9q13nh 发表于 2024-8-25 15:04:51

研发者们二十年的精神家园,决定靠卖会员自救。


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/yZPTcMGWibvsD5PdQWMib8ZmkHdZ1kcSn25uYkG6ksfUTRH25NFyficdDKoiaDB2L57rianoiaZaqrdibwtc5LRU5j0tg/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随便拉个身边的程序员<span style="color: black;">伴侣</span>问问,应该都听说过博客园这个网站。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">它和博客的形式差不多,<span style="color: black;">不外</span>在上面注册的用户基本上都是程序员,再不济<span style="color: black;">亦</span>多多少少懂点<span style="color: black;">研发</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">估计不少差友之前在搜索<span style="color: black;">关联</span>资料时,<span style="color: black;">亦</span>都浏览过<span style="color: black;">有些</span>博客园的帖子。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvksX327emCvTmj2E9HaAvxQLX0wicqTf36UeAp2bSJsFawfX9ylt7PtOq9Gflvx1MtM2dYyGQPRLw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">然而,<span style="color: black;">这般</span>一个<span style="color: black;">保持</span>了快&nbsp;20&nbsp;年的<span style="color: black;">研发</span>者论坛,</strong><strong style="color: blue;">在<span style="color: black;">近期</span>却传出<span style="color: black;">信息</span>,要活不下去了。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在搜索引擎上搜索博客园,弹出的<span style="color: black;">资讯</span>都是它快不行的<span style="color: black;">信息</span>。。。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvMk6ZGa0yp25ia3QVWU0A93DM7FkEjShRpRjDgNBMS2x8jFdGuRAN6nQ26U0HmzJ6gNOAIVlY6QAA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今年年初,博客园官方<span style="color: black;">亦</span>亲自发布公告说明了当前的困境。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但它还想寻求<span style="color: black;">有些</span>转机,<span style="color: black;">起始</span>在网络上众筹,好让<span style="color: black;">全部</span>网站正常运营下去。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvMk6ZGa0yp25ia3QVWU0A93lLHw3tPSd8QDWiaqGGaMBLUynxbJOD4xj5ArtDc0BvibWTxXy49oRuGA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可能有不太<span style="color: black;">认识</span>的<span style="color: black;">伴侣</span>会说,倒了就倒了呗,国内的技术网站<span style="color: black;">亦</span>不止博客网一个,还有 CSDN 、稀土掘金等等一大堆呢。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvksX327emCvTmj2E9HaAvx9ZMQ4mGMORHztAbfJqH0yPPwqaDztkuw6CyjbCiaia9L5OTBUp7nFJOw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">话是这么说,但<strong style="color: blue;">简洁的页面,不会喧宾夺主的<span style="color: black;">宣传</span>,优于同行的帖子质量……</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">并且博客园还开放了 CSS 和 JS 权限,让园友<span style="color: black;">亦</span>能对页面的<span style="color: black;">有些</span>元素进行自定义操作。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvMk6ZGa0yp25ia3QVWU0A930IPeCGNVLz5LNoSkYhhuxWZKVmGKCdzHiaXTN2s99qORtvyKkiaicQjyQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">更重要的是,<strong style="color: blue;">博客园就像是一个养成系的<span style="color: black;">研发</span>者交流网站</strong>,创始人 dudu <span style="color: black;">亦</span>不算什么<span style="color: black;">尤其</span>厉害的技术大牛,完全是以<span style="color: black;">兴趣</span>者的身份搭建这个网站,要怎么搭建都是和园友们商量着来。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvMk6ZGa0yp25ia3QVWU0A93oYUwVSU8bjCLDD68ME7icsVxvSECjD4EM4QuOesFTNyRFy286pAZvgA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvksX327emCvTmj2E9HaAvxjCAa62TItaBekgWBPYxicWx852gCuFbKurxnql3UPE2xFGfiaIic3OyGA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">有不少开发者小白都是在这个网站受到启发,随着博客园一同成长起来的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvMk6ZGa0yp25ia3QVWU0A93szjJvic2Fmlx3MZiadOC7IMQvFB3bLuHe0pUtZRYJx4lKvBicRrpcVjqA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">因此</span><span style="color: black;">针对</span>不少园友<span style="color: black;">来讲</span>,博客园在<span style="color: black;">她们</span>心中的地位<span style="color: black;">不仅</span>是一个<span style="color: black;">研发</span>者交流平台。