璃水、机滤、机油、空气滤心，<span style="color: black;">便是</span>每次保养常换的。至于雨刷片、火花塞、蓄电池、防冻液等等，基本上都是6万<span style="color: black;">千米</span>（与所用的品质或是磨损<span style="color: black;">相关</span>）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">亦</span><span style="color: black;">寓意</span>着汽车<span style="color: black;">制品</span>需要更多的<span style="color: black;">守护</span>和保养，这<span style="color: black;">亦</span><span style="color: black;">引起</span>汽车零部件<span style="color: black;">作为</span>了一个日益增长的市场。下面<span style="color: black;">咱们</span>针对配件做一个简单的讲解：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一辆车上的配件分为两种：可<span style="color: black;">运用</span>于所有车型的配件，如通用脚垫，车蜡，轮盘套等，被<span style="color: black;">叫作</span>为通用配件;而只适用于特定年份/厂商/车型的汽车配件，<span style="color: black;">例如</span>火花塞、电池等，则被<span style="color: black;">叫作</span>为非通用配件。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">什么样的汽车配件是买家<span style="color: black;">常常</span>所需要的？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">买家<span style="color: black;">需要</span>：</span></span><span style="color: black;">卖家<span style="color: black;">能够</span><span style="color: black;">思虑</span>把汽配<span style="color: black;">制品</span>卖给普通的车主，而不是机械师或经销商。以前者为<span style="color: black;">目的</span><span style="color: black;">能够</span>让卖家接触到更大并且更开放的买家群体，而后者<span style="color: black;">常常</span>由一个更小、更具洞察力的买家群体<span style="color: black;">构成</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">尺寸和重量：</span></span><span style="color: black;">客户寻找配件的车主不想支付<span style="color: black;">海量</span>的运费，否则<span style="color: black;">她们</span>会更愿意开车去当地的商店购买。<span style="color: black;">因此呢</span>你需要<span style="color: black;">思虑</span>出售相对较小和较轻的汽车零部件，从而降低你的运输成本。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">车型：</span></span><span style="color: black;"><span style="color: black;">倘若</span>你的汽配<span style="color: black;">制品</span>越受汽车车型的影响，你就需要越将受众限制在买家群体中，<span style="color: black;">倘若</span>你的库存适合<span style="color: black;">有些</span>较受欢迎的车型，影响可能会有所减少，但<span style="color: black;">同期</span><span style="color: black;">亦</span>缩小了你的买家群体。<span style="color: black;">因此呢</span>，<span style="color: black;">倘若</span>你扩大库存以适应大<span style="color: black;">都数</span>制造商和车型，你将接触到更广泛的受众。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">频繁<span style="color: black;">运用</span>：</span></span><span style="color: black;">某类汽车零件（例如同步带或挡风玻璃）的<span style="color: black;">运用</span>、更换并不频繁，<span style="color: black;">因此呢</span>你<span style="color: black;">亦</span>不会有<span style="color: black;">非常多</span>回头客。相反，<span style="color: black;">意见</span>你寻找<span style="color: black;">有些</span><span style="color: black;">更易</span>频繁<span style="color: black;">运用</span>的汽车零部件，<span style="color: black;">例如</span>火花塞、车头灯、车镜、脚垫、过滤器和电线。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">平常</span>与紧急：</span></span><span style="color: black;">当买家需要立即更换汽车部件时，<span style="color: black;">例如</span>电池、<span style="color: black;">起步</span>器或交流发电机，<span style="color: black;">她们</span>不会花时间在网上去寻找好的交易。<span style="color: black;">因此呢</span>，你需要<span style="color: black;">尽可能</span>避免<span style="color: black;">营销</span>这类紧急<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">易于安装：</span></span><span style="color: black;">大<span style="color: black;">都数</span>车主都<span style="color: black;">爱好</span>快速、简单并且不需要花钱买一套昂贵工具来安装的<span style="color: black;">制品</span>。<span style="color: black;">有些</span>受欢迎的易于保养或更换的汽车零部件，<span style="color: black;">重点</span><span style="color: black;">包含</span>火花塞、雨刷、空气滤清器、机油滤清器、燃油滤清器、电池、刹车片、大灯和保险丝。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">耐久性：</span></span><span style="color: black;">汽车零部件必须坚实、耐用和制作精良的，并且<span style="color: black;">能够</span>向买家<span style="color: black;">保准</span><span style="color: black;">制品</span>是值得购买的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面就介绍几个汽配行业中</span><span style="color: black;"><span style="color: black;">车灯<span style="color: black;">制品</span></span></span><span style="color: black;">的外贸独立站，它们有做的比较好的，<span style="color: black;">亦</span>有做的<span style="color: black;">通常</span>的，<span style="color: black;">期盼</span><span style="color: black;">能够</span>给<span style="color: black;">大众</span>带来<span style="color: black;">有些</span>启发。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">网站1：</span><span style="color: black;"><span style="color: black;">https://www.carledlogo.com/</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个网站<span style="color: black;">重点</span>是卖车led灯的，<span style="color: black;">重点</span>是针对<span style="color: black;">各样</span>车型<span style="color: black;">能够</span>照射出定制的logo图案，<span style="color: black;">制品</span>的售价从几十美元到几百美元都有。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcrKA09dyAhuOGl5icqdRuRiaIC3rsg2ZVeCQTPkhLCAnGJ7t3jdk2rlPLvgkaibP2FLGabaLwc4VqMw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个网站的流量不算大，上个月从谷歌获取了8千多的自然访客，平均<span style="color: black;">每日</span><span style="color: black;">亦</span>就300人不到。