站内SEO文案编辑操作速成指南，把握最热门的职场挣钱技能
<img src="https://mmbiz.qpic.cn/mmbiz_jpg/eyc4ReGTQLibsegC4xc4OTQo9ibTcIjE3PtZ9GL04llX6EiaI9UxJG5zkfWuyTYPq8UASSSsXKc1TTFqzFUtQeXLQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/n3FLEIib3jxzVFPULlP9BBjV2qHAPniaAoMXOiaWojcqRdficEFia0FQotJibAQb9CkB3js2ICVWkn6hTXLnGRTXnvHw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文系颜丹轲独家稿件</span></p><span style="color: black;"><strong style="color: blue;">一个企业官网的网络编辑，到底该做些什么？</strong><span style="color: black;">非常多</span>企业老板都不是很清楚，以为请一个人，东拼西凑一篇伪原创的<span style="color: black;">文案</span>，<span style="color: black;">而后</span>复制粘贴上传就OK了，那就大错特错！</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个企业，在为官网招聘网络编辑时，会看重人才的<span style="color: black;">那些</span>特性？是文笔好就行了<span style="color: black;">吗</span>？答案自然<span style="color: black;">是不是</span>定的，</span><strong style="color: blue;">做一名<span style="color: black;">叫作</span>职的网络编辑，<span style="color: black;">首要</span>要</strong><strong style="color: blue;">有思路、要懂S</strong><strong style="color: blue;">EO、还要知版书</strong><span style="color: black;">，</span><strong style="color: blue;">这些比好文笔重要一百倍。</strong></p><strong style="color: blue;"><span style="color: black;">＂有思路＂</span></strong><span style="color: black;"><span style="color: black;">指的是</span><span style="color: black;">规律</span>清晰、方向<span style="color: black;">知道</span>，能做好内容选题、内容策划和<span style="color: black;">文案</span>结构规划；</span><strong style="color: blue;"><span style="color: black;">＂懂SEO＂</span></strong><span style="color: black;"><span style="color: black;">指的是</span>懂SEO优化规则，能运用SEO的专业知识，让网站有更好的收录和排名。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">＂知版书＂</span></strong><span style="color: black;"><span style="color: black;">指的是</span><span style="color: black;">文案</span>的排版规范得体，为访客创造良好阅读体验，为网站颜值加分；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>具备了以上这三点，<span style="color: black;">同期</span><span style="color: black;">拥有</span><span style="color: black;">必定</span>文笔功底，你<span style="color: black;">便是</span>一个<span style="color: black;">能够</span>月薪过万的难得的好编辑；</span></strong></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">咱们</span>把网络编辑岗位分3个等级：</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. 初级编辑</span></strong></span><span style="color: black;">复制粘贴，东拼西凑伪原创，这类编辑一分钱不值，这<span style="color: black;">亦</span>是当前<span style="color: black;">非常多</span>企业编辑岗位的<span style="color: black;">状况</span>；</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. 中级编辑</span></strong></span><span style="color: black;">对原始素材进行简单的加工配图、并做<span style="color: black;">有些</span><span style="color: black;">基本</span>的SEO上传，这类编辑写出的<span style="color: black;">文案</span>，让搜索引擎收录并不难，但文章的营销力，对网站PR值的贡献值是有限的；</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3. 高级编辑</span></strong></span><span style="color: black;">这类编辑，能够结合<span style="color: black;">营销</span>场景的<span style="color: black;">需要</span>确定创意主题方向，组织并收集各类素材，从人性的<span style="color: black;">方向</span>出发，策划并撰写出走心内容<span style="color: black;">同期</span>，又能满足搜索引擎SEO深度优化的<span style="color: black;">需要</span>。</span><span style="color: black;"><strong style="color: blue;">一个企业官网建成上线后，仅仅算是完成网络工具建设的<span style="color: black;">第1</span>步</strong>，记住：三分建站，七分运营，接下来的官网运营路还很长。</span><span style="color: black;">企业网站各版块的营销力，<span style="color: black;">是由于</span>网站内容和<span style="color: black;">照片</span>经加工呈现出来的，这个过程，绝非像商品上架下架<span style="color: black;">同样</span><span style="color: black;">那样</span>简单，内容的可读性，<span style="color: black;">倘若</span>同一桌饭菜，<span style="color: black;">一样</span>的食材，不是<span style="color: black;">每一个</span>人都可炒出一桌可口的好菜。<span style="color: black;">因此</span>，一个优秀编辑，绝<span style="color: black;">不该</span>该是东拼西凑的伪原创<span style="color: black;">能手</span>，而应该是<strong style="color: blue;">具备内容策划、文案撰写、懂SEO的复合性人才。</strong></span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/n3FLEIib3jxzn4eKmJ9nMicHeub2ibjFNYQufrfOErgW4fn6BMUNDEI5oUic1gtU4t37kreaaYF5wSia5cKsQribAMkg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;">今天，官网<span style="color: black;">博主</span>应该明白，不要去<span style="color: black;">茫然</span>追求<span style="color: black;">文案</span>的阅读量，<span style="color: black;">由于</span>这是求不来的；<span style="color: black;">亦</span>不要追求去追求<span style="color: black;">文案</span>的华丽辞藻，<span style="color: black;">由于</span>这不会带来<span style="color: black;">更加多</span>询盘；更不要去追求SEO排名，<span style="color: black;">由于</span><strong style="color: blue;">想<span style="color: black;">得到</span>有价值的排名，非一日之功。