全世界速卖通3月份Google Play下载量超过亚马逊,排名全世界第二
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HGEFyKUz8STFDscBRIicj7z5VdD6w3mMSP2CpiaJ0DQF8LyXa8zUXJ3yDiba8pSMPt1MpJXHjCYkWcsUicu4kpftVA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HGEFyKUz8SQiaVMa4VcLib0FhuUWC9GFDxG6mw5ibyqgWPib7uVMYsneddl21WmjhibjnBv8ALic1Pg1S7u5icD7c7YcQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">源自</span>丨LearnBonds</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者丨Jastra Ilic</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">编译丨Sylvia Ma</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自3月<span style="color: black;">败兴</span>,受疫情影响成千上万的商店和购物中心关闭,致使<span style="color: black;">全世界</span>数百万消费者<span style="color: black;">没法</span><span style="color: black;">得到</span>商品和服务。<span style="color: black;">因此呢</span>在过去的几个月中,<span style="color: black;">运用</span>购物应用程序替代去实体店购买的消费者人数激增。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">按照</span>LearnBonds收集的数据,三月份,<span style="color: black;">全世界</span>前五大购物应用程序的下载量达2690万。其中,安卓用户贡献了90%以上的下载量。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HGEFyKUz8SQiaVMa4VcLib0FhuUWC9GFDxpjD8AdK6Jib8CORI48PLFf6icxlToziagha3aU7iaqoV4wVnFvfChk0eVw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3月<span style="color: black;">全世界</span>Google Play购物应用下载量排名(单位:百万次)[<span style="color: black;">源自</span>:Statista, Priori Data]</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HGEFyKUz8SQiaVMa4VcLib0FhuUWC9GFDxF0DjIQAut3rmzpUib0ibfaWKsfO2RrpzbuecK3icibuRZ0GCpCWhsO3EDA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3月<span style="color: black;">全世界</span>Apple App Store购物应用下载量排名(单位:百万次)[<span style="color: black;">源自</span>:Statista, Priori Data]</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Wish三月份下载量<span style="color: black;">全世界</span><span style="color: black;">第1</span>,达到738万次</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HGEFyKUz8SQiaVMa4VcLib0FhuUWC9GFDxibl8CvoyibTgIeZKx5ibqhjwD2pbBmvwElCJvCRGtoZcTmp2gVsxYloYA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“电商独角兽”Wish于2010年首次推出,现已成长为<span style="color: black;">全世界</span>领先的购物应用程序之一。如今,有超过5亿用户<span style="color: black;">运用</span>Wish平台买卖商品,助力其近年来的营收成倍增长。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Wish的市值高达110亿美元,在美国市场排名第11位。<span style="color: black;">另外</span>,2019年的数据<span style="color: black;">表示</span>,Wish在跨境购物方面是<span style="color: black;">全世界</span>第四大购物应用程序,<span style="color: black;">持有</span>11%的市场份额。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Statista和Priori Data的调查<span style="color: black;">表示</span>,在三月份,Wish的下载量为738万次。</span></strong><span style="color: black;">其中,Wish在GooglePlay的下载量达到600万次,占总下载量的80%以上。iPhone用户在3月下载Wish138万次,在App Store中排名第三。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">全世界</span>速卖通在3月份<span style="color: black;">得到</span>650万次下载和5.32亿独立访客</span></strong></span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HGEFyKUz8SQiaVMa4VcLib0FhuUWC9GFDxsBpXdfJZsgoLIbU1nQ9C34J46mEuTo6kIvQnz7PXwdialiaGdpjbQYbw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3月份,阿里巴巴集团旗下消费者电子商务巨头<span style="color: black;">全世界</span>速卖通(AliExpress)的下载量达到650万次,是<span style="color: black;">全世界</span>下载量排名第二的购物应用程序。统计数据<span style="color: black;">表示</span>,安卓用户贡献了<span style="color: black;">全世界</span>速卖通的大<span style="color: black;">都数</span>下载量,产生逾540万次下载。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">在2019年,<span style="color: black;">全世界</span>速卖通<span style="color: black;">作为</span>第二大跨境购物应用程序,占据20%的市场份额。</span></strong><span style="color: black;"><span style="color: black;">然则</span>随着疫情隔离政策实施以及数百万消费者转向在线购物,<span style="color: black;">近期</span>几个月<span style="color: black;">败兴</span>,在<span style="color: black;">全世界</span>速卖通上购物的消费者人数激增。<strong style="color: blue;">Statista和SEMrush的数据<span style="color: black;">表示</span>,<span style="color: black;">全世界</span>速卖通已<span style="color: black;">作为</span><span style="color: black;">全世界</span>最受欢迎的在线零售网站之一,在3月的独立访客为5.32亿。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">亚马逊3月份下载量为510万次,独立访客数惊人</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HGEFyKUz8SQiaVMa4VcLib0FhuUWC9GFDxfaQXeNJGY2kw1DGAxveaw3pmSiatzuScA4Lge3W00u6odOyahCzJxMQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">亚马逊在同月的下载次数为510万,是<span style="color: black;">全世界</span>下载量排名第三的购物应用程序。</span></strong><span style="color: black;">其中<span style="color: black;">大概</span>75%的下载量(382万次)下载来自Google Play商店。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然而,<strong style="color: blue;">亚马逊<span style="color: black;">做为</span>在线零售巨头位列<span style="color: black;">全世界</span>最常用的购物平台之首,3月的独立访客为40.6亿。</strong>相比之下,eBay、苹果、沃尔玛、乐天、Samsung.com和Apple.com六个最大竞争对手的独立访客总数为38.5亿。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊首席执行官杰夫·贝佐斯(Jeff Bezos)在每年一度的致股东信中说:“<span style="color: black;">咱们</span>从COVID-19<span style="color: black;">危险</span>中学到的一点是——亚马逊对客户的重要性。3月份,<span style="color: black;">咱们</span>在<span style="color: black;">全部</span>物流和交付网络中开设了10万个新职位。在成功招完这些职位之后,<span style="color: black;">咱们</span>宣布将再创造7万5千个工作岗位,以满足客户的<span style="color: black;">需要</span>。这些新员工正在<span style="color: black;">帮忙</span>更加依赖<span style="color: black;">咱们</span>的客户去满足<span style="color: black;">她们</span>的紧迫<span style="color: black;">需要</span>。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>的数据<span style="color: black;">表示</span>,亚马逊的市值跃升至1万亿美元以上,股价从3月初的1800美元上涨到上周的2409美元。<span style="color: black;">另外</span>,亚马逊客户报告透露,上个月其<span style="color: black;">制品</span>和服务的支出约为每秒11000美元。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">统计数据<span style="color: black;">表示</span>,Lazada和Club Factory分别位列<span style="color: black;">全世界</span>下载量最高的购物应用程序的第四位和第五位,3月份下载量分别为400万次和398万次。</span></strong></p>
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