1fy07h 发表于 2024-8-24 19:56:26

做外贸怎么样找到自己的客源


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/3a6e5bcc5fbe4be48fbc4bd07bb713f6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725025763&amp;x-signature=teNKo63cb2%2BeKGn1%2BTPnlixo04E%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在外贸业务中，找到稳定的客户是企业发展的关键。如今，外贸市场<span style="color: black;">已然</span>从买方市场转变为卖方市场，形<span style="color: black;">成为了</span>“僧多粥少”的局面。这种变化<span style="color: black;">引起</span>零售端市场和B2B市场竞争愈加激烈。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>在获客<span style="color: black;">办法</span>和获客成本上越发的艰难且运作成本越来越高，各个商家都在想尽一切办法尽可能去寻找客户，<span style="color: black;">然则</span><span style="color: black;">实质</span>操作下来<span style="color: black;">发掘</span><span style="color: black;">功效</span>性并不大，我总结了以下<span style="color: black;">咱们</span>常用的获客方式，在最后有个<span style="color: black;">办法</span>，这个是我测试后觉得非常有用的分享给各位，并且有<span style="color: black;">仔细</span>的操作过程：</p><strong style="color: blue;">B2B线上平台</strong>阿里巴巴国际站（Alibaba.com）<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里国际站，相信<span style="color: black;">非常多</span>商家都<span style="color: black;">已然</span>合作过，有的商家从<span style="color: black;">这儿</span>获取了<span style="color: black;">非常多</span>询盘和成交，<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>商家在<span style="color: black;">这儿</span>并<span style="color: black;">不可</span>达到预期，<span style="color: black;">因此呢</span>在外贸圈中对阿里的评论有好有坏，但<span style="color: black;">自己</span>认为，阿里其实是一个非常优秀的外贸B2B平台，<span style="color: black;">咱们</span><span style="color: black;">能够</span>把阿里看作一个非常庞大的独立站，而<span style="color: black;">咱们</span>商家其实<span style="color: black;">便是</span>一个众多类目下的一个小类目，而阿里国际站<span style="color: black;">经过</span>阿里人<span style="color: black;">数年</span>的经营和推广，<span style="color: black;">已然</span>在谷歌上获取非常高的权重，<span style="color: black;">同期</span>获取了<span style="color: black;">非常多</span>关键词的排名，下图</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/96bdc32880924cde8944b5c0436456c3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725025763&amp;x-signature=kPLBFIfnkx0iTZAmEle28sqo6Vg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e69b012538ca4af0961c8e559c07cfb3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725025763&amp;x-signature=%2FCCNqjKDrdm0iE%2FK106ULktTV%2FI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>值得<span style="color: black;">重视</span>的是，不是所有的商品都能在阿里上获取理想的收益，<strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">咱们</span><span style="color: black;">怎样</span>去判断<span style="color: black;">咱们</span>的<span style="color: black;">制品</span><span style="color: black;">是不是</span>适合做阿里国际站</span></strong>，我给各位出一个<span style="color: black;">办法</span>，<span style="color: black;">能够</span>参考：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>SEMRUSH插件<span style="color: black;">或</span>其他插件，对阿里国际站的谷歌排名关键词整理并下载，<span style="color: black;">而后</span><span style="color: black;">经过</span>excel表格化筛选查看<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>行业关键词阿里在谷歌上的排名，<span style="color: black;">倘若</span><span style="color: black;">关联</span>关键词越多，<span style="color: black;">那样</span>你<span style="color: black;">能够</span>加入阿里国际站，反之，越少，<span style="color: black;">那样</span>你要认真<span style="color: black;">思虑</span><span style="color: black;">有些</span>，<span style="color: black;">是不是</span>值得去做。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9aa3eefbf2d247bca7d44538fc109211~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725025763&amp;x-signature=ZqSkH%2BQq3oYRRWn51UnhtNYQGEU%3D" style="width: 50%; margin-bottom: 20px;"></div>中国制造网（Made-in-China.com）<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注册会员并发布<span style="color: black;">制品</span>：<span style="color: black;">仔细</span>填写<span style="color: black;">机构</span>信息和<span style="color: black;">制品</span>描述，<span style="color: black;">加强</span>搜索排名。