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019 年的时候就有园友抓取了建站<span style="color: black;">败兴</span>的 400&nbsp;万条评论,除了<span style="color: black;">有些</span>技术交流之外,还有些园友会分享自己的故事在上面。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">像什么口袋里<span style="color: black;">仅有</span> 10&nbsp;块钱想去北漂,博士毕业在高校做讲师月入不到 2000&nbsp;,还有园友评论给帖主<span style="color: black;">举荐</span>工作等等等等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(&nbsp;说一句博客园是<span style="color: black;">她们</span>的精神家园应该<span style="color: black;">不外</span>分吧&nbsp;)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvMk6ZGa0yp25ia3QVWU0A931jcAsHjLcAr9AaUZT81hmHCvZHIjibj71RkhibWpvTuQmzWkQYtoFctw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>在博客园发布&nbsp;“&nbsp;绝境求商&nbsp;”&nbsp;的公告后,<span style="color: black;">亦</span>得到了不少园友在各个平台上的声援。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvMk6ZGa0yp25ia3QVWU0A93SqKSjfrSbzTh8W36TyFUqCkia1nw7ZeyXoOTzN7vAvlM90iaCPwjhDnA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvksX327emCvTmj2E9HaAvx8t4vvEcjjS4oXG3bJmpEPFY9gZQEbVtV8xicYZutCxuwNMaTZibcCN1w/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">但世超有些好奇的是,就<span style="color: black;">这般</span>专注用户内容的网站,是怎么<span style="color: black;">步行到</span>了弹尽粮绝的地步,<span style="color: black;">乃至</span>还要靠网友的捐助<span style="color: black;">才可</span>活下去?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">咱们</span>找到了博客园的创始人 dudu 聊了聊,还是那句老话——&nbsp;“&nbsp;成<span style="color: black;">亦</span>萧何、败<span style="color: black;">亦</span>萧何&nbsp;”&nbsp;。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然在内容质量、用户体验上博客园占据了高地,但相应地,在<span style="color: black;">商场</span>化上它就<span style="color: black;">显出</span>有点力不从心。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在以前,运营<span style="color: black;">全部</span>网站<span style="color: black;">亦</span>花费不了多少钱,<span style="color: black;">她们</span><span style="color: black;">通常</span>会<span style="color: black;">选取</span>和阿里<span style="color: black;">这般</span>的大厂合作,固定的几个<span style="color: black;">宣传</span>位差不多就<span style="color: black;">亦</span>能喂饱<span style="color: black;">全部</span><span style="color: black;">机构</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvMk6ZGa0yp25ia3QVWU0A930aY1Y0WOTpu24vy2hU8lACyvz4dgfc0bT0ASHeibv8PFykjyedDuiaRQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>除了那几个大厂之外,博客园就没想着去拓展其他的<span style="color: black;">商场</span>客户,<span style="color: black;">亦</span>没想着去搞其他的<span style="color: black;">商场</span>化<span style="color: black;">方法</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvksX327emCvTmj2E9HaAvxZeM8twicFUVeQnRMibvYeAHt1icCpnLQMlL4ClqJFrxqxxyne7jgPSR6g/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">但<span style="color: black;">她们</span>忽略了一个重要的大前提,像<span style="color: black;">她们</span>这种几乎百分百靠甲方的营收模式,想维持<span style="color: black;">全部</span>网站的运营就<span style="color: black;">不可</span>有大的变故<span style="color: black;">显现</span>,<span style="color: black;">亦</span><span style="color: black;">便是</span>说<strong style="color: blue;">博客园的抗<span style="color: black;">危害</span>能力几乎<span style="color: black;">无</span>。。。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">然鹅,前几年正是互联网蓬勃发展的时期,简直是一天一个样,不积极寻求改变指不定哪天就会被拍死到沙滩上。在 2010&nbsp;年之后,智能机<span style="color: black;">起始</span>普及,<span style="color: black;">博客</span>这类新<span style="color: black;">媒介</span><span style="color: black;">起始</span>出圈,博客、论坛这种形式<span style="color: black;">已然</span><span style="color: black;">起始</span>显现出颓势。