</strong></span><span style="color: black;"><span style="color: black;">博主</span>们到底应该怎么写<span style="color: black;">文案</span>才有价值，我认为<span style="color: black;">首要</span>要搞明白写<span style="color: black;">文案</span>的目的：</span><span style="color: black;"><strong style="color: blue;">1. <span style="color: black;">倘若</span>是为网站SE0优化而写<span style="color: black;">文案</span>，我认为错了；</strong></span><span style="color: black;"><strong style="color: blue;">2. <span style="color: black;">倘若</span>是为<span style="color: black;">文案</span>在首页有排名而写<span style="color: black;">文案</span>，我<span style="color: black;">亦</span>认为错了；</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">战士观点：</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">仅有</span><span style="color: black;">保持</span>为访客输出有价值的<span style="color: black;">文案</span></span></strong><strong style="color: blue;"><span style="color: black;">，走心的内容，并能兼顾做到专业的SEO优化，<span style="color: black;">这般</span>的<span style="color: black;">文案</span>才有价值，非常遗憾的是，<span style="color: black;">非常多</span>企业<span style="color: black;">迄今</span><span style="color: black;">无</span>真正<span style="color: black;">认识</span>到这一点，不是写的<span style="color: black;">文案</span>不被收录，<span style="color: black;">便是</span>有收录<span style="color: black;">无</span>好排名，有好排名却<span style="color: black;">无</span>营销力。</span></strong></span><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">想要</span>做一个一专多能的优秀<span style="color: black;">博主</span>，<span style="color: black;">必定</span>要明白，<span style="color: black;">怎样</span><span style="color: black;">才可</span>做到：</span><span style="color: black;"><strong style="color: blue;">1. 让<span style="color: black;">文案</span>有＂料＂？</strong></span><span style="color: black;"><strong style="color: blue;">2. 让版书有＂范＂？</strong></span><span style="color: black;"><strong style="color: blue;">3. 让SEO有＂法＂？</strong></span><span style="color: black;"><strong style="color: blue;">接下来，深读此文</strong></span><span style="color: black;"><span style="color: black;"><strong style="color: blue;">《站内文案编辑白皮书，2020最强<strong style="color: blue;">版</strong>高级编辑助攻指南》</strong></span><strong style="color: blue;">你将收获：</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. <span style="color: black;">容易</span><span style="color: black;">把握</span>撰写<span style="color: black;">文案</span>的4大秘籍、收获7大标题创意句式；</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. 破解<span style="color: black;">文案</span>撰写的<span style="color: black;">基本</span>模型，让你<span style="color: black;">容易</span><span style="color: black;">得到</span>2000+<span style="color: black;">文案</span>源的创作思路；</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3. SEO优化作业指南，专业、实战、速成，让<span style="color: black;">文案</span>更易被收录，网站PR值节节攀升；</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4. 收获站内文案编辑标准示范样式，让网站美编更有＂颜值＂；</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5. 为企业节约团队外出学习的差旅费和培训<span style="color: black;">花费</span>；</span></strong></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6. 为<span style="color: black;">博主</span>赋能，助力<span style="color: black;">博主</span>一专多能，为企业创造更大价值。</span></strong></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/n3FLEIib3jxwD036eHBcTM5tQu9icNuTV6WaSNRWNGrSxDV5TOueXnxWk12CNAZ2bLuHItW3vibsfuzG1J7fImElg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《站内文案编辑白皮书，2020最强版高级编辑助攻指南》</span></strong></span><span style="color: black;"><span style="color: black;">——符合＂百度搜索<span style="color: black;">优秀</span>内容创作行动指南＂</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">文案</span>有“料”</span></strong></span><span style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">才可</span>让<span style="color: black;">文案</span>有＂料＂，关键在思路，<span style="color: black;">非常多</span><span style="color: black;">博主</span>不知怎么写，总感觉<span style="color: black;">无</span>方向、总在说少了素材，这是思路问题。其实素材就在你身边，＂卖点＂在于你<span style="color: black;">怎样</span>去发掘、＂买点＂在于你<span style="color: black;">怎样</span>去表述，<strong style="color: blue;"><span style="color: black;">这儿</span>＂战士＂分享4个小秘籍，让你<span style="color: black;">容易</span><span style="color: black;">把握</span>2000篇+的好<span style="color: black;">文案</span>创造<span style="color: black;">办法</span>。