淘宝部分解禁百度蜘蛛!马云给李彦宏一个机会?
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">曾经淘宝是禁止百度抓取和收录内容页面的,如今淘宝部<span style="color: black;">掰开</span>放百度蜘蛛,这<span style="color: black;">亦</span><span style="color: black;">寓意</span>着百度<span style="color: black;">能够</span>遵循OROBOTS协议,对淘宝内容进行排序,<span style="color: black;">那样</span>本来日子过的不太舒坦的电商网站,<span style="color: black;">将来</span>会面临什么样的考验?对百度和淘宝<span style="color: black;">来讲</span><span style="color: black;">寓意</span>着什么?</span></strong></span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">读前提示: Robots协议,是国际上搜索引擎对所有网站内容抓取的一个内容协议,<span style="color: black;">一般</span><span style="color: black;">来讲</span>,搜索引擎都必须遵守这个协议,在2016年以前,淘宝是禁止百度抓取淘宝所有内容和URL的,<span style="color: black;">因此</span><span style="color: black;">大众</span>在百度上是<span style="color: black;">没法</span><span style="color: black;">经过</span>搜索关键词和URL找到淘宝店铺和淘宝<span style="color: black;">制品</span>页面的,而如今淘宝却打开了这扇封闭百度<span style="color: black;">数年</span>的<span style="color: black;">前门</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 如图所示,几个目录都<span style="color: black;">已然</span>跟谷歌<span style="color: black;">同样</span>,对百度开放了。<span style="color: black;">看不懂robots<span style="color: black;">不碍事</span>,下面有解释</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/JcWgdQCcACm1HOciaxX3eWwYb8RjX9rXOfkEKxgapW6wvDke6A9CA6ftF3QbbZ9qebFRokvUsETbUIk9AVSOnOA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了让<span style="color: black;">大众</span>进一步<span style="color: black;">认识</span>更清楚,我个人对以上目录进行了<span style="color: black;">仔细</span><span style="color: black;">查找</span>和核对,<span style="color: black;">发掘</span>:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 1 、/article 目录下,都是<span style="color: black;">位置于</span>网站地图下的列表页面,开放给百度</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 2 、/oshtml 目录下,<span style="color: black;">亦</span>是<span style="color: black;">位置于</span>网站地图下的<span style="color: black;">全世界</span>购,爱逛街等列表页面<span style="color: black;">,开放给百度</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3 、/product目录下,很不幸,都是403Fobidden页面(笔者<span style="color: black;">可疑</span>程序员误操作了这次Robots的<span style="color: black;">原由</span>之一,<span style="color: black;">由于</span><span style="color: black;">无</span>理由对搜索引擎开放一个<span style="color: black;">已然</span>403的页面,还专门写一个Robots协议)<span style="color: black;">,开放给百度</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 4 、/Spu 目录下,很遗憾没找到相应页面<span style="color: black;">,开放给百度</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 5、/dianpu 目录下,空<span style="color: black;">高兴</span>一场,这不是店铺首页,而是繁体的台湾店铺列表页<span style="color: black;">,开放给百度</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、/wenzhang 目录下,全是淘宝头条下的<span style="color: black;">文案</span>,内容大部分都是分享<span style="color: black;">新闻</span>类页面<span style="color: black;">,开放给百度</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 7、/oversea 目录下,查无此目录<span style="color: black;">,开放给百度</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;"><strong style="color: blue;">综上所述:我的看法是,淘宝这次的Robots协议,<span style="color: black;">亦</span>许是个程序员的错误,随手写了一个,又<span style="color: black;">或</span>是淘宝故意为之,测试百度搜索引擎的反应?第二个可能性我觉得是没什么必要的,我还是觉得<span style="color: black;">第1</span>个可能性更大<span style="color: black;">有些</span>。