qzmjef 发表于 2024-8-24 19:36:01

外贸意见:做外贸怎么才可研发到大客户?


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实<span style="color: black;">针对</span>客户<span style="color: black;">体积</span>,我还是比较佛系,客户无论<span style="color: black;">体积</span>,我都会认真对待。但还是说说我的<span style="color: black;">有些</span><span style="color: black;">意见</span>,<span style="color: black;">大众</span><span style="color: black;">能够</span>参考:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">外贸企业满足找大客户的基本<span style="color: black;">要求</span>:</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1:<span style="color: black;">制品</span>品质有<span style="color: black;">保证</span>,<span style="color: black;">亦</span><span style="color: black;">便是</span>说比较有竞争力</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2:<span style="color: black;">机构</span>有<span style="color: black;">必定</span>实力,业务员及<span style="color: black;">关联</span>工作人员都要比较专业,服务要到位。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3:<span style="color: black;">各样</span>认证资质<span style="color: black;">需求</span>,大客户对这个很<span style="color: black;">注重</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4:想要<span style="color: black;">研发</span>一个地方的大客户,<span style="color: black;">必定</span>要<span style="color: black;">认识</span>当地的文化,消费习惯,分销<span style="color: black;">途径</span>等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">大客户的<span style="color: black;">重点</span>特点:</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1:<span style="color: black;">机构</span>有规模,严格的制度化,采购<span style="color: black;">制品</span><span style="color: black;">需求</span>比较高。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2:采购的订单量很大,<span style="color: black;">况且</span><span style="color: black;">需求</span>发货<span style="color: black;">即时</span>,可能价格<span style="color: black;">需求</span>比较低。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3:服务上<span style="color: black;">需求</span>专业,效率高</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4:付款方式很严格,<span style="color: black;">非常多</span>可能只想付一点点定金,<span style="color: black;">或</span>有的定金都不想付。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5:谈判流程非常的漫长,<span style="color: black;">因此</span>大客户的订单周期很长。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6:一旦合作,就不会轻易更换供应商</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">外贸大客户去哪里找呢?</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1:参加展会</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参加<span style="color: black;">有些</span>国际性专业的大展会,<span style="color: black;">通常</span><span style="color: black;">能够</span>接触到比<span style="color: black;">很强</span>一点的客户,<span style="color: black;">非常多</span>大客户<span style="color: black;">爱好</span>实地考察,<span style="color: black;">亦</span><span style="color: black;">爱好</span>参加展会,<span style="color: black;">因此</span>想要接触大客户,<span style="color: black;">能够</span>在力所能及范围参加参<span style="color: black;">有些</span>行业专业性的展会</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">展会<span style="color: black;">研发</span>技巧,<span style="color: black;">能够</span>学习下我之前分享的<span style="color: black;">文案</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">马上135届广交会了,<span style="color: black;">咱们</span>外贸人该做<span style="color: black;">那些</span>准备?备战广交会</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">外贸业务<span style="color: black;">研发</span>野路子,参加不了135广交会,怎么<span style="color: black;">研发</span>到广交会客户 (奇思妙想)</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2:网络资源</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主动<span style="color: black;">研发</span>是<span style="color: black;">咱们</span>做外贸必须的<span style="color: black;">途径</span>,不可缺失。大客户<span style="color: black;">通常</span><span style="color: black;">能够</span>到谷歌搜索引擎,谷歌地图,海关数据,社交<span style="color: black;">媒介</span>linkedin上搜索,<span style="color: black;">非常多</span>大客户会在领英上<span style="color: black;">创立</span>自己的<span style="color: black;">机构</span>主页,<span style="color: black;">能够</span>查看到规模实力等。 海关数据是交易数据,<span style="color: black;">能够</span>直接看到采购量及采购频次,<span style="color: black;">这儿</span><span style="color: black;">亦</span><span style="color: black;">能够</span>筛选出大客户。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">之前我有写了好多网络资源找客户的<span style="color: black;">办法</span>,<span style="color: black;">大众</span><span style="color: black;">能够</span>参考。