外贸网站跟B2B平台有哪些区别？外贸人须知的8大区别！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">击</strong></span><span style="color: black;"><strong style="color: blue;">蓝色文字<strong style="color: blue;"><span style="color: black;">↑</span></strong></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关注</span><span style="color: black;">，</span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">学习<span style="color: black;">"独立站运营"短文</span>！</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸网站跟B2B平台有<span style="color: black;">那些</span>区别？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸人须知的8大区别！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">本文有4500字，看完预计10分钟</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>有不少<span style="color: black;">伴侣</span>问我的<span style="color: black;">有些</span>问题：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">选取</span>外贸独立建站好，还是B2B平台？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.我<span style="color: black;">能够</span>用阿里店铺和made-in-china的资料来做网站吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.外贸独立网站跟B2B平台有<span style="color: black;">那些</span>区别？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">...等一系列问题，本文先从第3点<span style="color: black;">起始</span>解答。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>B2B平台是市场上大<span style="color: black;">都数</span>外贸业务员“被引导”去<span style="color: black;">运用</span>的获客<span style="color: black;">途径</span>之一。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">无</span>接触过外贸建站和独立站推广的外贸人，的确会有不少疑问和顾虑。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">笔者整理了外贸网站和B2B平台店铺的8大区别，避免广大外贸圈的<span style="color: black;">伴侣</span>踩坑，<span style="color: black;">期盼</span>对您和身边的<span style="color: black;">伴侣</span>有<span style="color: black;">帮忙</span>！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JdsuFicITNSzBjUKvbBZr81ynNlrTDguxjC7Oics4DE25bxUdWknodLquqdVEDnjmCiaStmy9SANLS5Dsdmk0zTRQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">区别一：竞争环境</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> B2B同行竞争激烈</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 外贸独立站可发挥空间大</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在B2B平台上的<span style="color: black;">制品</span>数量多，竞争激烈，可控<span style="color: black;">办法</span>单一，玩法机会少。</strong><span style="color: black;"><span style="color: black;">咱们</span>在某大型B2B平台上搜索“led lights”，<span style="color: black;">能够</span>搜索到11.51万个<span style="color: black;">制品</span>结果，<span style="color: black;">倘若</span>采购商只看了前面10个<span style="color: black;">制品</span>，<span style="color: black;">那样</span>处在“排队被动等待中”的11.5万个<span style="color: black;">制品</span>对应的供应商，是一种什么体验？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JdsuFicITNSzBjUKvbBZr81ynNlrTDguxcMq9g4VOv1KdLvFSLVQicPBZ54YicgdnLEUDz2NGGpAQQIBluZBib9pYw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>alexa分析，代入</span><span style="color: black;">采购商</span><span style="color: black;">，以此简单的理解为采购商在该平台的平均采购停留时间在11分钟<span style="color: black;">上下</span>。假设1分钟看完1个供应商，采购商平均采购<span style="color: black;">选取</span>供应商用时在11分钟，最多<span style="color: black;">能够</span>看12家供应商的<span style="color: black;">制品</span>。而长达数万、数十万的<span style="color: black;">制品</span>列表，排行在100位之后“被动”等询盘的供应商，基本<span style="color: black;">无</span>机会<span style="color: black;">得到</span>订单。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://www.alexa.com/siteinfo/alibaba.com</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JdsuFicITNSzBjUKvbBZr81ynNlrTDguxhAcicJhd4ibvGOdd9tDnKRZoiaS5MEPrdcoodBQ0VqnIuWE0bIH1yST4w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">外贸独立站在Google、Facebook、YouTube上可操作空间大。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相对B2B平台饱满的供应商<span style="color: black;">来讲</span>，<span style="color: black;">日前</span>做外贸网站相对较少。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做独立外贸网站<span style="color: black;">能够</span>直接跳出B2B的同行竞争环境，到Google/Facebook等大平台直接引流，<span style="color: black;">这儿</span>就不存在1个IP被切割成N份的<span style="color: black;">状况</span>。1个B端Google<span style="color: black;">精细</span>的搜索<span style="color: black;">需要</span>，1个B端Facebook的<span style="color: black;">精细</span>用户，1个<span style="color: black;">精细</span>的YouTube B端采购商观看您的视频，通通都是你私享的生意机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JdsuFicITNSzBjUKvbBZr81ynNlrTDguxK1SYWxZ2mdR3r6xBib7X1hiaXsyBR8g34erwxBKf8dgabiat2DHibpHpdA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">外贸独立站<span style="color: black;">能够</span><span style="color: black;">经过</span>Google ads/Facebook<span style="color: black;">宣传</span>直接截流。