(还有个YY的结果,<span style="color: black;">便是</span>马云和李彦宏开了个玩笑,<span style="color: black;">亦</span>许<span style="color: black;">她们</span>互相试探试探?)</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实,之所有有这个判断,是<span style="color: black;">由于</span>淘宝这次压根就<span style="color: black;">无</span>把重要页面放出,<span style="color: black;">况且</span>对应的www.tmall.com的robots依然是禁止所有搜索引擎的抓取的,<span style="color: black;">咱们</span><span style="color: black;">瞧瞧</span>天猫的Robots协议:(禁止所有搜索引擎)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/JcWgdQCcACm1HOciaxX3eWwYb8RjX9rXOLQ2yGnBX5TctGVlfDvFnyiaxEAZ8VzQe11Fd5Qqp4hHibO9AUNpbGCcw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我再列举一下淘宝<span style="color: black;">有些</span>重要页面的URL示例:</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> shop150826343.taobao.com 这个是店铺的首页,<span style="color: black;">一般</span>用二级域名</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> item.taobao.com/item.htm?spm= 这个是<span style="color: black;">制品</span>详情页,都在二级域名item下</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而这些重要页面,在百度里依然是封禁的,<span style="color: black;">亦</span><span style="color: black;">便是</span>说有价值页面依然是被封禁的不<span style="color: black;">准许</span>索引和被收录用来排名的:</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/JcWgdQCcACm1HOciaxX3eWwYb8RjX9rXONxyib151RKpFxUSicp5pxvNs4CryIC1mlFBJsWxp96avVcHBthDBmib0A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"> <span style="color: black;"><span style="color: black;">因此</span>,这才是我<span style="color: black;">可疑</span>这次修改robots协议可能<span style="color: black;">便是</span>一次人为的失误罢了,而我的这篇<span style="color: black;">文案</span>的标题就可能沦为标题党了,<span style="color: black;">因此</span>我才加了半句解释“淘宝部分解禁百度蜘蛛”,<span style="color: black;">况且</span>这个部分解禁从上面的分析来看,等于是<span style="color: black;">无</span>解禁,<span style="color: black;">由于</span>价值页面,<span style="color: black;">亦</span><span style="color: black;">便是</span>我说的对电商<span style="color: black;">形成</span>威胁的页面都还在封禁<span style="color: black;">其中</span>,但是这个<span style="color: black;">专题</span>既然聊开了,不如假设一下:<strong style="color: blue;"><span style="color: black;">淘宝后续<span style="color: black;">倘若</span>真的开放了淘宝和Tmall的店铺首页以及<span style="color: black;">制品</span>详情页面给百度蜘蛛进行索引和排序的话,<span style="color: black;">那样</span>电商网站将会面临一场什么样的战争?</span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"> 猜想1:各电商网站流量将会跌去3-5成!</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">所有细分的电商类关键词,<span style="color: black;">倘若</span>百度绝对公平的<span style="color: black;">要求</span>下,淘宝的所有排名势必<span style="color: black;">最少</span>在短期内站在京东同一水平线上,而<span style="color: black;">因为</span>淘宝的商品类目<span style="color: black;">更加多</span>,更广,<span style="color: black;">因此</span>淘宝依然很轻易的能够超越京东的商品详情页以及排名带来的流量。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"> 更形象的解释:<span style="color: black;">例如</span>京东<span style="color: black;">日前</span>卖的有1亿类目的商品,<span style="color: black;">然则</span>淘宝可能是10亿类目的商品,这在内容和页面体系上,已然是一种质的超越,更别说单个的<span style="color: black;">制品</span>成交和评论数量等<span style="color: black;">更加多</span>细节的比拼了。