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">外贸人<span style="color: black;">必须</span>的一个<span style="color: black;">研发</span><span style="color: black;">办法</span>——<span style="color: black;">精细</span><span style="color: black;">研发</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">外贸人一天免费加50个领英<span style="color: black;">精细</span>采购商的<span style="color: black;">办法</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">外贸新<span style="color: black;">发掘</span>:分享一个查14个国家客户的哇塞<span style="color: black;">办法</span>,</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">更加多</span>内容<span style="color: black;">能够</span>翻阅之前发布的<span style="color: black;">文案</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3:行业协会及商会</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">多加入<span style="color: black;">有些</span>行业协会<span style="color: black;">或</span>商会组织的采购活动,<span style="color: black;">通常</span><span style="color: black;">能够</span>接触到<span style="color: black;">有些</span>有<span style="color: black;">必定</span>规模的大客户,人脉广机会多。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4:地推</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">利用网络资源,把<span style="color: black;">有些</span><span style="color: black;">拥有</span>规模的客户找出来,<span style="color: black;">倘若</span>有出国的机会,<span style="color: black;">能够</span>联系实地拜访,<span style="color: black;">这般</span>面对面沟通<span style="color: black;">能够</span><span style="color: black;">创立</span>信任,<span style="color: black;">况且</span><span style="color: black;">亦</span>能考察采购商的实力。拜访客户之前,<span style="color: black;">咱们</span>肯定要做好<span style="color: black;">各样</span>调研及准备,<span style="color: black;">因此</span>这个不太适合新手,成本比较高,对业务员的能力水准<span style="color: black;">需求</span><span style="color: black;">亦</span>是比较高的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>确定<span style="color: black;">是不是</span>是大客户?</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1:查看<span style="color: black;">机构</span>官网,<span style="color: black;">认识</span>注册时间,成立年代,营业额,员人工数据,<span style="color: black;">是不是</span>有工厂,办公环境等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2:<span style="color: black;">倘若</span>是海关数据开放的国家,<span style="color: black;">查找</span>一下<span style="color: black;">是不是</span>能找到交易数据,分析采购量,频次,价格,重量等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3:向周边的客户打听。 <span style="color: black;">倘若</span>认识当地的<span style="color: black;">有些</span>客户<span style="color: black;">或</span><span style="color: black;">伴侣</span>,<span style="color: black;">能够</span>打听这家<span style="color: black;">机构</span>在当地的实力。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4:利用网络碎片, <span style="color: black;">认识</span>下该<span style="color: black;">机构</span>在互联网上留下的<span style="color: black;">各样</span>痕迹做分析 。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">外贸人<span style="color: black;">怎样</span>和大客户<span style="color: black;">创立</span>联系?</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">所有的合作都是要靠缘分加<span style="color: black;">保持</span>不懈的<span style="color: black;">奋斗</span>,平时<span style="color: black;">咱们</span>联系客户大概有以下<span style="color: black;">途径</span>:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1:邮件<span style="color: black;">研发</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">大<span style="color: black;">机构</span>的职能分工比较<span style="color: black;">知道</span>,<span style="color: black;">必定</span>要找对人,才有可能收到回信。<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">必定</span>要对<span style="color: black;">研发</span>的<span style="color: black;">机构</span>做<span style="color: black;">有些</span>调查,<span style="color: black;">能够</span>到领英去查看一下这家<span style="color: black;">机构</span>都有<span style="color: black;">那些</span>职位的负责人,<span style="color: black;">而后</span>筛选出来针对性的写邮箱<span style="color: black;">研发</span>。(大部分客户的成交都是在5-10次,<span style="color: black;">乃至</span><span style="color: black;">更加多</span>次性的跟进才有反馈)</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2:关注客户的社交<span style="color: black;">媒介</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>把重点客户的网站,社交<span style="color: black;">媒介</span>,在网络上能<span style="color: black;">发掘</span>的一切痕迹找出来,关注<span style="color: black;">保藏</span>好这些客户的痕迹,时不时的经常<span style="color: black;">瞧瞧</span>动态变化,尤其是<span style="color: black;">机构</span><span style="color: black;">或</span>某个高管的动态变化,说不定哪条动态就<span style="color: black;">能够</span><span style="color: black;">做为</span><span style="color: black;">咱们</span>的敲门砖。