中国汽配出海热!老外偏爱的小配件有哪些?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着<span style="color: black;">全世界</span>汽车市场保有量<span style="color: black;">持续</span>趋于稳定,相应汽配市场与汽车售后市场<span style="color: black;">亦</span><span style="color: black;">连续</span>稳定增长。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据海关数据<span style="color: black;">表示</span>,2023年前10个月中国汽车出口5824.3亿元人民币,增长88.5%,2022年中国汽车零配件出口</span><strong style="color: blue;"><span style="color: black;">811亿美元</span></strong><span style="color: black;">,同比2021年的756亿美元增长7.4%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">受经济形势影响,海外用户新车购买<span style="color: black;">需要</span><span style="color: black;">逐步</span>降低,但旧车翻新的<span style="color: black;">需要</span><span style="color: black;">持续</span>增长,为汽车配件市场<span style="color: black;">供给</span>巨大发展空间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">01</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">汽车配件市场洞察</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/621787e0b43e43b5bd935cde1c986067~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724958681&x-signature=p2s0wmMwMW4G%2BZwr%2FFS9JXYBXTU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:databridgemarketresearch</p>
</div><span style="color: black;">据databridgemarketresearch数据<span style="color: black;">表示</span>,2022年<span style="color: black;">全世界</span>汽车零部件及配件市场达</span><strong style="color: blue;"><span style="color: black;">6602.1亿美元</span></strong><span style="color: black;">,预计以5.70%的年复合增长率到2030年该市场价值将达8771.2亿美元。</span><span style="color: black;">其中</span><strong style="color: blue;"><span style="color: black;">北美、欧洲</span></strong><span style="color: black;">占据汽车配件市场<span style="color: black;">重点</span>份额,</span><strong style="color: blue;"><span style="color: black;">东南亚、中东</span></strong><span style="color: black;">等区域市场发展<span style="color: black;">潜能</span>巨大。</span><span style="color: black;">在<span style="color: black;">全世界</span>汽车存量市场中,欧美地区的汽车保有量占据市场份额的50%;而</span><strong style="color: blue;"><span style="color: black;">北美市场是<span style="color: black;">全世界</span>最大的汽配<span style="color: black;">需要</span>市场</span></strong><span style="color: black;">,2023年北美汽配市场规模为3197亿美元,其中</span><strong style="color: blue;"><span style="color: black;">机修件</span></strong><span style="color: black;">为2439亿美元,</span><strong style="color: blue;"><span style="color: black;">碰撞件</span></strong><span style="color: black;">为758亿美元。</span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5a44c86707a446bdba456600bac045da~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724958681&x-signature=zFR7k1jVx095%2Bjs5f2bYCd%2BkBME%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:谷歌</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">汽车零部件及配件市场按类型细分为传动系统和动力传动系统、内饰和外饰、电子<span style="color: black;">制品</span>、车身和底盘、座位、灯光、车轮和轮胎及其他。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Shoptop此前的汽配市场分析<span style="color: black;">文案</span>中<span style="color: black;">说到</span>,美国、德国、澳大利亚、英国等国受多方<span style="color: black;">原因</span>影响,对<span style="color: black;">各样</span>汽车零部件<span style="color: black;">需要</span>旺盛。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>消费者审美<span style="color: black;">持续</span>变化,从而<span style="color: black;">增多</span>了对多样化汽车配件<span style="color: black;">制品</span>的<span style="color: black;">需要</span>。</span><strong style="color: blue;"><span style="color: black;">面对海外各国庞大的市场增长空间,汽车配件将迎来<span style="color: black;">那些</span>发展新趋势?</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">02</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">汽车配件发展趋势</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">AI智能技术融入汽配<span style="color: black;">制品</span></span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/736370f768874e3f94f376dcf034e6b3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724958681&x-signature=u9Jat%2FKl%2FdJXvJZiGvdKZUR1AGk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图源:odditymall</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着科学技术进步,人们<span style="color: black;">增多</span>对汽车配件</span><strong style="color: blue;"><span style="color: black;">智能化<span style="color: black;">需要</span></span></strong><span style="color: black;">,如</span><strong style="color: blue;"><span style="color: black;">智能后视镜、行车记录仪、智能语音导航</span></strong><span style="color: black;">等,结合用户真实<span style="color: black;">需要</span>,<span style="color: black;">加强</span>用户驾驶安全性、便利性与娱乐性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">可<span style="color: black;">连续</span>环保配件流行</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b61f7428b40643c0a607c1b2d89165ec~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724958681&x-signature=4R%2BxaOmLzqwiM%2BMQsdgZiznzbEk%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:亚马逊</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">环保、可<span style="color: black;">连续</span>发展观念正在影响海外消费者购物<span style="color: black;">选取</span>,<span style="color: black;">包含</span>对汽配<span style="color: black;">制品</span>的购买。