论坛 › 辽宁 › 外贸人必知：外贸订单一般在哪个平台接？

4zhvml8 发表于 2024-8-25 01:07:52

外贸人必知：外贸订单一般在哪个平台接？

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d3f06a110c5943d19a060ec2b0d24d67~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725032329&amp;x-signature=By7BAHadkQsVVi1E0mQSaIYJq58%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关注外贸的支点</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸订单是外贸企业的生命线，<span style="color: black;">怎样</span>获取外贸订单是<span style="color: black;">每一个</span>外贸企业需要面对的问题。<strong style="color: blue;">外贸的支点</strong>今天将介绍七种接收外贸订单的方式，<span style="color: black;">包含</span><strong style="color: blue;">外贸独立站、SEM<span style="color: black;">宣传</span>投放、线下展会、B2B平台、利用海关数据、<span style="color: black;">经过</span>社交网络和客户(<span style="color: black;">伴侣</span>)介绍订单</strong>，并分别介绍每种方式的优缺点和<span style="color: black;">重视</span>事项，最后总结<span style="color: black;">各样</span>方式的优缺点，<span style="color: black;">供给</span>各位外贸伙伴<span style="color: black;">选取</span>。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>外贸独立站</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创立</span>自己的外贸独立站是获取外贸订单的一种有效方式。优点是<span style="color: black;">能够</span>完全掌控自己的网站，展示企业形象和<span style="color: black;">制品</span>信息，<span style="color: black;">加强</span>品牌知名度，<span style="color: black;">增多</span><span style="color: black;">营销</span>机会。缺点是需要SEO优化，<span style="color: black;">才可</span>让网站排名靠前，<span style="color: black;">增多</span><span style="color: black;">揭发</span>率和<span style="color: black;">拜访</span>量。<span style="color: black;">另外</span>，<span style="color: black;">创立</span>独立站需要<span style="color: black;">必定</span>的技术和人力成本。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6ff7a6961ebc454f9de53f1def5a0651~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725032329&amp;x-signature=PRSRFT22cz3cl0u%2B7y01txEaumk%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸独立站</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>事项：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 网站设计要简洁美观，易于导航和搜索。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 网站内容要准确、<span style="color: black;">仔细</span>、有吸引力。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 网站要<span style="color: black;">定时</span>更新，保持活跃。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 网站要兼容<span style="color: black;">区别</span>的设备和浏览器，<span style="color: black;">加强</span>用户体验。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 网站要加强安全防护，<span style="color: black;">守护</span>用户信息。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>SEM<span style="color: black;">宣传</span>投放</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEM<span style="color: black;">宣传</span>是<span style="color: black;">经过</span>搜索引擎投放的<span style="color: black;">宣传</span>，<span style="color: black;">能够</span><span style="color: black;">加强</span>企业的<span style="color: black;">揭发</span>率和点击率，<span style="color: black;">增多</span><span style="color: black;">营销</span>机会。优点是<span style="color: black;">能够</span><span style="color: black;">精细</span>定位<span style="color: black;">目的</span>受众，<span style="color: black;">掌控</span>投放成本，效果可量化。缺点是需要<span style="color: black;">必定</span>的投放<span style="color: black;">花费</span>，<span style="color: black;">况且</span><span style="color: black;">宣传</span>效果会随着竞争对手和搜索引擎算法的变化而变化。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b567dc89896d4b52a109ecd085608f21~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725032329&amp;x-signature=D5mhnudMM5tkDSf9fsHKg%2FKLyHc%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google ads</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>事项：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;">宣传</span>投放要<span style="color: black;">选取</span>适当的关键词和<span style="color: black;">宣传</span>位，<span style="color: black;">加强</span>点击率和转化率。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. <span style="color: black;">宣传</span>内容要吸引人，简洁明了，与<span style="color: black;">目的</span>受众<span style="color: black;">需要</span>匹配。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. <span style="color: black;">宣传</span>投放要<span style="color: black;">定时</span>优化和监测，<span style="color: black;">即时</span><span style="color: black;">调节</span>投放策略和预算。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. <span style="color: black;">宣传</span>投放要遵守法律法规和行业规范，不得<span style="color: black;">触及</span>虚假宣传和侵犯他人权益。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>线下展会</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参加线下展会是获取外贸订单的传统方式之一，<span style="color: black;">能够</span>直接与客户接触并<span style="color: black;">认识</span>客户<span style="color: black;">需要</span>，<span style="color: black;">加强</span>信任度和业务合作机会。优点是<span style="color: black;">能够</span>展示<span style="color: black;">制品</span>实物，<span style="color: black;">加强</span><span style="color: black;">制品</span>认知度和品牌美誉度，与同行业企业交流学习。缺点是需要<span style="color: black;">必定</span>的展会<span style="color: black;">花费</span>和人力成本，<span style="color: black;">况且</span>参展效果受展会规模和参展企业质量影响。