论坛 › 辽宁 › Shopify跨境外贸电商独立站建站后优化意见(一）

m5k1umn 发表于 2024-8-26 11:00:02

Shopify跨境外贸电商独立站建站后优化意见(一）

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/7QRTvkK2qC6lqFk5X3NTDWVe8emUGJEtdMpCQI8eurqKqj4jzVZhXSZ8ZldJxXWrg3VSw1Vib85cH4zpGj4rSxw/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">点击上方蓝字关注刘哥，<span style="color: black;">一块</span><span style="color: black;">愉快</span>的<span style="color: black;">挣钱</span>吧！</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/7QRTvkK2qC6KuYg7GdjHmJvggbicJmdtVDjgErQQgEFQApSaLHNRKIiakaAwFdbNDcluLTdOXjbNia2xQcjZShRjQ/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>好，我是悉尼刘哥。<span style="color: black;">近期</span>准备黑五和圣诞<span style="color: black;">营销</span>，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ic8MockbhBP1Y0SvbE573dQEeTpH1PqcxESWK2EdiaBqRDxqQkzKovu8yl3YInL8GAkGGNkBcTL2SnFRb0HkMsIA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">刘哥顶住鸭力，今天给<span style="color: black;">大众</span>介绍一下Shopify建站以后的优化工作，<span style="color: black;">能够</span>有效<span style="color: black;">提高</span>转化率。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看过刘哥小猪理的</span><span style="color: black;"><a style="color: black;">《21天Shopify跨境外贸独立站爆单成长记》</a></span><span style="color: black;">的小伙伴们想必<span style="color: black;">已然</span><span style="color: black;">持有</span>了自己的Shopify独立站，之前<span style="color: black;">咱们</span>讲过独立站好比建在郊区的门店，你不去引流拉客，是不会有太多人进来的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ic8MockbhBP1Y0SvbE573dQEeTpH1PqcxBHAakgV9JjHUprkQkdDhicMwn42KOUJ1Tgw6ib2kRIrVarakzISOujjw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以下五种引流模式，<span style="color: black;">最少</span>你要用好一种，你的独立站<span style="color: black;">才可</span>够存活下来。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.SEO(搜索引擎优化，<span style="color: black;">重点</span>是Google谷歌)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">宣传</span></span><span style="color: black;">(Facebook</span><span style="color: black;">，Google shoping</span><span style="color: black;">等</span><span style="color: black;">)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.社交(Facebook,Youtube,Instagram,Pinterest)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.红人营销(花钱让红人拍视频或发图文<span style="color: black;">举荐</span>你的<span style="color: black;">制品</span>)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.EDM(许可邮件营销)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么叫做<strong style="color: blue;"><span style="color: black;">存活</span></strong>下来？<span style="color: black;">便是</span>在一段时间后，</span><span style="color: black;"><strong style="color: blue;">利润大于你的投入成本</strong></span><span style="color: black;">(人工，<span style="color: black;">宣传</span>推广费等)。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据刘哥观察，Shopify独立站的存活比例不到20%，<span style="color: black;">乃至</span>更低。<span style="color: black;">非常多</span>人都是满腔热血杀进来，不到3个月就撤退了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span>呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不挣钱是<span style="color: black;">重点</span><span style="color: black;">原由</span>。<span style="color: black;">非常多</span>老板都抱着试试看的<span style="color: black;">心理</span>，<span style="color: black;">大众</span>都做，我<span style="color: black;">亦</span>做，生怕<span style="color: black;">错失</span>了什么。其结果<span style="color: black;">亦</span>是<span style="color: black;">能够</span>预见的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有个小伙伴和我聊天时抱怨，老板招了他来做tiktok引流，还没做2个月，项目就黄了，只能走人。之前<span style="color: black;">她们</span><span style="color: black;">机构</span>做Facebook和Instagram营销的同事<span style="color: black;">亦</span>是才做了不到2个月都走了，<span style="color: black;">重点</span>是老板嫌效果太慢，让换项目换平台推广。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如今快节奏生活给了人们很大压力，<span style="color: black;">然则</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">无</span>良好的<span style="color: black;">心理</span>和长远的计划，任何事都很难做成。</strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站本身是你的一切营销活动的<span style="color: black;">基本</span>，根基不牢，其他活动做得再好，转化效果<span style="color: black;">亦</span>会打折扣。<span style="color: black;">哪些</span>大平台相当于闹市的旺铺，而独立站相当于郊区的门店。