论坛 › 台湾 › 自查！你的外贸网站是不是合格？

219mze 发表于 2024-8-26 15:22:47

自查！你的外贸网站是不是合格？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个外贸网站上线了，Boss当然就会想<span style="color: black;">晓得</span>这个钱花的到底值不值当！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“</span>自己的外贸网站<span style="color: black;">是不是</span>符合搜索优化？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“</span><span style="color: black;">是不是</span>满足用户的<span style="color: black;">拜访</span>浏览体验？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“</span><span style="color: black;">是不是</span>能给企业带来良好的效益？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面所说的各个外贸企业逐一自查。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，需要<span style="color: black;">知道</span>的是，<span style="color: black;">这儿</span>所说的外贸网站跟阿里巴巴，中国制造等B2B平台上的站点是有本质区别的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在B2B平台上你的站点只是非常非常小的一部分<span style="color: black;">罢了</span>，<span style="color: black;">然则</span><strong style="color: blue;">自建外贸网站是独立的，<span style="color: black;">因此</span>又<span style="color: black;">叫作</span>独立站，相对<span style="color: black;">来讲</span>你的外贸网站跟阿里巴巴的B2B平台网站是平等的</strong>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有人会问了，我的企业<span style="color: black;">已然</span>在B2B平台上有投入了，会影响自己的外贸独立站吗？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">答案当然是不会了，这两者结合其实是相得益彰的。<strong style="color: blue;">独立站和平台站相互结合运营，<span style="color: black;">能够</span><span style="color: black;">优良</span>互补打造自己的品牌<span style="color: black;">营销</span><span style="color: black;">途径</span>。</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/be7de7869492471abb57911d806c7ae2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725249582&amp;x-signature=0jteOpjoHO%2B6k5wXoyHlvnYZzdY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>要从<span style="color: black;">那些</span>点查看自己的外贸独立站<span style="color: black;">是不是</span>合格？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">01 网站能否为外贸企业带来高质量询盘</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸企业最<span style="color: black;">期盼</span>能看到的是什么？——稳定的高质量询盘。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">询盘是检验外贸网站<span style="color: black;">是不是</span>合格的最重要指标</span></strong><span style="color: black;">，而询盘的质量和数量决定了你的“合格”是60分擦边球还是95+高分飘过！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span><span style="color: black;">能够</span>简单地算一下ROI(投资<span style="color: black;">报答</span>率——return on invest)，一年需要多少网站投入和询盘数量，简单大概算出获取一个询盘的投入，利用<span style="color: black;">一样</span>的方式<span style="color: black;">能够</span>去跟外贸平台比较。可能您觉得单一的用询盘数量为依据可能<span style="color: black;">不足</span><span style="color: black;">精细</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>询盘+订单金额的方式来比较ROI。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/343cc2ff38ce413596b30fc52cbf099f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725249582&amp;x-signature=rsokrYjH8PNDRYw0UUyG6wM%2B%2BnY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">02 网站能否为推广外贸企业品牌助力</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">优秀</span>的外贸网站能够为外贸企业品牌形象加分。</span></strong><span style="color: black;">客户在真正到工厂实地参观前肯定会浏览企业网站的内容，<span style="color: black;">倘若</span><span style="color: black;">这里</span>时就<span style="color: black;">已然</span>在网站上被你们的<span style="color: black;">制品</span>、技术和服务征服，<span style="color: black;">晓得</span>在中国有你这么一个<span style="color: black;">机构</span>，<span style="color: black;">那样</span>你的<span style="color: black;">机构</span>品牌形象<span style="color: black;">已然</span><span style="color: black;">经过</span>网站深深<span style="color: black;">移植</span>客户脑海里面了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这种<span style="color: black;">状况</span>下，跟客户谈判你<span style="color: black;">已然</span>牢牢<span style="color: black;">把握</span>住了主动权（</span><strong style="color: blue;"><span style="color: black;">当然前提是外贸企业确实有与网站匹配相符合的<span style="color: black;">制品</span>和技术服务</span></strong><span style="color: black;">）<span style="color: black;">此时</span>候你在客户眼中就<span style="color: black;">已然</span>领跑其他同行竞争企业了。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0e5c49b9f8844a0d9231e1bbb51c7d05~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725249582&amp;x-signature=Oaq39zdllj48jlkul0CScqrQSoQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">03 <span style="color: black;">是不是</span><span style="color: black;">拥有</span>针对海外客户的浏览体验和UI设计</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">外贸网站应以<span style="color: black;">加强</span>外贸企业海外客户的浏览体验为导向。