4zhvml8 发表于 2024-8-24 19:39:22

外贸人怎么找客户

<img src="https://mmbiz.qpic.cn/mmbiz_png/Ljib4So7yuWga8pXcJcjfIQah89KDObrPTpSMf5yIXA3FicgS5CTWEF65nRRZibqyqM7go0FySbvftlHsyP3Brg9A/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">线下寻找客户展览说到线下找客户，展会绝对是外贸人员最好的找客户方式之一。<span style="color: black;">伴侣</span>和客户介绍网络资源是外贸人员创业的<span style="color: black;">必须</span><span style="color: black;">要求</span>之一。<span style="color: black;">仔细</span>的海关数据将<span style="color: black;">包含</span>客户的<span style="color: black;">机构</span>和联系信息，<span style="color: black;">因此呢</span>这些数据是外贸人员的潜在财富。<span style="color: black;">况且</span>做外贸很容易受地域限制。到<span style="color: black;">外边</span>世界，还能让客户<span style="color: black;">经过</span>搜索引擎找到你的网站，从而查看和购买<span style="color: black;">制品</span>。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/Ljib4So7yuWga8pXcJcjfIQah89KDObrPRkLIL2AG5GvCxZEwic7TvtwYQ0DWFO1pJHcr6tDHeHhMo7p1MltPCoA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">线下寻找客户</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">展览</span></strong></span></p><span style="color: black;">说到线下找客户，展会绝对是外贸人员最好的找客户方式之一。展览在向客户展示<span style="color: black;">制品</span>和企业形象的<span style="color: black;">同期</span>，<span style="color: black;">能够</span>招募<span style="color: black;">海量</span>真正的用户，实现订单转换和客户的<span style="color: black;">长时间</span><span style="color: black;">累积</span>。在展会上寻找客户，<span style="color: black;">重点</span>是<span style="color: black;">经过</span>展会、活动、传单等，以吸引顾客并留下<span style="color: black;">她们</span>的电子邮件<span style="color: black;">位置</span>、<span style="color: black;">tel</span>号码、<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>等。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">伴侣</span>和客户介绍</span></strong></span></p><span style="color: black;">网络资源是外贸人员创业的<span style="color: black;">必须</span><span style="color: black;">要求</span>之一。</span><span style="color: black;">这是联系你身边的<span style="color: black;">伴侣</span>和你以前认识的客户，让<span style="color: black;">她们</span>帮你拓展客户资源的绝佳方式。但<span style="color: black;">必定</span>要把握好好的程度，不要<span style="color: black;">导致</span><span style="color: black;">伴侣</span>或客户的反感。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">海关数据</span></strong></span></p><span style="color: black;">每年的海关数据都是非常宝贵的资源。</span><span style="color: black;"><span style="color: black;">非常多</span>网站<span style="color: black;">或</span>软件都会免费<span style="color: black;">供给</span>海关数据。<span style="color: black;">仔细</span>的海关数据将<span style="color: black;">包含</span>客户的<span style="color: black;">机构</span>和联系信息，<span style="color: black;">因此呢</span>这些数据是外贸人员的潜在财富。合理利用海关数据<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你<span style="color: black;">累积</span><span style="color: black;">海量</span><span style="color: black;">优秀</span>客户。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">设立海外办事处</span></strong></span></p><span style="color: black;">在<span style="color: black;">制品</span>的<span style="color: black;">重点</span>市场设立海外办事处，不仅<span style="color: black;">能够</span>与当地客户面对面交流，还<span style="color: black;">能够</span>扩大当地市场，<span style="color: black;">加强</span>品牌在当地的知名度。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">招商会和招投标会</span></strong></span></p><span style="color: black;">招商会、招投标会等活动是拓展人脉、扩大客户的绝佳机会。</span><span style="color: black;"><span style="color: black;">然则</span>，需要<span style="color: black;">选取</span>活动的类型和<span style="color: black;">制品</span>潜在客户经常参与的活动，<span style="color: black;">才可</span>取得更好的效果。</span><span style="color: black;">线下推广的好处是，当你主动上门找客户时，<span style="color: black;">一般</span>会自带宣传册和样品进行洽谈，<span style="color: black;">这般</span>你就<span style="color: black;">能够</span>直接看到和<span style="color: black;">认识</span><span style="color: black;">制品</span>，更直观地交流，与人面对面交流，<span style="color: black;">增多</span>信任。</span><span style="color: black;"><span style="color: black;">然则</span>线下推广的缺点是线下业务员需要一个个找客户，浪费时间和精力。<span style="color: black;">况且</span>做外贸很容易受地域限制。</span><span style="color: black;">互联网的发展给外贸行业带来了<span style="color: black;">更加多</span>的机遇。除了线下模式，线上模式不仅<span style="color: black;">处理</span>了地域限制，让世界<span style="color: black;">认识</span>你的<span style="color: black;">制品</span>，还节省了<span style="color: black;">非常多</span>时间和金钱。<span style="color: black;">那样</span><span style="color: black;">咱们</span>来<span style="color: black;">瞧瞧</span>国内常用的网上找客户<span style="color: black;">办法</span>。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">在线寻找客户</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">官网</span></strong></span></p><span style="color: black;">在网上做外贸，网站是<span style="color: black;">必须</span><span style="color: black;">要求</span>之一。<strong style="color: blue;"><span style="color: black;">持有</span>一个网站不仅<span style="color: black;">能够</span>展示你的<span style="color: black;">制品</span>、品牌、联系方式、经营理念等。