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">想要</span>做好<span style="color: black;">制品</span><span style="color: black;">营销</span>，是不是应该把店面装修美观啊，客人大老远拿了你的<span style="color: black;">宣传</span>，坐了你的专车，来你店铺，<span style="color: black;">最少</span>要让客户感觉这个店铺还不错，愿意留个联系方式，办个会员卡，以后<span style="color: black;">能够</span>打个折，感觉美滋滋。这个<span style="color: black;">招数</span>现实生活中经常遇到，在独立站营销活动中<span style="color: black;">一样</span>适用。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每日</span>起床三件事，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ic8MockbhBP1Y0SvbE573dQEeTpH1PqcxWevzfLE98UU8E7m2MPGusHIaicAQdhz970hGic5N4Wne25RI2H6QK01Q/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>之<span style="color: black;">因此</span>要优化，<span style="color: black;">便是</span>要卖货卖服务<span style="color: black;">挣钱</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优化后，SEO关键词<span style="color: black;">更易</span><span style="color: black;">得到</span>靠前的排名。靠<span style="color: black;">宣传</span>花钱引来的流量，<span style="color: black;">更易</span>达成交易。<span style="color: black;">因此</span>建站完毕后，<span style="color: black;">必定</span>要做这步。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ic8MockbhBP1Y0SvbE573dQEeTpH1PqcxODsbe0tiaFQjJoJsdH7PzsSich6bDic9e8lk9yCTKIhF2m9ucROokuL2w/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>做独立站，尤其是品牌的独立站肯定是<span style="color: black;">期盼</span>有<span style="color: black;">更加多</span>的用户<span style="color: black;">经过</span>谷歌搜索，<span style="color: black;">得到</span>免费的自然流量。<span style="color: black;">然则</span>你有<span style="color: black;">无</span><span style="color: black;">发掘</span>，你挑选的关键词并<span style="color: black;">无</span>如你所愿。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问题出在哪里？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;"><strong style="color: blue;">选词</strong><strong style="color: blue;">错了</strong></span>，挑选了竞争度太高的词，<span style="color: black;">例如</span>clothes,shoes 这种太平常的词，选词不精确，<span style="color: black;">况且</span>竞争难度还超级大。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;"><strong style="color: blue;">选品错了</strong></span>，<span style="color: black;">例如</span>你之前是在amazon上卖普通手机配件的，手机膜，手机壳之类的，感觉<span style="color: black;">每日</span>走的量挺大的，<span style="color: black;">亦</span>想在独立站上卖，就等凉凉吧。精品店能卖这么便宜普通，街边店里随处可买的东西吗？你想想你会开着奔驰的专车接一个客户到你郊区的门店买个手机膜吗？能赚回油钱吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">OK，<span style="color: black;">倘若</span>是选品选错了，那可能从根上你就错了，注定你的店铺<span style="color: black;">没法</span>盈利。关于选品，<span style="color: black;">能够</span>单独写一篇，今天只讲优化。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/7QRTvkK2qC60S9ic5EibVVeaAh4u6qKcUgLHfWxKpweayAic8F5ibSk0LgKeibicMG3BznVzYfILEIA1H8DEE9iawibjibA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;">1关于域名的优化<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.1域名<span style="color: black;">选取</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>有<span style="color: black;">无</span><span style="color: black;">发掘</span><span style="color: black;">有些</span>知名品牌的网站域名都比较好记，都是<span style="color: black;">拥有</span><span style="color: black;">必定</span>的<span style="color: black;">道理</span>的，<span style="color: black;">或</span>是单词的缩写，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Apple,用的apple.com</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">IBM,ibm.com</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">京东,jd.com</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>在</span><span style="color: black;"><strong style="color: blue;">域名选择上的技巧<span style="color: black;">便是</span>要有<span style="color: black;">道理</span>和简单，容易记忆</strong></span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有一个要点要提出来<span style="color: black;">便是</span>最好是</span><span style="color: black;"><strong style="color: blue;">unique的，<span style="color: black;">独一</span>性</strong></span><span style="color: black;">，<span style="color: black;">这般</span>对将来做品牌seo优化排名非常有利。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">曾经有个客户来找刘哥，想做品牌<span style="color: black;">关联</span>的排名，品牌名Empire II(为了<span style="color: black;">守护</span>客户隐私，仅是举例啊，这个名字是我杜撰的)，基本组合<span style="color: black;">便是</span>一个General的词+II,IV之类的这种后缀。