</strong></span><strong style="color: blue;"><span style="color: black;">秘籍1：</span></strong><strong style="color: blue;"><span style="color: black;">抓住＂卖点＂，放大＂买点＂</span></strong><span style="color: black;">卖点<span style="color: black;">指的是</span>：<strong style="color: blue;">＂<span style="color: black;">制品</span>利益＂</strong>，它是从<span style="color: black;">制品</span><span style="color: black;">方向</span>出发去挖掘<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>与众<span style="color: black;">区别</span>或能给用户带来的好处。</span><span style="color: black;"><span style="color: black;">例如</span>：本文的<strong style="color: blue;">＂卖点＂</strong><span style="color: black;">便是</span>，深读本文，<span style="color: black;">能够</span>助力<span style="color: black;">博主</span><span style="color: black;">容易</span><span style="color: black;">把握</span>撰写出有＂料＂文案的<span style="color: black;">基本</span>原型。</span><span style="color: black;">买点是基于卖点而产生，<span style="color: black;">指的是</span>：<strong style="color: blue;">＂用户利益＂</strong>，它是站在用户利益的<span style="color: black;">方向</span>出发，看你的<span style="color: black;">制品</span>利益（卖点）<strong style="color: blue;">能为用户带来<span style="color: black;">怎么样</span>的<span style="color: black;">实质</span>价值？能<span style="color: black;">处理</span><span style="color: black;">那些</span><span style="color: black;">实质</span>问题？</strong></span><span style="color: black;"><span style="color: black;">例如</span>：本文的<strong style="color: blue;">＂买点＂</strong>，能<span style="color: black;">帮忙</span>小白写出好文案，在职场上更能突显你的价值所在，有可能得到快速升职机会。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">因此</span>：</span></strong><strong style="color: blue;"><span style="color: black;">＂<span style="color: black;">制品</span>利益+用户利益＂<span style="color: black;">便是</span>一条不错的卖点文案<span style="color: black;">基本</span>原型了。</span></strong><strong style="color: blue;"><span style="color: black;">秘籍2：</span></strong><strong style="color: blue;"><span style="color: black;">学会3连问</span></strong><span style="color: black;"><span style="color: black;">文案</span>要有＂料＂，卖点要深挖，问得越多，<span style="color: black;">发掘</span>客户的关注点就越多，文案素材就越丰富，可触发的买点价值<span style="color: black;">亦</span>就越多，＂料＂就越多，3连问如下：</span><strong style="color: blue;"><span style="color: black;">1. <span style="color: black;">为何</span>？<span style="color: black;">为何</span>？<span style="color: black;">为何</span>要选?</span></strong><strong style="color: blue;"><span style="color: black;">2. 凭什么？凭什么？凭什么说?</span></strong><strong style="color: blue;"><span style="color: black;">3. <span style="color: black;">而后</span>呢？<span style="color: black;">而后</span>呢？与我何干？</span></strong><span style="color: black;">真正学会去应用这3连问，卖点的提炼将会<span style="color: black;">更加多</span>、更<span style="color: black;">精细</span>，创意思维<span style="color: black;">亦</span>将更清晰。</span><span style="color: black;"><span style="color: black;">例如</span>以下关于公众号战士说的3连问：</span><strong style="color: blue;"><span style="color: black;">1. <span style="color: black;">为何</span>要关注战士说？</span></strong><strong style="color: blue;"><span style="color: black;">2. 凭什么值得关注？</span></strong><strong style="color: blue;"><span style="color: black;">3. <span style="color: black;">而后</span>呢？</span></strong><span style="color: black;">关注<strong style="color: blue;">＂战士说＂</strong>，一位触网10年的战士，用战士的语言讲述战斗，<span style="color: black;">仅有</span><span style="color: black;">这般</span>才更生动、更精彩、更落地，<span style="color: black;">帮忙</span>你在网络营销的道路上少走弯路。</span><strong style="color: blue;"><span style="color: black;">秘籍3：</span></strong><strong style="color: blue;"><span style="color: black;">在身边的人身上挖掘素材</span></strong><span style="color: black;">编制一个调研问卷，问一问<span style="color: black;">机构</span>内部所有与客户有接触的人，让<span style="color: black;">她们</span><span style="color: black;">每一个</span>人列出客户关注的10个问题，并请<span style="color: black;">她们</span>自问自答给出<span style="color: black;">处理</span><span style="color: black;">方法</span>。当有10个人，<span style="color: black;">每一个</span>人写出10个问题，并给出10个答案时，100个客户关注问题，100个答案你就收集上来了，接下来就看你的组织加工能力。