</strong>即使是不花钱打<span style="color: black;">宣传</span>，<span style="color: black;">经过</span>SEO手法，<span style="color: black;">亦</span><span style="color: black;">能够</span>比较容易实现让有<span style="color: black;">详细</span><span style="color: black;">精细</span>搜索<span style="color: black;">需要</span>的<span style="color: black;">目的</span>客户，快速的在Google、Facebook、<span style="color: black;">Youtube</span>找到你。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">原由</span>是这些平台<span style="color: black;">供给</span>了足够多的流量入口：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1.Facebook搜索入口</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Facebook<span style="color: black;">最少</span>有10个让<span style="color: black;">目的</span>客户找到你的流量入口，分别是：“<span style="color: black;">所有</span>，帖子，用户，照片，视频，公共主页，地点，小组，活动，链接”搜索入口。以及对应Facebook<span style="color: black;">区别</span>国家的上百个语种。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JdsuFicITNSzBjUKvbBZr81ynNlrTDguxp5jf7uh4NfJDbCoV4ic0HnzSOzLkyHw5zYlOKegO2P0saTl8vtRU56Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2.Google搜索入口</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google<span style="color: black;">全世界</span>有150+个站点，这些都是<span style="color: black;">能够</span>让<span style="color: black;">全世界</span><span style="color: black;">区别</span>语言的客户搜索找到你的流量入口。http://tool.yuzhiguo.com/google</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JdsuFicITNSzBjUKvbBZr81ynNlrTDgux2bu1Twa9p9mnZYgfMKgHnRtUCyWzMdN4kaLg2mqicJ97dMsKCrPOG5w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">每一个Google搜索引擎，有“<span style="color: black;">所有</span>、<span style="color: black;">照片</span>、视频、地图、<span style="color: black;">资讯</span>”等5个<span style="color: black;">能够</span>找到你的入口。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JdsuFicITNSzBjUKvbBZr81ynNlrTDguxLk7CJp13EOMzG8gBZemv1BlS3B8kwVialvS8icYnCL3zebb0PPpRRqtw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3.YouTube搜索入口</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">YouTube上有5种类型，10多种搜索流量入口，<span style="color: black;">能够</span>让采购商找到你。跟Google<span style="color: black;">同样</span>，有100+语种实现本地化营销。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JdsuFicITNSzBjUKvbBZr81ynNlrTDguxQvtSlXuYEaPOYk5su2bEZQu9stSSib4qHaq0Yf7crAibbPBog0y17iaXQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">区别</strong>二：询盘对应关系</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> B2B平台共享询盘</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 独立站询盘1对1</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在B2B平台上，店铺收到的询盘大<span style="color: black;">都数</span>是共享询盘，采购商询盘一对多的发布。<span style="color: black;">而</span>在外贸独立站上的询盘是1对1发布，采购商看了您官网的信息后，再给您有针对性的发询盘。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如下图，<strong style="color: blue;">B2B平台</strong>为方便采购商，<span style="color: black;">能够</span>让<span style="color: black;">采购商</span><span style="color: black;">同期</span>和当前列表的多位供应商进行交流，很可能采购商<span style="color: black;">无</span>完整读完你的<span style="color: black;">制品</span>详情和参数，就直接喊你发报价单，而供应商这边，或许<span style="color: black;">都数</span>外贸业务员90%以上的报价回复都石沉大海。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JdsuFicITNSzBjUKvbBZr81ynNlrTDguxq5QibXBlNSJJCnWMd2c2icX5tqb6F0sKQ4icn0LibsB2pjb5UlK0zOs64Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">对比外贸独立站询盘就不<span style="color: black;">同样</span>，绝大<span style="color: black;">都数</span>采购商是<span style="color: black;">经过</span>Google和Facebook等<span style="color: black;">途径</span>找到你的官网。又<span style="color: black;">或</span>部分采购商是<span style="color: black;">由于</span>有定制和个性化<span style="color: black;">需要</span>，经过关键词搜索后找到您的官网，而你的官网内容，凸显你的专业度，又完美解答了采购商的搜索<span style="color: black;">查找</span><span style="color: black;">需要</span>，<span style="color: black;">能够</span><span style="color: black;">供给</span><span style="color: black;">更加多</span>个性化定制服务。