</strong>到<span style="color: black;">外边</span>世界，还能让客户<span style="color: black;">经过</span>搜索引擎找到你的网站，从而查看和购买<span style="color: black;">制品</span>。当客户在浏览器中搜索时，会有<span style="color: black;">非常多</span><span style="color: black;">关联</span>的<span style="color: black;">制品</span>搜索结果。<span style="color: black;">通常</span>客户会<span style="color: black;">选取</span>排名靠前的网站，SEO优化有助于<span style="color: black;">提高</span>你的网站排名。<span style="color: black;">因此</span>一个网站<span style="color: black;">想要</span>排名靠前，就必须做SEO优化。</span><strong style="color: blue;"><span style="color: black;">（营销型网站课程上新，扫描文末二维码免费试听）</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">搜索引擎</span></strong></span></p><span style="color: black;">知名国外搜索引擎如谷歌、雅虎、必应、Yandex等，在搜索引擎中输入关键字或客户<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>，<span style="color: black;">各样</span>信息就会<span style="color: black;">显现</span>。招标网站、<span style="color: black;">机构</span>信息、企业黄页等信息应重点关注。<span style="color: black;">而后</span>进入<span style="color: black;">关联</span><span style="color: black;">机构</span>的官网，直接打<span style="color: black;">tel</span><span style="color: black;">或</span>发邮件。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">directindustry&nbsp;b2b平台</span></strong></span></p><span style="color: black;">阿里巴巴和中国制造是国内知名的B2B平台，上面的客户质量还是很不错的。<span style="color: black;">然则</span>，众所周知，<span style="color: black;">日前</span>这些平台竞争非常激烈。<span style="color: black;">因此</span><span style="color: black;">意见</span>你去国外找<span style="color: black;">有些</span>本地的B2B平台，竞争比较少，利润比较高。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">社交<span style="color: black;">媒介</span>账户</span></strong></span></p><span style="color: black;">Facebook、Twitter、LinkedIn、YouTube、WhatsApp、Snapchat、Viber、Google+</span><span style="color: black;">等平台都是国外知名的社交平台。平台每月活跃人口1000万或1亿。可想而知，用户群体非常大。<span style="color: black;">因此</span><span style="color: black;">此刻</span>海外社交营销在国内很流行，<span style="color: black;">大众</span><span style="color: black;">皆想</span>分一杯羹，占客户便宜。</span><strong style="color: blue;"><span style="color: black;">（海外社交<span style="color: black;">媒介</span>运营推广策略，扫描文末二维码<span style="color: black;">认识</span>详情）</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span></span></strong></span></p><span style="color: black;">还有一个不得不说的大武器——<span style="color: black;">宣传</span>。<span style="color: black;">每一个</span>人都<span style="color: black;">晓得</span><span style="color: black;">宣传</span>要花<span style="color: black;">非常多</span>钱，但它确实是<span style="color: black;">得到</span>客户的最快<span style="color: black;">办法</span>之一。综合<span style="color: black;">思虑</span>成本，<span style="color: black;">必定</span>要<span style="color: black;">选取</span>投放<span style="color: black;">宣传</span>。<span style="color: black;">日前</span>，用于海外<span style="color: black;">宣传</span>的<span style="color: black;">宣传</span>平台<span style="color: black;">重点</span>有三种:</span><strong style="color: blue;"><span style="color: black;">搜索引擎<span style="color: black;">宣传</span>平台：</span></strong><span style="color: black;">Google竞价、Bing竞价、Yandex竞价等。</span><strong style="color: blue;"><span style="color: black;">社交<span style="color: black;">宣传</span><span style="color: black;">宣传</span>平台：</span></strong><span style="color: black;">Facebook<span style="color: black;">宣传</span>、LinkedIn<span style="color: black;">宣传</span>、Twitter<span style="color: black;">宣传</span>、Instagram<span style="color: black;">宣传</span>等。</span><strong style="color: blue;"><span style="color: black;">DSP<span style="color: black;">宣传</span>：</span></strong><span style="color: black;">Criteo，Vizury，SocioMantic等。</span><span style="color: black;">线上客户<span style="color: black;">研发</span>的缺点是客户有<span style="color: black;">更加多</span>的<span style="color: black;">选取</span>，<span style="color: black;">因此</span>对自己<span style="color: black;">制品</span>的价格和质量有更高的<span style="color: black;">需求</span>。有些<span style="color: black;">制品</span>的网上价格是公开透明的，会失去价格<span style="color: black;">优良</span>。</span><span style="color: black;">线上和线下<span style="color: black;">研发</span>客户<span style="color: black;">无</span>严格的界限，两种<span style="color: black;">办法</span><span style="color: black;">能够</span>结合起来综合利用。<span style="color: black;">例如</span><span style="color: black;">经过</span><span style="color: black;">宣传</span>获取客户的联系方式，<span style="color: black;">而后</span>打<span style="color: black;">tel</span>给客户确认<span style="color: black;">需要</span>，<span style="color: black;">或</span>直接拜访客户<span style="color: black;">机构</span>。</span>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一个好的网站不仅能展示你的品牌和形象，</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">亦</span>能<span style="color: black;">提高</span>国外各大搜索引擎排名，</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">为外贸<span style="color: black;">机构</span>带来高质量的询盘和<span style="color: black;">精细</span>客户。</span></strong></span></p>
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