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">像 CSDN 、稀土掘金这些同行都有所察觉,<span style="color: black;">起始</span>做出改变,除了优化交互界面、新增板块之外,<span style="color: black;">亦</span><span style="color: black;">起始</span>搭建除了<span style="color: black;">宣传</span>之外的创收模式。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvMk6ZGa0yp25ia3QVWU0A93FTzibRcQHiaIHbEWialkeGZvk8J2uCibxuINwqWH2AR0v5MyaWsk689zfw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而博客园这边,看起来却稍显木讷,交互界面、<span style="color: black;">商场</span>模式几乎没啥创新,但好在博客园凭借自己在<span style="color: black;">研发</span>者中的口碑,以及<span style="color: black;">初期</span>留住的一批稳定用户,以不变应万变还撑了好一段时间。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvksX327emCvTmj2E9HaAvxTqCKEGU5FlUTXfS5LEeoicPr0ib2Z2iazaGH1Btibc1odez0UUeuCI4VwQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">在 2021 年之后,埋了很久的雷<span style="color: black;">最终</span>接二连三地炸开了。。。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刚<span style="color: black;">起始</span>是<span style="color: black;">由于</span>网站运营的疏忽,<span style="color: black;">引起</span><span style="color: black;">全部</span>网站面临着全站内容审核的境况,并且还被罚了几十万。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvMk6ZGa0yp25ia3QVWU0A93NGVFvg8mLZsezXpIhelEficK3q38KTicChkGeqTJdydLYxEBZPP8kzxA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">整整 17 年,将近 1000&nbsp;万篇博文,光是审核就<span style="color: black;">已然</span>是个巨大工程。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最初的<span style="color: black;">1星期</span>内,博客园几乎是处在一个宕机的状态。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而审核完<span style="color: black;">全部</span>网站里所有的博客陆<span style="color: black;">持续</span>续花了有大半年时间。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvMk6ZGa0yp25ia3QVWU0A93fqIr6ESyab4WTvFTyhIL6GgryichkHnRqDqblLP6t9KnhzzGDG0ibzkQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>,博客园<span style="color: black;">本来</span>是计划在这个时期好好搞搞自家的<span style="color: black;">商场</span>化,没成想这个风波让之前专门负责<span style="color: black;">商场</span>化这块的联合创始人走了,计划好的<span style="color: black;">商场</span>化进程<span style="color: black;">亦</span><span style="color: black;">因此呢</span>搁置。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">然而这次审查过后,博客园还没过上几天消停日子,新的<span style="color: black;">情况</span>又<span style="color: black;">显现</span>了。。。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvksX327emCvTmj2E9HaAvxml2YJPhSLK1Mn6n5feKnNwXuqsJqGKQQzQyqo5uYoOD4IcztpbdicWA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">2022 年 4 月份,百度蜘蛛,<span style="color: black;">便是</span>那个会爬取网页,<span style="color: black;">创立</span>索引数据库的自动程序,首次疯狂席卷博客园,<span style="color: black;">每日</span>千万次<span style="color: black;">拜访</span>,服务器带宽直接拉满,即使再扩容一半<span style="color: black;">亦</span>无济于事。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvMk6ZGa0yp25ia3QVWU0A93aCbc8w1WglQxobo5tH7zc4bz7EFDm4cCypnGdrJqU5yHLs3tZPtBqA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然<span style="color: black;">近期</span>百度<span style="color: black;">亦</span>找到了博客园,说当时是百度有了新的机制,需要爬虫各个博客网页进行打分,用来决定浏览器搜索后的排名。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但在当时博客园并不知情,试图联系百度客服<span style="color: black;">亦</span><span style="color: black;">无</span><span style="color: black;">回复</span>,并且<strong style="color: blue;">百度蜘蛛<span style="color: black;">每日</span>千万次的<span style="color: black;">拜访</span>几乎就要消耗掉博客园近一半的宽带<span style="color: black;">花费</span>。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>不堪其扰的博客园直接屏蔽了几百个 IP 网段,而结果<span style="color: black;">便是</span>,博客园帖子的权重在百度搜索中一落千丈,在搜索<span style="color: black;">研发</span><span style="color: black;">关联</span>的问题时,几乎就找不到博客园的帖子。