月入五万与月入五千的外贸业务员的区别是？做好这件事是关键
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/qrgKcfxqvpwzVsFnCs46XlSXLGO2S5W3oGk8aZliaaibgJzdktOPC9axbS6PLhjmnFSU9plMltrhe5TBrJZdlvkQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">一样</span>是做外贸，<span style="color: black;">为何</span>有的人月入5万，而有的人却只能月入5千，</span></span><span style="color: black;"><span style="color: black;">营销</span>冠军和普通业务员有什么区别？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">营销</span>冠军会<strong style="color: blue;"><span style="color: black;">把80%的时间，分配在20%的重要客户的身上</span></strong>，<span style="color: black;">由于</span>20%的重要客户占据了80%的业绩；而普通业务员，把80%的时间分配给80%的客户身上，大部分是平均分配时间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">归</span></strong><span style="color: black;"><strong style="color: blue;">其<span style="color: black;">基本</span>，<span style="color: black;">营销</span>冠军做了客户分层。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_png/qrgKcfxqvpxWeuu4W0cenQ8pP9C3KGjramP7TOhj5o59DC7e4WibCl7aNXIhV3OlQ8tEib5xx7icFNJGaCG2JM5Yw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">为何</span>要做客户分层？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你是不是经常遇到<span style="color: black;">这般</span>的<span style="color: black;">困惑</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客户总是聊着聊着就石沉大海了？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客户<span style="color: black;">需求</span>报价后就没了下文？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与客户谈着谈着陷入了僵局？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上的问题真正核心是在于：你有<span style="color: black;">无</span>识别到客户<span style="color: black;">需要</span>；有<span style="color: black;">无</span>找到客户的痛点；与客户谈判时，<span style="color: black;">无</span>做背景调查。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">调查分析，做客户分层。在业务谈判中，有很重要的<span style="color: black;">功效</span>，调查做得好，分析的够到位，在谈判中游刃有余，<span style="color: black;">那样</span>你离<span style="color: black;">营销</span>冠军的差距<span style="color: black;">亦</span>不远了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span>企业做好客户分层有什么好处呢？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/qrgKcfxqvpxWeuu4W0cenQ8pP9C3KGjrThcPvdsJlln2We8bFjT9YBDRUlZDxrmL7dmcXRLCDSzOsM0NG7ZiafA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">加强</span><span style="color: black;">营销</span>业绩</span></strong></span><span style="color: black;">：客户分层有助于<span style="color: black;">营销</span>团队制定更有针对性的<span style="color: black;">营销</span>策略，从而<span style="color: black;">加强</span><span style="color: black;">营销</span>业绩和<span style="color: black;">机构</span>利润。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">加强</span>资源分配效率</span></strong></span><span style="color: black;">：客户分层有助于<span style="color: black;">营销</span>团队确定<span style="color: black;">拥有</span>最高价值和潜在的客户群体。这<span style="color: black;">能够</span><span style="color: black;">保证</span><span style="color: black;">机构</span>将有限的资源和精力集中在最有可能产生收益的客户身上。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">定制化营销策略</span></strong><span style="color: black;">：<span style="color: black;">经过</span>对客户进行分层，<span style="color: black;">营销</span>团队<span style="color: black;">能够</span>为<span style="color: black;">区别</span>类型的客户制定针对性的营销策略，从而<span style="color: black;">加强</span>营销活动的有效性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">发掘</span>新的商机</span></strong></span><span style="color: black;">：客户分层<span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">营销</span>团队<span style="color: black;">发掘</span><span style="color: black;">区别</span>市场<span style="color: black;">行业</span>的潜在商机。<span style="color: black;">认识</span>各个细分市场的<span style="color: black;">需要</span>和趋势将有助于<span style="color: black;">机构</span>拓展新的业务<span style="color: black;">行业</span>和<span style="color: black;">增多</span>市场份额。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">加强</span>客户留存率</span></strong><span style="color: black;">：<span style="color: black;">认识</span><span style="color: black;">区别</span>层次客户的<span style="color: black;">需要</span>和偏好有助于<span style="color: black;">营销</span>团队<span style="color: black;">创立</span>更<span style="color: black;">稳妥</span>的客户关系。这将有助于<span style="color: black;">加强</span>客户留存率，从而降低客户流失对<span style="color: black;">机构</span>业绩的影响。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">危害</span>管理</span></strong><span style="color: black;">：<span style="color: black;">经过</span>对客户进行信用评级和采购能力的分层，<span style="color: black;">营销</span>团队<span style="color: black;">能够</span>更好地<span style="color: black;">评定</span>潜在的贸易<span style="color: black;">危害</span>。这有助于降低坏账损失和<span style="color: black;">加强</span><span style="color: black;">机构</span>的财务稳定性。