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参加平台活动：参与平台的促销活动和展会，<span style="color: black;">增多</span><span style="color: black;">制品</span><span style="color: black;">揭发</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>付费服务：如买家匹配服务，<span style="color: black;">加强</span>找到<span style="color: black;">精细</span>客户的概率。<span style="color: black;">这儿</span><span style="color: black;">再也不</span>赘述；</p><strong style="color: blue;">社交<span style="color: black;">媒介</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于社媒<span style="color: black;">做为</span>外贸人都是非常<span style="color: black;">熟练</span>的，如：Youtube， LinkedIn，Facebook、Twitter、Instagram等；社媒获客在2019年前相对<span style="color: black;">来讲</span>还是不错的，创建自己的账号<span style="color: black;">或</span><span style="color: black;">机构</span>账号，<span style="color: black;">经过</span>个人主页和公共主页发布<span style="color: black;">有些</span>内容，基本<span style="color: black;">咱们</span>业务都是发布<span style="color: black;">机构</span>的<span style="color: black;">制品</span>，并且留下自己的联系方式（邮箱<span style="color: black;">或</span>whatsapp, skype，wechat等），<span style="color: black;">常常</span>还是能够<span style="color: black;">能够</span>收到<span style="color: black;">有些</span>客户的反馈的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>从2022年后，各大社媒相继对规则<span style="color: black;">调节</span>后，<span style="color: black;">咱们</span><span style="color: black;">发掘</span>这种<span style="color: black;">办法</span>越发困难，<span style="color: black;">况且</span>当你发布你的作品时，效果很差，<span style="color: black;">乃至</span><span style="color: black;">基本</span><span style="color: black;">无</span><span style="color: black;">功效</span>；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">咱们</span><span style="color: black;">更加多</span>的基本都是采用关键词去<span style="color: black;">发掘</span>客户，加好友，<span style="color: black;">或</span><span style="color: black;">经过</span>社媒中客户的联系方式进行邮件<span style="color: black;">或</span>其他方式的营销，当下这种方式有效果，<span style="color: black;">然则</span>收效差，<span style="color: black;">为何</span>会<span style="color: black;">显现</span>这种<span style="color: black;">状况</span>呢？</strong>我总结如下：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">社媒应该看作客户给<span style="color: black;">咱们</span>做背景调查的方式</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Facebook:</strong><span style="color: black;">首要</span><span style="color: black;">咱们</span>应该<span style="color: black;">按照</span>长尾词来<span style="color: black;">选取</span>发布内容，即客户需要<span style="color: black;">认识</span><span style="color: black;">那些</span>内容，<span style="color: black;">咱们</span>就要<span style="color: black;">按照</span>这些问题去创作内容，请各位<span style="color: black;">必定</span>要<span style="color: black;">晓得</span>，问题词（why, how, what）是一个长尾关键词，而客户搜索这些内容的目的是要找到问题的<span style="color: black;">处理</span><span style="color: black;">方法</span>，而不是一味的发布<span style="color: black;">制品</span>，<span style="color: black;">基本</span><span style="color: black;">无</span>任何<span style="color: black;">功效</span>，而这些问题必须有搜索量，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">有些</span>插件获取这些内容，<span style="color: black;">办法</span>：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌首页关键词搜索，找到<strong style="color: blue;"><span style="color: black;">People also ask, or People also search for</span></strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/71f0d8f660e445a6bb9528e8f18b875b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725025763&amp;x-signature=z7kTEZ3CrettSHA%2BVSTCz7VCM8Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/166773ab8580438db141a01222c16a3d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725025763&amp;x-signature=Ikke8lPrz2OKM08EO%2BfLuk%2BVS6g%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>这些问题去创建内容，而这些词的搜索量是非常<span style="color: black;">能够</span>的，哪怕你在facebook中，<span style="color: black;">一样</span>会有<span style="color: black;">必定</span>的高搜索量，<span style="color: black;">而后</span>去配上<span style="color: black;">关联</span><span style="color: black;">制品</span>内容，<span style="color: black;">那样</span><span style="color: black;">咱们</span>的这个内容具备了<span style="color: black;">必定</span>的搜索<span style="color: black;">基本</span>，<span style="color: black;">同期</span><span style="color: black;">亦</span>能让客户对你的专业度方面有着重新的认知，<span style="color: black;">倘若</span>遇到客户<span style="color: black;">运用</span>facebook对你做背景调查，大概率<span style="color: black;">经过</span>这个问题的<span style="color: black;">认识</span>，客户肯定对你的印象标签是“professional”，<span style="color: black;">倘若</span>你是做阿里国际站，这个<span style="color: black;">状况</span>下，客户给你下单的几率<span style="color: black;">提高</span>了不少。