论坛 › 浙江 › 分享月销60万美金的网红外贸独立站案例

fny5jt9 发表于 2024-8-26 19:06:24

分享月销60万美金的网红外贸独立站案例

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以前说过独立站引流<span style="color: black;">能够</span>简单分为付费和免费流量，付费里面又<span style="color: black;">包括</span><span style="color: black;">宣传</span>投放和网红营销，<span style="color: black;">然则</span><span style="color: black;">常常</span><span style="color: black;">咱们</span>讲付费的时候基本都是在聊谷歌ads<span style="color: black;">或</span>facebook ads，比较少去讲网红营销。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实网红推广是一件<span style="color: black;">非常多</span>人看起来比较<span style="color: black;">繁杂</span>的事情，<span style="color: black;">非常多</span>人对此感到模糊<span style="color: black;">因此</span>有恐惧，<span style="color: black;">通常</span>不会轻易去弄网红推广。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需要说明的是网红营销并不是简单的给钱网红，<span style="color: black;">而后</span>就坐着等待订单，网红营销其实<span style="color: black;">一样</span><span style="color: black;">亦</span>是一种“内容营销”，<span style="color: black;">咱们</span>的目的是<span style="color: black;">创立</span>自己的品牌知名度，并且触及<span style="color: black;">更加多</span>的潜在受众。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1，网站官网：https://looplasso.com/</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个网站就卖这一款<span style="color: black;">制品</span>，售价是310美金，可能大部分的人都<span style="color: black;">无</span>看懂这个是什么<span style="color: black;">制品</span>，其实<span style="color: black;">便是</span>一款电动<span style="color: black;">制品</span>，有两根发光绳子<span style="color: black;">同样</span>的，<span style="color: black;">能够</span>跟随你的手势变化，说实话我<span style="color: black;">无</span>感觉到有多啥乐趣的。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/e4cdc2cb49314dd7acc501fc1243d997~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725258377&amp;x-signature=6uGthPt43VRFRR9dCN11ZP%2F1z7A%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">添加<span style="color: black;">照片</span>注释，不超过 140 字（可选）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种<span style="color: black;">制品</span>其实要去做关键词优化，很难的，<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到<span style="color: black;">制品</span>的标题<span style="color: black;">便是</span>LOOP LASSO EVO，这个只是<span style="color: black;">运用</span>品牌词做标题的，<span style="color: black;">因此</span><span style="color: black;">亦</span><span style="color: black;">仅有</span><span style="color: black;">经过</span>扩大品牌词的影响力来获取<span style="color: black;">更加多</span>的谷歌自然流量。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8d6eca6c46d24b73ad2af386c59e085b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725258377&amp;x-signature=bW%2BrA%2FlUDB1XMjQfxax%2FdC5V858%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">添加图片注释，不超过 140 字（可选）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人会好奇一个<span style="color: black;">这般</span>的网站推出是一款非常新颖的<span style="color: black;">制品</span>，<span style="color: black;">那样</span><span style="color: black;">怎样</span>去一步步推广呢，毕竟一个新的品牌词一<span style="color: black;">起始</span>用户<span style="color: black;">基本</span>不会去谷歌搜索的。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f3027113ad9c4e5db66e774552c5c18d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725258377&amp;x-signature=3APEOEctQjI0jChnOE9U9dmtruY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">添加<span style="color: black;">照片</span>注释，不超过 140 字（可选）</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/65defbe0475b42018e1085362dd3b7a3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725258377&amp;x-signature=1om0IeH8v1NYzlIWcX4jkqfRH8s%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">添加<span style="color: black;">照片</span>注释，不超过 140 字（可选）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">这儿</span>接着用similarweb去<span style="color: black;">详细</span>分析下这个网站的各个流量<span style="color: black;">源自</span><span style="color: black;">途径</span>，<span style="color: black;">能够</span>看到10-12月，三个月的总共访客流量是54万<span style="color: black;">上下</span>，平均<span style="color: black;">一月</span>18万访客人次，搜索流量（<span style="color: black;">包括</span>付费和免费的谷歌搜索流量）占比是35%<span style="color: black;">上下</span>，是最大的流量<span style="color: black;">源自</span><span style="color: black;">途径</span>，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">每一个</span>月有5.4万访客是来自于谷歌搜索的，相<span style="color: black;">针对</span>ubersuggest工具<span style="color: black;">查找</span>会高<span style="color: black;">非常多</span>，<span style="color: black;">这儿</span><span style="color: black;">亦</span><span style="color: black;">能够</span>看到<span style="color: black;">区别</span>的工具<span style="color: black;">查找</span>出的结果是<span style="color: black;">区别</span>的，<span style="color: black;">乃至</span>是相差挺大的。