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">√</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">有效</span>成交法则：做客户分层，背景分析</span></strong></span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">腾道外贸通，<span style="color: black;">供给</span><span style="color: black;">海量</span>背调信息，<span style="color: black;">包括</span>100亿+的贸易数据、1.2亿<span style="color: black;">全世界</span>企业数据、海量的互联网数据，只需一键操作，<span style="color: black;">就可</span><span style="color: black;">容易</span>帮你实现客户的背景调查。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">贸易数据：</span></strong></span><span style="color: black;">采购时间 供应商信息 采购数量 采购价格 采购频率 采购关系 风格偏好</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">商场</span>数据：</span></strong></span><span style="color: black;">企业详情 运营<span style="color: black;">状况</span> 股东信息 <span style="color: black;">商场</span>信誉 财务<span style="color: black;">情况</span> 联系<span style="color: black;">tel</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">云搜数据：</span></strong><span style="color: black;"><span style="color: black;">查找</span><span style="color: black;">全世界</span>企业<span style="color: black;">制品</span>，<span style="color: black;">精细</span>锁定<span style="color: black;">机构</span>信息，覆盖<span style="color: black;">更加多</span>联系方式（关键人和职务、<span style="color: black;">tel</span>、 <span style="color: black;">包括</span>但不限于官网、 邮箱、办公<span style="color: black;">位置</span>) ，链接<span style="color: black;">全世界</span>主流社交<span style="color: black;">媒介</span>平台（领英、Facebook、推特等）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">客户分层的<span style="color: black;">办法</span>有<span style="color: black;">那些</span>？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/qrgKcfxqvpxWeuu4W0cenQ8pP9C3KGjr3OSsKNTMAtpOHxAkLRSxfSKnUGibbAQ1jTQaHFn4satv08cPwrETCWw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">客户规模</span></strong><span style="color: black;">：<span style="color: black;">按照</span>客户<span style="color: black;">机构</span>的规模（例如，员工人数、年营业额或市场份额）进行分层。大型<span style="color: black;">机构</span>可能<span style="color: black;">拥有</span><span style="color: black;">很强</span>的采购<span style="color: black;">需要</span>和更高的信用等级，而中小型<span style="color: black;">机构</span>可能在某些方面<span style="color: black;">拥有</span>更大的灵活性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">采购能力</span></strong><span style="color: black;">：依据客户的采购能力进行分层，例如购买频率、订单规模和支付能力。这有助于<span style="color: black;">营销</span>团队确定<span style="color: black;">那些</span>客户可能会为<span style="color: black;">机构</span>带来<span style="color: black;">更加多</span>的业务机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">购买意愿</span></strong><span style="color: black;">：按购买意愿对潜在客户进行分层，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>您优先关注购买意愿较高的客户，<span style="color: black;">加强</span><span style="color: black;">营销</span>效率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">行业/细分市场</span></strong><span style="color: black;">：<span style="color: black;">按照</span>客户所属的行业或市场细分进行分层。这有助于<span style="color: black;">营销</span>团队<span style="color: black;">认识</span>客户的特定<span style="color: black;">需要</span>，从而<span style="color: black;">供给</span>更有针对性的<span style="color: black;">制品</span>和服务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">信用评级</span></strong><span style="color: black;">：<span style="color: black;">按照</span>客户的信用评级进行分层。<span style="color: black;">拥有</span>较高信用评级的客户可能会按时付款，从而降低贸易<span style="color: black;">危害</span>。而信用评级较低的客户可能需要<span style="color: black;">更加多</span>的关注和跟进。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">地理位置</span></strong><span style="color: black;">：<span style="color: black;">按照</span>客户的地理位置进行分层。这有助于<span style="color: black;">营销</span>团队确定不同地区的市场<span style="color: black;">需要</span>和潜在增长机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span>按购买意愿对客户进行分层？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/qrgKcfxqvpxWeuu4W0cenQ8pP9C3KGjryGEbd4OtuaAjK9hcBT5tZ9rVIPlTHcsbRqXuibgEFCicajBRhoLaJ4PA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">复购客户—</strong>反复下订单且金额<span style="color: black;">很强</span>的客户</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.每5天<span style="color: black;">最少</span>一次跟进</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.发新<span style="color: black;">制品</span>推广，邮件问候，询问<span style="color: black;">制品</span><span style="color: black;">运用</span><span style="color: black;">状况</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.