消费者在购买汽配<span style="color: black;">制品</span>时偏向于搜索</span><strong style="color: blue;"><span style="color: black;">“可回收”、“环保材质”</span></strong><span style="color: black;">等关键词,随着夏季的到来,</span><strong style="color: blue;"><span style="color: black;">汽车防晒罩、遮光板、隔热罩</span></strong><span style="color: black;">等<span style="color: black;">制品</span>正热卖。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c847b5fe73a84a48ba0a6b718ed5316b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724958681&x-signature=AKaedHKl86cZ%2BoRvCoUCr17zAe4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:谷歌</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>,可<span style="color: black;">长时间</span><span style="color: black;">连续</span><span style="color: black;">运用</span>的</span><strong style="color: blue;"><span style="color: black;">座椅靠枕、地垫、车置垃圾桶、汽车吸尘器、汽车清洗护理液</span></strong><span style="color: black;">等汽配<span style="color: black;">制品</span>大受欢迎。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">个性化DIY<span style="color: black;">需要</span><span style="color: black;">显著</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">定制化<span style="color: black;">需要</span><span style="color: black;">始终</span>是海外汽车配件市场的趋势,越来越多人<span style="color: black;">经过</span></span><strong style="color: blue;"><span style="color: black;">个性化汽车配件打造专属个性化汽车风格</span></strong><span style="color: black;">,用以反映<span style="color: black;">她们</span>的个人品味和偏好。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9455c4afa947497a81dea7c9913af711~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724958681&x-signature=SGi4xifAV6VFwA9dE%2FU6JRdf%2FSk%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:谷歌</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其中<span style="color: black;">包含</span>:</span><strong style="color: blue;"><span style="color: black;">定制格栅、合金轮毂、贴花、内饰装饰、DIY车牌及车牌架</span></strong><span style="color: black;">等,<span style="color: black;">特殊</span>化图案与标识的汽车配件<span style="color: black;">制品</span>将<span style="color: black;">加强</span>消费者购买欲望。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">车辆安全配件的创新</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">汽车驾驶安全是消费者对汽车配件<span style="color: black;">思虑</span>的重中之重,科学技术与制造水平的进步<span style="color: black;">亦</span>正在<span style="color: black;">提高</span>汽车配件安全性能。如消费者越来越多地<span style="color: black;">选取</span></span><strong style="color: blue;"><span style="color: black;">先进的警报系统</span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;">GPS <span style="color: black;">跟踪</span>器和方向盘锁</span></strong><span style="color: black;">等。对汽车驾驶安全性的追逐,<span style="color: black;">亦</span>正在<span style="color: black;">持续</span>驱动车辆安全配件创新与发展。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">益于健康的汽车配件趋于流行</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e576e13d3a0f40438297ce8c70e053ea~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724958681&x-signature=Eq2t4H2W8UYIrUj5KT0fZm3Z%2Bus%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:谷歌</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>人们越来越<span style="color: black;">注重</span>身体健康,<span style="color: black;">针对</span>车内空气杂质及气味的改善<span style="color: black;">制品</span>日益流行,如</span><strong style="color: blue;"><span style="color: black;">车载空气净化器、车载香薰</span></strong><span style="color: black;">。<span style="color: black;">思虑</span>身体驾驶姿态下,符合人体工学的汽车靠垫、坐垫等<span style="color: black;">制品</span><span style="color: black;">亦</span>大受欢迎。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">03</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">小众汽配<span style="color: black;">制品</span>出海怎么做?</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中国<span style="color: black;">做为</span>汽摩配零部件大国,<span style="color: black;">持有</span>强大的生产供应链,是<span style="color: black;">全世界</span>最大的汽车产业国,</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">全世界</span>33.3%的乘用车都来自于“中国制造”</span></strong><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在中国的</span><strong style="color: blue;"><span style="color: black;">长春、广东珠三角、重庆、江浙地带<span style="color: black;">持有</span>庞大的汽车生产基地</span></strong><span style="color: black;">,并且生产汽车与零配件的款式较多,几乎<span style="color: black;">包括</span><span style="color: black;">全世界</span>各式各样的车型以及相应零配件。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而我国在其他汽车配件生产经验丰富,尤其是</span><strong style="color: blue;"><span style="color: black;">汽车DIY装修饰品、汽车小摆件、车衣、LED灯</span></strong><span style="color: black;">等<span style="color: black;">制品</span>生产制造上大有<span style="color: black;">优良</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>,中国卖家出海汽配<span style="color: black;">制品</span>又该怎么做?