汽配生意的两点心得
<img src="https://mmbiz.qpic.cn/mmbiz_jpg/fibRpS2YzAN6954XGBibLl6aEeBu133YsicB9Se9hR1CSp1d6ct18SianT8eD1S72le0AadhZLuKWofa9B6DuuqXicA/640?wx_fmt=other&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">|</span></strong></span></strong></span></strong></span></strong> <span style="color: black;">文案</span><span style="color: black;">源自</span></span></strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">:汽车后市场随谈</span></strong></span></strong></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">济南不仅是全国最大的重型汽车生产基地,<span style="color: black;">亦</span>是全国有名的汽配价格“卷王之地”。这次展会,拜访了有20多家汽配企业,其中有两家企业的老板,<span style="color: black;">她们</span>的心得分享让我受益颇丰。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fibRpS2YzAN4Mc9uicjoSibrnuA3kg4PzORfkQOvVicAUialrK3eibxd79Q4jfjayickK5q6PUN9hc18EicsBMw9tY5Row/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">4月21-22日参加了济南举办的第95届全国汽车配件交易会,这次展会给我留下了的最大印象是:人多和混乱。</span><span style="color: black;"><strong style="color: blue;">人多:</strong>这次济南全国汽配会应当是自疫情<span style="color: black;">败兴</span>观众人数最多的一次展会,即便是展会<span style="color: black;">次日</span>,<span style="color: black;">亦</span>照样有<span style="color: black;">非常多</span>人过来参观。</span><span style="color: black;"><strong style="color: blue;">混乱:</strong>这届展会<span style="color: black;">亦</span><span style="color: black;">能够</span>说,是我参加历年展会<span style="color: black;">败兴</span>秩序最混乱的一次。</span><span style="color: black;">如:胸牌自助打印机4台坏了2台,<span style="color: black;">引起</span><span style="color: black;">非常多</span>观众<span style="color: black;">上下</span>插队,自助打印机面前排队的人围成了半圆形;</span><span style="color: black;"><span style="color: black;">另一</span>在9点观众入场的时候,</span><span style="color: black;">观众<span style="color: black;">亦</span>堵在入口处,迟迟没法入场;</span><span style="color: black;">再有,从观众登记处到展馆入口处,<span style="color: black;">无</span>做好指引牌引导,<span style="color: black;">引起</span>排队的队形<span style="color: black;">亦</span>非常的混乱;更离谱的是,我问<span style="color: black;">第1</span>个现场工作人员,他居然说<span style="color: black;">亦</span>不确定入口在哪里……</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>举办了95届的主办方,按理讲<span style="color: black;">不该</span>当<span style="color: black;">显现</span><span style="color: black;">这般</span>新手的<span style="color: black;">情况</span>,但还就真的<span style="color: black;">出现</span>了。<span style="color: black;">不外</span>瑕不掩瑜,即便<span style="color: black;">这般</span>的混乱<span style="color: black;">亦</span>不影响这次展会的成功。而这次展会之<span style="color: black;">因此</span>成功,个人认为是主办方把<span style="color: black;">重点</span>的事情做对了:选对了城市——济南。</p>
</span><span style="color: black;">济南不仅是全国最大的重型汽车生产基地,<span style="color: black;">亦</span>是全国有名的汽配价格“卷王之地”;山东省的汽车保有量在国内排名第二,仅次于广东省。而济南<span style="color: black;">做为</span>山东的省会,自然做汽配的企业就非常多;再加上它在中国中部,<span style="color: black;">因此</span><span style="color: black;">亦</span>有地缘方面的<span style="color: black;">优良</span>。</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/fibRpS2YzAN4Mc9uicjoSibrnuA3kg4PzOR98cEuPRJF92yKfiaIzCz1fSYSw3v54xld5ViaiaoD2lZ2soknHakSVOVA/640?wx_fmt=gif&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p><span style="color: black;">这次展会,拜访了有20多家企业,其中有两家企业的老板,<span style="color: black;">她们</span>的心得分享让我受益颇丰。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fibRpS2YzAN4Mc9uicjoSibrnuA3kg4PzORja23omGjbSLquGWzOSBaCqvYyBKvCvrV0ibRS4DYSl7PcBjr4icemHNw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">第1</span>个老板,<span style="color: black;">咱们</span>暂且<span style="color: black;">叫作</span>他为A君吧,他跟我分享了两点让我印象深刻:</span><span style="color: black;">一是:当我跟他说,我以前在慧聪工作过。他说,慧聪他太熟了。他应当是慧聪商情<span style="color: black;">宣传</span>的<span style="color: black;">第1</span>批客户,<span style="color: black;">她们</span>在慧聪杂志上做了<span style="color: black;">非常多</span>年的<span style="color: black;">宣传</span>;</span><span style="color: black;">二是:他说<span style="color: black;">她们</span>工厂成立没几年就引进了先进的自动化生产设备、先进的TPS精益生产管理系统。</span><span style="color: black;">他跟我说:</span><strong style="color: blue;">人<span style="color: black;">仅有</span>以发展的眼光看待<span style="color: black;">将来</span>,才有资格<span style="color: black;">持有</span><span style="color: black;">将来</span>。