主动询问客户<span style="color: black;">供给</span><span style="color: black;">帮忙</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">订单客户—</strong>有过订单<span style="color: black;">然则</span>金额不太大的客户</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">最少</span>15天联系一次</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">机构</span>的新<span style="color: black;">制品</span>必须<span style="color: black;">第1</span>时间<span style="color: black;">通知</span>，优惠<span style="color: black;">方法</span>按季度<span style="color: black;">通知</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.在一<span style="color: black;">起始</span>，必须一天跟进一次，<span style="color: black;">保准</span>客户<span style="color: black;">始终</span>记得你，不会跑单</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">意向客户</strong>—当下要给你下样，但还没下，还在犹豫的客户</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">最少</span>20天联系一次</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.这种客户应该保持<span style="color: black;">始终</span>联系，更新<span style="color: black;">制品</span>，更新报价，更新<span style="color: black;">照片</span>，<span style="color: black;">制品</span>升级</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.有什么<span style="color: black;">鲜嫩</span>事都告诉客户，客户<span style="color: black;">始终</span>记得你</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.<span style="color: black;">能够</span>邀请<span style="color: black;">她们</span>参观您的工厂或办公室，以加深<span style="color: black;">她们</span>对您<span style="color: black;">机构</span>的信任</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">重潜客户：</span></strong>你很想跟他合作，但对方不<span style="color: black;">必定</span>会理你的客户，<span style="color: black;">例如</span><span style="color: black;">有些</span>巨头、连锁</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">最少</span>30天联系一次</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.发<span style="color: black;">制品</span><span style="color: black;">研发</span>信的时候<span style="color: black;">必定</span>不要忘记发给他</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">定时</span>发送行业<span style="color: black;">新闻</span>、<span style="color: black;">制品</span>更新和优惠活动等信息，以保持联系</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.在与<span style="color: black;">她们</span>沟通时，您<span style="color: black;">能够</span>着重介绍您的<span style="color: black;">制品</span>或服务的独特<span style="color: black;">优良</span>，以<span style="color: black;">加强</span><span style="color: black;">她们</span>的购买意愿</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">普潜客户</strong>—有可能成单，有合作的可能，但<span style="color: black;">亦</span>不是大客户</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">最少</span>15天联系一次</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">机构</span>的新<span style="color: black;">制品</span>必须<span style="color: black;">第1</span>时间<span style="color: black;">通知</span>，优惠<span style="color: black;">方法</span>按季度<span style="color: black;">通知</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.在一<span style="color: black;">起始</span>，必须一天跟进一次，<span style="color: black;">保准</span>客户<span style="color: black;">始终</span>记得你，不会跑单</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">客户分层的目的是</span></strong><span style="color: black;">：一方面把小B客户变成大B客户，<span style="color: black;">机构</span>能够重点<span style="color: black;">守护</span>抓住核心客户，避免客户流失。二来找出可二次营销的客户，<span style="color: black;">提高</span>客单价。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后业务员能够分析出<span style="color: black;">那些</span>是重要客户，从而针对重要客户做谈判，<span style="color: black;">提高</span>订单转化率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">例如，<span style="color: black;">咱们</span>来<span style="color: black;">瞧瞧</span>一个案例：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Hello, we are a company based in USA and we require 200 pieces cell phone wallet model 78-01. Sending us your best FOB prices and delivery time.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（你好，<span style="color: black;">咱们</span>是一家总部在美国的<span style="color: black;">机构</span>，需要手机钱包模型78-01。请给<span style="color: black;">咱们</span>最好的FOB价格和交货时间。）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">面对以上客户发过来的询盘。<span style="color: black;">咱们</span><span style="color: black;">第1</span>步要做的<span style="color: black;">便是</span>分析询盘真假性，调查客户的背景信息，辨别客户的身份。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从客户背景信息，国家地区，采购<span style="color: black;">需要</span>，当地行情，市场<span style="color: black;">状况</span>等做一个<span style="color: black;">仔细</span>的分析。