<span style="color: black;"><span style="color: black;">这般</span>的询盘</span><strong style="color: blue;">成交比例相对较高</strong><span style="color: black;">，<strong style="color: blue;">利润相对<span style="color: black;">亦</span>高</strong>，</span></span><strong style="color: blue;">这样的客户询盘忠诚度高</strong><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另一</span>，B2B平台无形中形<span style="color: black;">成为了</span>一种恶性竞争，<span style="color: black;">都数</span>让供应商去拼杀价格，这种采购商客户忠诚度低，随时可换掉，<span style="color: black;">由于</span>有<span style="color: black;">许多</span>在排队。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 而品牌形象网站，在采购商眼里是一家<span style="color: black;">靠谱</span>可<span style="color: black;">连续</span>合作的制造商品牌形象。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这方面，您<span style="color: black;">能够</span>细品。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;">区别</strong>三：引流方式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 店铺依靠<strong style="color: blue;"> B2B平台</strong>的流量获客</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">独立站<span style="color: black;">能够</span>全网引流SEO/SNS/SEM</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B2B平台店铺主动获客发挥的空间小，机会小，动力小，</span><strong style="color: blue;">B2B平台店铺不适合花钱给店铺从平台<span style="color: black;">外边</span>引流，</strong><span style="color: black;">用平台店铺<span style="color: black;">位置</span>去推广，或做客户<span style="color: black;">研发</span>，<span style="color: black;">不仅</span>给同行带去了<span style="color: black;">精细</span><span style="color: black;">目的</span>客户，<span style="color: black;">况且</span><span style="color: black;">亦</span>免费的给平台做了引流推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span><span style="color: black;">全世界</span>市场上的B2B平台：alibaba.com，made-in-china.com，globalsources.com，indiamart.com，ecvv.com，ec21.com等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些B2B平台的流量运营模式，<span style="color: black;">都数</span>都会从Google、Facebook、YouTube上或付费采购流量、或<span style="color: black;">自己</span>内容免费SEO带来流量，<span style="color: black;">而后</span>再把这些流量分发转卖给企业（或收取较高的年费，或收取平台banner<span style="color: black;">宣传</span>，或收取平台关键词<span style="color: black;">宣传</span>，如阿里P4P<span style="color: black;">宣传</span>）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下图是某B2B平台的流量<span style="color: black;">构成</span>，可<span style="color: black;">认识</span>到该平台需要花钱<span style="color: black;">外边</span>买流量，<span style="color: black;">而后</span>做流量转手卖给B2B平台的店铺，或分流到B2B平台店铺。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JdsuFicITNSzBjUKvbBZr81ynNlrTDguxaBFhJwXyiaRibuGDxj1RfvlEntGFqmNfcTh4cWya0ICZ9ce7Pm2K68PQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而独立站推广，自主发挥空间大，全网主动获客，机会大，动力足：<strong style="color: blue;">独立站是为自己引流，可<strong style="color: blue;"><span style="color: black;">安心</span></strong>从Facebook和Google引流</strong>，SEO/SEM/SNS/EDM<span style="color: black;">各样</span>营销手段，全网拓展客户，无需担心客户外流，采购商点击看官网<span style="color: black;">更易</span>成交。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JdsuFicITNSzBjUKvbBZr81ynNlrTDguxgTaqcGZAjO33LDq29ibicLic5e0gHv6WIQpoYibnIAlULMNyJt2nNMa4Bw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">区别四</strong>：业务模式</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> B2B平台纯“卖<span style="color: black;">制品</span>”</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 独立站<span style="color: black;">能够</span>完美展现全业务模式</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B2B平台：</span><span style="color: black;">只呈现1种业务模式：</span><span style="color: black;">卖<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B2B平台通用导航栏目：首页、<span style="color: black;">制品</span>栏目、<span style="color: black;">机构</span>介绍、联系<span style="color: black;">咱们</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随便去一个B2B平台点击看供应商店铺，在平台上，纯展示卖<span style="color: black;">制品</span>为主，而<span style="color: black;">日前</span>有不少企业是做非标准件，个性化定制，将<span style="color: black;">没法</span>做卖<span style="color: black;">制品</span>的方式展现，<span style="color: black;">倘若</span>把非标准件拿来当<span style="color: black;">制品</span>来卖，基本上没什么<span style="color: black;">目的</span>客户，<span style="color: black;">由于</span>采购商要的是你的加工制造能力，而不是你摆放出来的这个别人家定制设计的<span style="color: black;">制品</span><span style="color: black;">照片</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JdsuFicITNSzBjUKvbBZr81ynNlrTDguxcIiad4YVyObOWzoHvDFZrDoaLevXPI3icbOBMF0V01d6kib6iacGA4pe4w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">外贸独立网站</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸独立网站栏目多样化，支持<span style="color: black;">各样</span><span style="color: black;">区别</span>业务模式的完美呈现：首页，<span style="color: black;">制品</span>，<span style="color: black;">资讯</span>中心，品牌支持，video，关于<span style="color: black;">机构</span>，联系<span style="color: black;">咱们</span>等可自定义创建<span style="color: black;">区别</span>业务模式的栏目。