nykek5i 发表于 2024-8-24 01:25:35

亚马逊汽配类目有什么利润款制品举荐？


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b2920cdf121b4e8d94285709fdc34a6b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1724958709&amp;x-signature=7FVSRwAuuMyCjDK0RZFxLnacNj0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">VIOMALL微茂的读者<span style="color: black;">伴侣</span>们，<span style="color: black;">大众</span>好呀！VIOMALL小助理又带着一期汽配选品向<span style="color: black;">大众</span>走来啦！在前几期的内容中，小助理给<span style="color: black;">大众</span>介绍了车门把手、空气滤清器等热销汽配<span style="color: black;">制品</span>的市场行情，不<span style="color: black;">晓得</span>平台分销商们有<span style="color: black;">无</span>去认真上架刊登售卖呢？而<span style="color: black;">做为</span>汽配<span style="color: black;">行业</span>的小能手，<span style="color: black;">咱们</span>将<span style="color: black;">连续</span>为<span style="color: black;">大众</span>推介<span style="color: black;">优秀</span>品类，<span style="color: black;">帮助</span>卖家判断<span style="color: black;">制品</span><span style="color: black;">是不是</span>适合上架在店铺中。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天，VIOMALL小助理要推介的是一款高客单价、高更换频率的保养件——</span><strong style="color: blue;"><span style="color: black;">减震器（避震shock）</span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span><span style="color: black;">制品</span>介绍</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">制品</span>简介</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">减震器（避震）是汽车中必不可少的<span style="color: black;">构成</span>部分，它能减少车辆行驶过程中的冲击和震动，<span style="color: black;">提高</span>乘客的舒适性和驾驶的稳定性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">制品</span><span style="color: black;">归类</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">避震<span style="color: black;">通常</span>分为两种类型: 机械式避震和气压式避震。机械式避震<span style="color: black;">运用</span>液压来减小振动，<span style="color: black;">平常</span>于轿车和跑车；气压式避震<span style="color: black;">运用</span>气压来减小振动，<span style="color: black;">平常</span>于商务车和卡车。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">制品</span><span style="color: black;">营销</span>特点</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>车辆的<span style="color: black;">长时间</span><span style="color: black;">运用</span>过程中<span style="color: black;">导致</span>磨损和老化，<span style="color: black;">引起</span>减震功能融化，大大的压低了驾驶员的舒适感，汽车制造商<span style="color: black;">意见</span>每行驶5万英里就需要更换减震器。<span style="color: black;">因此呢</span>，它<span style="color: black;">拥有</span>很高的<span style="color: black;">营销</span>频次和多样化的SKU，为卖家带来<span style="color: black;">海量</span>的<span style="color: black;">营销</span>机会。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f30f3e0a55bf4ac5ad18af79026c52be~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1724958709&amp;x-signature=6O36TMkSzFdn2V%2B1wmoPgScPHEw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>市场概况</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">全世界</span>市场规模</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>Mordor Intelligence的数据，<span style="color: black;">全世界</span>汽车减震器市场预计在2021年至2026年间的复合年增长率为3.7%，市场规模将由2021年的224亿美元增长至2026年的269亿美元。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.美国市场规模</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">全世界</span>市场中，美国是最大的汽车消费市场之一，避震<span style="color: black;">做为</span>汽配市场的一个大类别，在美国<span style="color: black;">持有</span>很庞大的市场，预计占<span style="color: black;">全世界</span>汽车减震器市场的近20%，即约54亿美元。无论是用于车辆的维修还是改装市场上的改装，都是必不可少的汽配零件，<span style="color: black;">做为</span>运动中的零件汽车服务和维修零件，避震专注于以最具竞争力的价格<span style="color: black;">供给</span>最大范围的OE质量和维修零件。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.亚马逊市场规模</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在亚马逊上，减震器是汽配<span style="color: black;">制品</span>中的重要一环，<span style="color: black;">每一个</span>月都有数十万的搜索量，<span style="color: black;">表示</span>出其巨大的<span style="color: black;">营销</span><span style="color: black;">潜能</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>竞争格局</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.亚马逊大卖家</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在亚马逊上，<span style="color: black;">营销</span>减震器的卖家众多，<span style="color: black;">包含</span>Bilstein, KYB, Monroe等知名品牌，以及<span style="color: black;">有些</span>小型零售商和独立卖家。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.亚马逊平台<span style="color: black;">制品</span>均价</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">减震器线上<span style="color: black;">营销</span>价格在20美金到80美金<span style="color: black;">上下</span>，根据<span style="color: black;">区别</span>的车型和年份，价格区间有所<span style="color: black;">区别</span>，最畅销的价格在34美金<span style="color: black;">上下</span>，这<span style="color: black;">亦</span>是美国市场客户能接受的最优价格。