亚马逊老卖家为公众总结出的血泪教训
<img src="https://mmbiz.qpic.cn/mmbiz_png/Ljib4So7yuWgJ9JkzYyUZibkLlgVKedicMEiadaMSiaQ5FicCplooPfskJHmGvMfmLzJcLHTWHabicar5q7IrmbxHeYhA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Ljib4So7yuWgJ9JkzYyUZibkLlgVKedicMETEJ86QY6DsenSOpn7aEnbNu9RrahibeYcgx6FwYDMrKasO9mjBqbDUA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关注，进</span><span style="color: black;"><strong style="color: blue;">亚马逊大卖</strong></span><strong style="color: blue;"><span style="color: black;">交流群</span></strong><span style="color: black;">学习！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ZibYtZyuGLKhVw9JMXjcrjjdE6zbL3RR5sibwR4b0WsUzNaiaCtq3ic1RqBb2FXaPKERbArZq0OOO43eJ2aFTl27ug/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">坑姐来了!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">前段时间李克强总理在关于跨境电商的讲话，给<span style="color: black;">非常多</span>打算进来的新手卖家打了一针</span><strong style="color: blue;"><span style="color: black;">“兴奋剂”</span></strong><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">确实，跨境电商，<span style="color: black;">包含</span>亚马逊，是存在着<span style="color: black;">非常多</span><span style="color: black;">非常多</span>的机会，<span style="color: black;">然则</span><span style="color: black;">针对</span><span style="color: black;">哪些</span>想要进入的新手和经验不足的新手<span style="color: black;">来讲</span>，前期的防<span style="color: black;">危害</span>工作<span style="color: black;">亦</span>是至关重要的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不要只盯着机会却<span style="color: black;">忽略</span><span style="color: black;">危害</span>，这种做法<span style="color: black;">针对</span>创业者而言<span style="color: black;">常常</span>是致命的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">坑姐有一位客户跟坑姐在闲聊时说到了她<span style="color: black;">此时</span>间不长的亚马逊失败创业史。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她的能力绝对不低的，在亚马逊大<span style="color: black;">机构</span>呆过两年，带过月销百万的团队。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你能想象<span style="color: black;">这般</span>优秀的人怎么会创业失败呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面<span style="color: black;">咱们</span><span style="color: black;">一块</span>来听听吧！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> 打工和创业不是一回事 </span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我以前带过月销百万的团队，在<span style="color: black;">机构</span>的业绩排行榜上，<span style="color: black;">亦</span>曾<span style="color: black;">始终</span>排在</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>名</span></strong><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>的成就，<span style="color: black;">亦</span>让我有了一点点的自我膨胀，在内心里面认为是我的“能力”为<span style="color: black;">机构</span>带来了<span style="color: black;">这般</span>的成绩。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>在这次失败后，我才<span style="color: black;">认识</span>到，<span style="color: black;">非常多</span>的<span style="color: black;">状况</span>下，</span><strong style="color: blue;"><span style="color: black;">一个好的执行者，他绝不是等同于一个好的决策者。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在之前的<span style="color: black;">机构</span>工作时，所有的</span><strong style="color: blue;"><span style="color: black;">资源和推广手段都是<span style="color: black;">机构</span>的</span></strong><span style="color: black;">，想用什么资源基本上是信手拈来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>自己出来创业才<span style="color: black;">晓得</span>，有些<span style="color: black;">机构</span>的资源是带不走的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">别人愿意跟你合作，是看在<span style="color: black;">机构</span>的面子上，你自己单干的<span style="color: black;">机构</span>，有些人是不情愿<span style="color: black;">乃至</span>拒绝和你合作的。这让我深受打击。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> <span style="color: black;">无</span>全局<span style="color: black;">认识</span> </span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做跨境老板什么最重要呢？那便是</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">危险</span><span style="color: black;">认识</span>和<span style="color: black;">危害</span><span style="color: black;">认识</span></span></strong><span style="color: black;">，还有</span><strong style="color: blue;"><span style="color: black;">独特的运营思路，</span></strong><span style="color: black;">这<span style="color: black;">亦</span>是我失败后得出的结论。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>在<span style="color: black;">研发</span><span style="color: black;">制品</span>的过程中，就<span style="color: black;">忽略</span>了一个重要的<span style="color: black;">危害</span><span style="color: black;">源自</span>：</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">机构</span>现金流</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我不是一个人出来创业的，是几个人<span style="color: black;">一块</span>创业，<span style="color: black;">因此</span>初期缴纳的<span style="color: black;">机构</span>创始资金还是很充足的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>，后来的</span><strong style="color: blue;"><span style="color: black;">头程、<span style="color: black;">制品</span><span style="color: black;">研发</span>、库存、推广</span></strong><span style="color: black;">等等方面，<span style="color: black;">火速</span>就让现金流<span style="color: black;">显现</span>了紧张的局面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">毫无创业经验的<span style="color: black;">咱们</span>，竟然很晚之后才回过神来，才<span style="color: black;">起始</span>手忙脚乱的进行清仓等等一系列操作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">显现</span>这种<span style="color: black;">状况</span>的罪魁祸首便是在之前的<span style="color: black;">机构</span>上班的时候<span style="color: black;">已然</span>养成的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>你打工的时候，你只要做好自己分内的事情就<span style="color: black;">能够</span>了，只要下销量和利润尚可，现金流完全不是你这个岗位，<span style="color: black;">乃至</span>是你这个层级应该<span style="color: black;">思虑</span>的事情。