超级蜘蛛池之关键词库创立与筛选
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">创立</span>一个行业关键词库的重要性。<span style="color: black;">尤其</span>是在外链<span style="color: black;">功效</span>薄弱的当前环境下，<span style="color: black;">创立</span><span style="color: black;">优秀</span>网站内容，确立关键词，挖掘长尾词，布局内链策略尤其<span style="color: black;">显出</span>重要。且不说关键词库对竞价的重要性，<span style="color: black;">咱们</span>仅仅从优化<span style="color: black;">方向</span>来讲，<span style="color: black;">意见</span>一个庞大的关键词库能帮<span style="color: black;">咱们</span>确定网站优化方向，<span style="color: black;">指点</span>网站的内容更新。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fd680560a0b148d4b428843e3ce35f7c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725093766&x-signature=XFk%2BDuyDYnh3WpsJDs6YpBsGS1M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">关键词库的<span style="color: black;">道理</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span>网站都有自己的核心内容与辅助次要内容，在做优化的时候，大多站长优化的都是核心关键词，假如一个关键词的<span style="color: black;">关联</span>扩展有100个，而在做优化的时候只做10个核心关键词，<span style="color: black;">那样</span>网站的关键词覆盖率只能做到10%。事实<span style="color: black;">状况</span>是，<span style="color: black;">更加多</span>的站长的网站关键词连10个都不到，这就造<span style="color: black;">成为了</span><span style="color: black;">海量</span>的流量流失。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">创立</span>了关键词库之后，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>有针对性对网站优化，在网站的内容更新方面，围绕词库中的词进行，循序渐进，慢慢覆盖。在发<span style="color: black;">文案</span>的时候<span style="color: black;">按照</span>词库的关键词自然的加进去，不要太突兀，<span style="color: black;">同期</span>布局好全站关键词内链，如此一来，强大的站内优化就做好了。<span style="color: black;">另一</span>，除了核心关键词优化外，<span style="color: black;">咱们</span>还要随时<span style="color: black;">重视</span>拓展关键词如长尾词、时效词等来丰富自己的关键词库，做到关键词覆盖率最大化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">关键词库如此重要，<span style="color: black;">那样</span>该<span style="color: black;">怎样</span><span style="color: black;">创立</span>呢?</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、百度推广客户端</span></strong><span style="color: black;"> 竞价的百度推广客户端<span style="color: black;">能够</span><span style="color: black;">精细</span>挖掘到所有用户在百度搜索过的<span style="color: black;">关联</span>关键词，<span style="color: black;">因此呢</span>，原则上来讲百度推广客户端挖掘到的关词是最<span style="color: black;">精细</span>最全面的。这<span style="color: black;">针对</span>开了竞价账户<span style="color: black;">或</span>有竞价资源的站长<span style="color: black;">来讲</span>，挖掘关键词省力不少，快去下载下来吧。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6d64b161677f4ce5b58b1328a40f2783~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725093766&x-signature=DH9XiTf4ccDRndvEDsocwkTrfGw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、百度搜索</span></strong><span style="color: black;"><span style="color: black;">重点</span>有三个<span style="color: black;">地区</span><span style="color: black;">能够</span><span style="color: black;">运用</span> <span style="color: black;">第1</span>个是在百度搜索自己想要的关键词时<span style="color: black;">显现</span>的下拉提示搜集：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/66699e1c80024653add5ca11ef6aa3a3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725093766&x-signature=AIfeSRnsut4y9cS%2BxLHSsWKABVM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"></span></span><span style="color: black;"> 第二个是搜索关键词之后，页码上方的<span style="color: black;">关联</span>词：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a27ccaa96d044f36a4c56ee12bf607b8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725093766&x-signature=LFfUiTnz1rRp6Z5VijFknaaWUUc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 第三个是利用百度指数<span style="color: black;">查询</span>之后的扩展长尾词：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ac627f7c8c374ea694e6143529e784bb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725093766&x-signature=mm0xWjEq6dOKaSb%2FSdAWQF%2B52%2BA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"></span></span><strong style="color: blue;"><span style="color: black;">3、关键词工具网页版</span></strong><span style="color: black;"> <span style="color: black;">通常</span>的站长工具平台都<span style="color: black;">相关</span>键词扩展功能，<span style="color: black;">这儿</span><span style="color: black;">举荐</span>ChinaZ、爱站、词库网和<span style="color: black;">查找</span>啦这四个平台，扩展的关键词比较全。