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>：<span style="color: black;">能够</span><span style="color: black;">增多</span><span style="color: black;">资讯</span>栏目，<span style="color: black;">增多</span>Video栏目，<span style="color: black;">增多</span>表达业务模式的专题页面，或OEM业务、或ODM业务、或加工服务、或定制服务、或招商代理业务模式页面。（后续将专门针对独立站的业务模式案例讲解，敬请关注）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">区别五</strong>：<span style="color: black;">制品</span>详情页<span style="color: black;">区别</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> B2B平台<span style="color: black;">制品</span>详情重复多</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 独立站<span style="color: black;">制品</span>详情不要重复</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B2B平台，<span style="color: black;">都数</span>除了<span style="color: black;">制品</span>参数、卖点、细节图、还<span style="color: black;">增多</span>了工厂、售后服务、FAQ、证书等堆积在一个页面，<span style="color: black;">每一个</span><span style="color: black;">制品</span>都有重复</span><strong style="color: blue;">（非常的<span style="color: black;">欠好</span>，Google不<span style="color: black;">爱好</span>，基本上<span style="color: black;">无</span>什么SEO机会）。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸独立站，不需要重复写B2B平台上<span style="color: black;">制品</span>的这些重复内容，只需要呈现<span style="color: black;">制品</span>参数，描述，细节图等，<span style="color: black;">每一个</span><span style="color: black;">制品</span>不需要重复呈现工厂/发货/证书/FAQ等重复内容，要做Google收录，就必须要差异化页面内容，减少页面重复度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下图随便B2B平台的搜索结果，看到的页面内容都不适合放到企业官网。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JdsuFicITNSzBjUKvbBZr81ynNlrTDgux5BSdCTEtcHQgapUMaeGw1xtUu5pWojtnqLZrGwCfxibfzicSB2IFSW8A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JdsuFicITNSzBjUKvbBZr81ynNlrTDguxy6zUantftIx2IfYL8hKFo7jqQo8UTEjpOmmxDh61m9I0mFS5gt1J0w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;">区别六</strong>：内容更新</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">B2B平台被“误导”<span style="color: black;">海量</span>发<span style="color: black;">制品</span>、重复铺货</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">独立站对接Google要的是<span style="color: black;">优秀</span>原创内容</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸独立站SEO对接的是Google等搜索引擎收录，不需要重复发布<span style="color: black;">制品</span>，而B2B平台却<span style="color: black;">连续</span>“误导外贸人”重复发布<span style="color: black;">制品</span>，<span style="color: black;">况且</span>数量<span style="color: black;">需求</span>达到五千、上万个。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JdsuFicITNSzBjUKvbBZr81ynNlrTDgux3G8lO3ZEqWyh9dHLWFOtaV0mSwe893ccMhpwZtV8bAw51rFxKkzhPw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我随便找了一家，这家企业发布<span style="color: black;">制品</span>数量上千个，目测重复度<span style="color: black;">很强</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>去Google输入 site:店铺<span style="color: black;">位置</span>，<span style="color: black;">发掘</span>Google当前只收录了<span style="color: black;">她们</span>家的4条内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google的<span style="color: black;">照片</span>和视频搜索完全没收录</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">为何</span>会有越来越多的外贸业务员讨厌做无<span style="color: black;">道理</span>的重复“发<span style="color: black;">制品</span>”，做B2B的平台发<span style="color: black;">制品</span>，不如把时间用在Facebook和Google上做<span style="color: black;">优秀</span>原创内容帖子创造，带来的机会或许大<span style="color: black;">非常多</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">更何况，有的企业<span style="color: black;">制品</span>品类本身就单一，可能<span style="color: black;">仅有</span>10多款<span style="color: black;">制品</span>，难以像生活消费品那样多的SKU<span style="color: black;">能够</span>发，<span style="color: black;">因此</span>这种<span style="color: black;">状况</span>重复度就很大，Google对这种类型的B2B平台页面几乎不收录。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">某巴店小二不懂独立站运营，简直把中小外贸企业带偏了，<span style="color: black;">更加是</span>坑苦了基层外贸业务员！