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8b85c26801744287b844e9ac115bbcbd~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725032329&amp;x-signature=L31Ks1Ts0%2BvFKtRJLcJyH48Xn%2Bs%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">广交会</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>事项：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 展会前要制定<span style="color: black;">仔细</span>的展会计划和<span style="color: black;">目的</span>，确定展位位置和展示<span style="color: black;">制品</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 展会现场要注重客户接待和沟通，<span style="color: black;">认识</span>客户<span style="color: black;">需要</span>和反馈。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 展会后要<span style="color: black;">即时</span>跟进客户，<span style="color: black;">守护</span>良好的客户关系和合作机会。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 展会要<span style="color: black;">重视</span>安全防护和环保问题，不得影响展会秩序和公共卫生。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">4、</span>B2B平台</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B2B平台是一种在线贸易平台，<span style="color: black;">能够</span>让买卖双方<span style="color: black;">经过</span>网络进行交易，<span style="color: black;">加强</span>交易效率和便利性。优点是<span style="color: black;">能够</span>扩大<span style="color: black;">营销</span><span style="color: black;">途径</span>和受众范围，降低交易成本和<span style="color: black;">危害</span>，<span style="color: black;">加强</span>交易安全性和信任度。缺点是需要花费<span style="color: black;">必定</span>的平台服务<span style="color: black;">花费</span>，<span style="color: black;">况且</span>平台上存在竞争对手和信息不对<span style="color: black;">叫作</span>的问题。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/56fe347453cd4f5b9888676825863066~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725032329&amp;x-signature=k1zNk5siYptDw270XMviHLgl%2FOM%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">alibaba.com</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>事项：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;">选取</span>信誉度高、用户量大、服务质量好的B2B平台，<span style="color: black;">加强</span>交易成功率和信任度。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 注册账号时要填写真实信息和联系方式，完善企业资料和<span style="color: black;">制品</span>信息。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 发布<span style="color: black;">制品</span>信息时要准确、<span style="color: black;">仔细</span>、有吸引力，吸引<span style="color: black;">目的</span>受众关注和询价。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 交易前要核实对方信誉度和资质，<span style="color: black;">签定</span>合同和支付款项时要<span style="color: black;">重视</span><span style="color: black;">危害</span><span style="color: black;">掌控</span>。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">5、</span>利用海关数据</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">利用海关数据是<span style="color: black;">经过</span>海关数据分析和挖掘，寻找潜在客户和市场机会的方式。优点是<span style="color: black;">能够</span>获取准确的进出口数据和客户信息，<span style="color: black;">认识</span>市场趋势和竞争<span style="color: black;">状况</span>，<span style="color: black;">加强</span>市场预测能力和决策效果。缺点是需要专业的数据分析技能和工具，<span style="color: black;">况且</span>数据<span style="color: black;">源自</span>和质量存在<span style="color: black;">必定</span>的限制。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/43467a01922541b7ac178eb2df323963~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725032329&amp;x-signature=IzbeAmIZl53fz%2F83o1VdK2W29r4%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">海关进出口数据</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>事项：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;">选取</span><span style="color: black;">靠谱</span>的数据<span style="color: black;">源自</span>和分析工具，<span style="color: black;">保准</span>数据准确性和<span style="color: black;">靠谱</span>性。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 分析海关数据时要<span style="color: black;">按照</span><span style="color: black;">区别</span>的行业和<span style="color: black;">制品</span>进行<span style="color: black;">归类</span>和比较，找出潜在客户和市场机会。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 分析结果要结合<span style="color: black;">实质</span><span style="color: black;">状况</span>进行判断和<span style="color: black;">调节</span>，不得<span style="color: black;">茫然</span>跟风或决策。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 数据分析过程中要<span style="color: black;">重视</span><span style="color: black;">守护</span><span style="color: black;">商场</span>机密和个人隐私，不得<span style="color: black;">泄密</span><span style="color: black;">敏锐</span>信息。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">6、</span><span style="color: black;">经过</span>社交网络</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>社交网络是一种新兴的获取外贸订单的方式，<span style="color: black;">能够</span>利用社交<span style="color: black;">媒介</span>平台和工具，扩大企业影响力和品牌知名度，<span style="color: black;">加强</span>客户互动和忠诚度。优点是<span style="color: black;">能够</span>与客户<span style="color: black;">创立</span>更为亲密的关系，<span style="color: black;">认识</span>客户<span style="color: black;">需要</span>和反馈，<span style="color: black;">供给</span>个性化的服务和体验。缺点是需要<span style="color: black;">必定</span>的社交<span style="color: black;">媒介</span>运营技能和时间成本，<span style="color: black;">况且</span>社交<span style="color: black;">媒介</span>平台存在信息过载和虚假宣传的问题。