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ic8MockbhBP1Y0SvbE573dQEeTpH1Pqcx9HsnOZgrlt3rbnsKfiargOnK0JBB9ytv67t3Bz9k5dTA6zTQPxB8L2g/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个就比较尴尬了，非常<span style="color: black;">有害</span>于你品牌的传播，<span style="color: black;">无</span>独特性，排在前面的站DA都是超强的。虽然Apple苹果是个很普通的词，<span style="color: black;">然则</span>做为品牌，投入了<span style="color: black;">海量</span>的金钱来打造这个品牌和教育受众。不信你注册个Orange,Banana之类的品牌，谁<span style="color: black;">晓得</span>你是做啥的。当然这种词估计你<span style="color: black;">亦</span>注册不了，com的域名早被抢光了。<span style="color: black;">倘若</span>实在想不出好域名，<span style="color: black;">能够</span>找刘哥用软件帮你挑<span style="color: black;">有些</span>来<span style="color: black;">选取</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，<span style="color: black;">倘若</span>不是做品牌的独立站，做niche类的站，<span style="color: black;"><strong style="color: blue;">最好把要做的主关键词放到域名中，会有加分</strong></span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ic8MockbhBP1Y0SvbE573dQEeTpH1PqcxGINfNvFytWHrHZB1YhyXzjeOKcFVxFgRMSv72soc9gSXCCQfy5HWSQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ic8MockbhBP1Y0SvbE573dQEeTpH1PqcxNNTY0A4kIhepnqIQ4p12xHyGD9mwtDINRINjsmltINwicywBaQic8zFw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总之，关于域名<span style="color: black;">咱们</span>遵循如下原则</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">尽可能</span>短</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">选取</span>.com的域名</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.不要含特殊字符</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.<span style="color: black;">独一</span>性</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.2域名注册</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于域名的注册，<span style="color: black;">能够</span>看我之前录的视频，在<span style="color: black;">基本</span>课第6章有4段视频，从域名购买到域名绑定都有讲。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">域名购买比较<span style="color: black;">平常</span>的服务商有godaddy,namecheap。当然shopify本身系统里<span style="color: black;">亦</span>自带域名注册功能，<span style="color: black;">不外</span>刘哥并不<span style="color: black;">举荐</span><span style="color: black;">大众</span><span style="color: black;">运用</span>shopify自带的域名注册服务。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>域名属于私人财产，万一Shopify店铺被封，<span style="color: black;">最少</span>域名还在。刘哥是在namesilo.com这个域名服务商买的，购买理由<span style="color: black;">便是</span>便宜，还送隐私<span style="color: black;">守护</span>功能，其他<span style="color: black;">地区</span>这个功能要额外收$15,在<span style="color: black;">这儿</span>是免费送的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">福利！用折扣码crazyemarketing还能再便宜$1。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于Shopify店铺<span style="color: black;">怎样</span>不被封，<span style="color: black;">倘若</span>小伙伴们感兴趣，<span style="color: black;">能够</span>在<span style="color: black;">文案</span>后留言，会单独写篇<span style="color: black;">文案</span>，讲讲Shopify的账号安全和防范。<span style="color: black;">日前</span>为止，刘哥开的200多个账号，被封的<span style="color: black;">仅有</span>2例。其中一个是<span style="color: black;">运用</span>了被污染的爬墙ip<span style="color: black;">引起</span>的，<span style="color: black;">另一</span>一个是误操作触发的。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/7QRTvkK2qC60S9ic5EibVVeaAh4u6qKcUgLHfWxKpweayAic8F5ibSk0LgKeibicMG3BznVzYfILEIA1H8DEE9iawibjibA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;">2网站地图sitemap的提交<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在网站搭建完毕后，需要提交你的网站地图给谷歌搜索引擎。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这就好比家里装修完了，要<span style="color: black;">通告</span>亲朋好友来家里坐坐，认认门。你的网站在建站<span style="color: black;">时期</span>，理论上是保持封闭的，<span style="color: black;">亦</span><span style="color: black;">便是</span>用<span style="color: black;">秘码</span><span style="color: black;">守护</span>状态，即便谷歌<span style="color: black;">晓得</span>了你这个站，<span style="color: black;">亦</span><span style="color: black;">没法</span>爬取<span style="color: black;">关联</span>的内容和链接。<span style="color: black;">此刻</span>你要做的是把你站点的<span style="color: black;">全部</span>结构链接，提交到谷歌的Google Search Console里面。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提交流程<span style="color: black;">亦</span>很简单</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">拜访</span>https://search.google.com/search-console，注册一个账号</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.点击左上角+Add property,输入你的域名</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.