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总结：<span style="color: black;">运用</span>facebook发布有搜索量的问题<span style="color: black;">方法</span>，<span style="color: black;">不仅</span>能够<span style="color: black;">提高</span>你的账号内容的搜索量，<span style="color: black;">同期</span><span style="color: black;">亦</span>能给客户对你的专业度打上标签，<span style="color: black;">提高</span><span style="color: black;">咱们</span>询盘和订单的转化率。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Linkedin(领英)</strong>：<span style="color: black;">咱们</span>非常清楚<span style="color: black;">便是</span>领英的客户群体相对<span style="color: black;">来讲</span>层次比较高，基本都是<span style="color: black;">机构</span>的高层即负责重要版块。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span><span style="color: black;">咱们</span>商家<span style="color: black;">来讲</span>，除了能够发布<span style="color: black;">有些</span><span style="color: black;">关联</span><span style="color: black;">制品</span>内容及<span style="color: black;">处理</span><span style="color: black;">方法</span>外，<span style="color: black;">同期</span>我会做好企业的组织架构，<span style="color: black;">经过</span><span style="color: black;">咱们</span>的内容创建实现客户对<span style="color: black;">咱们</span><span style="color: black;">机构</span>的组织架构的<span style="color: black;">认识</span>，从而达到深层次认知，<span style="color: black;">倘若</span>客户觉得<span style="color: black;">咱们</span><span style="color: black;">机构</span>实力<span style="color: black;">无</span>问题的话，<span style="color: black;">那样</span>才有进一步合作的欲望。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ada40123aa3b46268dd37dd63f5444b7~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725025763&amp;x-signature=nQxtegsxqbxFTnk4d7QU4qDCFm0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总结：</strong>领英<span style="color: black;">咱们</span>的<span style="color: black;">重点</span>任务<span style="color: black;">便是</span>发布<span style="color: black;">相关</span><span style="color: black;">制品</span>的<span style="color: black;">关联</span>内容，<span style="color: black;">加强</span>客户的对<span style="color: black;">咱们</span>专业度的认可，并且呈现<span style="color: black;">机构</span>的实力：<strong style="color: blue;">组织架构</strong>，当然<span style="color: black;">倘若</span>有独立站的话，<span style="color: black;">能够</span><span style="color: black;">经过</span>领英实现引流。从而<span style="color: black;">加强</span>客户的转化。</p><strong style="color: blue;">展会</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">展会<span style="color: black;">针对</span><span style="color: black;">咱们</span>大部分企业<span style="color: black;">来讲</span>，不管是以前，<span style="color: black;">此刻</span>，还是<span style="color: black;">将来</span>始终<span style="color: black;">做为</span>一个非常重要的获客<span style="color: black;">途径</span>，<span style="color: black;">由于</span>展会能够让<span style="color: black;">咱们</span>企业近距离与客户沟通，实现快速成交的<span style="color: black;">目的</span>；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>疫情后，展会的效果远不及疫情前，追溯原因，当下客户的寻找供应商的思维定位<span style="color: black;">出现</span>了变化，即线上沟通，线上成交，<span style="color: black;">那样</span><span style="color: black;">针对</span><span style="color: black;">咱们</span>商家<span style="color: black;">日前</span>展会<span style="color: black;">能够</span><span style="color: black;">做为</span>品牌和<span style="color: black;">制品</span>宣传的一个媒介，<span style="color: black;">同期</span><span style="color: black;">咱们</span>应该<span style="color: black;">持有</span>自己独立的网站，实现线下引流和品牌<span style="color: black;">制品</span>流量的承载，这就需要<span style="color: black;">咱们</span>商家在自己的网站上布局<span style="color: black;">制品</span>的内容及<span style="color: black;">处理</span><span style="color: black;">方法</span>，方便客户能够获取<span style="color: black;">她们</span>需要的内容，从而实现询盘及订单的转化。