外贸订单怎么找?工厂卖家看过来
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">几年前,外贸行业就<span style="color: black;">起始</span>盛传凉了的<span style="color: black;">专题</span>,外贸工厂丧失<span style="color: black;">低价</span>劳动力<span style="color: black;">优良</span>、价格战激烈、<span style="color: black;">全世界</span>订单量碎片化,疫情则如催化剂,使这些问题更加赤裸裸地摆在外贸人面前。怎么找外贸订单维持企业发展是外贸人忧心的问题。下文将为<span style="color: black;">大众</span>解答,分享几点积极<span style="color: black;">意见</span>,<span style="color: black;">帮忙</span>外贸人接单!</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5aa64d627b644e6ab56d87184b0d7956~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725247035&x-signature=kPy3PpPp7B7xKrUvf7CyJTHVHUQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">传统的外贸订单<span style="color: black;">途径</span><span style="color: black;">源自</span>有展会、B2B平台、外贸<span style="color: black;">机构</span>、海关数据、海外社交平台、已有客户资源。这些<span style="color: black;">途径</span>相对<span style="color: black;">能够</span>获取更<span style="color: black;">精细</span>的客户。像在B2B平台发布<span style="color: black;">制品</span>,<span style="color: black;">倘若</span>将自己的<span style="color: black;">制品</span>优化到排名靠前,<span style="color: black;">揭发</span>率会大<span style="color: black;">非常多</span>,能得到有效询盘;和外贸<span style="color: black;">机构</span>合作,能避免前往国外的不必要支出,<span style="color: black;">亦</span>能快速接到<span style="color: black;">精细</span>的小单;已有客户资源的<span style="color: black;">举荐</span>则更能直接地获取大的外贸订单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而除了传统的外贸订单<span style="color: black;">途径</span>,外贸人需要主动扩大宣传<span style="color: black;">途径</span>,<span style="color: black;">才可</span>找到订单。俗话说鸡蛋<span style="color: black;">不可</span>放在同一篮子,现如今<span style="color: black;">亦</span>不是好酒不怕巷子深的时代,人家营销遍地开花,而你死死攥着之前单一的<span style="color: black;">途径</span>,怎么会有订单呢?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要么淘汰、要么改变,积极扩展订单<span style="color: black;">途径</span>,需要<span style="color: black;">重视</span>的一点<span style="color: black;">便是</span>要将规则<span style="color: black;">把握</span>在自己手中。传统的外贸订单<span style="color: black;">途径</span><span style="color: black;">大都是</span>依赖第三方,在第三方平台上宣传推广,依赖其能带来订单,而被动等待只能吃到小头。<span style="color: black;">另一</span>,当游戏规则改变,还只能哑巴吃黄连,<span style="color: black;">例如</span>之前的亚马逊封号潮。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/780e978a166241a5b42a2d9753279696~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725247035&x-signature=Sufo7DAT7T6igVUNcmK9V%2FhenQo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">怎么化被动防御转为更为主动,<span style="color: black;">咱们</span><span style="color: black;">能够</span>把规则和流量<span style="color: black;">把握</span>在自己手中,构建一个属于自己的独立外贸网站。独立站<span style="color: black;">便是</span><span style="color: black;">把握</span>规则和流量的一大途径。如今<span style="color: black;">创立</span>独立站<span style="color: black;">亦</span>不是什么难事,SaaS系统建站<span style="color: black;">便是</span>简单快速,像国内的Ueeshop建站平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">回顾<span style="color: black;">火热</span>海外的女装品牌SHELN,它<span style="color: black;">便是</span>一个很好的例子。SHELN<span style="color: black;">创立</span>自己的独立站,闷声发大财,<span style="color: black;">她们</span>利用网红营销、大数据分析推广将流量引流到自己的网站,收集客户资料和联系方式,从而达到<span style="color: black;">营销</span>目的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">实现接单,无非<span style="color: black;">便是</span>让客户<span style="color: black;">晓得</span>你的<span style="color: black;">制品</span>,并对<span style="color: black;">制品</span>产生信任,从而购买你的产品。独立站是一个自主性很强的平台,你<span style="color: black;">能够</span>在上面发布<span style="color: black;">制品</span>信息、企业信息、树立自己的企业形象,更近距离接触客户,和客户<span style="color: black;">创立</span>联系,<span style="color: black;">认识</span>客户<span style="color: black;">需要</span>、获取客户信任,运营得当,客户就会主动找上门。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/109e616137eb4b83bd22d9ae3635b14f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725247035&x-signature=WB9jDIgAjG8%2BZIdLA5oGIAJb%2F94%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站接单的<span style="color: black;">优良</span><span style="color: black;">便是</span>能沉淀客户。找订单<span style="color: black;">最后</span><span style="color: black;">便是</span>要得到客户联系方式,<span style="color: black;">创立</span>起初步联系。<span style="color: black;">经过</span>海外社交<span style="color: black;">媒介</span>、搜索引擎优化、<span style="color: black;">宣传</span>投放等推广方式,将流量引导在独立站,<span style="color: black;">把握</span>客户联系方式后<span style="color: black;">经过</span>EDM邮件营销激活客户,将流量沉淀为留量,沉淀久了就会有意想不到的收获。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>国内<span style="color: black;">优秀</span>的外贸建站平台Ueeshop能<span style="color: black;">帮忙</span>卖家在<span style="color: black;">短期</span>内<span style="color: black;">创立</span>自己的网站,系统<span style="color: black;">连续</span>更新模板和应用且任意调用,<span style="color: black;">供给</span>物流支付、营销推广等全方位完整的出海<span style="color: black;">方法</span><span style="color: black;">帮忙</span>外贸人实现接单。</p>
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