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">假设识别到客户的身份是一名采购商，并且是真的有<span style="color: black;">需要</span>，<span style="color: black;">那样</span>这类型的客户<span style="color: black;">咱们</span><span style="color: black;">能够</span>归类A级<span style="color: black;">优秀</span>客户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span>的信息<span style="color: black;">能够</span><span style="color: black;">经过</span>谷歌、领英、脸书、官网等途径进行的数据规整、分析、验证、再规整，<span style="color: black;">便是</span>为了深入<span style="color: black;">认识</span>市场，<span style="color: black;">认识</span>客户，<span style="color: black;">认识</span>客户的客户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做的多一点，全一点，<span style="color: black;">亦</span>就多一分胜算。无论是市场调查分析，还是客户调查分析，都非常必要。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span><span style="color: black;">按照</span><span style="color: black;">区别</span>层次的客户制定营销策略？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对大型企业，<span style="color: black;">她们</span><span style="color: black;">一般</span>有更<span style="color: black;">繁杂</span>的<span style="color: black;">需要</span>和较长的决策周期。您需要与客户<span style="color: black;">创立</span><span style="color: black;">长时间</span>的合作关系，<span style="color: black;">供给</span>定制化的<span style="color: black;">处理</span><span style="color: black;">方法</span>，以及全方位的售前、售中和售后服务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">KA大客户<span style="color: black;">研发</span><span style="color: black;">处理</span><span style="color: black;">方法</span> </strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>客户<span style="color: black;">需要</span>：<span style="color: black;">认识</span>客户<span style="color: black;">需要</span>是制定针对大型企业的<span style="color: black;">营销</span>策略的重要<span style="color: black;">过程</span>。这<span style="color: black;">包含</span>对客户的行业、规模、文化、<span style="color: black;">需要</span>、业务模式等方面的<span style="color: black;">认识</span>。<span style="color: black;">认识</span>客户<span style="color: black;">需要</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span>您制定更加<span style="color: black;">精细</span>的<span style="color: black;">营销</span>策略和营销计划，<span style="color: black;">同期</span>还<span style="color: black;">能够</span><span style="color: black;">加强</span>您与客户的关系。<span style="color: black;">认识</span>客户<span style="color: black;">需要</span>的方式<span style="color: black;">包含</span>调研市场、与客户进行交流、参加行业会议等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">供给</span>定制化<span style="color: black;">处理</span><span style="color: black;">方法</span>：大型企业<span style="color: black;">一般</span>有着<span style="color: black;">繁杂</span>和多样化的<span style="color: black;">需要</span>，<span style="color: black;">因此呢</span><span style="color: black;">供给</span>定制化<span style="color: black;">处理</span><span style="color: black;">方法</span>是制定针对大型企业的<span style="color: black;">营销</span>策略的重要<span style="color: black;">过程</span>之一。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对大型企业的采购流程，制定<span style="color: black;">长时间</span>的<span style="color: black;">营销</span>计划，<span style="color: black;">包含</span>适时<span style="color: black;">供给</span>报价、样品和报告等，以满足其采购流程的需要。</span> </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">腾道<span style="color: black;">经过</span>运用<span style="color: black;">自己</span>强大的外贸数字化平台以及综合数据分析能力对<span style="color: black;">目的</span>客户的<strong style="color: blue;"><span style="color: black;">基本企业介绍，品牌分析，<span style="color: black;">制品</span>分析，业务分析，供应链分析，竞争优劣势分析</span></strong>，决策人分析及客户痛点和<span style="color: black;">需要</span>点分析等全方位的深度刨析，<span style="color: black;">仔细</span>呈现给客户所需的<span style="color: black;">目的</span>客户的<span style="color: black;">精细</span>画像以及<span style="color: black;">供给</span>客户战略<span style="color: black;">研发</span>的决策依据，真正地做到“有的放矢，<span style="color: black;">精细</span>打击”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/qrgKcfxqvpxWeuu4W0cenQ8pP9C3KGjrgOF9iacr7xf8bC4ec3ibls7aqYAKBueh5oupWSCvj3aj1RC04sdCUOQw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">往期回顾</span><span style="color: black;">⊙</span><a style="color: black;"><span style="color: black;">外贸<span style="color: black;">好处</span>！这个国家宣布：将<span style="color: black;">运用</span>人民币结算中国进口商品</span></a><span style="color: black;">⊙ <a style="color: black;">一季度进出口“成绩单”出炉！这些<span style="color: black;">制品</span>出口暴增，中小企业<span style="color: black;">怎样</span><span style="color: black;">全世界</span>抢单？！</a></span><span style="color: black;">⊙<a style="color: black;">数据上新 | 坦桑尼亚数据上线，又一新兴蓝海市场？</a></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/qrgKcfxqvpxvyGVHA8Ba2a6icDHNyrK8LTpUeyFUiamN4Wjfho9EfaK65ozSw2NquIc05BsFG1eenV0ibwTQHNsTA/640?wx_fmt=jpeg&wx_co=1&wxfrom=5&wx_lazy=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/qrgKcfxqvpwzVsFnCs46XlSXLGO2S5W30IHfA2p3NuRXJugKzNDEkrVHIt4mkibvTUMzKu5uJafUce0bCyXloTA/640?wx_fmt=jpeg&wx_co=1&wxfrom=5&wx_lazy=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
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