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/fc76488cfccc46298a8b0e59a84dde8e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725025763&amp;x-signature=VLdyFUk%2F0Nw8gnp3B3PS7UVp0Sc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">咱们</span>确实需要参加展会，<span style="color: black;">想要</span>展会达到预期效果，<span style="color: black;">那样</span><span style="color: black;">咱们</span><span style="color: black;">必定</span><strong style="color: blue;">在展会前6个月对<span style="color: black;">目的</span>客户<span style="color: black;">或</span>是展会举办地进行集中邀请和推广</strong>，<span style="color: black;">加强</span>客户的<span style="color: black;">认识</span>度，把展会变成与<span style="color: black;">咱们</span>有意向客户面对面沟通的桥梁，<span style="color: black;">仅有</span><span style="color: black;">这般</span><span style="color: black;">咱们</span><span style="color: black;">才可</span>有效发挥展会的<span style="color: black;">功效</span>，<span style="color: black;">加强</span>询盘和订单的转化。<span style="color: black;">倘若</span>奢望能够在展会上能够与以前的<span style="color: black;">情况</span>，<span style="color: black;">咱们</span>只能说是可望不可及。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>商家，我还是<span style="color: black;">意见</span><span style="color: black;">能够</span><span style="color: black;">选取</span>合适的<span style="color: black;">机会</span>和合适的展会（<span style="color: black;">目的</span>市场）去参展，<span style="color: black;">同期</span>在展会前多进行<span style="color: black;">有些</span>宣传和信息传递，把展会变成一个与客户沟通见面的一个桥梁，<span style="color: black;">这般</span>会更加有效。</p><strong style="color: blue;">谷歌关键词<span style="color: black;">或</span>指令获客</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌关键词搜索客户，会<span style="color: black;">显现</span><span style="color: black;">非常多</span>的商家，<span style="color: black;">那样</span><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>筛选进行确认，<span style="color: black;">而后</span>去做<span style="color: black;">研发</span>，<span style="color: black;">然则</span>有个问题，<span style="color: black;">咱们</span><span style="color: black;">经过</span>关键词搜索到的商家，有这几个<span style="color: black;">状况</span>：</p>排名靠前的基本都是大的零售平台，如Amazon, 速卖通，易贝网（ebay）等大平台，直接客户少；零售端的网站比较多，这些内容<span style="color: black;">研发</span>的几率非常低<span style="color: black;">研发</span>难度非常大：<span style="color: black;">原由</span>很简单，<span style="color: black;">便是</span>你在做的<span style="color: black;">行径</span>其他业务<span style="color: black;">亦</span>正在<span style="color: black;">运用</span>这些功能去寻找客户，<span style="color: black;">因此</span>呈<span style="color: black;">此刻</span><span style="color: black;">咱们</span>面前的客户被<span style="color: black;">研发</span>过N次，可想而知，能够<span style="color: black;">研发</span>的几率有多少。<span style="color: black;">研发</span>信：在这个环节上，<span style="color: black;">咱们</span>业务范了一个非常大的错误，找到客户后接着去写<span style="color: black;">研发</span>信，大部分都是采用的以下的<span style="color: black;">研发</span>内容，<span style="color: black;">因此</span><span style="color: black;">日前</span>的<span style="color: black;">情况</span>是<span style="color: black;">研发</span>到客户的概率越来越少；<strong style="color: blue;">邮件和whatsapp<span style="color: black;">研发</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">邮件<span style="color: black;">研发</span>是<span style="color: black;">咱们</span>业务<span style="color: black;">平常</span>获客的非常重要的<span style="color: black;">途径</span>，<span style="color: black;">经过</span><span style="color: black;">各样</span>方式获取客户的邮箱<span style="color: black;">位置</span>，针对性的去做<span style="color: black;">研发</span>，基本采用的是以下方式：</p><span style="color: black;">运用</span>插件获取行业客户的邮箱，群发邮件<span style="color: black;">经过</span>关键词<span style="color: black;">或</span>谷歌指令获取客户，寻找客户的邮件，<span style="color: black;">而后</span>写<span style="color: black;">研发</span>信<span style="color: black;">运用</span>第三方插件在whatspp进行群发内容（当然客户需要有注册whatspp）;<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">起始</span>这些做法相对还能有客户回复，<span style="color: black;">然则</span>在当下，你会<span style="color: black;">发掘</span><span style="color: black;">这般</span>的做法非但<span style="color: black;">无</span>用，反而对<span style="color: black;">咱们</span>的账号存在<span style="color: black;">危害</span>性，关于这个问题我想奉劝各位，不要再<span style="color: black;">运用</span>这种<span style="color: black;">办法</span>了，你们做的这些工作打的是概率，工作量有，但效果<span style="color: black;">不良</span>，<span style="color: black;">同期</span>给<span style="color: black;">咱们</span>带来的<span style="color: black;">危害</span>是邮件账号被封，<span style="color: black;">倘若</span>是<span style="color: black;">运用</span>企业邮箱的话，<span style="color: black;">那样</span>可能面临被无限制的封号处理，损失非常大；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而whatsapp需要科学上网，<span style="color: black;">非常多</span>第三方插件<span style="color: black;">机构</span>会跟你说，<span style="color: black;">不消</span>担心，你<span style="color: black;">运用</span><span style="color: black;">咱们</span>的平台进行发送，不影响你们的IP，<span style="color: black;">然则</span>是真的吗？其实<span style="color: black;">咱们</span>还是被<span style="color: black;">她们</span>给忽悠了，请务必<span style="color: black;">晓得</span>，你在<span style="color: black;">运用</span>你的电脑登录对方的平台发送，<span style="color: black;">那样</span>你的IP是改变不了的，<span style="color: black;">那样</span>你发送的任何内容都会带你的local IP， <span style="color: black;">那样</span>你的IP一旦被<span style="color: black;">发掘</span>，很可能会被无限制的封号处理，得不偿失，<span style="color: black;">因此呢</span>在<span style="color: black;">这儿</span>奉劝各位，不要再<span style="color: black;">这般</span>操作了，否则你会面临封号的尴尬境地，况且你再去申请任何账号，都是<span style="color: black;">白费</span>的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>：<span style="color: black;">咱们</span>在<span style="color: black;">运用</span>邮件<span style="color: black;">研发</span>时，<span style="color: black;">必定</span>要如下操作：</p>客户背景调查<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>客户的网站，社媒等媒介对客户进行深入调查，重点找出客户正在主推的<span style="color: black;">制品</span>和<span style="color: black;">关联</span>问题，<span style="color: black;">而后</span><span style="color: black;">经过</span>分析，做针对性的<span style="color: black;">研发</span>，<strong style="color: blue;"><span style="color: black;">另一</span>不要太过于迷信<span style="color: black;">所说</span>的“模板”</strong>，<span style="color: black;">咱们</span><span style="color: black;">必定</span>本着所有的邮箱都是给客户<span style="color: black;">处理</span>问题的方针去做针对性的内容。这个<span style="color: black;">咱们</span>在下面会做细致的讲解。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">重视</span>：邮件的<span style="color: black;">功效</span><span style="color: black;">便是</span>给客户<span style="color: black;">处理</span>问题，这个是宗旨；</strong></p><strong style="color: blue;">独立站（网站）</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站是<span style="color: black;">咱们</span><span style="color: black;">将来</span>获客非常重要的<span style="color: black;">途径</span>，<span style="color: black;">然则</span><span style="color: black;">日前</span><span style="color: black;">咱们</span>商家的创建的独立站分为两大类：展示型和营销型网站；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>第三方给商家做的网站都是属于展示型，而这些网站的<span style="color: black;">功效</span><span style="color: black;">不问可知</span>，无可厚非；这种网站说实在的，你<span style="color: black;">想要</span>获客的话，概率非常小，<span style="color: black;">因此呢</span><span style="color: black;">咱们</span>的网站内容基本都是<span style="color: black;">制品</span>，<span style="color: black;">关联</span>问题解答和<span style="color: black;">文案</span>类非常少，<span style="color: black;">倘若</span>只是想给客户展示，<span style="color: black;">那样</span>你想过<span style="color: black;">无</span>，你的手头客户有多少，能够给多少客户看，<span style="color: black;">另一</span>你<span style="color: black;">是不是</span>有想过，客户跟你成交只是看到你的<span style="color: black;">制品</span>就<span style="color: black;">能够</span>了吗？