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">① 毕竟是给国外客户看的网站，</span></span><span style="color: black;">要除去中国化的网站特点</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举个例子：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">QQ相信<span style="color: black;">大众</span>都不陌生，<span style="color: black;">然则</span><span style="color: black;">倘若</span>在外贸网站上还留着QQ在线聊天工具，就非常影响用户体验。如果碰到能用QQ的老外，那这个“中国通”可能就<span style="color: black;">欠好</span>对付！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大部分优秀的外贸企业网站</span><strong style="color: blue;"><span style="color: black;">都会<span style="color: black;">运用</span>偏欧美的建站风格</span></strong><span style="color: black;">，<span style="color: black;">或</span>模仿<span style="color: black;">有些</span>行业内比较著名的欧美企业网站，并且<span style="color: black;">按照</span>自己的行业特性<span style="color: black;">持续</span>修改形成自己的网站风格。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">② 网站<span style="color: black;">是不是</span>有活力</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">网站需要时常更新。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够<span style="color: black;">即时</span>地更新<span style="color: black;">资讯</span>、博客、FAQ等，要让客户觉得你的外贸网站是“有生命力”的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">同期</span>在社交<span style="color: black;">媒介</span>上<span style="color: black;">亦</span>能保持活跃。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些都是<span style="color: black;">加强</span>网站活力的非常<span style="color: black;">广泛</span>通用的方式，Last but not least，<span style="color: black;">便是</span>持之以恒去做。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>每周写<span style="color: black;">有些</span>关于<span style="color: black;">机构</span>和<span style="color: black;">制品</span>的英文<span style="color: black;">或</span>其他语言的文案，，<span style="color: black;">定时</span>更新到网站和社交<span style="color: black;">媒介</span>，保持<span style="color: black;">必定</span>的活跃度，<span style="color: black;">那样</span><span style="color: black;">必定</span>会为外贸网站如虎添翼。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">③ <span style="color: black;">创立</span>多语种外贸网站</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有<span style="color: black;">要求</span>的公司都会<span style="color: black;">创立</span>多语言外贸网站，<span style="color: black;">亦</span>比较<span style="color: black;">举荐</span>经济<span style="color: black;">准许</span>的<span style="color: black;">状况</span>下，企业<span style="color: black;">能够</span>去<span style="color: black;">创立</span>和完善多语种外贸网站。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span>？</span><strong style="color: blue;"><span style="color: black;">母语会给对应客户带来更亲切的感受。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>要<span style="color: black;">重视</span>网站的英文<span style="color: black;">或</span>其他语种的准确率，尽可能完美地去表述，千万不要<span style="color: black;">显现</span>“中国式英语”day day up之类的表达。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>能实现比美人工翻译的<span style="color: black;">精细</span>度的当然要<span style="color: black;">选取</span></span><strong style="color: blue;"><span style="color: black;">谷歌神经<span style="color: black;">设备</span>翻译</span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">④ 响应式设计</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">毫无疑问，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">不可</span>适配移动端的外贸网站，将在谷歌搜索中失去绝对的<span style="color: black;">优良</span>。</span></strong><span style="color: black;"><span style="color: black;">咱们</span>应该<span style="color: black;">保准</span><span style="color: black;">咱们</span>的外贸网站<span style="color: black;">能够</span>自动适应<span style="color: black;">区别</span>的屏幕<span style="color: black;">体积</span>，在<span style="color: black;">区别</span>设备上<span style="color: black;">表示</span><span style="color: black;">亦</span>能流畅自如。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/2ef2a328907948b7955c52df53f8997f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725249582&amp;x-signature=e647Xe87uQsGS1E5Nx39ll%2BnnBI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">04 <span style="color: black;">是不是</span><span style="color: black;">持有</span><span style="color: black;">恰当</span>的网站<span style="color: black;">制品</span>结构</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">外贸网站的核心<span style="color: black;">便是</span>展示企业<span style="color: black;">制品</span>及服务，<span style="color: black;">必定</span>要有<span style="color: black;">恰当</span>的网站<span style="color: black;">制品</span>结构。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站的基本结构就像是人的骨架，支撑着<span style="color: black;">全部</span>网站的外观，骨架的缺陷就类比网站结构不<span style="color: black;">恰当</span>，多少看着都不会舒服。