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">之后的几个月内,博客园<span style="color: black;">每日</span>的搜索流量直接掉了大几百万,<span style="color: black;">不外</span>好在博客园并不是过分依赖百度流量,<span style="color: black;">因此</span>这点事<span style="color: black;">亦</span>没压垮它。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">但之后<span style="color: black;">出现</span>的变故直接给了博客园致命一击。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvMk6ZGa0yp25ia3QVWU0A93gj8PnTWlDGJiaDsK1S1yKYkUGL75VGg0m7wibibzqTqPVLetIjxbdtLlw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">去年后半年,科技行业无论是大厂还是小厂,都忙着降本增效,其中投放<span style="color: black;">宣传</span><span style="color: black;">便是</span>降本中的一环。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而博客园这边,<span style="color: black;">成为了</span><span style="color: black;">第1</span>波&nbsp;“&nbsp;受害者&nbsp;”&nbsp;,从去年六七月份<span style="color: black;">起始</span>到今年八月份左右,之前固定的<span style="color: black;">宣传</span>商都不投放它了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvksX327emCvTmj2E9HaAvxvq3jbfGlqdZDGaCGejpTKUKibdyjtQvqlMPIyCSWEUiaicyp7pa3Xd5gw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">有整整一年,<span style="color: black;">重点</span>靠<span style="color: black;">宣传</span>收入活着的博客园<span style="color: black;">宣传</span>收入为&nbsp;0&nbsp;。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然<span style="color: black;">亦</span>正是这些遭遇,<strong style="color: blue;">博客园决定重新搞起<span style="color: black;">商场</span>化,并把<span style="color: black;">商场</span>化的重心从&nbsp;ToB&nbsp;转到&nbsp;ToC&nbsp;</strong>,准备开拓用户端的营收,于是就<span style="color: black;">显现</span>了开头<span style="color: black;">说到</span>的&nbsp;“&nbsp;绝地求商&nbsp;”&nbsp;那一幕。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但搞<span style="color: black;">商场</span>化<span style="color: black;">亦</span>得有一点<span style="color: black;">起步</span>资金吧,并且博客园<span style="color: black;">已然</span>几乎<span style="color: black;">无</span>了收入<span style="color: black;">源自</span>,最基本的<span style="color: black;">存活</span>都维持不下去。于是<span style="color: black;">她们</span>直接搞了个捐助通道,把银行卡号、付款码啥的都贴在了公告上。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvMk6ZGa0yp25ia3QVWU0A93gmj0OSnMnBmDtwnxIt97zczpHnHJnCodFK7jp6AAYNYY4drfZ3ppmw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">后来,网友们陆<span style="color: black;">持续</span>续捐助了<span style="color: black;">有些</span>,加上园友的小额投资以及天使投资方顺顺智慧的救助,博客园勉强撑了下来。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvksX327emCvTmj2E9HaAvxOvZlyibpYacicFSbnRz03sTbE44b3m1sgUjWAs6ibqQL4RYJZ6O0e3oQQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">在<span style="color: black;">存活</span>问题<span style="color: black;">处理</span>之后,博客园<span style="color: black;">亦</span><span style="color: black;">快速</span>把<span style="color: black;">商场</span>化的重点定了下来:搞&nbsp;“&nbsp;会员制&nbsp;”&nbsp;。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">会员分为普通会员和 Plus 会员,都是在<span style="color: black;">基本</span>功能上附加的<span style="color: black;">有些</span>服务,而创始人 dudu 则坚<span style="color: black;">叫作</span>免费的功能会<span style="color: black;">始终</span>免费下去,会员只会是一项增值服务。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然,<span style="color: black;">日前</span>博客园的会员制还只是在一个起步<span style="color: black;">周期</span>,<span style="color: black;">非常多</span>功能在摸索过程中。。。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvMk6ZGa0yp25ia3QVWU0A93QWQ7VFCya9L8EIL7l3KpCMHpuQTbS4Ht3t5Z6c8HQXJ6JvCdApGYaw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然会员的功能不多,但到 8 月中旬,博客园正式发布&nbsp;“&nbsp;会员救园&nbsp;”&nbsp;的公告之后,<span style="color: black;">有些</span>园友和<span style="color: black;">有些</span><span style="color: black;">媒介</span>就立即关注到了它的境况,并且<span style="color: black;">起始</span>在各个平台声援博客园。