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcrKA09dyAhuOGl5icqdRuRiaW0jpDZbOKakxRAicsOVZ01Hd9yIMCjjCfufOWIOsyBYM8nCdicrOwicyQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span>这个网站的流量<span style="color: black;">无</span>起来，<span style="color: black;">原由</span>有两个：</span><span style="color: black;">1，本身网站布局的关键词月均搜索量就都是比较少的，几百的月均搜索量<span style="color: black;">占多数</span>，<span style="color: black;">独一</span>一个car door light关键词月均搜索量是4400，排名第4。</span><span style="color: black;">2，大部分的关键词排名<span style="color: black;">无</span>做到第1的位置，<span style="color: black;">因此</span><span style="color: black;">引起</span>流量<span style="color: black;">亦</span><span style="color: black;">无</span>爆发。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcrKA09dyAhuOGl5icqdRuRiaeOeTIzpazhMMN9I9MOc9sCJA6vuNVZnQFq0qwCVq8wCjzMwNrEvfNw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">网站2：</span><span style="color: black;"><span style="color: black;">https://aoonuauto.com/</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个网站<span style="color: black;">亦</span>是<span style="color: black;">重点</span>卖<span style="color: black;">各样</span>车灯的，<span style="color: black;">尤其</span>是下面这种车门灯，看起来还真挺好看的，售价从几十美元到几百美元都有。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcrKA09dyAhuOGl5icqdRuRialxQ5YSdLHRoQprWiaFBoeicd6BfVhoheeNDLlmcfJvicK3miaGiabo2IvOw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个网站的流量，上个月从谷歌获取了自然搜索访客人次1万4<span style="color: black;">上下</span>，平均<span style="color: black;">每日</span>500<span style="color: black;">上下</span>访客人次。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcrKA09dyAhuOGl5icqdRuRiaPmJjE9iaZcrfQdOOzb2yeAmTER3UNbXBErkrvN4fCwH4YQDzMy67Iibg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个网站之<span style="color: black;">因此</span>比上个网站流量大一点，是<span style="color: black;">由于</span><span style="color: black;">非常多</span>的长尾关键词都做到了谷歌首页<span style="color: black;">第1</span>的位置，<span style="color: black;">然则</span>car door light这个大词排名<span style="color: black;">亦</span><span style="color: black;">无</span>冲上去，排名第三。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcrKA09dyAhuOGl5icqdRuRiazZXib5UYS00y6icNjaGbKetTQoUTHLrJn2QGRaRjaUy3JdJQBxrKibIlA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">网站3：</span><span style="color: black;"><span style="color: black;">https://www.oraclelights.com/</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个网站的<span style="color: black;">制品</span>类目会<span style="color: black;">更加多</span>一点，除了车门灯还有其他<span style="color: black;">非常多</span>位置的灯<span style="color: black;">制品</span>，<span style="color: black;">同期</span><span style="color: black;">制品</span>数量<span style="color: black;">亦</span>挺多，<span style="color: black;">制品</span>售价从几十美元到上千美元都有。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcrKA09dyAhuOGl5icqdRuRiaVn1DibuggEzjVpHQic0XmC1pReVum6I35tMquqXghSicSCF8D178EyGBA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个网站上个月从谷歌获取了自然访客流量8.5万人次，平均<span style="color: black;">每日</span>3千访客人次不到，<span style="color: black;">重视</span>看外链的数量，800多万，<span style="color: black;">况且</span>nofollow的外链<span style="color: black;">仅有</span>18880条，这个就非常的恐怖了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcrKA09dyAhuOGl5icqdRuRiaiaR5goASBPDxDfciaxk1npZY1qJBoNLYPnbc16FpAGqM2sCYopNu8bWw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站布局了多个大的关键词，<span style="color: black;">况且</span>排名都还<span style="color: black;">能够</span>，感兴趣的童鞋<span style="color: black;">能够</span>深入<span style="color: black;">科研</span>下这个网站的seo优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcrKA09dyAhuOGl5icqdRuRiamJr8DOOBK0IYBsXXKicgnSTb7Xmp06bCgs9R0SHNvNvgoia568KxTo9Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">像车灯的<span style="color: black;">制品</span>，在速卖通上面<span style="color: black;">亦</span>有非常的多，价格当然会比独立站上面便宜<span style="color: black;">非常多</span>，打算车灯<span style="color: black;">亦</span>有一个<span style="color: black;">欠好</span>的<span style="color: black;">地区</span>，<span style="color: black;">便是</span>一旦遇到售后就会麻烦一点，<span style="color: black;">由于</span>有些<span style="color: black;">制品</span>的货值还是比较高的，退和不退都是麻烦。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcrKA09dyAhuOGl5icqdRuRia0gn8iaD0prCzmibjDnrDfTQML1fhgPoicdc4Bd4H5c1SNINffT1LZn1MA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">一样</span>的汽配行业里面的细分极多，<span style="color: black;">况且</span>客单价<span style="color: black;">亦</span>不错，利润高，感兴趣<span style="color: black;">大众</span><span style="color: black;">能够</span>多多挖掘下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><a style="color: black;">阅读</a></span><strong style="color: blue;"><span style="color: black;"><a style="color: black;">：2022年外贸独立站线上课程</a></span></strong></span></p>
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