我认为，有了这些<span style="color: black;">基本</span>素材，完成一篇500字<span style="color: black;">上下</span>的<span style="color: black;">文案</span>，最多30分钟，比高考作文要简单的多；</span><strong style="color: blue;"><span style="color: black;">秘籍4：</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">文案</span>标题创意一拖多</span></strong><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">博主</span>按秘籍3组织了100篇<span style="color: black;">文案</span>，每一篇<span style="color: black;">文案</span>配20个标题</span><span style="color: black;">（注：<span style="color: black;">区别</span>的关键词，<span style="color: black;">区别</span>的句式，这一点不难）</span><span style="color: black;">即一篇原创<span style="color: black;">文案</span><span style="color: black;">能够</span>用<span style="color: black;">区别</span>的关键词、从<span style="color: black;">区别</span>的<span style="color: black;">方向</span>、用<span style="color: black;">区别</span>句式上去创意出N多个标题，这就叫<strong style="color: blue;">＂一拖多＂</strong>。</span><span style="color: black;">用<span style="color: black;">区别</span><span style="color: black;">文案</span>标题去抓取<span style="color: black;">区别</span>的访客关注点，即<span style="color: black;">能够</span><span style="color: black;">增多</span><span style="color: black;">文案</span>在站内的上传数量，又<span style="color: black;">能够</span><span style="color: black;">增多</span>被点击的机会，100篇<strong style="color: blue;">＂原型<span style="color: black;">文案</span>＂</strong>，每篇配20个标题，<span style="color: black;">便是</span>2000篇<span style="color: black;">文案</span>，<span style="color: black;">每日</span>撰写上传2篇，每年按365天计算，<span style="color: black;">能够</span>用2年零9个月。</span><span style="color: black;">（注：继续阅读<span style="color: black;">文案</span>，<span style="color: black;">认识</span>标题创意的7大句式）</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/n3FLEIib3jxzn4eKmJ9nMicHeub2ibjFNYQQh4ialOtWWeZotFpwlibHMRWH7eYcyEx9biajKcFUWibQcdMVEjoYUBYWg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">战士观点：</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">站内文案编辑，千万不要把＂说明书＂上的内容，简单的搬到网上，<span style="color: black;">必定</span>要从客户<span style="color: black;">方向</span>出发，用＂买点＂的思维方式去组织撰写<span style="color: black;">文案</span>内容，把专家的术语用<span style="color: black;">大众</span>的语言去表达，你的<span style="color: black;">文案</span>才会真正有＂料＂，才接地气！</span></strong></span><span style="color: black;"><strong style="color: blue;">站内文案撰写的4大误区</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. 错把<span style="color: black;">制品</span>功能当卖点</span></strong></span><span style="color: black;">用户不关心你的<span style="color: black;">制品</span>干什么，用户只关心用了你的<span style="color: black;">制品</span>与别人的<span style="color: black;">制品</span>有什么区别，<span style="color: black;">运用</span>你的<span style="color: black;">制品</span><span style="color: black;">能够</span>能<span style="color: black;">得到</span>什么好处；</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. 内容随意</span></strong></span><span style="color: black;"><span style="color: black;">非常多</span><span style="color: black;">博主</span>上传的<span style="color: black;">文案</span>，要么内容过少，配了几张图，应付了事，就算图文并茂了；要么内容过长，简单的复制粘贴，完全<span style="color: black;">无</span>可读性。即使真有一天这篇<span style="color: black;">文案</span>被收录，被排名、被展现，<span style="color: black;">这般</span>的<span style="color: black;">文案</span><span style="color: black;">亦</span>一点价值都<span style="color: black;">无</span>；</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3. 追求文采飞扬</span></strong></span><span style="color: black;">站内<span style="color: black;">文案</span>编辑的终极目的<span style="color: black;">便是</span>让客户掏钱购买<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>或服务，<span style="color: black;">因此</span><span style="color: black;">博主</span>们对客户的理解、对市场的理解、对<span style="color: black;">制品</span>的理解、对竞争对手的理解，<span style="color: black;">才可</span>写出＂走心的内容＂，<span style="color: black;">才可</span>有助于成交转化，<strong style="color: blue;">记住：走心的内容永远胜过文采飞扬，胜过长篇大论。</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4. 重数量轻质量</span></strong></span><span style="color: black;"><span style="color: black;">非常多</span><span style="color: black;">博主</span>，被企业老大<span style="color: black;">需求</span><span style="color: black;">每日</span>去写<span style="color: black;">海量</span>的<span style="color: black;">文案</span>，为了完成数量而写、为了SEO优化而写，一切都停留在技术层面上，不注重文案内容价值、企业品牌宣传和访客交互体验，<strong style="color: blue;">其结果：要么<span style="color: black;">文案</span>有上线没收录，要么<span style="color: black;">便是</span>有收录没价值。