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/100a7e9ca8704446ad25d6509051ee4d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725032329&amp;x-signature=IncUfNEBL5wUtFsHa9h8PzIA%2F%2Fg%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Facebook</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>事项：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;">选取</span>适当的社交<span style="color: black;">媒介</span>平台和工具，<span style="color: black;">按照</span><span style="color: black;">目的</span>受众和<span style="color: black;">制品</span>特点进行<span style="color: black;">选取</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 发布内容要有价值、有趣、有互动性，吸引<span style="color: black;">目的</span>受众关注和转发。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 与客户互动时要<span style="color: black;">即时</span>回复、真诚热情、专业礼貌，不得<span style="color: black;">忽略</span>客户<span style="color: black;">需要</span>和反馈。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 社交<span style="color: black;">媒介</span>运营要<span style="color: black;">定时</span><span style="color: black;">评定</span>和<span style="color: black;">调节</span>，<span style="color: black;">按照</span>数据分析和用户反馈优化运营策略。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">7、</span>客户(<span style="color: black;">伴侣</span>)转介绍订单</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户(<span style="color: black;">伴侣</span>)介绍订单是一种传统的获取外贸订单的方式，<span style="color: black;">能够</span><span style="color: black;">经过</span>客户(<span style="color: black;">伴侣</span>)的介绍和<span style="color: black;">举荐</span>获取新的订单，<span style="color: black;">加强</span><span style="color: black;">营销</span>机会和信任度。优点是<span style="color: black;">能够</span>节省<span style="color: black;">必定</span>的营销成本和时间，<span style="color: black;">加强</span>订单成功率和客户满意度。缺点是客户(<span style="color: black;">伴侣</span>)介绍的订单数量和质量存在<span style="color: black;">必定</span>的不确定性，<span style="color: black;">况且</span>需要<span style="color: black;">守护</span>好与客户(<span style="color: black;">伴侣</span>)的关系。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ba8caad5ee784b30b7adeeaaad752868~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725032329&amp;x-signature=XIuZnUdRe53dKd553W1clJIuLXw%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">转介绍</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>事项：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 与客户(<span style="color: black;">伴侣</span>)介绍和交流时要积极、热情、诚实，不得过于推销或隐瞒事实。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 2. 为客户(<span style="color: black;">伴侣</span>)<span style="color: black;">供给</span><span style="color: black;">优秀</span>的服务和<span style="color: black;">制品</span>，<span style="color: black;">增多</span>客户满意度和<span style="color: black;">举荐</span>意愿。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.接收客户(<span style="color: black;">伴侣</span>)介绍的订单时要确认订单详情和<span style="color: black;">要求</span>，避免误会和争议。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.鼓励并感谢客户(<span style="color: black;">伴侣</span>)的介绍和<span style="color: black;">举荐</span>，<span style="color: black;">能够</span><span style="color: black;">供给</span><span style="color: black;">必定</span>的回馈和奖励。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>七种获取外贸订单的方式，每种方式都有其独特的优点和缺点，需要<span style="color: black;">按照</span>自己的<span style="color: black;">实质</span><span style="color: black;">状况</span>和资源进行<span style="color: black;">选取</span>和利用。无论<span style="color: black;">选取</span>哪种方式，都需要保持专业的态度和服务，<span style="color: black;">连续</span>学习和进步，<span style="color: black;">加强</span>自己的业务能力和竞争力。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总的<span style="color: black;">来讲</span>，获取外贸订单是一个系统的工作，需要整合<span style="color: black;">各样</span>资源和<span style="color: black;">途径</span>，进行策略规划和执行。无论是在线还是线下，无论是传统的还是新兴的方式，都需要充分<span style="color: black;">认识</span>和利用，<span style="color: black;">才可</span>达到最佳的效果。<span style="color: black;">期盼</span>本文能为你在外贸业务中<span style="color: black;">供给</span><span style="color: black;">有些</span><span style="color: black;">帮忙</span>和<span style="color: black;">指点</span>，祝你在外贸行业中取得更大的成功！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我是外贸的支点，关注我，<span style="color: black;">每日</span>分享外贸知识和技巧！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">外贸人<span style="color: black;">必须</span>：外贸常用基本贸易术语大全</a> <a style="color: black;">外贸平台哪个好？洞悉外贸平台优劣 助力外贸订单<span style="color: black;">提高</span></a> <a style="color: black;"><span style="color: black;">无</span>外贸经验的工厂<span style="color: black;">怎样</span>快速开展外贸业务?</a> <a style="color: black;"><span style="color: black;">为何</span>工厂外贸做<span style="color: black;">不外</span>外贸</a><span style="color: black;">机构</span>？ <a style="color: black;">初创期外贸企业老板不懂外贸,该<span style="color: black;">怎样</span>管理?</a> </p>

1fy07h 发表于 2024-10-6 09:55:17

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4lqedz 发表于 2024-10-29 15:59:26

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