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不少园友除了注册会员支持外,还直接在评论区开启了宣传模式,给刚入门的<span style="color: black;">研发</span>者&nbsp;“&nbsp;科普&nbsp;”&nbsp;博客园网站的质量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvMk6ZGa0yp25ia3QVWU0A93ibfIjjiaFb58gA7ok9N2YhVgO3k4cicVSyRmQqMATKOdahC3ryMcpmmlg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">短短一个多月的时间,园子的会员就涨到了将近 2500&nbsp;个。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一<span style="color: black;">起始</span>,<span style="color: black;">咱们</span>在<span style="color: black;">tel</span>联系到创始人&nbsp;dudu&nbsp;时,<span style="color: black;">亦</span>刚好赶上博客园会员注册数飙升的那几天,他几乎每隔几分钟就要处理一下会员信息,<strong style="color: blue;">还<span style="color: black;">叫作</span>要在年底完成 10000&nbsp;个会员数的小<span style="color: black;">目的</span>。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvMk6ZGa0yp25ia3QVWU0A935aI4Kq5WXWIzeBhrxpn0sUVubodHb4hZNDaGicUfk0hWXticCVSs9ByA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvksX327emCvTmj2E9HaAvxdNI96yia3VEsBx0wMeY6QZSfkNAXJaTib6ZRsjicA33EI2RdTNjghc0Pw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">日前</span>,会员的营收<span style="color: black;">已然</span>差不多能够让网站正常运营。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有趣的是,在看到<span style="color: black;">关联</span><span style="color: black;">信息</span>之后,百度<span style="color: black;">亦</span>找到了博客园沟通之前的&nbsp;“&nbsp;百度蜘蛛&nbsp;”&nbsp;问题,协商一致后,百度那边说会限制爬虫,博客园这边<span style="color: black;">亦</span>放开了之前的限制网段。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最终</span>,放开之后,现有的服务器<span style="color: black;">亦</span>能正常运行了,<span style="color: black;">不外</span><span style="color: black;">将来</span>的浏览量能<span style="color: black;">不可</span>恢复过来还得看时间,<span style="color: black;">此刻</span>才稍有回升<span style="color: black;">罢了</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这次博客园的遭遇,让世超忍不住联想到了前段时间的天涯论坛,他俩很像,但<span style="color: black;">亦</span>不完全<span style="color: black;">同样</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/yZPTcMGWibvvMk6ZGa0yp25ia3QVWU0A934oIQq7eNnnVeMyRthVZ9iapsvTm9UcibXkRzTrvicrtwpIVcoTtofNhTw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然都是互联网的<span style="color: black;">第1</span>波产物,一个是论坛,一个是博客,身上都承载了一部分人的情怀。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但<span style="color: black;">区别</span>的是,博客园还在<span style="color: black;">持续</span>生产<span style="color: black;">优秀</span>的内容,还在被程序员需要,只<span style="color: black;">不外</span>形式上稍稍有点跟不上时代的节奏。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">就像创始人&nbsp;dudu&nbsp;在和<span style="color: black;">咱们</span>谈到自己创办博客园初衷时说的那样,<strong style="color: blue;"><span style="color: black;">研发</span>者之间交流的<span style="color: black;">需要</span>,才是博客园真正存在的<span style="color: black;">道理</span>。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">撰文</span></strong><span style="color: black;">:松鼠&nbsp;</span><strong style="color: blue;"><span style="color: black;">编辑</span></strong><span style="color: black;">:江江&amp;面线&nbsp;</span><strong style="color: blue;"><span style="color: black;">封面</span></strong><span style="color: black;"><span style="color: black;">:子曰</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">照片</span>、资料<span style="color: black;">源自</span></span></strong><span style="color: black;">:</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">博客园</span></span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>




流星的美 发表于 2024-8-31 17:00:05

“板凳”(第三个回帖的人)‌
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