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b99a83c897144848ada522eb62efd35c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725258377&amp;x-signature=aT5bIG0WSGQevYwla3obc3Rmwao%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">添加<span style="color: black;">照片</span>注释，不超过 140 字（可选）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>谷歌搜索流量的最大关键词是品牌词，<span style="color: black;">亦</span><span style="color: black;">便是</span>loop lasso，<span style="color: black;">非常多</span>人会好奇，为啥这个品牌词会有这么多人去搜索，这<span style="color: black;">便是</span><span style="color: black;">触及</span>到了网红营销，是网红营销一步步带火了品牌词，拉动了谷歌搜索流量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span><span style="color: black;">能够</span>看到社交引流和直接<span style="color: black;">拜访</span>（直接输入网址<span style="color: black;">或</span><span style="color: black;">保藏</span>夹等）这两个<span style="color: black;">亦</span>是占比挺高的，社交引流这块<span style="color: black;">重点</span>是靠facebook，其次是Instagram，youtube，tiktok，当然这个是只是这个网站的社交引流比例，<span style="color: black;">区别</span>的网站<span style="color: black;">区别</span>的社交引流占比差异<span style="color: black;">亦</span>是挺大的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站的48.93%的访客是来自于美国，其次是德国，加拿大，澳大利亚，英国等国家。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0d7d76726dab4b8695029a73f10a9e62~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725258377&amp;x-signature=S1mAE0bjv6ov8y%2FHlG%2BsO%2FM43tk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">添加图片注释，不超过 140 字（可选）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">倘若</span><span style="color: black;">咱们</span>去网站的facebook主页查看的话，如下，粉丝<span style="color: black;">亦</span><span style="color: black;">仅有</span>8404个，发帖的频率不高，<span style="color: black;">况且</span>互动率<span style="color: black;">亦</span>很<span style="color: black;">通常</span>，<span style="color: black;">日前</span>还有15条fb<span style="color: black;">宣传</span>正在投放的，<span style="color: black;">另一</span>在facebook上我并<span style="color: black;">无</span>找到<span style="color: black;">近期</span>一年内有<span style="color: black;">火热</span>的<span style="color: black;">关联</span>帖子，<span style="color: black;">因此</span>基本上流量都是来自于投放的<span style="color: black;">宣传</span>。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/33f63c8d65744fba9b648e3959d530e4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725258377&amp;x-signature=f%2FVq%2BhBXJJWNbBcuEJ5v%2Bx4lKnc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">添加<span style="color: black;">照片</span>注释，不超过 140 字（可选）</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/89c24f2d459c4804a895df321c3a277f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725258377&amp;x-signature=3XailvhbcpEvRHOZ%2BCiY%2FLfmc2g%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">添加<span style="color: black;">照片</span>注释，不超过 140 字（可选）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">油管上面<span style="color: black;">亦</span>搜索看了下，其实都<span style="color: black;">无</span><span style="color: black;">尤其</span><span style="color: black;">火热</span>的视频，观看次数最多的<span style="color: black;">亦</span><span style="color: black;">便是</span>8.2万次播放量，找了多个粉丝量几万的up主合作了。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/74a1f8963d2c4decadcbb1572c12a8a6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725258377&amp;x-signature=JQ1Oj1VIN0cBiQ1ogr2%2F6aXdhp8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">添加<span style="color: black;">照片</span>注释，不超过 140 字（可选）</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c7282d1c2bbe48638783080433b3b31d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725258377&amp;x-signature=1aSqR7goJ1kdD3zmecA46UE34cY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">添加<span style="color: black;">照片</span>注释，不超过 140 字（可选）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">亦</span>会用网红去推<span style="color: black;">有些</span><span style="color: black;">制品</span>，以前手动去找<span style="color: black;">有些</span>自己看中的网红做推广，<span style="color: black;">然则</span>自己太懒，效率太低，<span style="color: black;">因此</span>后面还是<span style="color: black;">经过</span><span style="color: black;">有些</span>第三方平台来直接给网红下单了，如下图是我在一个第三方平台的<span style="color: black;">定时</span>投放的<span style="color: black;">有些</span>网红。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/7cd2a265515048d7a5632c2cbf67b56b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725258377&amp;x-signature=SZSj5WLnz5VN6MWoBn38YsXQfDE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">添加<span style="color: black;">照片</span>注释，不超过 140 字（可选）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网红<span style="color: black;">必定</span>要找到各自对应行业<span style="color: black;">行业</span>的真正有影响力的，<span style="color: black;">由于</span><span style="color: black;">非常多</span>消费者都会很相信<span style="color: black;">她们</span>的所<span style="color: black;">举荐</span>的内容和<span style="color: black;">制品</span>。 