点击左侧Sitemaps,在右侧输入sitemap.xml</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.点击submit提交</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ic8MockbhBP1Y0SvbE573dQEeTpH1PqcxC3GJTOB06UXyD2DsdZO4EpUbmauQqroGS0YWAsygLsMpn1cVsDbZvg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/7QRTvkK2qC60S9ic5EibVVeaAh4u6qKcUgLHfWxKpweayAic8F5ibSk0LgKeibicMG3BznVzYfILEIA1H8DEE9iawibjibA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;">3关于网站速度优化<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为啥要优化网站速度？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有<span style="color: black;">科研</span><span style="color: black;">显示</span>，每<span style="color: black;">增多</span>1秒加载时间，就会降低7%的转化率。<span style="color: black;">一般</span><span style="color: black;">来讲</span>，网站加载时间要<span style="color: black;">掌控</span>在3秒<span style="color: black;">上下</span>，最多不要超过5秒。<span style="color: black;">选取</span>一个加载速度快的模板<span style="color: black;">能够</span><span style="color: black;">处理</span>一部分问题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">已然</span>选好模板，<span style="color: black;">那样</span>请在建站的时候就优化好你的<span style="color: black;">照片</span>，什么叫做优化好<span style="color: black;">照片</span>，<span style="color: black;">便是</span><span style="color: black;">尽可能</span>压缩<span style="color: black;">照片</span>的<span style="color: black;">体积</span>到300k以下</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>用以下两个工具来测试加载速度</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://gtmetrix.com</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://developers.google.com/speed/pagespeed/insights/</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ic8MockbhBP1Y0SvbE573dQEeTpH1PqcxBjlOT5HO3BLksu9zE3SEOkcusW7NMCbbyEOPYxrBk8Tnia40rju3JBw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ic8MockbhBP1Y0SvbE573dQEeTpH1PqcxW4Wyxibm3QQdqGEE00oUg1oOZR6Fxlj2TqDeib0xbwMHQQkRF8yzzMGw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分别测试PC端和手机端，<span style="color: black;">另一</span>关于手机端的兼容性测试<span style="color: black;">亦</span>需要做，<span style="color: black;">由于</span><span style="color: black;">按照</span>大数据<span style="color: black;">显示</span>，70%的流量来自手机。<span style="color: black;">因此</span>你应该<span style="color: black;">晓得</span>哪个才是重点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>PageSpeed Insights你<span style="color: black;">能够</span><span style="color: black;">认识</span>谷歌<span style="color: black;">怎样</span><span style="color: black;">按照</span>速度去给你的网站评分，你还会看到Google提出的优化<span style="color: black;">意见</span>。<span style="color: black;">另一</span>还有种付费的CDN加速，需要的私聊。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">找到一个兼具速度和质量的Shopify主题模板，这点非常重要。好的主题模板，<span style="color: black;">供给</span>好的加载速度，<span style="color: black;">供给</span>丰富的功能，从而<span style="color: black;">提高</span>用户体验，<span style="color: black;">最后</span><span style="color: black;">得到</span><span style="color: black;">更加多</span>的订单。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于主题的<span style="color: black;">选取</span>，<span style="color: black;">能够</span>参考我之前写过的<span style="color: black;">文案</span></span><span style="color: black;"><strong style="color: blue;">【</strong></span><a style="color: black;"><strong style="color: blue;"><span style="color: black;">怎样</span><span style="color: black;">选取</span>Shopify模板-34项<span style="color: black;">加强</span>转化率的促单功能详解</strong></a><span style="color: black;"><strong style="color: blue;"><span style="color: black;">】</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/7QRTvkK2qC60S9ic5EibVVeaAh4u6qKcUgLHfWxKpweayAic8F5ibSk0LgKeibicMG3BznVzYfILEIA1H8DEE9iawibjibA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;">4四.关于内容页的优化<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Shopify本身对SEO的功能非常友好，<span style="color: black;">不消</span>更改代码，<span style="color: black;">亦</span><span style="color: black;">不消</span>修改网页结构，任何初学者都<span style="color: black;">能够</span>快速完成站内SEO的优化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>先说一下首页关键词布局。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ic8MockbhBP1Y0SvbE573dQEeTpH1PqcxibicHm3Pa0GhpZB6wrUMA1ApwiasZm4yeC3X3hXaMcjMYNu9xub5X92aw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>,niche站比较好写首页的关键词，你是卖什么的，就把几个主关键词写上去，实在不会写，就把主关键词丢到google里，把排名前20个的网站找出来。