<span style="color: black;">例如</span>:关注客户的促销策略、<span style="color: black;">认识</span>客户最关注的事项。<span style="color: black;">认识</span>关键决策人的生活习惯和个人<span style="color: black;">爱好</span>。平时送礼物聊天用得上。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3:whatsapp等<span style="color: black;">即时</span>通讯工具准备上</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span><span style="color: black;">非常多</span>客户比较<span style="color: black;">爱好</span>whatsapp之类的<span style="color: black;">即时</span>通讯工具沟通,<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">想要</span>方设法问到客户的这些联系方式,<span style="color: black;">这般</span><span style="color: black;">能够</span>随时答复客户的咨询。之前写过<span style="color: black;">有些</span>找客户whatsapp的<span style="color: black;">办法</span>,<span style="color: black;">能够</span>学习下。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">怎样</span>快速找到国外客户的whatsapp? 经验分享</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4:<span style="color: black;">tel</span>沟通</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">tel</span>是<span style="color: black;">认识</span>客户真正想法最快的沟通<span style="color: black;">途径</span>,<span style="color: black;">倘若</span>有<span style="color: black;">要求</span>的话,<span style="color: black;">能够</span>尝试给自己的潜在客户打打<span style="color: black;">tel</span>,这比邮件来的快。<span style="color: black;">亦</span>不要害怕打<span style="color: black;">tel</span>,多练习后,你会<span style="color: black;">发掘</span>以后可能<span style="color: black;">爱好</span>上打<span style="color: black;">tel</span><span style="color: black;">研发</span>了。我在<span style="color: black;">这儿</span><span style="color: black;">保藏</span>了好多宝藏工具,<span style="color: black;">能够</span>学习下。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">干货:一个10年老外贸私藏的75个宝藏工具,亲测都有效</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">外贸人联系客户的<span style="color: black;">有些</span>营销技巧</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做大客户,<span style="color: black;">必定</span>要有足够的耐心,急功近利可不行,<span style="color: black;">况且</span><span style="color: black;">亦</span><span style="color: black;">必定</span>要找对人,说对话,大<span style="color: black;">机构</span>能做决定的<span style="color: black;">通常</span>都是<span style="color: black;">机构</span>总部负责人,当然<span style="color: black;">亦</span>有可能有的办事处<span style="color: black;">亦</span>有权利。我之前有整理过<span style="color: black;">有些</span>和客户沟通的<span style="color: black;">专题</span>,<span style="color: black;">大众</span><span style="color: black;">能够</span>参考。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">分享20个外贸客户跟进小技巧,<span style="color: black;">研发</span>信回复率<span style="color: black;">提高</span>50%</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">最后总结:</span></strong>在<span style="color: black;">大众</span>想<span style="color: black;">研发</span>大客户之前,我还是要先给家<span style="color: black;">大众</span>泼个冷水了,大型客户的<span style="color: black;">研发</span>并<span style="color: black;">不易</span>,就像谈<span style="color: black;">爱情</span>结婚<span style="color: black;">同样</span>,需要双方的<span style="color: black;">要求</span>相互匹配。<span style="color: black;">倘若</span><span style="color: black;">咱们</span><span style="color: black;">自己</span><span style="color: black;">要求</span>达不到大客户<span style="color: black;">各样</span><span style="color: black;">需求</span>和标准,<span style="color: black;">咱们</span>就<span style="color: black;">能够</span><span style="color: black;">思虑</span>降低<span style="color: black;">需求</span>,寻找中小客户<span style="color: black;">或</span>小B客户,其实<span style="color: black;">亦</span>是一个不错的<span style="color: black;">选取</span>。不<span style="color: black;">必定</span>要盯着大客户来。适合<span style="color: black;">咱们</span>的才是最好的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好了,今天就分享到<span style="color: black;">这儿</span>,<span style="color: black;">期盼</span>对<span style="color: black;">大众</span>有<span style="color: black;">帮忙</span>。</p>




nqkk58 发表于 2024-10-31 03:06:56

你的话深深触动了我,仿佛说出了我心里的声音。
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