但在亚马逊上，汽车减震器的均价在100-300美元之间，<span style="color: black;">重点</span><span style="color: black;">原由</span>在于亚马逊卖家<span style="color: black;">都数</span>采取汽配组合件售出，<span style="color: black;">按照</span>避震<span style="color: black;">关联</span>组件来配套售卖。除此之外，价格<span style="color: black;">亦</span>会<span style="color: black;">按照</span>品牌、类型和适配车型等<span style="color: black;">原因</span>会有所<span style="color: black;">区别</span>。一方面是车型的价格决定，另一方面是<span style="color: black;">针对</span>减震的<span style="color: black;">需要</span>效果更加<span style="color: black;">显著</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>消费者<span style="color: black;">需要</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>汽车减震器，消费者<span style="color: black;">一般</span>关注以下几个方面：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.质量和耐用性：<span style="color: black;">因为</span>减震器是汽车的关键部件，其性能直接影响到汽车的舒适度和行驶安全，消费者<span style="color: black;">一般</span><span style="color: black;">期盼</span>购买高品质且耐用的<span style="color: black;">制品</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.品牌和信誉：知名品牌和高<span style="color: black;">评估</span>的<span style="color: black;">制品</span>更能赢得消费者的信任。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.适配性：消费者需要<span style="color: black;">保证</span>减震器能够适配自己的汽车型号。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、</span>卖家应对策略</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">制品</span>定位：卖家需要清楚自己的<span style="color: black;">目的</span>市场，例如，你是针对高端市场，还是<span style="color: black;">公众</span>市场。<span style="color: black;">按照</span>你的<span style="color: black;">目的</span>市场，你可能需要<span style="color: black;">选取</span><span style="color: black;">区别</span>的<span style="color: black;">制品</span>类型和定价策略。例如，店铺以高端车型为主，打造高端的品牌<span style="color: black;">制品</span>、会员制的形式，<span style="color: black;">营销</span>的价格<span style="color: black;">亦</span>远远高于平均价格。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.价格策略：上一期的空气滤清器属于店铺中的“引流款”<span style="color: black;">制品</span>，为店铺增销量、保绩效的。<span style="color: black;">那样</span>，减震器<span style="color: black;">便是</span>店铺中高客单价的“利润款”，只要售出就获利润，来补引流款的空缺。打造属于自己店铺的价格结构尤为重要，跨境卖家们需要多<span style="color: black;">科研</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.质量管理：<span style="color: black;">因为</span>减震器的性能直接影响到汽车的舒适度和行驶安全，卖家需要<span style="color: black;">保证</span><span style="color: black;">制品</span>的质量。VIOMALL跨境分销平台中的30万的海量SKU<span style="color: black;">制品</span>库是从市场2亿+的汽配<span style="color: black;">制品</span>库中层层筛选后整理的，跨境卖家<span style="color: black;">能够</span>安心上传至店铺中。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.服务和售后：卖家需要<span style="color: black;">供给</span><span style="color: black;">优秀</span>的客户服务和售后支持，<span style="color: black;">帮忙</span>消费者<span style="color: black;">选取</span>适合的<span style="color: black;">制品</span>，并在<span style="color: black;">制品</span><span style="color: black;">显现</span>问题时<span style="color: black;">供给</span><span style="color: black;">处理</span><span style="color: black;">方法</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">6、</span>VIOMALL平台</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">做为</span>专业的汽配跨境供应链平台，为跨境卖家<span style="color: black;">供给</span>海外仓一件代发服务，<span style="color: black;">再也不</span>是传统<span style="color: black;">道理</span>上的无货源模式，而是将<span style="color: black;">制品</span>备在美国200+海外仓，让跨境新手小白<span style="color: black;">亦</span><span style="color: black;">能够</span>0成本、轻资产实现“跨境电商”梦。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">VIOMALL平台关于减震器（避震）的SKU<span style="color: black;">已然</span>超过7000+，并且还在<span style="color: black;">连续</span>增长中，欢迎各位卖家来上架<span style="color: black;">制品</span>。<span style="color: black;">同期</span>，<span style="color: black;">咱们</span>的<span style="color: black;">特殊</span>功能【数据包仓库】中<span style="color: black;">已然</span>为分销商用户们整理好该品类的精选SKU，其中<span style="color: black;">包括</span>亚马逊Listing优化的<span style="color: black;">制品</span>资料包，卖家<span style="color: black;">再也不</span>需要花费<span style="color: black;">海量</span>时间和精力去优化<span style="color: black;">制品</span>信息。超<span style="color: black;">方便</span>的功能等待<span style="color: black;">大众</span><span style="color: black;">运用</span>！期待<span style="color: black;">大众</span>上架刊登售卖，搭配好引流神器ACES，无需亚马逊<span style="color: black;">宣传</span>优化，无需打<span style="color: black;">宣传</span>就能出单！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">汽配选品|不容<span style="color: black;">忽略</span>的高<span style="color: black;">潜能</span>汽配<span style="color: black;">制品</span>——减震器（避震）</a></p>




wrjc1hod 发表于 2024-11-3 03:40:07

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