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">更严重的是某巴引导企业把自己的独立域名解析到B2B平台店铺<span style="color: black;">位置</span>，这简直<span style="color: black;">便是</span>废了自己的官网，还给自己的同行免费带客户，<span style="color: black;"><span style="color: black;">乃至</span>有不少企业在某巴店铺的官网打不开都没人搭理的<span style="color: black;">状况</span>，</span><span style="color: black;">这儿</span>笔者<span style="color: black;">剧烈</span>谴责！</span><span style="color: black;"><span style="color: black;">亦</span>呼吁外贸企业要<span style="color: black;">注重</span>自己官网，<span style="color: black;">倘若</span>您<span style="color: black;">亦</span>有存在官网独立域名解析到店铺，<span style="color: black;">或</span>有的企业官网想改版升级，想要寻找服务商和<span style="color: black;">处理</span><span style="color: black;">方法</span>，<span style="color: black;">能够</span>+<span style="color: black;">微X</span>xuchy1688咨询</span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对比B2B平台，做独立站就<span style="color: black;">能够</span>很灵活：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.想要流量可随时去Google和Facebook平台按需引入。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.每周<span style="color: black;">能够</span>拍1-3条原创的工厂生产车间制造过程的小视频对外发布。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">每日</span>可发1条<span style="color: black;">制品</span>多图/视频/<span style="color: black;">资讯</span>帖子到Facebook/LinkedIn等社媒平台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.每周<span style="color: black;">能够</span>针对采购商写2-3条问题解答，做成FAQ发布在官网+社媒。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.每周<span style="color: black;">能够</span>发3-5篇专业的行业<span style="color: black;">资讯</span>到官网和社交<span style="color: black;">途径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.<span style="color: black;">每一个</span>月<span style="color: black;">能够</span>在官网搞一次营销活动，提前官网和社媒<span style="color: black;">颁布</span>，制造热点，<span style="color: black;">而后</span>在Facebook和YouTube同步开启直播。或对着<span style="color: black;">制品</span>展厅、或对着生产车间、或对着正在参观工厂的采购商进行现场讲解，<span style="color: black;">全世界</span>同步直播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> ......</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我估计睿智的外贸业务员<span style="color: black;">能够</span>想到<span style="color: black;">非常多</span>，欢迎评论区留言。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;">区别七</strong>：品牌导向</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">B2B平台凸显平台品牌</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">外贸独立站凸显企业品牌形象</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">B2B平台</strong>凸显的是<span style="color: black;">自己</span>域名+这个域名所属的<span style="color: black;">机构</span>品牌，B2B平台对采购商形成一种习惯教化和品牌记忆：“采购xxx 上xxx品平台”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而加入B2B平台会员的企业只是个网页店铺，难以对采购商形成某种深刻品牌记忆和后续<span style="color: black;">查询</span>回访的<span style="color: black;">行径</span>，<span style="color: black;">没法</span>凸显企业<span style="color: black;">自己</span>独立品牌。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>：alibaba.com， made-in-china.com 等，<span style="color: black;">采购商在B2B平台上找供应商，找到无论哪个店铺，您的店铺永远都是采购商找到下一家的“备胎”，客户忠诚度偏低。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我从Google<span style="color: black;">诠释</span>企业网站的<span style="color: black;">方向</span><span style="color: black;">来讲</span>：<span style="color: black;">大众</span>打开某站点，<span style="color: black;">能够</span>鼠标放到上面，就<span style="color: black;">能够</span>看到注解：网页的标题，<span style="color: black;">这儿</span><span style="color: black;">都数</span>都会写企业的公司名<span style="color: black;">叫作</span>，<span style="color: black;">或</span>品牌名<span style="color: black;">叫作</span>定位<span style="color: black;">关联</span>的一句话。</span>首页的TDK写的是某巴的品牌，让采购商记住的是某巴的域名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">外贸独立网站</strong>，区别于B2B，属于企业自己的独立域名品牌官网，从独立的所有权域名、到首页logo、整体品牌VI的官网呈现，每一个<span style="color: black;">制品</span>描述，每一条视频和<span style="color: black;">资讯</span>，无不在叙说和传递着您的企业品质和品牌形象。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">采购商找到您的时候，会被你的独立网站所打动（前提是您的官网版面和内容都是很棒的），<span style="color: black;">这般</span>的客户忠诚度高<span style="color: black;">非常多</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立企业网站，凸显的是企业<span style="color: black;">自己</span><span style="color: black;">机构</span>品牌，<span style="color: black;">或</span><span style="color: black;">制品</span>本身品牌。<span style="color: black;">例如</span> Adidas。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在网页meta信息里面，告诉搜索引擎，这个网站是属于什么<span style="color: black;">机构</span>，是什么品牌的官网。