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>以一个卖墨盒的网站为例，输入ink,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ic8MockbhBP1Y0SvbE573dQEeTpH1PqcxQv7QceZHgc8grHM6Hftuj6VFmVcHzUB7N12u8ousjVw96W5dMX5hLQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">找到排名靠前的网站，进入后Chrome浏览器点击鼠标右键，选view page source,中文的可能叫做查看源代码，在新窗口中会看到如下图</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ic8MockbhBP1Y0SvbE573dQEeTpH1PqcxYHGLVXSNg82ibn7Cfk1tsBiaVQNFr7ibvaq9wLBjzdJ9NSglh5HqkgapA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&lt;title&gt;Ink Station: Ink &amp; Toner Printer Cartridges Online Australia&lt;/title&gt;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&lt;meta name="description" content="Printer ink and toner cartridges up to 75% off. Free shipping Australia wide. Same day dispatch on Australian orders."&gt;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ic8MockbhBP1Y0SvbE573dQEeTpH1Pqcx7oKS1ANgdotBQ0RrArybgIUrg2um1avEXoFibeZFYibicJ847icBOTmCJA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&lt;title&gt;与&lt;/title&gt;中间的部分<span style="color: black;">便是</span>网站的主关键词要填的部分，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站描述中，你<span style="color: black;">能够</span>写出你站点与众<span style="color: black;">区别</span>的<span style="color: black;">地区</span>，好让客户点击你的链接。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这两部分都会<span style="color: black;">表示</span>在google搜索引擎的搜索结果中，<span style="color: black;">因此</span>你最好花点时间，把他写好。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来<span style="color: black;">咱们</span>说说<span style="color: black;">制品</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">归类</span>页的关键词布局</strong></span><span style="color: black;">，这一级<span style="color: black;">能够</span>按</span><span style="color: black;"><strong style="color: blue;">品牌</strong></span><span style="color: black;">分，<span style="color: black;">亦</span>可以按</span><span style="color: black;"><strong style="color: blue;">功能</strong></span><span style="color: black;"><span style="color: black;">归类</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>首页是ink,<span style="color: black;">归类</span>页是brother ink,hp ink,<span style="color: black;">亦</span><span style="color: black;">便是</span>由2-3个词<span style="color: black;">构成</span>的关键词，这一级的关键词会带来不少的流量，<span style="color: black;">由于</span>它在你网站里的权重比<span style="color: black;">制品</span>页的要高，搜索精度又比首页的关键词更<span style="color: black;">精细</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后一级是<span style="color: black;">制品</span>页的关键词，<span style="color: black;">例如</span>Brother DCP110C Printers Ink,<span style="color: black;">增多</span>了型号限定词。<span style="color: black;">此刻</span>谷歌非常智能了。之前刘哥<span style="color: black;">科研</span>Google adwards<span style="color: black;">宣传</span>的时候，官方给出的例子，像bike与bicycle这种变形都是<span style="color: black;">能够</span>区分的了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>限定词，<span style="color: black;">或</span><span style="color: black;">咱们</span>说修饰词在关键词中的位置，对结果影响并不大。<span style="color: black;">然则</span><span style="color: black;">详细</span><span style="color: black;">怎样</span><span style="color: black;">摆列</span>，这块要遵循大数据，需要用工具查看客户习惯的输入短语，<span style="color: black;"><strong style="color: blue;">把最常用，搜索量最大的<span style="color: black;">构成</span>核心关键词短语</strong></span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人是直接把亚马逊，<span style="color: black;">或</span>aliexpress的<span style="color: black;">制品</span>导入到独立站的，这个时候要<span style="color: black;">重视</span>，导入后的<span style="color: black;">制品</span>标题，要<span style="color: black;">掌控</span>在70个字节，方便以后多平台多<span style="color: black;">途径</span>同步，<span style="color: black;">由于</span><span style="color: black;">每一个</span>平台的<span style="color: black;">制品</span>标题字符数限制都<span style="color: black;">区别</span>，统一改为70个字节内，比较方便。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span><span style="color: black;">伴侣</span>觉得这步比较麻烦，<span style="color: black;">然则</span>其实这步很重要，差之毫厘，谬之千里。这步不统一改过来，等以后想改了会花几倍的时间来做。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天先讲到<span style="color: black;">这儿</span>，觉得有用的<span style="color: black;">伴侣</span>们，请点个<span style="color: black;"><strong style="color: blue;">在看</strong></span>，帮忙<strong style="color: blue;"><span style="color: black;">转发</span></strong>