这未免有点太牵强附会了，<span style="color: black;">倘若</span><span style="color: black;">根据</span>当下的外贸形势，这种方式的网站最好不要去创建了，<span style="color: black;">咱们</span>应该去创建一个具备这种类型的网站：</p><span style="color: black;">制品</span>内容<span style="color: black;">运用</span>场景问题解答，<span style="color: black;">处理</span><span style="color: black;">方法</span><span style="color: black;">制品</span><span style="color: black;">仔细</span>介绍<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以内容带动<span style="color: black;">制品</span><span style="color: black;">营销</span>，<span style="color: black;">况且</span>页面内容必须符合客户的搜索习惯和意图，并且在关键词分析及外链上下功夫，<span style="color: black;">持续</span>的<span style="color: black;">调节</span>和优化的网站，<span style="color: black;">不仅</span><span style="color: black;">拥有</span>获客，<span style="color: black;">同期</span>能够给<span style="color: black;">咱们</span>的客户<span style="color: black;">供给</span><span style="color: black;">认识</span>决<span style="color: black;">方法</span>，呈现给客户有个非常专业的内容，才是当下所需的。</p><strong style="color: blue;">外链获客</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个是<span style="color: black;">咱们</span>本篇<span style="color: black;">文案</span>的重点，各位都是非常<span style="color: black;">认识</span>，不管<span style="color: black;">经过</span>任何方式去寻找客户<span style="color: black;">研发</span>客户，难度越来越难，成功的几率越来越小，<span style="color: black;">咱们</span><span style="color: black;">亦</span>非常清楚，大部分业务都是在重复在与<span style="color: black;">咱们</span><span style="color: black;">同样</span>的操作，那<span style="color: black;">这般</span>的操作<span style="color: black;">咱们</span>只能说是玩的是概率，不是成功率，<span style="color: black;">那样</span>有<span style="color: black;">无</span>一种全新的方式来去获客呢，<span style="color: black;">那样</span>我今天把这个内容与各位分享一下：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外链获客：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外链：或<span style="color: black;">叫作</span><span style="color: black;">外边</span>链接，<span style="color: black;">指的是</span>从一个网站指向另一个网站的链接。外链<span style="color: black;">针对</span>搜索引擎优化（SEO）非常重要，<span style="color: black;">由于</span>它们<span style="color: black;">能够</span><span style="color: black;">加强</span>网站的权重和排名。外链的质量和数量都可能影响一个网站在搜索引擎结果页中的位置。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户获取<span style="color: black;">办法</span>：</p><span style="color: black;">首要</span><span style="color: black;">咱们</span><span style="color: black;">经过</span>关键词去搜索，<span style="color: black;">经过</span>谷歌<span style="color: black;">查询</span><span style="color: black;">咱们</span>的国外同行，<span style="color: black;">而后</span><span style="color: black;">经过</span>插件<span style="color: black;">科研</span>国外竞争对手的外链，从<span style="color: black;">这儿</span>你能<span style="color: black;">发掘</span><span style="color: black;">有些</span>商机。<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8e598d54e08d482a84618156dc64f7c4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725025763&amp;x-signature=8CftRQ84HSGXUXraKuvnFUUKHnA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>wagner brake去分析这个网站的外链：</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c0abe28ee1d44287ad81eb84cf0e6a3e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725025763&amp;x-signature=oBC7QWtzNDST59N%2FqpYwowTe%2FUU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>导出这些外链内容</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d12efd5891634e2799944aa141838c1d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725025763&amp;x-signature=oKdcQvaV8uJ82pdJR6bBX8ys65A%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span><span style="color: black;">经过</span>这个外链能够<span style="color: black;">发掘</span><span style="color: black;">有些</span>潜在客户，<span style="color: black;">常常</span><span style="color: black;">这般</span>的客户存在以下特征：</p>谷歌排名不高；网站内容<span style="color: black;">通常</span>；有合作品牌（<span style="color: black;">或</span>代理）；<span style="color: black;">制品</span>内容<span style="color: black;">仔细</span>，且注重参数及详情上；<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些客户<span style="color: black;">重点</span>市场定位在当地，<span style="color: black;">因此</span>不注重谷歌排名，给客户展示的内容基本是<span style="color: black;">她们</span>代理的品牌，让终端客户有个认知，</p><span style="color: black;">科研</span>客户的关于<span style="color: black;">机构</span>及历史<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span><span style="color: black;">科研</span>发掘客户常用关键词，</p>分析社媒<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看客户重点推广方向及<span style="color: black;">制品</span>内容，</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>，<span style="color: black;">咱们</span><span style="color: black;">经过</span>这个外链<span style="color: black;">发掘</span>了一个国外同行，而这个同行的内容如下：</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f0ce69e005b64d52a55869a496288309~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725025763&amp;x-signature=D%2Fz3AQbIpU88VzJ%2BBnJ0GhRtTlA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从客户的首页中，<span style="color: black;">经过</span>分析<span style="color: black;">咱们</span>能够get到以下信息：</p>客户从事的<span style="color: black;">制品</span>行业切合<span style="color: black;">咱们</span><span style="color: black;">机构</span>的<span style="color: black;">制品</span>有一点<span style="color: black;">咱们</span>信息，<span style="color: black;">非常多</span>客户基本都是从中国贴牌进口，其实<span style="color: black;">她们</span>是中间贸易商，国外<span style="color: black;">非常多</span>品牌都是<span style="color: black;">这般</span>操作，<span style="color: black;">因此呢</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>从<span style="color: black;">她们</span>的品牌中非常清楚的<span style="color: black;">表现</span>出来，<span style="color: black;">原由</span>，<span style="color: black;">这儿</span>面的品牌很<span style="color: black;">大都是</span>知名品牌，而不是这个<span style="color: black;">机构</span>的自主品牌，<span style="color: black;">因此呢</span>这个客户<span style="color: black;">针对</span><span style="color: black;">咱们</span><span style="color: black;">来讲</span>，绝对是合适的<span style="color: black;">研发</span><span style="color: black;">目的</span>客户。从网站的about us 中<span style="color: black;">认识</span>客户的历史，非常清晰对方的经营方向，那<span style="color: black;">便是</span>汽车配件，而汽车配件中的刹车系统是<span style="color: black;">她们</span>的<span style="color: black;">重点</span>生意，<span style="color: black;">因此呢</span>非常符合<span style="color: black;">咱们</span>寻找的优秀客户。<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/35dbc21cc59246ce828c514a7816d5fa~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725025763&amp;x-signature=j3USpdZFzZ4eWH0hmtNau9dIIWI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span><span style="color: black;">经过</span>客户的社媒进行信息分析，结论与<span style="color: black;">咱们</span>的<span style="color: black;">起始</span>分析的<span style="color: black;">制品</span>方向非常吻合。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/18ce8fb410654f02a0c0bab10dbc8353~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725025763&amp;x-signature=IG373DMDxxXbWHRkyeDeJ2qyGM8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f46557b7bba4447db46f22ba89ab227a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725025763&amp;x-signature=eMrTKlly9%2F%2BIVF0%2BTAPbhZicisI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c80cbbdbe51f4dbab8676c987fc0ab0c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725025763&amp;x-signature=J5vTlGvXothPOKWAEheXsIrgHVA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>从对方的社媒动态中提取到的信息中<span style="color: black;">亦</span>是与<span style="color: black;">咱们</span>的判断一致，<span style="color: black;">因此呢</span>接下来<span style="color: black;">咱们</span>就要<span style="color: black;">起始</span>邮件<span style="color: black;">研发</span>了，这一步非常关键词，首先<span style="color: black;">咱们</span>要记住，邮件的<span style="color: black;">重点</span>的目的<span style="color: black;">便是</span>给客户<span style="color: black;">传送</span><span style="color: black;">咱们</span>给与<span style="color: black;">她们</span>的<span style="color: black;">处理</span><span style="color: black;">方法</span>及信息，废话不要太多，简单阐述及<span style="color: black;">方法</span>给客户，这个是核心。