</strong></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/n3FLEIib3jxxfVQsm1HiaQd9L8HRz56ncANkVdgKpWcE3ShHYt1BwqE6EDyqHPDbxyb6kLpDSYXSXBkB1snIrLqg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">标题党，标题创意的7大句式</span></strong></span><span style="color: black;">一拖多，让一篇好<span style="color: black;">文案</span>配多个标题，战士说一定要<span style="color: black;">重视</span><span style="color: black;">办法</span>，<strong style="color: blue;"><span style="color: black;">文案</span>的撰写诀窍</strong><strong style="color: blue;">，在于<span style="color: black;">文案</span>大标题的创意和<span style="color: black;">文案</span>小标题的提炼</strong>，大标题是纲，小标题是目，有大纲、有目录，就搭起了一编<span style="color: black;">文案</span>架构，纲举目张<span style="color: black;">便是</span>这个道理。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">标题创意7大句式如下</span></strong>（以本文标题为主造句创意如下）：</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. 不容置疑式</span></strong></span><span style="color: black;"><span style="color: black;">重磅</span><span style="color: black;"> | 站内文案编辑白皮书2020版最强助攻指南上线啦！</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. 故作权威式</span></strong></span><span style="color: black;"><span style="color: black;">业内最新</span>，站内文案编辑白皮书2020版上线了！</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3. 数据证明式</span></strong></span><span style="color: black;"><span style="color: black;">网络编辑，一个最容易被<span style="color: black;">忽略</span>的重要岗位 ，</span><span style="color: black;">95%的人都不<span style="color: black;">晓得</span>！</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4. 自我强调式</span></strong></span><span style="color: black;"><span style="color: black;">深度好文</span><span style="color: black;"> | 2020年站内文案编辑SEO扫盲指南</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5. 真相大白式</span></strong></span><span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>撰写站内文案？</span><span style="color: black;">看完这篇<span style="color: black;">文案</span>豁然开朗</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6. 与你<span style="color: black;">相关</span>式</span></strong></span><span style="color: black;"><span style="color: black;">与你<span style="color: black;">相关</span>！</span><span style="color: black;">站内文案编辑白皮书2020版最强助攻指南上线啦！</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7. 知识科普式</span></strong></span><span style="color: black;"><span style="color: black;">读懂这3个小秘籍</span><span style="color: black;">，就能让你快速<span style="color: black;">作为</span>站内文案编辑<span style="color: black;">能手</span></span></span><span style="color: black;"><span style="color: black;">因此</span>说只要你想，就<span style="color: black;">能够</span>用<span style="color: black;">区别</span>的关键词，<span style="color: black;">区别</span>的句式，创意出7+个标题，真的一点<span style="color: black;">亦</span>不难。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">战士观点：</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">文案</span>要有＂料＂，<span style="color: black;">博主</span>必须改变思维，<span style="color: black;">把握</span><span style="color: black;">办法</span>和技巧，<span style="color: black;">咱们</span><span style="color: black;">不可</span>刻求<span style="color: black;">博主</span>文采风扬，笔下生花，但<span style="color: black;">必定</span>需要写出走心内容，接住地气！</span></strong></span><span style="color: black;"><strong style="color: blue;">版书有“范”</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">版书要有＂范＂<span style="color: black;">指的是</span>内容编辑排版要规范，浏览要顺畅、<span style="color: black;">照片</span>要颜值、打开速度要快、能给访客带来＂悦＂读的体验</span></strong><span style="color: black;">，这一点，<span style="color: black;">非常多</span><span style="color: black;">博主</span>在过往的编辑工作中认知<span style="color: black;">不足</span>，随意排版，随意的配图，全站多处飘红，颜值全无，即使再好的<span style="color: black;">文案</span>内容，<span style="color: black;">亦</span><span style="color: black;">无</span>读下去的心情。</span></span><span style="color: black;">版书的有＂范＂，绝非一个内容页面的有＂范＂，而是全站页面都要有＂范＂，<strong style="color: blue;"><span style="color: black;">仅有</span>做到这点，你的网站才是一个有＂颜值＂的网站，才会有更高的转化率。</strong></span><span style="color: black;">版书的有＂范＂，虽与网站建设本身<span style="color: black;">相关</span>（硬装）但更<span style="color: black;">大都是</span>与网站上线后的文案撰写、<span style="color: black;">照片</span>拍摄、版书规范（软装）<span style="color: black;">相关</span>，这些都是网站运营的工作，<span style="color: black;">因此</span>＂战士＂常说：<strong style="color: blue;">三分建站，七分运营。</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">版书有＂范＂4大要点说明</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. 正文格式</span></strong></span><span style="color: black;">正文<span style="color: black;">运用</span>微软雅黑，14号字体；行距，<span style="color: black;">运用</span>系统默认行距；</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. 