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ae4e5b98068942079d8f7bb422af7364~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725093766&x-signature=ZM3ln1wqv84pzoQkZ0LM7w6hYOY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、关键词工具软件版</span></strong><span style="color: black;">网页版关键词工具<span style="color: black;">查找</span>的词有的时候会偏少，<span style="color: black;">想要</span>全面<span style="color: black;">查找</span><span style="color: black;">意见</span><span style="color: black;">运用</span>软件版，<span style="color: black;">举荐</span>追词关键词工具、爱站SEO工具包和金花关键词工具。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、<span style="color: black;">自动</span>扩展</span></strong><span style="color: black;">仅靠工具获取的关键词是远远<span style="color: black;">不足</span>的，工具只能抓取到指数高的<span style="color: black;">有些</span>词，而指数低的长尾词则需要<span style="color: black;">咱们</span>结合<span style="color: black;">自己</span>关键词进行扩展了。 例如搜索“SEO培训哪家好”，<span style="color: black;">倘若</span>你的业务还有其他c++、ios，还<span style="color: black;">能够</span>拓展“c++培训哪家好”、“ios培训哪家好”。以及“地域+课程+培训哪家好"的<span style="color: black;">办法</span>。<span style="color: black;">例如</span>“武汉SEO培训哪家好”，以此<span style="color: black;">办法</span><span style="color: black;">能够</span>拓展一大批关键词。核心关键词、同义词、近义词、<span style="color: black;">关联</span>词、简写、地名、错字等<span style="color: black;">能够</span>重新组合生产新的关键词， 例如：旅游—武汉旅游—武汉旅游攻略—武汉旅游线路。<span style="color: black;">大众</span><span style="color: black;">按照</span>自己的关键词发散扩展下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">创立</span>了庞大的关键词库，无论是优化还是SEM<span style="color: black;">咱们</span>肯定<span style="color: black;">不可</span><span style="color: black;">每一个</span>词都用上，<span style="color: black;">咱们</span>还需要进一步筛选处理。<span style="color: black;">意见</span><span style="color: black;">重点</span>从过滤、找规律、<span style="color: black;">评定</span>、<span style="color: black;">守护</span>这四个方面着手：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、 过滤</span></strong><span style="color: black;"><span style="color: black;">咱们</span>需要把词库中与核心词不<span style="color: black;">关联</span>的词去掉，(<span style="color: black;">能够</span>粗暴理解为的把不<span style="color: black;">包括</span>核心词的词去掉)，去除干扰词(如“2017年工作总结”等不合符时效的、<span style="color: black;">敏锐</span>词：东莞娱乐城.....)，去除重复词(完全匹配去重：“SEO，SEO”删掉1个)，至于像“2017SEO平均工资，SEO平均工资2017”<span style="color: black;">这般</span>的不完全匹配的关键词，个人感觉<span style="color: black;">无</span>去重的必要，<span style="color: black;">科研</span><span style="color: black;">发掘</span>词缀在<span style="color: black;">全部</span>词中<span style="color: black;">显现</span>的位置对流量<span style="color: black;">亦</span>是有些影响的，<span style="color: black;">保存</span><span style="color: black;">就可</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、 找规律</span></strong><span style="color: black;">过滤后，<span style="color: black;">咱们</span>把核心词前后的词缀全拿出来，把词缀<span style="color: black;">显现</span>频率高的筛出来，这种词都是有特定的搜索组合的，如图：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a189a0d61b8f49d9b8bdadbd0c23d51f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725093766&x-signature=D2bDaZCOGstbd81z4dkwFPcUc%2FQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Tips：有些数据在表面上会<span style="color: black;">导致</span>错误的理解，<span style="color: black;">例如</span>某个搜索类型，词数是500，总搜索量是5000，但其中有一个词的搜索量就到了4900，剩下4999个词搜索量加<span style="color: black;">一起</span>就100，图中阀值的就用来<span style="color: black;">表率</span>这些词的搜索比重。 之后再把<span style="color: black;">包括</span>高频词缀的词都删掉，再把搜索量高的词拿出来，基本都是<span style="color: black;">无</span>变量，适合做网站专题的词：如“住房公积金提取<span style="color: black;">要求</span>”“按揭贷款申请流程”<span style="color: black;">这般</span>组合。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、 <span style="color: black;">评定</span></span></strong><span style="color: black;">组合完成后，<span style="color: black;">评定</span><span style="color: black;">那些</span>词能用，<span style="color: black;">那些</span><span style="color: black;">不可</span>用;能用的词都是有内容，<span style="color: black;">关联</span>的。直接的<span style="color: black;">办法</span>是找自己网站和行业网站中有多少内容跟这个词<span style="color: black;">关联</span>，多次键入关键词查看搜索结果或数据库均可，自己发散下，弱<span style="color: black;">关联</span>的<span style="color: black;">亦</span>一并剔除。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、 <span style="color: black;">守护</span></span></strong><span style="color: black;"> 这是一个半人工半程序处理，平时关注下时效词<span style="color: black;">或</span>热搜<span style="color: black;">资讯</span>词看有<span style="color: black;">无</span><span style="color: black;">关联</span>的，加入词库中，没什么技术含量，纯粹<span style="color: black;">各样</span>小技巧和归纳思维。</span></p>
交流如星光璀璨，点亮思想夜空。 外链发布论坛学习网络优化SEO。 seo常来的论坛，希望我的网站快点收录。
页:
[1]