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span><span style="color: black;">咱们</span>在邮件编写方面注重以下几个内容：</p>标题<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">邮件标题是决定客户<span style="color: black;">是不是</span>有兴趣查看非常重要的内容版块，标题就要<span style="color: black;">运用</span>简单明了的内容来表述本邮件的核心重点；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如，FF grade semi metallic brake pads for Japan Korean vehicles solutions...</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">明显</span>FF级，目的<span style="color: black;">导致</span>客户的的<span style="color: black;">重视</span>，<span style="color: black;">由于</span><span style="color: black;">咱们</span>在分析中，客户<span style="color: black;">针对</span>刹车片<span style="color: black;">尤其</span>强调摩擦等级FF级，正好迎合的客户的推广核心，而semi metallic 是客户重点推广配方，当然这些<span style="color: black;">制品</span>是针对这些车型：</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/533f1df433ba442fa3c914453d63fa0c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725025763&amp;x-signature=Gfm0oTG2LrstTkQTV3r%2FJgRggEw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）邮件的主体</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">邮件的主体是<span style="color: black;">咱们</span>给客户进行<span style="color: black;">方法</span>的介绍，记得简单介绍一下自己及<span style="color: black;">机构</span>，如</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">We are a brake pads manufacturer with running for 24 years, 核心点是<span style="color: black;">咱们</span>是工厂，符合客户<span style="color: black;">选取</span>供应商的标准。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>接下来<span style="color: black;">便是</span>对与semi metallic <span style="color: black;">制品</span>的技术参数<span style="color: black;">为何</span>能够达到FF级的<span style="color: black;">原由</span>级数据，让客户有着非常直接的<span style="color: black;">认识</span>。并且<span style="color: black;">供给</span><span style="color: black;">制品</span>型号种类完全能够覆盖日系和韩系车型；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>接下来<span style="color: black;">咱们</span><span style="color: black;">期盼</span>能够得到客户的反馈，如</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">We would appreciate if you let us know your ideas and suggestions, I am Garry</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">will be at your service in the future</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>这个邮件内容<span style="color: black;">火速</span>得到反馈：</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f4799739b0ba470aa8cda9a3cdf29220~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725025763&amp;x-signature=rlDaWoQYUVfQBsi6NkXOAe%2FmHrA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">并且这个客户在以后的过程中<span style="color: black;">经过</span>沟通和报价等内容，非常顺利的拿到订单，<span style="color: black;">况且</span>客单量非常大，<span style="color: black;">因此呢</span>这个客户非常<span style="color: black;">优秀</span>的</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">根据</span>常规的<span style="color: black;">办法</span>你是很难获取到<span style="color: black;">她们</span>的<span style="color: black;">机构</span>信息，并且在客户背调时<span style="color: black;">必定</span>要认真去做，真正<span style="color: black;">认识</span>客户，<span style="color: black;">那样</span>在<span style="color: black;">首要</span>邮件时成功的可能性会大大<span style="color: black;">加强</span>，<span style="color: black;">期盼</span><span style="color: black;">经过</span>这个案例能够给各位一个不<span style="color: black;">同样</span>的思维。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span><span style="color: black;">咱们</span>在寻找客户时，<span style="color: black;">必定</span>跳出常规思维的内卷状态，多去<span style="color: black;">科研</span>和学习，真正挖掘与众<span style="color: black;">区别</span>的<span style="color: black;">方法</span>，势必让<span style="color: black;">咱们</span>实现弯道超车，<span style="color: black;">作为</span>外贸行业中的佼佼者。</p>




fny5jt9 发表于 2024-9-5 12:22:44

我完全同意你的看法，期待我们能深入探讨这个问题。

张露zhang 发表于 2024-9-10 00:04:20

论坛的成果是显著的，但我们不能因为成绩而沾沾自喜。

qzmjef 发表于 2024-10-21 07:41:00

大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。

1fy07h 发表于 2024-10-30 09:28:56

楼主的文章非常有意义，提升了我的知识水平。

qzmjef 发表于 2024-11-8 12:44:15

你的见解独到，让我受益匪浅，非常感谢。
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