整齐划一</span></strong></span><span style="color: black;"><span style="color: black;">保准</span>版面视觉上的整齐划一，使整体看起来更加简洁、容易阅读；</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3. 段落清晰</span></strong></span><span style="color: black;">层次分明，段落清晰，大标题、小标题、序号、正文、主次内容清晰连贯，为用户带来<span style="color: black;">容易</span>愉悦的浏览体验，段距<span style="color: black;">掌控</span>在3行<span style="color: black;">上下</span>，<span style="color: black;">重视</span>留白。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4. 收尾规范</span></strong></span><span style="color: black;">每篇<span style="color: black;">文案</span>的结尾段落，都是最重要的转化段，除了要设置转化的信号要点，还应该有版权所有者的说明，<span style="color: black;">表现</span>企业规范性和严谨性，<span style="color: black;">同期</span>要<strong style="color: blue;">有内容相同或<span style="color: black;">关联</span>联的<span style="color: black;">文案</span><span style="color: black;">举荐</span>，数量不少于2篇，<span style="color: black;">增多</span><span style="color: black;">关联</span>阅读和内链；</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5. <span style="color: black;">文案</span>结构主视图</span></strong></span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/n3FLEIib3jxzn4eKmJ9nMicHeub2ibjFNYQ4d27Vuj1iaNX8g3uCkYcXNyPDlI8DfSLnicT2hicicAVX1WvDXyhzmOT3g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">战士观点：</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">今天的<span style="color: black;">博主</span><span style="color: black;">她们</span>不<span style="color: black;">必定</span>要有专业美编功底，但<span style="color: black;">必定</span>要有<span style="color: black;">剧烈</span>的版书结构和规范的<span style="color: black;">认识</span>，否则，再好的<span style="color: black;">文案</span>内容，<span style="color: black;">亦</span><span style="color: black;">无</span>心情读下去。</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">SEO有“法”</span></strong></span><span style="color: black;">做为一名优秀的<span style="color: black;">博主</span>，仅写出有＂料＂和有＂范＂的<span style="color: black;">文案</span>，还远远<span style="color: black;">不足</span>，一篇好<span style="color: black;">文案</span>，即要让访客<span style="color: black;">爱好</span>，又要搜索引擎<span style="color: black;">爱好</span>，这就对<span style="color: black;">博主</span>提出了更高的<span style="color: black;">需求</span>，<span style="color: black;">需求</span><span style="color: black;">博主</span>必须<span style="color: black;">把握</span><span style="color: black;">文案</span>SEO优化专业技巧，做到每一篇<span style="color: black;">文案</span>SEO都有＂法＂可依，有章可循，才有价值。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关于SEO优化技巧那点事</span></strong></span><span style="color: black;">今天做SEO<span style="color: black;">亦</span>要改变思维，一个只会做SEO的<span style="color: black;">博主</span>，在战士眼里一分钱不值，<span style="color: black;">由于</span>一个企业老板，请你做网站的SEO，<span style="color: black;">倘若</span>为你这个岗位付出年8～10万的工资，接下来我有4问请你回答：</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1问：一年中你能优化多少关键词到百度首页？</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2问：这些词一年能贡献多少免费流量？</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3问：这些免费流量除以为你发放的工资相当于多少钱一个流量成本？</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4问：你<span style="color: black;">得到</span>的这些免费流量成本与付费流量成本比较是多少倍的关系？</span></strong></span><span style="color: black;">我想凡是算过这笔帐的企业老板，<span style="color: black;">必定</span>不会请你，<span style="color: black;">因此</span>今天对<span style="color: black;">博主</span><span style="color: black;">需求</span>就必须一专多能，能写一手好<span style="color: black;">文案</span>、为<span style="color: black;">文案</span>的美编排版、懂SEO网站优化，<span style="color: black;">这般</span><span style="color: black;">博主</span>，才最受欢迎。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">博主</span>SEO速成直通车，共10个站点：</strong></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>站：关键词的<span style="color: black;">选取</span></span></strong><span style="color: black;">1. 站内<span style="color: black;">文案</span>编辑关键词<span style="color: black;">选取</span>，是做好SEO的<span style="color: black;">第1</span>步，在关键词<span style="color: black;">选取</span>上，应该<span style="color: black;">选取</span>长尾的＂核心关键词＂为宜。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">2. 关键词的筛选，可参照百度的<span style="color: black;">关联</span>搜索来拓展出<span style="color: black;">更加多</span>长尾词; </span><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;">3. 一篇<span style="color: black;">文案</span>，<span style="color: black;">能够</span>优化词意相同关键词1～2个，在做MATE标签编辑时，关键词<span style="color: black;">必定</span>要用英文下的逗号（,）隔开；</span><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">战士观点：<span style="color: black;">选取</span>关键词不难，难就难在结合企业<span style="color: black;">实质</span><span style="color: black;">状况</span>，用营销的思维去选词就很难。