</strong><span style="color: black;">对此,让我肃然起敬。难怪他<span style="color: black;">此刻</span>做的规模<span style="color: black;">那样</span>大,不管是主机配套还是售后业务,<span style="color: black;">或</span>生产代工、出口外贸,都做的很不错。</span><span style="color: black;">他是站在<span style="color: black;">将来</span>的视角来审视今天的工作。</span><span style="color: black;">德鲁克曾经说过:“<strong style="color: blue;">创造<span style="color: black;">将来</span>的<span style="color: black;">行径</span>就<span style="color: black;">出现</span>在今天。<span style="color: black;">无</span>明天的<span style="color: black;">目的</span>,那今天的行动多半是重复昨天的事。</strong>”</span><span style="color: black;">他的这个理念和德鲁克的观点很<span style="color: black;">类似</span>。他清楚的<span style="color: black;">晓得</span>,想要让<span style="color: black;">更加多</span>人<span style="color: black;">晓得</span>他的品牌,就要加大<span style="color: black;">宣传</span>宣传;想要<span style="color: black;">得到</span><span style="color: black;">更加多</span>的主机订单,就要投入先进的生产线;虽然<span style="color: black;">将来</span>不可预测,<span style="color: black;">然则</span>他<span style="color: black;">晓得</span><span style="color: black;">此刻</span>做什么样的投入,在<span style="color: black;">将来</span>才不会被抛弃。</span><span style="color: black;">就像如今的汽车厂,<span style="color: black;">仅有</span>将现有生产线改成<span style="color: black;">或</span>引进一体化的压铸工艺、自动化的生产线,并搭载定制化的MOS(物流物料管理系统)、MES(生产执行系统)软件,<span style="color: black;">将来</span>才有可能不被抛弃。</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/fibRpS2YzAN4Mc9uicjoSibrnuA3kg4PzOR98cEuPRJF92yKfiaIzCz1fSYSw3v54xld5ViaiaoD2lZ2soknHakSVOVA/640?wx_fmt=gif&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p><span style="color: black;">第二个老板,<span style="color: black;">咱们</span>暂且<span style="color: black;">叫作</span>他为Z君,他<span style="color: black;">此刻</span>一方面做原厂件,一方面在做大厂件,另一方面在做自主品牌件;<span style="color: black;">日前</span>是某车型件的全国的头部企业。</span><span style="color: black;">当我问他,从<span style="color: black;">此刻</span>往回看,在过去的所有决定<span style="color: black;">其中</span>,有<span style="color: black;">那些</span>决定是他做过的最正确的决<span style="color: black;">按时</span>?他跟我说:应当是坚决不做三产件和仿冒件;<strong style="color: blue;">有时候不做什么,比做什么,更重要。</strong></span><span style="color: black;">当时,他有<span style="color: black;">这般</span>的关系,一吨三产件卖给他几千块钱,自己买回来分拣之后最少<span style="color: black;">能够</span>赚好几万。<span style="color: black;">然则</span>他觉得做这个事情跟“收破烂”没什么区别,天天在那拣破铜烂铁,那永远不可能做大;</span><span style="color: black;"><span style="color: black;">另一</span>,那时候他身边的人都在做假货,<span style="color: black;">然则</span>从2014年<span style="color: black;">起始</span>,他就坚定不移的做自主品牌件、以及外贸的业务。</span><span style="color: black;">他说,<strong style="color: blue;">比起机会,他更看重的是,这件事的<span style="color: black;">危害</span>有多大。</strong>虽然三产件、仿冒件来钱快,但这个钱不是白赚的,是要付出成本的,这个成本不仅是<span style="color: black;">危害</span>成本,<span style="color: black;">亦</span><span style="color: black;">包含</span>认知成本。</span><span style="color: black;">虽然身边有不少人仿冒件没断过,<span style="color: black;">亦</span><span style="color: black;">无</span>什么事情,<span style="color: black;">然则</span>,这些人的认知<span style="color: black;">亦</span>被仿冒件给<span style="color: black;">上下</span>了。当<span style="color: black;">她们</span>习惯了50%<span style="color: black;">上下</span>的利润时,是不愿意赚原厂件5%的利润的,<span style="color: black;">亦</span>不愿意做15%的自主品牌件,<span style="color: black;">由于</span>自主品牌件的生意要操心的事情实在太多太多了。</span><span style="color: black;">再者,做仿冒件时间久了,交往的客户、构造的人际关系,<span style="color: black;">亦</span>大<span style="color: black;">大都是</span>同类型的人,<span style="color: black;">她们</span>想要跳出来是很难的,这些都是隐形的成本。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fibRpS2YzAN4Mc9uicjoSibrnuA3kg4PzORBVwZP7rqcXrYDRDqnB9HriaCuzNy544YOO6Eo4iarhOrkRveL823XKRw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">其实,做汽配想要赚</span><span style="color: black;">钱</span><span style="color: black;">应当是不难的,</span><strong style="color: blue;">只要你少犯错误。</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>,不管是篮球比赛还是足球比赛,抑或是任何一种对抗性的体育比赛,<strong style="color: blue;">想要得分靠进攻,<span style="color: black;">然则</span>想要赢得比赛就得靠防守</strong>。</span><span style="color: black;"><span style="color: black;">哪些</span>优秀的篮球运动员不仅是投篮得分的<span style="color: black;">能手</span>,<span style="color: black;">同期</span><span style="color: black;">亦</span>是防守盖帽的<span style="color: black;">能手</span>。