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>,淘宝<span style="color: black;">倘若</span>真的对百度全开放,<span style="color: black;">那样</span>京东,一号店等<span style="color: black;">表率</span>的电商类平台网站将会面对淘宝排名带来的<span style="color: black;">剧烈</span>冲击,各个平台的SEO自然流量以及SEM推广流量势必会降低50%<span style="color: black;">上下</span>(<span style="color: black;">倘若</span>开放了,<span style="color: black;">寓意</span>着客户主是<span style="color: black;">能够</span>直接<span style="color: black;">经过</span>百度SEM投放淘宝店铺和URL的,当然更好的<span style="color: black;">信息</span>可能<span style="color: black;">便是</span>淘宝和百度的电商数据<span style="color: black;">亦</span>许真的<span style="color: black;">能够</span>打通了,完全<span style="color: black;">无</span><span style="color: black;">阻碍</span>了)</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">猜想2:</span><span style="color: black;">所有品牌企业主,势必都需要在淘宝和天猫进行开店。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">否则</span>可能会面临山寨,海外以及代理淘宝店铺的流量冲击,你的品牌词和店铺,价格,<span style="color: black;">制品</span>类词将可能会被这些淘宝店所购买,当然,<span style="color: black;">亦</span>许你们会说我做品牌<span style="color: black;">守护</span>了,我还是不去天猫和淘宝开店,<span style="color: black;">那样</span>我告诉你一个很严峻的事实:</span><span style="color: black;">你的SEO结果,<span style="color: black;">尤其</span>是品牌主的官网结果,将会面临淘宝店铺首页带来的巨大冲击,<span style="color: black;">亦</span>许你的官网排名<span style="color: black;">第1</span>的位置可能不保!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 猜想3:</span><span style="color: black;">淘宝和百度,将会双赢,这将改变<span style="color: black;">咱们</span><span style="color: black;">数年</span>来形成的习惯</span>:<span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>,以前<span style="color: black;">倘若</span>要上淘宝买东西,直接就上淘宝搜<span style="color: black;">就可</span>,<span style="color: black;">或</span>是<span style="color: black;">保藏</span>店铺,<span style="color: black;">然则</span>,<span style="color: black;">倘若</span>淘宝和百度真的<span style="color: black;">能够</span>开放互相的内容体系和入口,<span style="color: black;">那样</span><span style="color: black;">更加多</span>的消费者可能会<span style="color: black;">选取</span>从百度一个入口进入淘宝(值得商榷和探讨的<span style="color: black;">专题</span>,<span style="color: black;">这儿</span>不展开了,<span style="color: black;">然则</span>我认为<span style="color: black;">必定</span>存在激烈的争议),淘宝将<span style="color: black;">得到</span><span style="color: black;">更加多</span>的流量和用户,<strong style="color: blue;"><span style="color: black;">而百度,<span style="color: black;">亦</span>将借此打开另一扇盈利的<span style="color: black;">前门</span>,<span style="color: black;">亦</span>可能是百度<span style="color: black;">日前</span>风雨飘摇中的一个涅槃重生的机会,<span style="color: black;">这儿</span>面的机遇等于是把所有电商的市场投放抓到了一半!</span></strong>百度,你还在等什么?还不去找马云谈谈,这回<span style="color: black;">已然</span>开放了几个目录了,不如多开放几个?还是说,<span style="color: black;">咱们</span>商量一下:<strong style="color: blue;"><span style="color: black;">把淘宝和天猫的robots都给开放了吧!</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">好吧,我承认凌晨零点30分的时候,我是有点兴奋过头了,<span style="color: black;">亦</span>有点飘飘然了,<span style="color: black;">亦</span>许这真的仅仅是个错误罢。当然,我还是有点小期待淘宝和百度之间,搞点小暧昧的!<span style="color: black;">倘若</span><span style="color: black;">爱好</span>这篇<span style="color: black;">文案</span>,要转载请咨询我<span style="color: black;">自己</span>后再进行转载,注明<span style="color: black;">源自</span>:胡亮亮SEO<span style="color: black;">微X</span>公众号。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">如你有<span style="color: black;">区别</span>见解,请留言评论 ,我会尽快回复!</span><strong style="color: blue;"><span style="color: black;">感谢各位耐心阅读,</span></strong><span style="color: black;">为你自己点个zan</span><span style="color: black;">吧!</span></span></span></span></p>
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