</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/78c9515e24094063a6b5909c1994be70~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724958681&x-signature=HW3sk9n%2F9d4NZBy9yTE1cX6O9Cw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:谷歌</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">多元<span style="color: black;">途径</span>+品牌化</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海外消费者在<span style="color: black;">选取</span>汽配<span style="color: black;">制品</span>时<span style="color: black;">非常</span>注重对品牌的<span style="color: black;">选取</span>,对<span style="color: black;">她们</span>而言,</span><strong style="color: blue;"><span style="color: black;">品牌化<span style="color: black;">制品</span>更加耐用,更具高性能</span></strong><span style="color: black;">,知名且值得信赖的品牌<span style="color: black;">更易</span><span style="color: black;">提高</span>消费者信任,<span style="color: black;">促进</span>下单。</span></p><span style="color: black;">Shoptop品牌出海专家在沙龙讲座中分享:</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">出海<span style="color: black;">途径</span>多元化,<span style="color: black;">能够</span>降低<span style="color: black;">危害</span>,搭建的品牌资产<span style="color: black;">能够</span>多<span style="color: black;">途径</span>共用,<span style="color: black;">增多</span>收益<span style="color: black;">报答</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在出海<span style="color: black;">途径</span>上,卖家<span style="color: black;">能够</span><span style="color: black;">选取</span></span><strong style="color: blue;"><span style="color: black;">“多元<span style="color: black;">途径</span>+品牌化”</span></strong><span style="color: black;">出海模式,除了在亚马逊、eBay、沃尔玛等第三方平台布局外,自建品牌独立站<span style="color: black;">亦</span>必不可少。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/00a8659dd99a41c984654bebac3aa2be~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724958681&x-signature=qDakYFnsSObsVy9fmpD%2FWv1dFDU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:Shoptop</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Shoptop为助力中国汽配企业出海远洋,全新上线免费汽配主题—AutoBlitz,升级商品展示组件,装修操作简便,</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">有效</span>实现个性化定制</span></strong><span style="color: black;">,该主题以</span><strong style="color: blue;"><span style="color: black;">灵活、丰富的组件功能</span></strong><span style="color: black;">,</span><strong style="color: blue;"><span style="color: black;">全面升级商品展示效果</span></strong><span style="color: black;">,<span style="color: black;">帮忙</span>商家<span style="color: black;">容易</span>打造</span><strong style="color: blue;"><span style="color: black;">多样SKU系列商品</span></strong><span style="color: black;">,无论是DTC商家还是B2B商家都<span style="color: black;">能够</span><span style="color: black;">运用</span>,个性化定制专属网站,<span style="color: black;">有效</span>运营促转化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">全方位布局营销策略</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌化出海模式下,企业能全方位布局营销策略,</span><strong style="color: blue;"><span style="color: black;">将公域流量转化为品牌私域</span></strong><span style="color: black;">,有利于企业长效发展,<span style="color: black;">加强</span><span style="color: black;">制品</span>市场的影响力。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/98266261156d4d5c9d8e5e2ce0aa624e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724958681&x-signature=rRx2VZ2EOzEaU2JdABW92vpLE70%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:Pinterest</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在营销上,借助社交<span style="color: black;">媒介</span>推广必不可少,针对<span style="color: black;">区别</span>平台特质,卖家需要</span><strong style="color: blue;"><span style="color: black;">差异化营销</span></strong><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">汽车配件<span style="color: black;">制品</span>,关注用户男性<span style="color: black;">占多数</span>且大<span style="color: black;">都数</span>为<span style="color: black;">青年</span>消费者,卖家<span style="color: black;">能够</span>在Pinterest、TikTok、Instagram、YouTube等社媒上做投放,以直观的视觉效果展示汽配<span style="color: black;">制品</span>的适配度,吸引用户下单购买。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">写在最后</span></strong></p><span style="color: black;"><span style="color: black;">针对</span>新手卖家<span style="color: black;">来讲</span>,入局海外汽配市场,还应当注重汽配<span style="color: black;">制品</span>商品<span style="color: black;">评估</span>布局,</span><strong style="color: blue;"><span style="color: black;">消费者在购买前依赖于真实用户<span style="color: black;">制品</span>评论及<span style="color: black;">举荐</span></span></strong><span style="color: black;">,<span style="color: black;">海量</span>的真实购买<span style="color: black;">评估</span><span style="color: black;">能够</span>促进潜在用户下单,Shoptop商家可借助「一键邀评」功能,<span style="color: black;">有效</span>收集用户<span style="color: black;">评估</span>,节省时间精力,<span style="color: black;">加强</span>商品<span style="color: black;">评估</span>率、复购率。</span><span style="color: black;"><span style="color: black;">另一</span>,价格是影响汽车零部件市场消费者<span style="color: black;">行径</span>的重要<span style="color: black;">原因</span>。适当地借助本土节日,</span><strong style="color: blue;"><span style="color: black;">推出促销活动</span></strong><span style="color: black;">,<span style="color: black;">能够</span>有效吸引用户消费。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">*本文部分数据及<span style="color: black;">照片</span><span style="color: black;">源自</span>于网络,如有侵权请联系删除。</span></p>
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