</span><span style="color: black;">做生意<span style="color: black;">亦</span>是如此,</span><strong style="color: blue;"><span style="color: black;">咱们</span>不仅<span style="color: black;">想要</span>着<span style="color: black;">怎么样</span><span style="color: black;">挣钱</span>,<span style="color: black;">亦</span><span style="color: black;">想要</span>着<span style="color: black;">怎么样</span>规避<span style="color: black;">危害</span>。</strong></p><span style="color: black;">他<span style="color: black;">此刻</span>的生意能做这么大不是他有多厉害,比他厉害的人多得去了,但<span style="color: black;">哪些</span>人不是<span style="color: black;">半途</span>放弃了、退场了,<span style="color: black;">便是</span>进去踩缝纫机了,反正都<span style="color: black;">无</span><span style="color: black;">保持</span>下来。</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/fibRpS2YzAN4Mc9uicjoSibrnuA3kg4PzOR98cEuPRJF92yKfiaIzCz1fSYSw3v54xld5ViaiaoD2lZ2soknHakSVOVA/640?wx_fmt=gif&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3</p><span style="color: black;">以上两个汽配老板做生意的两点心得,让我觉得很受用。其实这些道理不仅对企业适用,对个人<span style="color: black;">亦</span><span style="color: black;">一样</span>适用。</span><span style="color: black;">从当下看<span style="color: black;">将来</span>,<span style="color: black;">咱们</span>不<span style="color: black;">必定</span><span style="color: black;">晓得</span>该怎么做?<span style="color: black;">然则</span>站在<span style="color: black;">将来</span>看<span style="color: black;">此刻</span>,<span style="color: black;">咱们</span>就能<span style="color: black;">晓得</span>该在<span style="color: black;">那些</span>方面用力;如:想要不被落后,就要<span style="color: black;">持续</span>的学习新知识,如短视频知识、AI<span style="color: black;">运用</span><span style="color: black;">办法</span>等。</span><span style="color: black;">不做什么,比做什么更重要。这是让<span style="color: black;">咱们</span>有<span style="color: black;">危害</span><span style="color: black;">认识</span>,想要开200码的车速不翻车,最好就不要开<span style="color: black;">那样</span>快;想要创业失败<span style="color: black;">西山</span>再起,起初就不要all in,留有本钱、<span style="color: black;">即时</span>止损……</span><span style="color: black;">两位老板的生意心得与其说是<span style="color: black;">办事</span>的方法,不如说是看问题的<span style="color: black;">方向</span>,<span style="color: black;">咱们</span>不仅能看到近的一面,<span style="color: black;">亦</span>要看到远的一面;不仅看到正的一面,<span style="color: black;">亦</span>要看到反的一面;那样,<span style="color: black;">咱们</span><span style="color: black;">才可</span>站在高处,重新理解财富。</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/fibRpS2YzAN4Mc9uicjoSibrnuA3kg4PzORdhALZDTvEawryO8WqdrRpY6vo7tmzibZJM7ib9KL5F2VAJASgIPwoD7Q/640?wx_fmt=gif&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">END</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">供稿专家</strong>:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">陈光祖 |</a><a style="color: black;">杨明久 |</a> <a style="color: black;">刘金伟 |</a><a style="color: black;"><span style="color: black;">王勇军</span><span style="color: black;"> |</span></a> <a style="color: black;">王仲华 |</a><a style="color: black;">白坤|</a> <a style="color: black;"><span style="color: black;">邓海兵 |</span></a> <a style="color: black;">李松 |</a> <a style="color: black;"><span style="color: black;">汪步东 |</span></a> <a style="color: black;">桐晓生 |</a> <a style="color: black;">马林 |</a> <span style="color: black;"><a style="color: black;">张杰 |</a></span><span style="color: black;"> <a style="color: black;">林琳 | </a><a style="color: black;">王晨阳|</a><a style="color: black;">李嘉</a><span style="color: black;"> |</span></span><a style="color: black;">任晓鸣 | </a><a style="color: black;"><span style="color: black;">杜小龙</span> <span style="color: black;">| </span></a><a style="color: black;">陈寿雄 |</a> <a style="color: black;">王昆</a></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fibRpS2YzAN5hDpSzxEUerMMqswSHoD0XbQPp0MxxPibLOQaMVKNYPv1uporibNyvxnha7xYTaPrPPibwqfL9QARtQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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楼主果然英明!不得不赞美你一下! 你的话语如春风拂面,温暖了我的心房,真的很感谢。 大势所趋,用于讽刺一些制作目的就是为了跟风玩梗,博取眼球的作品。
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