第三方平台里面找网红就要<span style="color: black;">尤其</span>的<span style="color: black;">重视</span>了，<span style="color: black;">由于</span><span style="color: black;">非常多</span>网红的数据有水分，需要自己去辨别，当然<span style="color: black;">非常多</span>时候不上当的最好<span style="color: black;">办法</span><span style="color: black;">便是</span>上一次当，这个第三方平台我前后总共找了60多个网红投放，最后<span style="color: black;">可靠</span>的就剩下5个，这个比例10%都不到。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>时候网红推广除了直接带来转化的目的之外，更重要的<span style="color: black;">便是</span><span style="color: black;">提高</span>品牌影响力在潜在用户群体（最有效的方式就是让关注社交主页，参与互动抽奖），如下图，之前的一个完全电动<span style="color: black;">自动</span>车新品牌新网站，<span style="color: black;">经过</span>了半年（2022年）的品牌影响力投放，品牌词在谷歌的搜索量从0直接突破到了上万，<span style="color: black;">同期</span><span style="color: black;">亦</span>带动了网站谷歌搜索流量大幅度<span style="color: black;">提升</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span>网红影响合作有<span style="color: black;">哪些</span>流程呢？我<span style="color: black;">这儿</span>简单的概括了下：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1，<span style="color: black;">知道</span><span style="color: black;">目的</span>：找网红推广，<span style="color: black;">咱们</span>是需要<span style="color: black;">加强</span>品牌知名度，还是想快速出单，又<span style="color: black;">或</span>是想<span style="color: black;">增多</span>社交主页的粉丝数量呢？<span style="color: black;">按照</span><span style="color: black;">区别</span>的<span style="color: black;">目的</span>，<span style="color: black;">咱们</span>肯定<span style="color: black;">亦</span>要用<span style="color: black;">不消</span>的策略来进行推广。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2，找到真正合适的网红：<span style="color: black;">咱们</span><span style="color: black;">必定</span>要找和<span style="color: black;">制品</span><span style="color: black;">关联</span>的网红，<span style="color: black;">这般</span>才会找到<span style="color: black;">精细</span>的潜在用户群体，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>查看网红的定位，粉丝规模，发帖类型等等来分析。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3，手动联系网红投放<span style="color: black;">宣传</span><span style="color: black;">或</span><span style="color: black;">经过</span>第三方平台直接投放 <span style="color: black;">创立</span>联系： 主动与选定的网红<span style="color: black;">创立</span>联系；<span style="color: black;">倘若</span>是<span style="color: black;">经过</span>第三方平台的话就很简单了，<span style="color: black;">咱们</span><span style="color: black;">不消</span>联系直接进行投放。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">洽谈合作条款： 确定合作的<span style="color: black;">详细</span>细节，<span style="color: black;">包含</span>内容类型、发布时间、发布频率、<span style="color: black;">报答</span>或其他<span style="color: black;">赔偿</span>形式，以及合作期限；<span style="color: black;">一样</span><span style="color: black;">倘若</span>是<span style="color: black;">经过</span>第三方平台的话，<span style="color: black;">通常</span>都是直接明码标价，<span style="color: black;">过程</span>更加简单。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创作内容： 与网红<span style="color: black;">一起</span>创作或审批内容，<span style="color: black;">保证</span>它与你的品牌形象和<span style="color: black;">目的</span>保持一致。内容<span style="color: black;">能够</span><span style="color: black;">包含</span>社交<span style="color: black;">媒介</span>帖子、视频、博客<span style="color: black;">文案</span>、照片等；<span style="color: black;">倘若</span>是<span style="color: black;">经过</span>第三方平台的话，<span style="color: black;">通常</span><span style="color: black;">亦</span>是商家直接<span style="color: black;">供给</span>投放内容<span style="color: black;">就可</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4，监测和分析： <span style="color: black;">运用</span>分析工具来跟踪网红营销活动的表现。<span style="color: black;">重点</span>指标<span style="color: black;">相关</span>注者的参与、点击率、转化率等。<span style="color: black;">同期</span><span style="color: black;">咱们</span>要<span style="color: black;">按照</span>这些数据指标，对后面的营销活动进行<span style="color: black;">调节</span>和改动。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5，<span style="color: black;">创立</span><span style="color: black;">长时间</span>关系： <span style="color: black;">针对</span>合作成功的网红，<span style="color: black;">思虑</span><span style="color: black;">创立</span><span style="color: black;">长时间</span>合作关系，以<span style="color: black;">创立</span>持久的品牌忠诚度和影响力。</span></p>

18128071341 发表于 2024-9-6 09:53:18

认真阅读了楼主的帖子，非常有益。

andytime 发表于 2024-9-24 17:52:55

请问、你好、求解、谁知道等。

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