</span></strong></span><strong style="color: blue;"><span style="color: black;">第二站：<span style="color: black;">文案</span>标题撰写</span></strong><span style="color: black;"><span style="color: black;">文案</span>标题必须<span style="color: black;">移植</span><span style="color: black;">制品</span>的关键词，以多维度长尾词为宜，字数以不超过15个汉字为宜，最长不得超过30个汉字，当标题由二部分所<span style="color: black;">构成</span>时，中间<span style="color: black;">能够</span>用空格隔开，而不是其它符号，<span style="color: black;">倘若</span><span style="color: black;">文案</span>内容中含有<span style="color: black;">照片</span>，<span style="color: black;">能够</span>在<span style="color: black;">文案</span>标题后附上（图）的字样，<span style="color: black;">这般</span>有利于点击。</span><span style="color: black;">一篇原创<span style="color: black;">文案</span>的标题<strong style="color: blue;"><span style="color: black;">能够</span>用<span style="color: black;">区别</span>的关键词、从不同的<span style="color: black;">方向</span>、用<span style="color: black;">区别</span>句式上去创意出N多个标题，<span style="color: black;">区别</span>标题抓<span style="color: black;">区别</span>的访客关注点，</strong><strong style="color: blue;">即<span style="color: black;">能够</span><span style="color: black;">增多</span><span style="color: black;">文案</span>的上传数量，又<span style="color: black;">能够</span><span style="color: black;">增多</span>被点击的机会。</strong></span><strong style="color: blue;"><span style="color: black;">第三站：首段撰写</span></strong><span style="color: black;">一篇<span style="color: black;">文案</span>首段是搜索引擎最关注的段落，首段要含有与标题<span style="color: black;">同样</span>的关键词，修改首段内容，更换关键词是伪原创最有效的<span style="color: black;">办法</span>，在后台<span style="color: black;">能够</span>自己动手来添加首段文字信息，来满足搜索引擎的<span style="color: black;">需求</span>，首段字数<span style="color: black;">掌控</span>在100字<span style="color: black;">上下</span>，修改它如同造句，非常简单。</span><strong style="color: blue;"><span style="color: black;">第四站：<span style="color: black;">文案</span>结构</span></strong><span style="color: black;">一篇<span style="color: black;">文案</span>从上到下<span style="color: black;">通常</span>由8个部分所<span style="color: black;">构成</span>，即：</span><span style="color: black;">- 大标题</span><span style="color: black;">- 内容摘要</span><span style="color: black;">- <span style="color: black;">文案</span><span style="color: black;">第1</span>段</span><span style="color: black;">- 正文段</span><span style="color: black;"> 》小标题+正文</span><span style="color: black;"> 》小标题+正文</span><span style="color: black;"> ...</span><span style="color: black;">- 成交转化段</span><span style="color: black;">- 收尾段</span><span style="color: black;">- <span style="color: black;">关联</span><span style="color: black;">举荐</span></span><span style="color: black;">- 本文标签</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">在<span style="color: black;">规律</span>不变的<span style="color: black;">状况</span>下，伪原创时<span style="color: black;">能够</span>重新撰写<span style="color: black;">文案</span>标题、改变<span style="color: black;">第1</span>段<span style="color: black;">文案</span>内容、<span style="color: black;">调节</span>正文段的先后<span style="color: black;">次序</span>、全站<span style="color: black;">文案</span>的结尾，<strong style="color: blue;"><span style="color: black;">能够</span>在末段加上一小段含有当前页面优化的关键词的总结，这些都有利于优化</strong>。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">第五站：文本编辑</span></strong><span style="color: black;">全文关键词密度<span style="color: black;">通常</span><span style="color: black;">状况</span>下是在2-8%之间，不要超过10%，<span style="color: black;">况且</span>关键词要加粗。</span><strong style="color: blue;"><span style="color: black;">第六站：<span style="color: black;">照片</span>编辑</span></strong><span style="color: black;">所有上传的<span style="color: black;">照片</span>都应该加上ALT属性，并且ALT属性必须符合<span style="color: black;">照片</span>本身的内容，<span style="color: black;">同期</span><span style="color: black;">亦</span>要尽可能的<span style="color: black;">包括</span>该页面优化的关键词。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">每张<span style="color: black;">照片</span>下都应该配有适当的文字说明，并且文字说明中要<span style="color: black;">包括</span>页面关键词，以<span style="color: black;">增多</span>关键词密度。