    </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一下，谢啦！</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">往期<span style="color: black;">举荐</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">F</span><span style="color: black;">a</span><span style="color: black;">c</span><span style="color: black;">e</span><span style="color: black;">b</span><span style="color: black;">o</span><span style="color: black;">o</span><span style="color: black;">k</span><span style="color: black;">广</span><span style="color: black;">告</span><span style="color: black;">制</span><span style="color: black;">作</span><span style="color: black;">和</span><span style="color: black;">投</span><span style="color: black;">放</span><span style="color: black;">-</span><span style="color: black;">2</span><span style="color: black;">1</span><span style="color: black;">天</span><span style="color: black;">S</span><span style="color: black;">h</span><span style="color: black;">o</span><span style="color: black;">p</span><span style="color: black;">i</span><span style="color: black;">f</span><span style="color: black;">y</span><span style="color: black;">跨</span><span style="color: black;">境</span><span style="color: black;">外</span><span style="color: black;">贸</span><span style="color: black;">独</span><span style="color: black;">立</span><span style="color: black;">站</span><span style="color: black;">爆</span><span style="color: black;">单</span><span style="color: black;">成</span><span style="color: black;">长</span><span style="color: black;">记</span><span style="color: black;">第</span><span style="color: black;">1</span><span style="color: black;">7</span><span style="color: black;">天</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">跨</span><span style="color: black;">境</span><span style="color: black;">外</span><span style="color: black;">贸</span><span style="color: black;">独</span><span style="color: black;">立</span><span style="color: black;">站</span><span style="color: black;">的</span><span style="color: black;">机</span><span style="color: black;">会</span><span style="color: black;">来</span><span style="color: black;">啦</span><span style="color: black;">！</span></a><a style="color: black;"><span style="color: black;">G</span><span style="color: black;">o</span><span style="color: black;">o</span><span style="color: black;">g</span><span style="color: black;">l</span><span style="color: black;">e</span><span style="color: black;">谷</span><span style="color: black;">歌</span><span style="color: black;">B</span><span style="color: black;">e</span><span style="color: black;">r</span><span style="color: black;">t</span><span style="color: black;">最</span><span style="color: black;">新</span><span style="color: black;">算</span><span style="color: black;">法</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">2</span><span style="color: black;">0</span><span style="color: black;">1</span><span style="color: black;">9</span><span style="color: black;">跨</span><span style="color: black;">境</span><span style="color: black;">外</span></a><span style="color: black;">贸</span><span style="color: black;">从</span><span style="color: black;">业</span><span style="color: black;">者</span><span style="color: black;">科</span><span style="color: black;">学</span><span style="color: black;">上</span><span style="color: black;">网</span><span style="color: black;">，</span><span style="color: black;">爬</span><span style="color: black;">墙</span><span style="color: black;">搭</span><span style="color: black;">梯</span><span style="color: black;">大</span><span style="color: black;">总</span><span style="color: black;">结</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>

xuaiqiang 发表于 2024-8-31 20:06:27

你的话语真是温暖如春，让我心生感激。

飘雨的姑娘 发表于 2024-9-2 23:24:19

我深感你的理解与共鸣，愿对话长流。

ejn2tr4200 发表于 2024-9-8 18:46:56

你的话语真是温暖如春，让我心生感激。

sbxzw 发表于 2024-9-10 10:11:24

感谢你的精彩评论，带给我新的思考角度。

m5k1umn 发表于 2024-11-7 06:46:11

我赞同你的看法，你的智慧让人佩服，谢谢分享。

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