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">格力品牌，格力<span style="color: black;">机构</span>在官网首页的title，描述里面<span style="color: black;">显现</span>凸显企业独立品牌形象。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这有什么<span style="color: black;">道理</span>和价值？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每年企业推广花费了<span style="color: black;">海量</span>的时间和金钱，给<span style="color: black;">目的</span>客户带来什么样的印象呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后</span>必须要形成“对潜在印象”的采购商产生“有xx<span style="color: black;">需要</span>，找谁采购”的这种idea。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，一个简洁的品牌词<span style="color: black;">或</span>一句容易记住的口号就<span style="color: black;">显出</span>非常重要，<span style="color: black;">倘若</span>客户在搜索的时候，找不到你的官网，<span style="color: black;">那样</span>很可能你过去投入的市场推广都完全打水漂。更何况让客户有<span style="color: black;">需要</span>找你这个搜索<span style="color: black;">行径</span>，不止于此，它还<span style="color: black;">能够</span>给全站带来更好的排名机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">区别八</strong>：运营玩法</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">B2B局限于平台本身的小技巧</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">外贸独立站综合技能多，发挥空间大</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>B2B平台的店铺运营，说实在存在较多局限，<span style="color: black;">况且</span>许多B2B“干货”分享出来应用的较多，<span style="color: black;">亦</span>变成“<span style="color: black;">垃圾品</span>”了。</span><span style="color: black;">后面<span style="color: black;">所有</span>变成直接的砸钱做P4P等类型的<span style="color: black;">宣传</span>，直接在B2B平台上抢流量、抢询盘，这显然不是一个良性的<span style="color: black;">商场</span>生态。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站运营推广全网技能<span style="color: black;">能够</span>得到充分发挥：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO优化，Google和Facebook<span style="color: black;">宣传</span>，youtube视频运营，社交<span style="color: black;">媒介</span>SNS内容运营，邮件营销，LinkedIn和Facebook主动客户开发等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详情<span style="color: black;">能够</span>看<span style="color: black;">文案</span></span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">“B端外贸独立站的综合运营打法”</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">https://mp.weixin.qq.com/s/MkMwZRzlePOC4NgUYThJog</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">这儿</span>，<span style="color: black;">由于</span>懂的人不多，<span style="color: black;">因此</span>还有非常大的发挥空间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>想<span style="color: black;">提高</span>独立站运营技能，欢迎关注本公众号，后续将分享<span style="color: black;">更加多</span>干货以及培训视频教程，授人鱼，不如授之以渔！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回到前面的几个问题，或许你有了答案了吧？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.外贸独立网站跟B2B平台有<span style="color: black;">那些</span>区别？ </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 回答：8大区别，或许您还有<span style="color: black;">更加多</span><span style="color: black;">弥补</span>，欢迎评论区留言。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.我<span style="color: black;">能够</span>用阿里店铺和made-in-china的资料来做网站吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 回答：<span style="color: black;">能够</span>用一部分，需要做差异化编辑（<span style="color: black;">照片</span>、文案、视频）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google<span style="color: black;">爱好</span>原创的和新的内容，不要重复的<span style="color: black;">制品</span>。后续<span style="color: black;">咱们</span>准备<span style="color: black;">研发</span>店铺内容<span style="color: black;">搬迁</span>功能，为<span style="color: black;">大众</span>节省时间，<span style="color: black;">提高</span>外贸人做网站的效率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">选取</span>外贸独立建站好，还是做B2B平台好？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 回答：<span style="color: black;">倘若</span>不差钱，<span style="color: black;">那样</span>什么<span style="color: black;">途径</span>都<span style="color: black;">能够</span>尝试，哪个<span style="color: black;">途径</span>好，<span style="color: black;">最后</span>筛选留存用哪个。</span><span style="color: black;"><span style="color: black;">倘若</span>资金有限，预算3万以内/年，<span style="color: black;">举荐</span>外贸独立站+SEO+自己投放<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>您觉得对身边的<span style="color: black;">伴侣</span>有<span style="color: black;">帮忙</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">请转发，</span>欢迎留言。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">感谢您的支持！</span></p>
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