</span><strong style="color: blue;"><span style="color: black;">第七站：<span style="color: black;">文案</span>摘要</span></strong><span style="color: black;"><span style="color: black;">文案</span>摘要，要尽可能的重复页面关键词，但不要堆积，可<span style="color: black;">选择</span><span style="color: black;">文案</span>中<span style="color: black;">包括</span><span style="color: black;">重点</span>优化内容的一段话，<span style="color: black;">亦</span><span style="color: black;">能够</span>针对性撰写；</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第八站：</span>mate标签编辑</strong></span><span style="color: black;"><span style="color: black;">针对</span>搜索引擎而言，mate标签的编辑尤为重要，编辑的要点如下：</span><span style="color: black;"><strong style="color: blue;">1. keywords关键词</strong></span><span style="color: black;"><span style="color: black;">选取</span>同类别、<span style="color: black;">关联</span>联的长尾词，每篇<span style="color: black;">文案</span>1~2个；</span><span style="color: black;"><strong style="color: blue;">2. title标题</strong></span><span style="color: black;">用keywords中的关键词造句，简明扼要概括页面内容，字数在25个汉字以内；</span><span style="color: black;"><strong style="color: blue;">3. description描述</strong></span><span style="color: black;">可<span style="color: black;">选择</span><span style="color: black;">文案</span>中<span style="color: black;">包括</span><span style="color: black;">重点</span>关键词的一段话，<span style="color: black;">亦</span><span style="color: black;">能够</span>针对性撰写。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第九站：</span>内·外链接</span></strong><span style="color: black;">一篇<span style="color: black;">文案</span>的内·外链的建设，是全站SEO的重要手段，一篇主推<span style="color: black;">文案</span><span style="color: black;">想要</span>收录后有很好的排名好，仅做好上面所讲的内容还远<span style="color: black;">不足</span>，还要针对这篇<span style="color: black;">文案</span>关键词做好有效的站内链接，即：<strong style="color: blue;">内链建设</strong>，把这篇主推<span style="color: black;">文案</span>中所<span style="color: black;">触及</span>的核心关键词，与站内收录较好并有良好排名的<span style="color: black;">关联</span>页面做超级链接（URL），形成一个内链闭环，<strong style="color: blue;"><span style="color: black;">这般</span>做，非常有利于百度的收录和排名。</strong></span><span style="color: black;">当然<span style="color: black;">要求</span><span style="color: black;">准许</span>，单独给这篇<span style="color: black;">文案</span>做<span style="color: black;">有些</span><span style="color: black;">外边</span>链接<span style="color: black;">亦</span>是非常必要的，质量好的外链能够<span style="color: black;">帮忙</span>搜索引擎更快更好的收录你的<span style="color: black;">文案</span>。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第十站：</span><span style="color: black;"><span style="color: black;">文案</span>发布</span></strong></span><span style="color: black;">从SEO的专业<span style="color: black;">方向</span>出发，<span style="color: black;">文案</span>的发布<span style="color: black;">亦</span>有讲究，<span style="color: black;">首要</span>发布的<span style="color: black;">文案</span>要发布在首页版块上，在首页要停留5天以上，<span style="color: black;">另一</span>，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">文案</span>发布的时间，<span style="color: black;">尽可能</span>固定在<span style="color: black;">必定</span>的时间上</span></strong><span style="color: black;">，<span style="color: black;">那样</span>百度蜘蛛抓取的频率，就会在这个时间周期中抓取，内容就很容易收录，<span style="color: black;">意见</span>发布时间<span style="color: black;">错失</span>高峰期。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">战士观点：</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">今天的<span style="color: black;">博主</span>岗位，是一个非常重要的岗位，<span style="color: black;">她们</span>不</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">必定</span>要很精通SEO，<span style="color: black;">然则</span>要<span style="color: black;">晓得</span>SEO是怎么一回事，<span style="color: black;">她们</span>要懂得关键词筛选、关键词布局和<span style="color: black;">文案</span>内部锚文本的设置等等这些最<span style="color: black;">基本</span>知识点和技能。</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">她们</span>不<span style="color: black;">必定</span>要笔下生花，但内容要有＂料＂，能接住地气；<span style="color: black;">她们</span>不<span style="color: black;">必定</span>要是一个优秀的美编，但要有版书规范的<span style="color: black;">剧烈</span><span style="color: black;">认识</span>。</span></strong></span><span style="color: black;">--END--</span><span style="color: black;">编辑： 老牛</span><span style="color: black;">MORE</span><span style="color: black;">猜你<span style="color: black;">爱好</span></span><a style="color: black;">砍完苹果砍特斯拉，拼多多这波碰瓷营销翻车了？</a><a style="color: black;">免费领取2020年网络营销干货资料：抖音、新<span style="color: black;">媒介</span>、竞价等</a><a style="color: black;">案例 | 汽车后市场乱象中的出路，她用7年做到7000多家加盟</a>店
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