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">比较<span style="color: black;">平常</span>的<span style="color: black;">便是</span>有些外贸网站<span style="color: black;">制品</span></span><strong style="color: blue;"><span style="color: black;">结构<span style="color: black;">归类</span><span style="color: black;">反常</span>混乱</span></strong><span style="color: black;">，<span style="color: black;">倘若</span>一个<span style="color: black;">制品</span><span style="color: black;">能够</span>用颜色<span style="color: black;">归类</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span>用材质<span style="color: black;">归类</span>，<span style="color: black;">同期</span>还能用用途分，<span style="color: black;">然则</span>在<span style="color: black;">制品</span>结构<span style="color: black;">归类</span>里面却把这3种<span style="color: black;">归类</span><span style="color: black;">所有</span>混在<span style="color: black;">一块</span>，结果给客户的<span style="color: black;">第1</span>感觉<span style="color: black;">便是</span><span style="color: black;">全部</span><span style="color: black;">机构</span>的外贸网站<span style="color: black;">制品</span><span style="color: black;">便是</span>一团糟，很难找到自己需要的<span style="color: black;">制品</span>信息。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2c685e7b008c472aab41221d4be5c88a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725249582&amp;x-signature=pk0VRo0eoM%2FMV7Us1oXzM9Abr98%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">05 <span style="color: black;">是不是</span>有准确的外贸<span style="color: black;">制品</span>服务关键词<span style="color: black;">部署</span></span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸网站的关键词<span style="color: black;">部署</span>是SEO的重中之重。合格的外贸网站的关键词就像是人<span style="color: black;">身体</span>的神经系统，应该充斥在<span style="color: black;">全部</span>外贸网站的各个部分。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸网站的关键词<span style="color: black;">部署</span>应该先于网站建设，<span style="color: black;">最少</span>在准备建站之前</span><strong style="color: blue;"><span style="color: black;">要<span style="color: black;">思虑</span>好外贸网站的主关键词和<span style="color: black;">有些</span>长尾关键词。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><a style="color: black;"><span style="color: black;">怎样</span>进行关键词</a>挖掘？</span></span><span style="color: black;">请看这一文。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fa380e116e714d7aae27240cdc3cfd54~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725249582&amp;x-signature=ajNG8xf%2FeMMAprRsw51eVPBN9yk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">06 <span style="color: black;">是不是</span>有专业的外贸网络营销人员参与</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">有专门的外贸网络营销操作人员，这就<span style="color: black;">寓意</span>着<span style="color: black;">机构</span>能够有一个外贸网络营销<span style="color: black;">方法</span>。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>外贸企业，<span style="color: black;">尤其</span>是外贸工厂，在外贸网络营销上是比较欠缺的，<span style="color: black;">或</span>是<span style="color: black;">基本</span><span style="color: black;">无</span><span style="color: black;">思虑</span>。传统的外贸<span style="color: black;">分部</span>人员配备<span style="color: black;">通常</span>以业务员+单证+外贸经理<span style="color: black;">这般</span>的结构为主，很少会有兼顾网络营销的人员<span style="color: black;">或</span><span style="color: black;">分部</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">又举个例子，在广交会之前的准备<span style="color: black;">周期</span>，有外贸网络营销人员的参与，<span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">机构</span>外贸<span style="color: black;">分部</span>在<span style="color: black;">机构</span>外贸网站上<span style="color: black;">快速</span>地做出专门为广交会而设计的网页在线预约客户，设计一个EDM邀请函给业务员发送邀请客户参加，而外贸业务则<span style="color: black;">能够</span>把<span style="color: black;">更加多</span>的精力投放到<span style="color: black;">守护</span>和<span style="color: black;">研发</span>客户上。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上要点值得<span style="color: black;">每一个</span>外贸企业<span style="color: black;">自动</span>排查，<strong style="color: blue;">独立站不仅是企业的脸面，<span style="color: black;">更加是</span>企业实力的<span style="color: black;">表现</span></strong>，<span style="color: black;">注重</span>起来不会错。</p>

情迷布拉格 发表于 2024-9-8 09:14:30

我完全同意你的看法，期待我们能深入探讨这个问题。

1fy07h 发表于 2024-9-26 13:26:36

谢谢、感谢、感恩、辛苦了、有你真好等。

7wu1wm0 发表于 2024-10-5 10:01:15

外贸B2B平台有哪些？

4zhvml8 发表于 2024-10-16 10:48:23

这篇文章真的让我受益匪浅，外链发布感谢分享！

nqkk58 发表于 2024-10-28 10:32:25

谢谢、感谢、感恩、辛苦了、有你真好等。

j8typz 发表于 2024-11-8 19:27:49

你的见解独到，让我受益匪浅，非常感谢。

查看完整版本: 自查！你的外贸网站是不是合格？