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>，当老板就完全是两个概念的，你不在是那个只需要做好自己分内的员工了，而是需要</span><strong style="color: blue;"><span style="color: black;">面面俱到，事事<span style="color: black;">思虑</span>，事事都需要操心</span></strong><span style="color: black;">的老板。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有句话不是说的好吗？</span><strong style="color: blue;"><span style="color: black;">人永远都是赚不到超过自己认知范围的钱的。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在我当老板之后，我对这句话感触良深。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> 爆款迷局 </span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人都<span style="color: black;">爱好</span></span><strong style="color: blue;"><span style="color: black;">追求爆款</span></strong><span style="color: black;">，认为那才是实现财富自由的最快捷径。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>你有<span style="color: black;">无</span>好好的思考过，你自己本身<span style="color: black;">是不是</span><span style="color: black;">已然</span>具备了这<span style="color: black;">一起</span>的实力呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>疫情初期的口罩类<span style="color: black;">制品</span>，让<span style="color: black;">非常多</span>人实现了财务自由，<span style="color: black;">亦</span>让<span style="color: black;">非常多</span>人变得倾家荡产。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就拿<span style="color: black;">此刻</span><span style="color: black;">非常多</span>人做亚马逊<span style="color: black;">来讲</span>，一个爆款所要面对的<span style="color: black;">繁杂</span>局面你有想过吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">投诉侵权、店铺审核被关闭、listing变狗下架、<span style="color: black;">制品</span><span style="color: black;">敏锐</span>词投诉、对手<span style="color: black;">持续</span>攻击。。。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上手段中的任何一个你处理失败了，爆款就会<span style="color: black;">马上</span><span style="color: black;">作为</span>库存。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">清理库存的痛</span></strong><span style="color: black;">，我相信每一个亚马逊卖家都感同身受。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>当初<span style="color: black;">亦</span>是<span style="color: black;">这般</span>的想法，<span style="color: black;">此刻</span>就在面对惨淡的现实。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 开源节流 </span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">刚<span style="color: black;">起始</span>的初始成员，<span style="color: black;">仅有</span>5个人，<span style="color: black;">每一个</span>人都各司其职，<span style="color: black;">协同</span>还算完美。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>随着<span style="color: black;">制品</span>数量的<span style="color: black;">增加</span>和野心的增大，<span style="color: black;">机构</span><span style="color: black;">快速</span>扩张为了13人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人员的<span style="color: black;">增多</span>，<span style="color: black;">制品</span>数量的<span style="color: black;">增多</span>，<span style="color: black;">各样</span>问题<span style="color: black;">亦</span>就油然而生了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些问题<span style="color: black;">不仅</span>加速了<span style="color: black;">咱们</span>资金链的断裂，<span style="color: black;">亦</span>占用了我<span style="color: black;">非常多</span>的工作时间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">此刻</span>回过头来思考，还是把结果想的过于美好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你是想创业亚马逊，刚<span style="color: black;">起始</span>人能少就少，初始的创业人是<span style="color: black;">无</span>周末和夜晚的，初始的创业人<span style="color: black;">仅有</span>工作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span>我的客户跟坑姐说的。</span></p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有<span style="color: black;">无</span>激起各位卖家的<span style="color: black;">有些</span>感触。</p>
</span><span style="color: black;">我想<span style="color: black;">非常多</span>卖家都会联想到自己。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关注【<strong style="color: blue;">跨境电商的坑</strong>】，回复【</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span></span></strong><span style="color: black;">】，你将<span style="color: black;">得到</span>亚马逊<span style="color: black;">宣传</span>知识大图高清版。回复【</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">大图</span></strong></span><span style="color: black;">】，你将<span style="color: black;">得到</span>亚马逊全套开店<span style="color: black;">必须</span>知识大图高清版，回复【</span><strong style="color: blue;"><span style="color: black;">活动</span></strong><span style="color: black;">】，你将<span style="color: black;">得到</span>6月份最全的亚马逊官方活动日历。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZibYtZyuGLKj7cyAHORc5aVrr1RDibsA84QB8tswGPxibFMcuXTlQUMeg9kSubmiaXO8icOGOxYAvw7AKb6Ybo89vUQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊<span style="color: black;">宣传</span>知识大图</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">亚马逊开店<span style="color: black;">必须</span>知识点</span>
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